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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

11.7K Shopify Action Figures Stores: Stats & Market Data (2026)

11,654 active Shopify stores fall into the Action Figures segment, with 1,105 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 60% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

60%
Social media
6%
Meta ads
52%
Contact info
Total Stores
11,654
Active Shopify stores
New (30d)
1,105
Newly added in the last 30 days
Avg. Products
1,177
Among 11,504 stores with catalog data
Avg. Price
$82
Among 11,454 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,934 967 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,105 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,171 · 10%
10-49 2,572 · 22%
50-199 3,062 · 27%
200-999 2,642 · 23%
1k-4.9k 1,380 · 12%
5k+ 677 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
9% coverage
Home & Garden
6% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,177 products per store. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,892 · 43%
$25-$49 3,461 · 30%
$50-$99 1,756 · 15%
$100-$199 755 · 7%
$200-$499 432 · 4%
$500+ 158 · 1%
Store currencies
USD 5,375 EUR 1,727 GBP 871 INR 515 AUD 510 CAD 439 JPY 184 MXN 164

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (53%), Facebook (40%), TikTok (22%).

Instagram
53%
Facebook
40%
TikTok
22%
YouTube
18%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 60%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 9% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 2% Ride 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

193 products $40 avg 1 ads
Toys & Games Toys Judge.me Product Reviews App
Nevvaa Spain
22 products $48 avg 47 ads
Toys & Games FBP: Fast Bundle & Upsell App
653 products $8 avg 2 ads
Celebrations & Gifts Toys & Games Arts & Entertainment Party Supplies Shopify Inbox
1,759 products $15 avg 2 ads
Toys & Games Apparel & Accessories Personalized Gifts Google & YouTube Simprosys Google Shopping Feed
Shas United States
4,155 products $1 avg 1 ads
Toys & Games Hextom: Free Shipping Bar Instafeed ‑ Instagram Feed
499 products $50 avg 7 ads
Toys & Games Toys Collectibles Consentmo GDPR Compliance Klaviyo: Email Marketing & SMS
1,627 products $22 avg 1 ads
Toys & Games Sporting Goods Baby & Kids Toys Sports Equipment
550 products $60 avg 89 ads
Toys & Games Avada AI SEO Image Optimizer
Toy Division United States
3,689 products $18 avg 1,756 ads
Toys & Games Toys
33 products $66 avg 2 ads
Toys & Games GemPages Landing Page Builder Klaviyo: Email Marketing & SMS
TOBOUY – Tobouy United States
21 products $64 avg 325 ads
Toys & Games Toys UpPromote Affiliate Marketing Blockify Fraud Filter, Blocker
211 products $3 avg 1 ads
Toys & Games GSC Countdown Timer Bar

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FAQ

How many Shopify Action Figures stores are there?

We currently track 11,654 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 1,105 new stores were indexed in the Action Figures segment, showing a 9% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.