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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

8,676 Shopify Party Supplies Stores: Stats & Market Data (2026)

8,676 active Shopify stores fall into the Party Supplies segment, with 1,358 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

69%
Social media
3%
Meta ads
57%
Contact info
Total Stores
8,676
Active Shopify stores
New (30d)
1,358
Newly added in the last 30 days
Avg. Products
846
Among 8,532 stores with catalog data
Avg. Price
$86
Among 8,451 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,303 651 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

1,358 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 20%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 635 · 7%
10-49 2,117 · 25%
50-199 2,517 · 30%
200-999 2,003 · 23%
1k-4.9k 937 · 11%
5k+ 323 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Toys & Games
3% coverage
Arts & Entertainment
3% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Wedding
1% coverage
Electronics
1% coverage
Books & Literature 38 Jewelry & Watches 31

Among stores with catalog data, the 50-199 product range is most common. The average is 846 products per store. That's larger than the Shopify average of 428. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,230 · 50%
$25-$49 1,877 · 22%
$50-$99 1,034 · 12%
$100-$199 645 · 8%
$200-$499 477 · 6%
$500+ 188 · 2%
Store currencies
USD 4,143 EUR 1,258 GBP 795 AUD 555 CAD 426 INR 213 MXN 162 NZD 97

Among stores with pricing data, the most common price range is Under $25. The average is higher at $86 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (50%), TikTok (19%).

Instagram
64%
Facebook
50%
TikTok
19%
Pinterest
14%
YouTube
12%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 69%, and 3% of stores run Meta ad campaigns. That's 11 percentage points above the Shopify average of 58%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 27% Horizon 6% Debut 5% Craft 4% Refresh 2% Studio 2% Impulse 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,326 products $10 avg 1 ads
Celebrations & Gifts Party Supplies Gifts Instafeed ‑ Instagram Feed Wishlist Hero
2,272 products $2 avg 1 ads
Celebrations & Gifts Home & Garden Party Supplies Home Decor Blockify Fraud Filter, Blocker Hulk Contact Form Builder
653 products $8 avg 2 ads
Celebrations & Gifts Toys & Games Arts & Entertainment Party Supplies Shopify Inbox
434 products $291 avg 1 ads
Celebrations & Gifts Zapiet ‑ Pickup + Delivery Shopify Inbox
84 products $34 avg 3 ads
Celebrations & Gifts Gifts GemPages Landing Page Builder Judge.me Product Reviews App
2,178 products $10 avg 2 ads
Celebrations & Gifts Home & Garden Stationery Party Supplies Blockify Fraud Filter, Blocker Omnisend Email Marketing & SMS
48 products $31 avg 6 ads
Celebrations & Gifts Animals & Pet Supplies Gift Cards Klaviyo: Email Marketing & SMS
3,437 products $4 avg 6 ads
Home & Garden Celebrations & Gifts Home Decor Kitchenware
489 products $17 avg 2 ads
Celebrations & Gifts SEO Manager | venntov
SHITI Coolers United States
206 products $35 avg 14 ads
Celebrations & Gifts Party Supplies Hextom: Countdown Timer Bar Klaviyo: Email Marketing & SMS
991 products $67 avg 2 ads
Celebrations & Gifts Klaviyo: Email Marketing & SMS Searchanise Search & Filter
shopequelecua United States
2,350 products $21 avg 1 ads
Celebrations & Gifts Party Supplies Gifts Essential Announcement Bar Shopify Inbox

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FAQ

How many Shopify Party Supplies stores are there?

We currently track 8,676 active Shopify stores in the Party Supplies segment.

Are Shopify Party Supplies stores growing?

Yes. In the last 30 days, 1,358 new stores were indexed in the Party Supplies segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Party Supplies stores?

Among stores with pricing data, the average listed price is about $86, with the most common pricing band at Under $25.

What apps are most popular for Shopify Party Supplies stores?

The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.