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Shopify subcategory analytics
Subcategory
Updated June 1, 2026
Shopify

3,074 Shopify Video Games Stores: Stats & Market Data (2026)

3,074 active Shopify stores fall into the Video Games segment, with 466 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Apparel & Accessories. 60% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
56%
Contact info
Total Stores
3,074
Active Shopify stores
New (30d)
466
Newly added in the last 30 days
Avg. Products
2,740
Among 3,007 stores with catalog data
Avg. Price
$134
Among 2,865 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

592 296 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

466 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 327 · 11%
10-49 633 · 21%
50-199 600 · 20%
200-999 624 · 21%
1k-4.9k 421 · 14%
5k+ 402 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
31% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Vehicles & Parts
1% coverage
Beauty & Cosmetics
1% coverage
Software 14 Hardware 9

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,740 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,133 · 40%
$25-$49 881 · 31%
$50-$99 498 · 17%
$100-$199 174 · 6%
$200-$499 119 · 4%
$500+ 60 · 2%
Store currencies
USD 1,264 EUR 383 GBP 242 CAD 144 INR 129 AUD 124 PHP 124 PKR 71

Among stores with pricing data, the most common price range is Under $25. The average is higher at $134 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (53%), Facebook (45%), YouTube (22%).

Instagram
53%
Facebook
45%
YouTube
22%
TikTok
21%
Twitter / X
16%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (8%), Google Ads (4%).

Google Analytics
34%
Google Tag Manager
8%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 7% Debut 4% Refresh 3% Warehouse 3% Shrine Pro 2% Spotlight 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Best Choice ME United Arab Emirates
38 products $35 avg 7 ads
Electronics Toys & Games gaming console video games EasySell COD Form & Upsells
915 products $46 avg 1 ads
Toys & Games lego stores block toys shop Blockify Fraud Filter, Blocker Judge.me Product Reviews App
332 products $23 avg 1 ads
Electronics Toys & Games gaming accessories video game consoles CK: Abandoned cart on WhatsApp Firework Shoppable Video & UGC
178 products $151 avg 16 ads
Toys & Games video games gaming accessories Simprosys Google Shopping Feed Klaviyo: Email Marketing & SMS
380 products $10 avg 45 ads
Toys & Games kids-toys online-toy-store Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
78 products $10 avg 2 ads
Toys & Games children's toys kids entertainment C‑EDD: Estimated Delivery Date GSC Countdown Timer Bar
517 products $207 avg 3 ads
Toys & Games model-building toys Gorgias: AI, Helpdesk & Chat Klaviyo: Email Marketing & SMS
Flora Kids Colombia
42 products $40 avg 4 ads
Toys & Games childrens toys kids playthings Releasit COD Form & Upsells
54 products $79 avg 29 ads
Electronics Toys & Games retro gaming video games GemPages Landing Page Builder Shopify Inbox
93 products $109 avg 19 ads
Toys & Games hoverboards recreational toys AfterShip Email Marketing,SMS
Hello Toys Lebanon
331 products $73 avg 3 ads
Toys & Games toys games
gaminja United States
22 products $42 avg 17 ads
Toys & Games gaming video games UpPromote Affiliate Marketing Afterpay On‑Site Messaging

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FAQ

How many Shopify Video Games stores are there?

We currently track 3,074 active Shopify stores in the Video Games segment.

Are Shopify Video Games stores growing?

Yes. In the last 30 days, 466 new stores were indexed in the Video Games segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Video Games stores?

Among stores with pricing data, the average listed price is about $134, with the most common pricing band at Under $25.

What apps are most popular for Shopify Video Games stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.