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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

11.5K Shopify Action Figures Stores: Stats & Market Data (2026)

11,476 active Shopify stores fall into the Action Figures segment, with 708 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
52%
Contact info
Total Stores
11,476
Active Shopify stores
New (30d)
708
Newly added in the last 30 days
Avg. Products
1,199
Among 11,317 stores with catalog data
Avg. Price
$82
Among 11,292 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,819 909 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

708 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,037 · 9%
10-49 2,520 · 22%
50-199 3,068 · 27%
200-999 2,626 · 23%
1k-4.9k 1,384 · 12%
5k+ 682 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
10% coverage
Home & Garden
6% coverage
Electronics
4% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Sporting Goods
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,199 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,885 · 43%
$25-$49 3,399 · 30%
$50-$99 1,674 · 15%
$100-$199 759 · 7%
$200-$499 420 · 4%
$500+ 155 · 1%
Store currencies
USD 5,289 EUR 1,682 GBP 866 AUD 506 INR 488 CAD 438 JPY 190 AED 167

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (54%), Facebook (40%), TikTok (22%).

Instagram
54%
Facebook
40%
TikTok
22%
YouTube
18%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 9% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 2% Ride 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Senzo India
343 products $61 avg 1 ads
Toys & Games Toys Avada AI SEO Image Optimizer EComposer Landing Page Builder
VELOX India
100 products $10 avg 9 ads
Toys & Games Toys
355 products $14 avg 1 ads
Toys & Games Arts & Entertainment Toys
169 products $52 avg 1 ads
Toys & Games Toys AfterShip Email Marketing,SMS Kaching Bundles App & Upsells
256 products $5 avg 12 ads
Toys & Games Electronics Jewelry & Watches Jewelry Judge.me Product Reviews App
481 products $57 avg 1 ads
Toys & Games Simprosys Google Shopping Feed Judge.me Product Reviews App
179 products $49 avg 14 ads
Toys & Games Toys Collectibles UpPromote Affiliate Marketing FBP | Fast Bundle & Upsell App
28 products $73 avg 1 ads
Toys & Games Toys Omnisend Email Marketing & SMS
6 products $274 avg 2 ads
Toys & Games Toys Shopify Inbox
137 products $36 avg 2 ads
Toys & Games Toys Kids Clothing CartBot: Gift with purchase Hulk Contact Form Builder
43 products $96 avg 60 ads
Toys & Games Afterpay On‑Site Messaging Avada AI SEO Image Optimizer
968 products $74 avg 12 ads
Toys & Games Apparel & Accessories UpPromote Affiliate Marketing Hextom: Countdown Timer Bar

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FAQ

How many Shopify Action Figures stores are there?

We currently track 11,476 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 708 new stores were indexed in the Action Figures segment, showing a 6% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.