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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

2,962 Shopify Video Games Stores: Stats & Market Data (2026)

2,962 active Shopify stores fall into the Video Games segment, with 266 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Apparel & Accessories. 59% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

59%
Social media
6%
Meta ads
55%
Contact info
Total Stores
2,962
Active Shopify stores
New (30d)
266
Newly added in the last 30 days
Avg. Products
2,645
Among 2,898 stores with catalog data
Avg. Price
$120
Among 2,762 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

466 233 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

266 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 309 · 11%
10-49 610 · 21%
50-199 584 · 20%
200-999 627 · 22%
1k-4.9k 402 · 14%
5k+ 366 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
30% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Vehicles & Parts
1% coverage
Software 13 Beauty & Cosmetics 12 Hardware 9

Among stores with catalog data, the 200-999 product range is most common. The average is 2,645 products per store. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,108 · 40%
$25-$49 837 · 30%
$50-$99 477 · 17%
$100-$199 166 · 6%
$200-$499 117 · 4%
$500+ 57 · 2%
Store currencies
USD 1,214 EUR 380 GBP 236 CAD 134 INR 129 AUD 117 PHP 116 PKR 67

Among stores with pricing data, the most common price range is Under $25. The average is higher at $120 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (52%), Facebook (43%), TikTok (21%).

Instagram
52%
Facebook
43%
TikTok
21%
YouTube
21%
Twitter / X
16%
Pinterest
3%
LinkedIn
2%

Social media adoption is strong at 59%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
33%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 8% Debut 4% Refresh 3% Spotlight 2% Shrine Pro 2% Warehouse 2% Ride 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

39 products $47 avg 1 ads
Toys & Games Gaming Accessories AfterShip Email Marketing,SMS C‑EDD: Estimated Delivery Date
95 products $113 avg 5 ads
Toys & Games AfterShip Email Marketing,SMS
79 products $80 avg 4 ads
Vehicles & Parts Sporting Goods Toys & Games Gorgias: AI, Helpdesk & Chat Judge.me Product Reviews App
TOBOUY – Tobouy United States
21 products $64 avg 325 ads
Toys & Games Toys UpPromote Affiliate Marketing Blockify Fraud Filter, Blocker
Poki Guatemala
127 products $11 avg 6 ads
Toys & Games Loox ‑ Product Reviews App Releasit COD Form & Upsells
130 products $18 avg 4 ads
Toys & Games Toys Judge.me Product Reviews App SEOWILL‑ Page Speed Optimizer
4,519 products $47 avg 3 ads
Toys & Games Toys Hulk Contact Form Builder FoxKit: Upsell & Bundles App
38 products $29 avg 1 ads
Toys & Games Judge.me Product Reviews App
328 products $12 avg 3 ads
Toys & Games Toys Collectibles Awin ‑ Affiliate Marketing Klaviyo: Email Marketing & SMS
565 products $21 avg 69 ads
Toys & Games Omnisend Email Marketing & SMS Sherpas: Smart SEO
VELOX India
86 products $8 avg 9 ads
Toys & Games Toys
830 products $8 avg 27 ads
Toys & Games Toys Kids Clothing GSC Countdown Timer Bar Judge.me Product Reviews App

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FAQ

How many Shopify Video Games stores are there?

We currently track 2,962 active Shopify stores in the Video Games segment.

Are Shopify Video Games stores growing?

Yes. In the last 30 days, 266 new stores were indexed in the Video Games segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Video Games stores?

Among stores with pricing data, the average listed price is about $120, with the most common pricing band at Under $25.

What apps are most popular for Shopify Video Games stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.