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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

7,994 Shopify Board Games & Puzzles Stores: Stats & Market Data (2026)

7,994 active Shopify stores fall into the Board Games & Puzzles segment, with 819 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Home & Garden, Books & Literature. 67% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

67%
Social media
6%
Meta ads
57%
Contact info
Total Stores
7,994
Active Shopify stores
New (30d)
819
Newly added in the last 30 days
Avg. Products
1,693
Among 7,871 stores with catalog data
Avg. Price
$68
Among 7,841 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,039 519 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

819 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,261 · 16%
10-49 1,744 · 22%
50-199 1,741 · 22%
200-999 1,547 · 20%
1k-4.9k 905 · 11%
5k+ 673 · 9%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Home & Garden
6% coverage
Books & Literature
6% coverage
Arts & Entertainment
5% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
4% coverage
Baby & Kids
2% coverage
Sporting Goods
1% coverage
Electronics
1% coverage
Office Supplies
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,693 because some stores carry much larger inventories. That's larger than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,517 · 45%
$25-$49 2,703 · 34%
$50-$99 1,020 · 13%
$100-$199 332 · 4%
$200-$499 181 · 2%
$500+ 88 · 1%
Store currencies
USD 3,606 EUR 1,292 GBP 694 CAD 440 AUD 383 INR 294 MXN 96 PKR 91

Among stores with pricing data, the most common price range is Under $25. The average is higher at $68 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (60%), Facebook (50%), YouTube (22%).

Instagram
60%
Facebook
50%
YouTube
22%
TikTok
21%
Twitter / X
15%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 67%, and 6% of stores run Meta ad campaigns. That's 9 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 7% Debut 4% Refresh 3% Craft 2% Spotlight 2% Ride 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

77 products $20 avg 1 ads
Toys & Games Toys AdRoll Marketing & Advertising UpPromote Affiliate Marketing
853 products $224 avg 3 ads
Toys & Games BUCKS Currency Converter PRO++ Hulk Contact Form Builder
35 products $27 avg 8 ads
Toys & Games Garden Supplies Consentmo GDPR Compliance Shopify Inbox
932 products $15 avg 2 ads
Toys & Games Toys Kaching Bundles App & Upsells CK: Abandoned cart on WhatsApp
391 products $9 avg 15 ads
Home & Garden Toys & Games Office Supplies Blockify Fraud Filter, Blocker CK: Abandoned cart on WhatsApp
Are You Game UK United States
533 products $15 avg 1 ads
Toys & Games Toys Gifts Judge.me Product Reviews App AI Search & Product Filter |SB
30 products $24 avg 83 ads
Toys & Games Blockify Fraud Filter, Blocker Kaching Bundles App & Upsells
3,246 products $10 avg 2 ads
Antiques & Collectibles Toys & Games Books & Literature CartBot: Gift with purchase Shopify Inbox
Toy Division United States
3,689 products $18 avg 1,756 ads
Toys & Games Toys
12 products $18 avg 4 ads
Toys & Games Judge.me Product Reviews App
11 products $82 avg 2 ads
Toys & Games Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
TOBOUY – Tobouy United States
21 products $64 avg 325 ads
Toys & Games Toys UpPromote Affiliate Marketing Blockify Fraud Filter, Blocker

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FAQ

How many Shopify Board Games & Puzzles stores are there?

We currently track 7,994 active Shopify stores in the Board Games & Puzzles segment.

Are Shopify Board Games & Puzzles stores growing?

Yes. In the last 30 days, 819 new stores were indexed in the Board Games & Puzzles segment, showing a 10% monthly growth rate.

What is the average product price in Shopify Board Games & Puzzles stores?

Among stores with pricing data, the average listed price is about $68, with the most common pricing band at Under $25.

What apps are most popular for Shopify Board Games & Puzzles stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.