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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

8,008 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

8,008 active Shopify stores fall into the Board Games & Puzzles segment, with 481 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Books & Literature. 66% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

66%
Social media
6%
Meta ads
56%
Contact info
Total Stores
8,008
Active Shopify stores
New (30d)
481
Newly added in the last 30 days
Avg. Products
1,705
Among 7,880 stores with catalog data
Avg. Price
$66
Among 7,861 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

992 496 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

481 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,178 · 15%
10-49 1,710 · 22%
50-199 1,784 · 23%
200-999 1,613 · 20%
1k-4.9k 919 · 12%
5k+ 676 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Sporting Goods
2% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,705 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,544 · 45%
$25-$49 2,715 · 35%
$50-$99 994 · 13%
$100-$199 340 · 4%
$200-$499 177 · 2%
$500+ 91 · 1%
Store currencies
USD 3,640 EUR 1,290 GBP 699 CAD 448 AUD 379 INR 293 MXN 95 PKR 90

Among stores with pricing data, the most common price range is Under $25. The average is higher at $66 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (60%), Facebook (50%), YouTube (22%).

Instagram
60%
Facebook
50%
YouTube
22%
TikTok
21%
Twitter / X
14%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 66%, and 6% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 7% Debut 4% Refresh 3% Craft 2% Spotlight 2% Ride 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

9 products $60 avg 1 ads
Toys & Games Apparel & Accessories Clothing
Vivre TCG United States
10 products $35 avg 2 ads
Toys & Games UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
1,328 products $25 avg 9 ads
Toys & Games Frequently Bought Together CBB Judge.me Product Reviews App
Fireside Games United States
68 products $8 avg 7 ads
Toys & Games Books & Literature Toys Blockify Fraud Filter, Blocker Judge.me Product Reviews App
Falling Whale Games United States
12 products $23 avg 4 ads
Toys & Games Kaching CartDrawer Cart Upsell Judge.me Product Reviews App
161 products $38 avg 3 ads
Toys & Games Antiques & Collectibles Gaming Accessories Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
109 products $15 avg 7 ads
Toys & Games Toys UpPromote Affiliate Marketing Loox ‑ Product Reviews App
323 products $1 avg 1 ads
Toys & Games Home & Garden Toys Home Decor Judge.me Product Reviews App Microsoft Clarity: AI Insights
Pickforu Puzzle United States
597 products $30 avg 64 ads
Toys & Games Judge.me Product Reviews App LangShop AI Language Translate
32 products $18 avg 3 ads
Toys & Games Toys Kids Clothing Frequently Bought Together CBB GemPages Landing Page Builder
89 products $45 avg 16 ads
Toys & Games Toys Collectibles UpPromote Affiliate Marketing Bundler ‑ Product Bundles App
42 products $29 avg 1 ads
Arts & Entertainment Toys & Games Apparel & Accessories Shopify Inbox Judge.me Product Reviews App

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 8,008 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 481 new stores were indexed in the Board Games & Puzzles segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $66, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.