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Shopify subcategory analytics
Subcategory
Updated July 13, 2026
Shopify

8,913 Shopify Party Supplies Stores: Stats & Market Data (2026)

8,913 active Shopify stores fall into the Party Supplies segment, with 743 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Celebrations & Gifts, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

69%
Social media
3%
Meta ads
56%
Contact info
Total Stores
8,913
Active Shopify stores
New (30d)
743
Newly added in the last 30 days
Avg. Products
863
Among 8,774 stores with catalog data
Avg. Price
$98
Among 8,691 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,324 662 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

743 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 612 · 7%
10-49 2,170 · 25%
50-199 2,573 · 29%
200-999 2,059 · 23%
1k-4.9k 1,034 · 12%
5k+ 326 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Celebrations & Gifts
100% coverage
Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Toys & Games
3% coverage
Arts & Entertainment
3% coverage
Food & Beverages
1% coverage
Baby & Kids
1% coverage
Office Supplies
1% coverage
Wedding
1% coverage
Electronics 44 Books & Literature 36 Jewelry & Watches 33

Among stores with catalog data, the 50-199 product range is most common. The average is 863 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 4,306 · 50%
$25-$49 1,997 · 23%
$50-$99 1,051 · 12%
$100-$199 665 · 8%
$200-$499 473 · 5%
$500+ 199 · 2%
Store currencies
USD 4,186 EUR 1,303 GBP 807 AUD 563 CAD 440 INR 222 MXN 168 NZD 101

Among stores with pricing data, the most common price range is Under $25. The average is higher at $98 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (64%), Facebook (50%), TikTok (19%).

Instagram
64%
Facebook
50%
TikTok
19%
Pinterest
13%
YouTube
12%
Twitter / X
8%
LinkedIn
2%

Social media adoption is strong at 69%, and 3% of stores run Meta ad campaigns. That's 14 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
36%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 26% Horizon 6% Debut 5% Craft 4% Refresh 2% Studio 2% Impulse 2% Sense 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

2,834 products $33 avg 23 ads
Celebrations & Gifts Party Supplies GSC Countdown Timer Bar Pop Convert ‑ Pop Ups, Banners
207 products $32 avg 2 ads
Celebrations & Gifts Party Supplies Judge.me Product Reviews App
9 products $45 avg 40 ads
Celebrations & Gifts Kaching Bundles App & Upsells RT: Google Fonts, Custom Fonts
150 products $35 avg 2 ads
Celebrations & Gifts Collectibles AfterShip Email Marketing,SMS Printful: Print on Demand
183 products $60 avg 1 ads
Apparel & Accessories Celebrations & Gifts T-Shirts AdRoll Marketing & Advertising Simprosys Google Shopping Feed
1,138 products $635 avg 14 ads
Celebrations & Gifts Adoric Popup & Email Popups Afterpay On‑Site Messaging
950 products $11 avg 7 ads
Office Supplies Celebrations & Gifts Stationery Greeting Cards AfterShip Email Marketing,SMS Vitals: Reviews, Bundles & 40+
351 products $131 avg 2 ads
Celebrations & Gifts Avada AI SEO Image Optimizer Meteor Mega Menu & Navigation
136 products $8 avg 3 ads
Celebrations & Gifts Gifts Blockify Fraud Filter, Blocker Kaching Bundles App & Upsells
619 products $4 avg 1 ads
Celebrations & Gifts Party Supplies Bundler ‑ Product Bundles App Google & YouTube
666 products $138 avg 2 ads
Celebrations & Gifts Party Supplies Infinite Product Options Lucky Orange Heatmaps & Replay
68 products $18 avg 10 ads
Celebrations & Gifts EComposer Landing Page Builder Tapita AI SEO Optimizer, Speed

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FAQ

How many Shopify Party Supplies stores are there?

We currently track 8,913 active Shopify stores in the Party Supplies segment.

Are Shopify Party Supplies stores growing?

Yes. In the last 30 days, 743 new stores were indexed in the Party Supplies segment, showing a 8% monthly growth rate.

What is the average product price in Shopify Party Supplies stores?

Among stores with pricing data, the average listed price is about $98, with the most common pricing band at Under $25.

What apps are most popular for Shopify Party Supplies stores?

The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.