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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

12.1K Shopify Action Figures Stores: Stats & Market Data (2026)

12,065 active Shopify stores fall into the Action Figures segment, with 1,862 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 61% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.

61%
Social media
6%
Meta ads
53%
Contact info
Total Stores
12,065
Active Shopify stores
New (30d)
1,862
Newly added in the last 30 days
Avg. Products
1,247
Among 11,915 stores with catalog data
Avg. Price
$85
Among 11,856 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,525 1,262 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,862 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,253 · 11%
10-49 2,601 · 22%
50-199 3,053 · 26%
200-999 2,766 · 23%
1k-4.9k 1,500 · 13%
5k+ 742 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
9% coverage
Home & Garden
6% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Celebrations & Gifts
3% coverage
Books & Literature
2% coverage
Beauty & Cosmetics
2% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,247 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,003 · 42%
$25-$49 3,592 · 30%
$50-$99 1,820 · 15%
$100-$199 807 · 7%
$200-$499 458 · 4%
$500+ 176 · 1%
Store currencies
USD 5,687 EUR 1,711 GBP 885 AUD 544 INR 520 CAD 461 PKR 172 JPY 170

Among stores with pricing data, the most common price range is Under $25. The average is higher at $85 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (55%), Facebook (42%), TikTok (22%).

Instagram
55%
Facebook
42%
TikTok
22%
YouTube
19%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 61%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
31%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 8% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 2% Ride 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

HandyPeak Pakistan
158 products $7 avg 2 ads
Toys & Games toys sport Judge.me Product Reviews App Releasit COD Form & Upsells
156 products $31 avg 15 ads
Toys & Games tabletop miniatures animal figures UpPromote Affiliate Marketing Sami B2B Lock,Password Protect
1,440 products $15 avg 1 ads
Toys & Games anime merchandise toys Avada AI SEO Suite Optimizer Shopify Inbox
103 products $15 avg 21 ads
Toys & Games Travel toys keychains Cozy AntiTheft Loox ‑ Product Reviews App
27 products $62 avg 65 ads
Toys & Games metal figurines modular figures SA Variants: Combined Listings Color Swatch King: Variants
THE MUST SHOP United States
53 products $70 avg 1 ads
Toys & Games batman mask deadpool mask Sense RTL: עברית
93 products $19 avg 1 ads
Toys & Games archery toys kids bow and arrow Frequently Bought Together CBB Klaviyo: Email Marketing & SMS
8 products $84 avg 2 ads
Toys & Games Celebrations & Gifts crochet dolls personalized gifts C‑EDD: Estimated Delivery Date Shopify Inbox
tablefunny United States
191 products $98 avg 30 ads
Toys & Games metal models 3d puzzles Frequently Bought Together CBB Judge.me Product Reviews App
79 products $21 avg 1 ads
Toys & Games foam darts dart blasters Hulk Contact Form Builder Powerful Contact Form Builder
708 products $32 avg 1 ads
Toys & Games Celebrations & Gifts collectible toys blind boxes Judge.me Product Reviews App Multifeeds Feed Builder
Adilsons United States
2,962 products $13 avg 19 ads
Apparel & Accessories Beauty & Cosmetics Toys & Games anime accessories k-beauty skincare Kaching Bundles App & Upsells Simprosys Google Shopping Feed

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FAQ

How many Shopify Action Figures stores are there?

We currently track 12,065 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 1,862 new stores were indexed in the Action Figures segment, showing a 15% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $85, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.