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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

9,409 Shopify Action Figures Stores: Stats & Market Data (2026)

9,409 active Shopify stores fall into the Action Figures segment, with 1,872 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 59% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

59%
Social media
9%
Meta ads
49%
Contact info
Total Stores
9,409
Active Shopify stores
New (30d)
1,872
Newly added in the last 30 days
Avg. Products
1,135
Among 9,247 stores with catalog data
Avg. Price
$97
Among 9,161 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,791 895 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,872 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,473 · 16%
10-49 2,127 · 23%
50-199 2,038 · 22%
200-999 1,976 · 21%
1k-4.9k 1,106 · 12%
5k+ 527 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
7% coverage
Home & Garden
4% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,135 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,781 · 41%
$25-$49 2,814 · 31%
$50-$99 1,400 · 15%
$100-$199 653 · 7%
$200-$499 346 · 4%
$500+ 167 · 2%
Store currencies
USD 4,513 EUR 1,249 GBP 663 INR 464 AUD 409 CAD 334 PKR 153 JPY 138

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.

Social media platforms

Instagram (52%), Facebook (41%), TikTok (20%).

Instagram
52%
Facebook
41%
TikTok
20%
YouTube
19%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 59%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 7% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 3% Ride 2% Craft 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

115 products $61 avg 17 ads
Arts & Entertainment Toys & Games custom art toy artisan keycap
15 products $216 avg 7 ads
Toys & Games children-toys gaming
810 products $42 avg 2 ads
Apparel & Accessories Toys & Games Books & Literature anime merchandise manga apparel
255 products $229 avg 1 ads
Toys & Games model-building toys Loox ‑ Product Reviews App
Adilsons United States
2,665 products $4 avg 8 ads
Apparel & Accessories Beauty & Cosmetics Toys & Games anime accessories k-beauty skincare
168 products $36 avg 28 ads
Electronics Toys & Games online shopping bargain store
2,834 products $14 avg 4 ads
Toys & Games Apparel & Accessories sanrio merchandise blind box toys Bundler ‑ Product Bundles App Wyllo
211 products $14 avg 2 ads
Toys & Games wooden toys montessori
628 products $32 avg 1 ads
Toys & Games funko pop collectible figures
150 products $29 avg 9 ads
Toys & Games tabletop miniatures animal figures UpPromote Affiliate Marketing Hextom: Free Shipping Bar
272 products $50 avg 1 ads
Toys & Games lego toys
354 products $10 avg 4 ads
Toys & Games diecast cars bicycle

Want the full dataset?

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FAQ

How many Shopify Action Figures stores are there?

We currently track 9,409 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 1,872 new stores were indexed in the Action Figures segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.