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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

7,446 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

7,446 active Shopify stores fall into the Board Games & Puzzles segment, with 1,790 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Books & Literature. 67% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

67%
Social media
7%
Meta ads
56%
Contact info
Total Stores
7,446
Active Shopify stores
New (30d)
1,790
Newly added in the last 30 days
Avg. Products
1,749
Among 7,331 stores with catalog data
Avg. Price
$72
Among 7,276 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,020 510 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,790 new stores were added in the past 30 days — 24% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,333 · 18%
10-49 1,611 · 22%
50-199 1,515 · 21%
200-999 1,385 · 19%
1k-4.9k 838 · 11%
5k+ 649 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Arts & Entertainment
6% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Baby & Kids
1% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,749 because some stores carry much larger inventories. That's larger than the Shopify average of 437. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,236 · 44%
$25-$49 2,494 · 34%
$50-$99 971 · 13%
$100-$199 333 · 5%
$200-$499 160 · 2%
$500+ 82 · 1%
Store currencies
USD 3,453 EUR 1,121 GBP 634 CAD 420 AUD 356 INR 285 PKR 91 MXN 80

Among stores with pricing data, the most common price range is Under $25. The average is higher at $72 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (51%), YouTube (23%).

Instagram
61%
Facebook
51%
YouTube
23%
TikTok
21%
Twitter / X
16%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 67%, and 7% of stores run Meta ad campaigns. That's 8 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (39%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
39%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 5% Debut 5% Refresh 3% Craft 2% Spotlight 2% Ride 2% Warehouse 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

74 products $9 avg 5 ads
Toys & Games screen-free kids CartBot: Gift with purchase Richpanel: AI Customer Support
6 products $57 avg 4 ads
Toys & Games trading-cards collectible-figures
437 products $10 avg 1 ads
Toys & Games kids-toys building-blocks Klaviyo: Email Marketing & SMS Stamped Reviews & Loyalty
110 products $8 avg 17 ads
Toys & Games kids toys educational games Judge.me Product Reviews App Shiprocket: eCommerce Shipping
3,156 products $21 avg 2 ads
Toys & Games kids toys puzzles for children
Mutinywerks United States
190 products 3 ads
Toys & Games Antiques & Collectibles collectibles games
479 products $38 avg 1 ads
Toys & Games Arts & Entertainment educational games creative activities XCloud Search & Product Filter Klaviyo: Email Marketing & SMS
2,301 products $37 avg 3 ads
Toys & Games Sporting Goods Baby & Kids kids toys children's bikes Fontify: Google & Custom Fonts Pandectes GDPR Compliance
152 products $36 avg 3 ads
Toys & Games Antiques & Collectibles trading card supplies board game accessories
27 products $167 avg 1 ads
Sporting Goods Toys & Games balance board surf training UpPromote Affiliate Marketing
3,254 products $19 avg 1 ads
Toys & Games kids toys educational toys
78 products $31 avg 3 ads
Home & Garden Toys & Games Hardware kitchen gadgets vegetable cutter

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 7,446 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 1,790 new stores were indexed in the Board Games & Puzzles segment, showing a 24% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $72, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.