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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

8,255 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

8,255 active Shopify stores fall into the Board Games & Puzzles segment, with 1,238 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Books & Literature. 68% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

68%
Social media
6%
Meta ads
58%
Contact info
Total Stores
8,255
Active Shopify stores
New (30d)
1,238
Newly added in the last 30 days
Avg. Products
1,781
Among 8,139 stores with catalog data
Avg. Price
$69
Among 8,095 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,461 730 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,238 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,290 · 16%
10-49 1,771 · 22%
50-199 1,779 · 22%
200-999 1,607 · 20%
1k-4.9k 953 · 12%
5k+ 739 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Arts & Entertainment
6% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,781 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,580 · 44%
$25-$49 2,836 · 35%
$50-$99 1,038 · 13%
$100-$199 360 · 4%
$200-$499 190 · 2%
$500+ 91 · 1%
Store currencies
USD 3,781 EUR 1,286 GBP 716 CAD 461 AUD 412 INR 304 PKR 93 MXN 90

Among stores with pricing data, the most common price range is Under $25. The average is higher at $69 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (61%), Facebook (52%), YouTube (23%).

Instagram
61%
Facebook
52%
YouTube
23%
TikTok
21%
Twitter / X
16%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 68%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
40%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 5% Refresh 3% Craft 2% Spotlight 2% Warehouse 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

133 products $50 avg 3 ads
Toys & Games magic tricks party games GemPages Landing Page Builder Vitals: Reviews, Bundles & 40+
18 products $42 avg 2 ads
Toys & Games puzzles art-lovers Consentmo GDPR Compliance Judge.me Product Reviews App
Poker Provoke United States
79 products $1053 avg 4 ads
Toys & Games poker chips poker set EG Auto Add to Cart Free Gift Simprosys Google Shopping Feed
24 products $39 avg 27 ads
Toys & Games parody card games anime Judge.me Product Reviews App Conversion Bear Trust Badges
122 products $15 avg 31 ads
Toys & Games wooden toys montessori toys FoxKit AIO Upsell Cross‑sell Judge.me Product Reviews App
Make Toys United States
134 products $10 avg 19 ads
Toys & Games kids toys educational toys Judge.me Product Reviews App Microsoft Clarity: AI Insights
126 products $567 avg 1 ads
Toys & Games trading card store booster boxes Sami B2B Lock,Password Protect Bundler ‑ Product Bundles App
9 products $13 avg 2 ads
Toys & Games Baby & Kids parent-child games mom journals Shopify Inbox Judge.me Product Reviews App
268 products $35 avg 1 ads
Electronics Toys & Games gadgets lifestyle essentials Bundler ‑ Product Bundles App Google & YouTube
Critical Role Store United States
296 products $31 avg 1 ads
Toys & Games tabletop games collectible pins MP Size Chart & Size Guide Consentmo GDPR Compliance
Rehmansmart United Arab Emirates
352 products $31 avg 5 ads
Electronics Toys & Games Home & Garden car electronics kids toys BUCKS Currency Converter PRO++ Bundler ‑ Product Bundles App
3DPrintsNextDoor United States
186 products $15 avg 1 ads
Toys & Games Home & Garden 3d printed decor custom game pieces Infinite Product Options Judge.me Product Reviews App

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 8,255 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 1,238 new stores were indexed in the Board Games & Puzzles segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $69, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.