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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

9,526 Shopify Action Figures Stores: Stats & Market Data (2026)

9,526 active Shopify stores fall into the Action Figures segment, with 1,957 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 59% maintain social media profiles — Instagram leads — and 9% run Meta ad campaigns.

59%
Social media
9%
Meta ads
49%
Contact info
Total Stores
9,526
Active Shopify stores
New (30d)
1,957
Newly added in the last 30 days
Avg. Products
1,133
Among 9,365 stores with catalog data
Avg. Price
$97
Among 9,276 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,897 948 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1,957 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,473 · 16%
10-49 2,157 · 23%
50-199 2,071 · 22%
200-999 2,008 · 21%
1k-4.9k 1,123 · 12%
5k+ 533 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
7% coverage
Home & Garden
4% coverage
Arts & Entertainment
4% coverage
Electronics
3% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Hardware
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,133 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,834 · 41%
$25-$49 2,847 · 31%
$50-$99 1,417 · 15%
$100-$199 658 · 7%
$200-$499 350 · 4%
$500+ 170 · 2%
Store currencies
USD 4,563 EUR 1,270 GBP 670 INR 469 AUD 413 CAD 340 PKR 154 JPY 142

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand.

Social media platforms

Instagram (52%), Facebook (41%), TikTok (20%).

Instagram
52%
Facebook
41%
TikTok
20%
YouTube
19%
Twitter / X
12%
Pinterest
5%
LinkedIn
1%

Social media adoption is strong at 59%, and 9% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (7%), Google Ads (4%).

Google Analytics
29%
Google Tag Manager
7%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 7% Debut 4% Refresh 3% Spotlight 3% Shrine Pro 3% Ride 2% Craft 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

158 products $347 avg 39 ads
Toys & Games lightsaber replica neopixel lightsaber
78 products $25 avg 1 ads
Toys & Games toys games
1,303 products $25 avg 3 ads
Toys & Games toys children
The Trend Lab United States
5 products $71 avg 6 ads
Toys & Games toy store summer toys
250 products $46 avg 9 ads
Toys & Games vinyl art toys blind box figures Hextom: Free Shipping Bar Loox ‑ Product Reviews App
28 products $8 avg 3 ads
Toys & Games sonny angel figures collectible mini figures
45 products $50 avg 7 ads
Toys & Games toys kids
3,080 products $10 avg 15 ads
Toys & Games Celebrations & Gifts Home & Garden toy cars figurines Infinite Product Options
352 products $53 avg 6 ads
Toys & Games action figures collectibles
2,003 products $124 avg 1 ads
Toys & Games collectible cards sports sneakers
Retro Realm Pakistan
855 products $6 avg 19 ads
Toys & Games Antiques & Collectibles retro toys vintage collectibles
66 products $50 avg 11 ads
Toys & Games wargaming gaming accessories

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FAQ

How many Shopify Action Figures stores are there?

We currently track 9,526 active Shopify stores in the Action Figures segment.

Are Shopify Action Figures stores growing?

Yes. In the last 30 days, 1,957 new stores were indexed in the Action Figures segment, showing a 21% monthly growth rate.

What is the average product price in Shopify Action Figures stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

What apps are most popular for Shopify Action Figures stores?

The top apps are Loox ‑ Product Reviews App, Klaviyo: Email Marketing & SMS, Printful: Print on Demand. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.