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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

11.3K Shopify Action Figures Stores: Stats & Market Data (2026)

11,333 active Shopify stores fall into the Action Figures segment, with 3,656 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

60%
Social media
7%
Meta ads
52%
Contact info
Total Stores
11,333
Active Shopify stores
New (30d)
3,656
Newly added in the last 30 days
Avg. Products
1,209
Among 11,183 stores with catalog data
Avg. Price
$101
Among 11,105 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,971 985 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

3,656 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,337 · 12%
10-49 2,545 · 23%
50-199 2,724 · 24%
200-999 2,539 · 23%
1k-4.9k 1,353 · 12%
5k+ 685 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
8% coverage
Home & Garden
5% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Celebrations & Gifts
2% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,209 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,681 · 42%
$25-$49 3,353 · 30%
$50-$99 1,673 · 15%
$100-$199 774 · 7%
$200-$499 440 · 4%
$500+ 184 · 2%
Store currencies
USD 5,362 EUR 1,586 GBP 820 INR 514 AUD 505 CAD 421 PKR 168 JPY 167

Among stores with pricing data, the most common price range is Under $25. The average is higher at $101 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (54%), Facebook (41%), TikTok (21%).

Instagram
54%
Facebook
41%
TikTok
21%
YouTube
19%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 60%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 7% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 2% Ride 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

151 products $58 avg 1 ads
Toys & Games kids bikes store child bicycles BF Size Charts & Size Guide Richpanel: AI Customer Support
Chungies United States
195 products $47 avg 13 ads
Toys & Games x-men action figure wolverine action figure Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
10 products $59 avg 1 ads
Toys & Games minifigure display cases action figure display
934 products $10 avg 5 ads
Toys & Games beyblade toys Loox ‑ Product Reviews App Omnisend Email Marketing & SMS
Daylight Curfew United States
497 products $78 avg 9 ads
Apparel & Accessories Toys & Games hoodies t-shirts Bundler ‑ Product Bundles App Upsell & Cross Sell – LimeSpot
182 products $59 avg 1 ads
Apparel & Accessories Toys & Games anime collaboration clothing streetwear graphic tees
72 products $66 avg 4 ads
Toys & Games electric ride on cars kids vehicles UpPromote Affiliate Marketing MAPPY: Store Locator & Maps
383 products $13 avg 1 ads
Toys & Games collectible figures funko pop
GlobeYoung United States
158 products $47 avg 8 ads
Toys & Games toys games
304 products $13 avg 8 ads
Toys & Games anime keychain anime eyes
1,287 products $27 avg 1 ads
Toys & Games movie merchandise tv show merch Zapiet ‑ Pickup + Delivery Gorgias: AI, Helpdesk & Chat
43 products $39 avg 3 ads
Toys & Games fidget toys edc gear Bundler ‑ Product Bundles App Shiprocket: eCommerce Shipping

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FAQ

How many Shopify Action Figures stores are there?

We currently track 11,333 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 3,656 new stores were indexed in the Action Figures segment, showing a 32% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $101, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.