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Shopify subcategory analytics
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Updated Apr 27, 2026
Shopify

1,233 Shopify Educational Materials Stores: Stats & Market Data (2026)

1,233 active Shopify stores fall into the Educational Materials segment, with 169 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Toys & Games. 66% maintain social media profiles — Instagram leads — and 13% run Meta ad campaigns.

66%
Social media
13%
Meta ads
55%
Contact info
Total Stores
1,233
Active Shopify stores
New (30d)
169
Newly added in the last 30 days
Avg. Products
506
Among 1,218 stores with catalog data
Avg. Price
$89
Among 1,207 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

164 82 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

169 new stores were added in the past 30 days (14% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 223 · 18%
10-49 410 · 34%
50-199 299 · 25%
200-999 185 · 15%
1k-4.9k 79 · 6%
5k+ 22 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
13% coverage
Toys & Games
6% coverage
Baby & Kids
4% coverage
Arts & Entertainment
4% coverage
Health
3% coverage
Office Supplies
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Business & Industrial
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 506 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 685 · 57%
$25-$49 294 · 24%
$50-$99 107 · 9%
$100-$199 61 · 5%
$200-$499 34 · 3%
$500+ 26 · 2%
Store currencies
USD 539 EUR 144 AUD 108 GBP 92 CAD 59 INR 59 ARS 21 PKR 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $89 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, UpPromote Affiliate Marketing.

Social media platforms

Instagram (58%), Facebook (53%), YouTube (25%).

Instagram
58%
Facebook
53%
YouTube
25%
TikTok
16%
Twitter / X
13%
Pinterest
12%
LinkedIn
6%

Social media adoption is strong at 66%, and 13% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (37%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
37%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 7% Horizon 5% Shrine Pro 3% Refresh 3% Sense 3% Craft 2% Boost 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $43 avg 3 ads
Education & Courses montessori toys children's educational toys UpPromote Affiliate Marketing
24 products $9 avg 1 ads
Education & Courses medical notes exam prep
931 products $2 avg 4 ads
Books & Literature Education & Courses student books study materials
106 products $11 avg 2 ads
Education & Courses thai education materials kru dew store
156 products $39 avg 1 ads
Education & Courses early childhood resources diaries
121 products $17 avg 25 ads
Education & Courses online language courses learn languages online UpPromote Affiliate Marketing
84 products $19 avg 23 ads
Baby & Kids Books & Literature Education & Courses kids educational-products Ryviu: Reviews & Loyalty App
6 products $10 avg 14 ads
Education & Courses pizza making course pizza baking course
10 products $24 avg 93 ads
Education & Courses theology-workbook systematic-theology
39 products $39 avg 398 ads
Education & Courses digital wellness guides massage techniques ebook
609 products $96 avg 1 ads
Education & Courses Books & Literature teaching resources literacy support
Surgery Library United States
4,878 products $35 avg 16 ads
Books & Literature Education & Courses surgical textbooks medical education

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FAQ

How many Shopify Educational Materials stores are there?

We currently track 1,233 active Shopify stores in the Educational Materials segment.

Are Shopify Educational Materials stores growing?

Yes. In the last 30 days, 169 new stores were indexed in the Educational Materials segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Educational Materials stores?

Among stores with pricing data, the average listed price is about $89, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Materials stores?

The top apps are Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.