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Shopify subcategory analytics
Subcategory
Updated June 8, 2026
Shopify

8,819 Shopify Party Supplies Stores: Stats & Market Data (2026)

8,819 active Shopify stores fall into the Party Supplies segment, with 1,740 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 71% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

71%
Social media
3%
Meta ads
58%
Contact info
Total Stores
8,819
Active Shopify stores
New (30d)
1,740
Newly added in the last 30 days
Avg. Products
919
Among 8,667 stores with catalog data
Avg. Price
$84
Among 8,595 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,764 882 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,740 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 660 · 8%
10-49 2,019 · 23%
50-199 2,485 · 29%
200-999 2,113 · 24%
1k-4.9k 1,023 · 12%
5k+ 367 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Toys & Games
4% coverage
Arts & Entertainment
3% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Wedding
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Books & Literature 43 Jewelry & Watches 32

Among stores with catalog data, the 50-199 product range is most common. The average is 919 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,277 · 50%
$25-$49 1,920 · 22%
$50-$99 1,044 · 12%
$100-$199 675 · 8%
$200-$499 484 · 6%
$500+ 195 · 2%
Store currencies
USD 4,343 EUR 1,155 GBP 821 AUD 609 CAD 440 INR 211 MXN 163 NZD 112

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (66%), Facebook (53%), TikTok (19%).

Instagram
66%
Facebook
53%
TikTok
19%
Pinterest
15%
YouTube
13%
Twitter / X
9%
LinkedIn
2%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 3% run Meta ads. That's 12 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
38%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 25% Debut 6% Horizon 5% Craft 4% Impulse 2% Refresh 2% Studio 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

239 products $1161 avg 1 ads
Celebrations & Gifts party-games inflatable-toys Consentmo GDPR Compliance Judge.me Product Reviews App
36 products $36 avg 2 ads
Celebrations & Gifts birthday decor kids party supplies
Confetti Jar United States
802 products $577 avg 2 ads
Celebrations & Gifts kids birthday party party packages Avada AI SEO Suite Optimizer Shopify Inbox
B Goods Lettering United States
410 products $22 avg 3 ads
Celebrations & Gifts Arts & Entertainment wax seal gift set Klaviyo: Email Marketing & SMS LAI Product Reviews App
PartyHQ Ireland
86 products $27 avg 2 ads
Celebrations & Gifts party supplies birthday balloons Zapiet ‑ Pickup + Delivery
489 products $17 avg 2 ads
Celebrations & Gifts helium balloons party decorations Chaty Chat Buttons & WhatsApp
531 products $20 avg 1 ads
Celebrations & Gifts disfraz costumes Hulk Contact Form Builder Judge.me Product Reviews App
1,070 products $18 avg 1 ads
Celebrations & Gifts pinjata shop birthday decorations Shopify Inbox
105 products $8 avg 1 ads
Celebrations & Gifts party supplies paper plates TA MAPPY: Store Locator & Maps
2,077 products $44 avg 1 ads
Celebrations & Gifts party supplies children gifts Awin ‑ Affiliate Marketing Fontify: Google & Custom Fonts
22 products $8 avg 1 ads
Celebrations & Gifts Toys & Games event venue entertainment UpPromote Affiliate Marketing PageFly Landing Page Builder
2,876 products $212 avg 1 ads
Celebrations & Gifts Home & Garden custom neon signs neon light art UpPromote Affiliate Marketing Hextom: Countdown Timer Bar

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FAQ

How many Shopify Party Supplies stores are there?

We currently track 8,819 active Shopify stores in the Party Supplies segment.

Are Shopify Party Supplies stores growing?

Yes. In the last 30 days, 1,740 new stores were indexed in the Party Supplies segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Party Supplies stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

What apps are most popular for Shopify Party Supplies stores?

The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.