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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

2,875 Shopify Video Games Stores: Stats & Market Data (2026)

2,875 active Shopify stores fall into the Video Games segment, with 171 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Toys & Games, Electronics, Apparel & Accessories. 59% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

59%
Social media
6%
Meta ads
54%
Contact info
Total Stores
2,875
Active Shopify stores
New (30d)
171
Newly added in the last 30 days
Avg. Products
2,648
Among 2,809 stores with catalog data
Avg. Price
$105
Among 2,699 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

417 208 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

171 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 273 · 10%
10-49 570 · 20%
50-199 584 · 21%
200-999 621 · 22%
1k-4.9k 401 · 14%
5k+ 360 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Electronics
28% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Arts & Entertainment
2% coverage
Home & Garden
1% coverage
Sporting Goods
1% coverage
Vehicles & Parts
1% coverage
Software 12 Beauty & Cosmetics 11 Celebrations & Gifts 8

Among stores with catalog data, the 200-999 product range is most common. The average is 2,648 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,091 · 40%
$25-$49 836 · 31%
$50-$99 432 · 16%
$100-$199 179 · 7%
$200-$499 103 · 4%
$500+ 58 · 2%
Store currencies
USD 1,206 EUR 365 GBP 229 CAD 139 INR 121 AUD 115 PHP 100 PKR 62

Among stores with pricing data, the most common price range is Under $25. The average is higher at $105 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (51%), Facebook (43%), YouTube (22%).

Instagram
51%
Facebook
43%
YouTube
22%
TikTok
21%
Twitter / X
15%
Pinterest
4%
LinkedIn
2%

Social media adoption is strong at 59%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (34%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
34%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 9% Debut 4% Refresh 3% Spotlight 2% Ride 2% Warehouse 2% Shrine Pro 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

VELOX India
100 products $10 avg 9 ads
Toys & Games Toys
355 products $14 avg 1 ads
Toys & Games Arts & Entertainment Toys
169 products $52 avg 1 ads
Toys & Games Toys AfterShip Email Marketing,SMS Kaching Bundles App & Upsells
311 products $26 avg 35 ads
Electronics Toys & Games Gaming Accessories Electronics Google & YouTube Mercado Pago Antifraude Plus
760 products $133 avg 3 ads
Antiques & Collectibles Toys & Games Avada AI SEO Image Optimizer BUCKS Currency Converter PRO++
179 products $49 avg 14 ads
Toys & Games Toys Collectibles UpPromote Affiliate Marketing FBP | Fast Bundle & Upsell App
137 products $36 avg 2 ads
Toys & Games Toys Kids Clothing CartBot: Gift with purchase Hulk Contact Form Builder
507 products $7 avg 2 ads
Toys & Games Toys Google & YouTube MaxBundle ‑ Product Bundles
Amazon United States
66 products $16 avg 2 ads
Toys & Games Toys Entertainment Consentmo GDPR Compliance Tapita AI SEO Optimizer, Speed
32 products $56 avg 27 ads
Toys & Games Judge.me Product Reviews App
884 products $14 avg 13 ads
Toys & Games Toys Bundler ‑ Product Bundles App FBP | Fast Bundle & Upsell App
1,376 products $494 avg 1 ads
Toys & Games Entertainment Toys XCloud Search & Product Filter Powerful Contact Form Builder

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FAQ

How many Shopify Video Games stores are there?

We currently track 2,875 active Shopify stores in the Video Games segment.

Are Shopify Video Games stores growing?

Yes. In the last 30 days, 171 new stores were indexed in the Video Games segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Video Games stores?

Among stores with pricing data, the average listed price is about $105, with the most common pricing band at Under $25.

What apps are most popular for Shopify Video Games stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.