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Shopify subcategory analytics
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Updated June 22, 2026
Shopify

1,559 Shopify Educational Materials Stores: Stats & Market Data (2026)

1,559 active Shopify stores fall into the Educational Materials segment, with 243 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Toys & Games. 68% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

68%
Social media
8%
Meta ads
58%
Contact info
Total Stores
1,559
Active Shopify stores
New (30d)
243
Newly added in the last 30 days
Avg. Products
630
Among 1,541 stores with catalog data
Avg. Price
$91
Among 1,531 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

231 115 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

243 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 175 · 11%
10-49 553 · 36%
50-199 438 · 28%
200-999 241 · 16%
1k-4.9k 96 · 6%
5k+ 38 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
12% coverage
Toys & Games
5% coverage
Baby & Kids
5% coverage
Arts & Entertainment
3% coverage
Health
3% coverage
Office Supplies
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Home & Garden
1% coverage
Software
1% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 630 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 893 · 58%
$25-$49 340 · 22%
$50-$99 133 · 9%
$100-$199 79 · 5%
$200-$499 48 · 3%
$500+ 38 · 2%
Store currencies
USD 671 EUR 218 GBP 117 AUD 115 CAD 78 INR 72 MXN 24 ZAR 23

Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (59%), Facebook (52%), YouTube (26%).

Instagram
59%
Facebook
52%
YouTube
26%
TikTok
18%
Twitter / X
12%
Pinterest
11%
LinkedIn
6%

Social media adoption is strong at 68%, and 8% of stores run Meta ad campaigns. That's 12 percentage points above the Shopify average of 56%.

Marketing & analytics tools

Google Analytics (38%), Google Tag Manager (12%), Google Ads (4%).

Google Analytics
38%
Google Tag Manager
12%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 25% Horizon 7% Debut 6% Refresh 3% Sense 3% Craft 2% Shrine Pro 2% Minimal 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

658 products $52 avg 3 ads
Books & Literature Electronics Education & Courses FBP: Fast Bundle & Upsell App Pandectes GDPR Compliance
484 products $41 avg 17 ads
Education & Courses Avada AI SEO Image Optimizer Blocky Fraud Filter IP Blocker
80 products $74 avg 31 ads
Toys & Games Education & Courses Toys UpPromote Affiliate Marketing Simprosys Google Shopping Feed
75 products $38 avg 5 ads
Toys & Games Education & Courses CartBot: Gift with purchase Simprosys Google Shopping Feed
44 products $44 avg 318 ads
Education & Courses Kaching Bundles App & Upsells Intelligems: A/B Testing
1,530 products $19 avg 4 ads
Books & Literature Education & Courses Hextom: Free Shipping Bar Opinew Product Reviews App UGC
13 products $13 avg 2 ads
Baby & Kids Education & Courses EComposer Landing Page Builder
45 products $21 avg 4 ads
Education & Courses Books & Literature Richpanel: AI Customer Support Judge.me Product Reviews App
487 products $4 avg 222 ads
Education & Courses Courses Kaching Bundles App & Upsells Klaviyo: Email Marketing & SMS
603 products $83 avg 4 ads
Education & Courses Books & Literature Evey Events & Tickets
VIDABELLA United Kingdom
10 products $12 avg 1 ads
Education & Courses Frequently Bought Together CBB Klaviyo: Email Marketing & SMS
348 products $24 avg 1 ads
Baby & Kids Education & Courses Kaching Bundles App & Upsells Instafeed ‑ Instagram Feed

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FAQ

How many Shopify Educational Materials stores are there?

We currently track 1,559 active Shopify stores in the Educational Materials segment.

Are Shopify Educational Materials stores growing?

Yes. In the last 30 days, 243 new stores were indexed in the Educational Materials segment, showing a 16% monthly growth rate.

What is the average product price in Shopify Educational Materials stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Materials stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.