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Shopify subcategory analytics
Subcategory
Updated July 6, 2026
Shopify

11.5K Shopify Action Figures Stores: Stats & Market Data (2026)

11,491 active Shopify stores fall into the Action Figures segment, with 952 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
53%
Contact info
Total Stores
11,491
Active Shopify stores
New (30d)
952
Newly added in the last 30 days
Avg. Products
1,190
Among 11,330 stores with catalog data
Avg. Price
$84
Among 11,303 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,826 913 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

952 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,070 · 9%
10-49 2,517 · 22%
50-199 3,068 · 27%
200-999 2,623 · 23%
1k-4.9k 1,374 · 12%
5k+ 678 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
9% coverage
Home & Garden
6% coverage
Electronics
3% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Sporting Goods
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,190 products per store. That's larger than the Shopify average of 407. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,892 · 43%
$25-$49 3,401 · 30%
$50-$99 1,675 · 15%
$100-$199 755 · 7%
$200-$499 426 · 4%
$500+ 154 · 1%
Store currencies
USD 5,289 EUR 1,692 GBP 872 AUD 507 INR 495 CAD 439 JPY 190 AED 166

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (53%), Facebook (40%), TikTok (22%).

Instagram
53%
Facebook
40%
TikTok
22%
YouTube
18%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 9% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 2% Ride 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

529 products $249 avg 20 ads
Toys & Games Awin ‑ Affiliate Marketing Bundler ‑ Product Bundles App
2,942 products $32 avg 8 ads
Apparel & Accessories Toys & Games
505 products $25 avg 1 ads
Toys & Games Trading Cards GemPages Landing Page Builder Judge.me Product Reviews App
382 products $85 avg 84 ads
Toys & Games Toys UpPromote Affiliate Marketing Attentive: AI‑led Email &SMS
Shas United States
4,499 products $1 avg 1 ads
Toys & Games Hextom: Free Shipping Bar Instafeed ‑ Instagram Feed
23 products $93 avg 4 ads
Toys & Games EAZE WhatsApp Button
IMR World United States
7 products $37 avg 8 ads
Toys & Games Toys Consentmo GDPR Compliance Shopify Inbox
56 products $30 avg 11 ads
Health Home & Garden Toys & Games Toys C‑EDD: Estimated Delivery Date Klaviyo: Email Marketing & SMS
2,957 products $16 avg 3 ads
Toys & Games Shopify Inbox Omnisend Email Marketing & SMS
43 products $96 avg 60 ads
Toys & Games Afterpay On‑Site Messaging Avada AI SEO Image Optimizer
109 products $15 avg 5 ads
Toys & Games Toys UpPromote Affiliate Marketing Loox ‑ Product Reviews App
90 products $26 avg 5 ads
Toys & Games B: WhatsApp Chat, Abandon Cart Instafeed ‑ Instagram Feed

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FAQ

How many Shopify Action Figures stores are there?

We currently track 11,491 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 952 new stores were indexed in the Action Figures segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.