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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

8,025 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

8,025 active Shopify stores fall into the Board Games & Puzzles segment, with 644 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Books & Literature. 66% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

66%
Social media
6%
Meta ads
57%
Contact info
Total Stores
8,025
Active Shopify stores
New (30d)
644
Newly added in the last 30 days
Avg. Products
1,698
Among 7,890 stores with catalog data
Avg. Price
$67
Among 7,875 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

993 496 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

644 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,197 · 15%
10-49 1,718 · 22%
50-199 1,782 · 23%
200-999 1,601 · 20%
1k-4.9k 918 · 12%
5k+ 674 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Sporting Goods
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,698 products per store. That's larger than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,553 · 45%
$25-$49 2,710 · 34%
$50-$99 1,008 · 13%
$100-$199 335 · 4%
$200-$499 180 · 2%
$500+ 89 · 1%
Store currencies
USD 3,647 EUR 1,300 GBP 696 CAD 445 AUD 383 INR 287 MXN 97 PKR 90

Among stores with pricing data, the most common price range is Under $25. The average is higher at $67 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (60%), Facebook (50%), YouTube (22%).

Instagram
60%
Facebook
50%
YouTube
22%
TikTok
21%
Twitter / X
14%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 66%, and 6% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 7% Debut 4% Refresh 3% Craft 2% Spotlight 2% Ride 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

81 products $20 avg 2 ads
Toys & Games Toys AdRoll Marketing & Advertising UpPromote Affiliate Marketing
23 products $55 avg 1 ads
Celebrations & Gifts Home & Garden Toys & Games Personalized Gifts Clothing Gelato: Print on Demand Klaviyo: Email Marketing & SMS
1,326 products $25 avg 1 ads
Toys & Games Toys Kids Clothing EComposer Landing Page Builder
127 products $5 avg 2 ads
Toys & Games Education & Courses Buddha Mega Menu & Navigation EComposer Landing Page Builder
218 products $37 avg 3 ads
Toys & Games GSC Countdown Timer Bar Judge.me Product Reviews App
210 products $8 avg 5 ads
Toys & Games Toys Bundler ‑ Product Bundles App Judge.me Product Reviews App
13 products $26 avg 2 ads
Celebrations & Gifts Toys & Games Shopify Inbox
884 products $14 avg 13 ads
Toys & Games Toys Bundler ‑ Product Bundles App FBP | Fast Bundle & Upsell App
Critical Role Store United States
300 products $31 avg 9 ads
Toys & Games MP Size Chart & Size Guide Consentmo GDPR Compliance
287 products $13 avg 3 ads
Toys & Games Toys Bundler ‑ Product Bundles App Google & YouTube
84 products $237 avg 3 ads
Toys & Games
25 products $42 avg 1 ads
Toys & Games Toys Klaviyo: Email Marketing & SMS Wholesale Pricing Discount B2B

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 8,025 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 644 new stores were indexed in the Board Games & Puzzles segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $67, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.