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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

23.8K Shopify Craft Supplies Stores: Stats & Market Data (2026)

23,833 active Shopify stores fall into the Craft Supplies segment, with 435 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 71% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

71%
Social media
5%
Meta ads
50%
Contact info
Total Stores
23,833
Active Shopify stores
New (30d)
435
Newly added in the last 30 days
Avg. Products
723
Among 23,450 stores with catalog data
Avg. Price
$45
Among 23,300 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,073 1,036 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

435 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,739 · 7%
10-49 5,714 · 24%
50-199 6,855 · 29%
200-999 5,831 · 25%
1k-4.9k 2,636 · 11%
5k+ 675 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
100% coverage
Home & Garden
5% coverage
Apparel & Accessories
5% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage
Jewelry & Watches
1% coverage
Books & Literature
1% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Beauty & Cosmetics
1% coverage
Office Supplies
1% coverage
Education & Courses 112

Among stores with catalog data, the 50-199 product range is most common. The average is 723 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 14,119 · 61%
$25-$49 5,238 · 22%
$50-$99 2,336 · 10%
$100-$199 1,006 · 4%
$200-$499 408 · 2%
$500+ 193 · 1%
Store currencies
USD 13,069 EUR 2,796 GBP 2,179 CAD 1,487 AUD 1,259 INR 503 NZD 258 JPY 222

Among stores with pricing data, the most common price range is Under $25. The average is higher at $45 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (65%), Facebook (51%), YouTube (22%).

Instagram
65%
Facebook
51%
YouTube
22%
TikTok
20%
Pinterest
15%
Twitter / X
8%
LinkedIn
1%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads. That's 16 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Craft.

Dawn 25% Debut 7% Craft 7% Horizon 5% Studio 4% Spotlight 3% Sense 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,370 products $8 avg 14 ads
Arts & Entertainment UpPromote Affiliate Marketing MLV Auto Currency Switcher
786 products $311 avg 1 ads
Arts & Entertainment Handmade Shopify Inbox Judge.me Product Reviews App
67 products $22 avg 1 ads
Arts & Entertainment Personalized Gifts Upload‑Lift Image Upload
1,926 products $11 avg 1 ads
Arts & Entertainment Craft Supplies
Common Circus Australia
2,600 products $54 avg 3 ads
Arts & Entertainment Home & Garden Toys Art Afterpay On‑Site Messaging Klaviyo: Email Marketing & SMS
45 products $79 avg 4 ads
Arts & Entertainment Craft Supplies AfterShip Email Marketing,SMS Shopify Inbox
20 products $34 avg 3 ads
Arts & Entertainment UpPromote Affiliate Marketing BM: Country blocker IP blocker
1,670 products $1555 avg 1 ads
Arts & Entertainment Ceramics Handmade CK: Abandoned cart on WhatsApp Multifeeds Feed Builder
169 products $33 avg 3 ads
Arts & Entertainment Jewelry & Watches Jewelry Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
408 products $37 avg 38 ads
Arts & Entertainment Art Supplies Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
327 products $4 avg 1 ads
Arts & Entertainment Art Graphic Design Shopify Inbox Judge.me Product Reviews App
544 products $32 avg 1 ads
Apparel & Accessories Arts & Entertainment Clothing Graphic Design File Upload & Image ‑ Uploadly Google & YouTube

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FAQ

How many Shopify Craft Supplies stores are there?

We currently track 23,833 active Shopify stores in the Craft Supplies segment.

Are Shopify Craft Supplies stores growing?

Yes. In the last 30 days, 435 new stores were indexed in the Craft Supplies segment, showing a 2% monthly growth rate.

What is the average product price in Shopify Craft Supplies stores?

Among stores with pricing data, the average listed price is about $45, with the most common pricing band at Under $25.

What apps are most popular for Shopify Craft Supplies stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.