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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

6,529 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

6,529 active Shopify stores fall into the Board Games & Puzzles segment, with 953 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Arts & Entertainment, Books & Literature. 67% maintain social media profiles — Instagram leads — and 10% run Meta ad campaigns.

67%
Social media
10%
Meta ads
54%
Contact info
Total Stores
6,529
Active Shopify stores
New (30d)
953
Newly added in the last 30 days
Avg. Products
1,718
Among 6,406 stores with catalog data
Avg. Price
$67
Among 6,342 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

917 458 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

953 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,390 · 22%
10-49 1,419 · 22%
50-199 1,194 · 19%
200-999 1,141 · 18%
1k-4.9k 711 · 11%
5k+ 551 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Home & Garden
5% coverage
Apparel & Accessories
4% coverage
Celebrations & Gifts
4% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Sporting Goods
1% coverage
Education & Courses 32 Office Supplies 32

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,718 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,859 · 45%
$25-$49 2,182 · 34%
$50-$99 806 · 13%
$100-$199 286 · 5%
$200-$499 145 · 2%
$500+ 64 · 1%
Store currencies
USD 3,075 EUR 945 GBP 528 CAD 376 AUD 317 INR 266 PKR 84 MXN 77

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox ‑ Product Reviews App.

Social media platforms

Instagram (60%), Facebook (52%), YouTube (22%).

Instagram
60%
Facebook
52%
YouTube
22%
TikTok
21%
Twitter / X
16%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 67%, and 10% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 5% Horizon 5% Refresh 3% Spotlight 2% Ride 2% Craft 2% Warehouse 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

94 products $13 avg 5 ads
Toys & Games kids toys children entertainment
15 products $216 avg 7 ads
Toys & Games children-toys gaming
Critical Role Store United States
280 products $34 avg 2 ads
Toys & Games tabletop games collectible pins Klaviyo: Email Marketing & SMS
377 products $44 avg 1 ads
Toys & Games building blocks construction bricks UpPromote Affiliate Marketing Loox ‑ Product Reviews App
5 products $41 avg 2 ads
Toys & Games board games strategy games
628 products $32 avg 1 ads
Toys & Games funko pop collectible figures
272 products $50 avg 1 ads
Toys & Games lego toys
354 products $10 avg 4 ads
Toys & Games diecast cars bicycle
213 products $32 avg 3 ads
Toys & Games jigsaw puzzles wooden puzzles
28 products $25 avg 1 ads
Toys & Games gaming mousepad large mousepad Infinite Product Options
14 products $32 avg 3 ads
Apparel & Accessories Toys & Games Home & Garden conscious generation content powered marketplace
CAM Watersports United States
28 products $187 avg 1 ads
Toys & Games watersports skimboard AWIO Improved Contact Form

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 6,529 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 953 new stores were indexed in the Board Games & Puzzles segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, Loox ‑ Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.