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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

7,832 Shopify Party Supplies Stores: Stats & Market Data (2026)

7,832 active Shopify stores fall into the Party Supplies segment, with 2,179 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 70% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

70%
Social media
4%
Meta ads
57%
Contact info
Total Stores
7,832
Active Shopify stores
New (30d)
2,179
Newly added in the last 30 days
Avg. Products
929
Among 7,684 stores with catalog data
Avg. Price
$85
Among 7,602 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,289 644 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

2,179 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 697 · 9%
10-49 1,766 · 23%
50-199 2,127 · 28%
200-999 1,849 · 24%
1k-4.9k 919 · 12%
5k+ 326 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Toys & Games
4% coverage
Arts & Entertainment
3% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Wedding
1% coverage
Office Supplies
1% coverage
Electronics
1% coverage
Books & Literature 38 Jewelry & Watches 26

Among stores with catalog data, the 50-199 product range is most common. The average is 929 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,787 · 50%
$25-$49 1,688 · 22%
$50-$99 935 · 12%
$100-$199 591 · 8%
$200-$499 419 · 6%
$500+ 182 · 2%
Store currencies
USD 3,974 EUR 977 GBP 698 AUD 527 CAD 393 INR 189 MXN 148 NZD 96

Among stores with pricing data, the most common price range is Under $25. The average is higher at $85 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (65%), Facebook (53%), TikTok (20%).

Instagram
65%
Facebook
53%
TikTok
20%
Pinterest
16%
YouTube
13%
Twitter / X
9%
LinkedIn
2%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 4% run Meta ads. That's 11 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (10%), Google Ads (5%).

Google Analytics
37%
Google Tag Manager
10%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 25% Debut 6% Horizon 4% Craft 4% Refresh 2% Impulse 2% Studio 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

85 products $37 avg 49 ads
Celebrations & Gifts Apparel & Accessories Toys & Games greeting cards kids clothes Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
42 products $52 avg 1 ads
Celebrations & Gifts balloon garland kit party decoration supplies Judge.me Product Reviews App
159 products $67 avg 1 ads
Celebrations & Gifts party catering celebration food Chaty Chat Buttons & WhatsApp Minmaxify Order Limits
848 products $82 avg 2 ads
Celebrations & Gifts party decorations birthday supplies Loox ‑ Product Reviews App
530 products $61 avg 1 ads
Celebrations & Gifts cupcake bakery cakes and cookies Zapiet ‑ Pickup + Delivery Infinite Product Options
550 products $10 avg 7 ads
Celebrations & Gifts party kits gift boxes Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
49 products $41 avg 6 ads
Celebrations & Gifts personalised party decorations custom banners File Upload & Image ‑ Uploadly Shopify Inbox
30 products $52 avg 1 ads
Arts & Entertainment Celebrations & Gifts music festival merchandise event souvenirs
730 products $47 avg 1 ads
Home & Garden Celebrations & Gifts garden set event tent
2,968 products $88 avg 1 ads
Celebrations & Gifts table linens party supplies Avada AI SEO Suite Optimizer Covet Instagram Feed & Reviews
52 products $33 avg 3 ads
Apparel & Accessories Celebrations & Gifts drinking gear southern brand Judge.me Product Reviews App Microsoft Clarity: AI Insights
137 products $64 avg 1 ads
Celebrations & Gifts costumes party Omnisend Email Marketing & SMS

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FAQ

How many Shopify Party Supplies stores are there?

We currently track 7,832 active Shopify stores in the Party Supplies segment.

Are Shopify Party Supplies stores growing?

Yes. In the last 30 days, 2,179 new stores were indexed in the Party Supplies segment, showing a 28% monthly growth rate.

What is the average product price in Shopify Party Supplies stores?

Among stores with pricing data, the average listed price is about $85, with the most common pricing band at Under $25.

What apps are most popular for Shopify Party Supplies stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.