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Shopify subcategory analytics
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Updated June 8, 2026
Shopify

1,613 Shopify Educational Materials Stores: Stats & Market Data (2026)

1,613 active Shopify stores fall into the Educational Materials segment, with 315 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Toys & Games. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

69%
Social media
8%
Meta ads
60%
Contact info
Total Stores
1,613
Active Shopify stores
New (30d)
315
Newly added in the last 30 days
Avg. Products
619
Among 1,594 stores with catalog data
Avg. Price
$88
Among 1,590 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

295 147 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

315 new stores were added in the past 30 days — 20% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 183 · 11%
10-49 564 · 35%
50-199 438 · 27%
200-999 265 · 17%
1k-4.9k 104 · 7%
5k+ 40 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Education & Courses
100% coverage
Books & Literature
12% coverage
Toys & Games
6% coverage
Baby & Kids
5% coverage
Health
3% coverage
Arts & Entertainment
3% coverage
Office Supplies
1% coverage
Celebrations & Gifts
1% coverage
Electronics
1% coverage
Business & Industrial
1% coverage
Home & Garden
1% coverage
Apparel & Accessories
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 619 because some stores carry much larger inventories. That's larger than the Shopify average of 438. The strongest country concentrations are United States, Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 901 · 57%
$25-$49 373 · 23%
$50-$99 145 · 9%
$100-$199 83 · 5%
$200-$499 48 · 3%
$500+ 40 · 3%
Store currencies
USD 698 EUR 202 AUD 135 GBP 127 INR 80 CAD 78 MXN 23 PKR 22

Among stores with pricing data, the most common price range is Under $25. The average is higher at $88 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (61%), Facebook (55%), YouTube (27%).

Instagram
61%
Facebook
55%
YouTube
27%
TikTok
18%
Twitter / X
13%
Pinterest
13%
LinkedIn
7%

Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (40%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
40%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 24% Debut 7% Horizon 6% Refresh 3% Sense 2% Craft 2% Shrine Pro 2% Empire 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

868 products $227 avg 47 ads
Education & Courses early childhood resources eylf-aligned Hextom: Free Shipping Bar Honeycomb Upsell & Cross Sell
84 products $19 avg 4 ads
Baby & Kids Books & Literature Education & Courses kids educational-products Klaviyo: Email Marketing & SMS Ryviu: Reviews & Loyalty App
19 products $116 avg 5 ads
Education & Courses homeschool science curriculum open and go science Bundler ‑ Product Bundles App 404/301 SC Easy URL Redirects
39 products $44 avg 15 ads
Education & Courses learn greek greek language course BUCKS Currency Converter PRO++ Pandectes GDPR Compliance
362 products $19 avg 6 ads
Education & Courses early years resources childminder resources Essential Announcement Bar
77 products $75 avg 25 ads
Toys & Games Education & Courses reading games school games UpPromote Affiliate Marketing Simprosys Google Shopping Feed
932 products $2 avg 2 ads
Books & Literature Education & Courses student books study materials
7 products $11 avg 5 ads
Education & Courses kids educational book sensory activity book Kaching Bundles App & Upsells Kaching CartDrawer Cart Upsell
Med Lems United States
20 products $108 avg 1 ads
Education & Courses medical notes anatomy study Trackify Triple Whale
1,250 products $80 avg 3 ads
Education & Courses education teaching aids Bundler ‑ Product Bundles App Fera Product Reviews App
184 products $20 avg 23 ads
Education & Courses Health Baby & Kids printable journals therapy worksheets Klaviyo: Email Marketing & SMS Ryviu: Reviews & Loyalty App
828 products $3 avg 5 ads
Education & Courses school supplies educational books Avada AI SEO Suite Optimizer Pandectes GDPR Compliance

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FAQ

How many Shopify Educational Materials stores are there?

We currently track 1,613 active Shopify stores in the Educational Materials segment.

Are Shopify Educational Materials stores growing?

Yes. In the last 30 days, 315 new stores were indexed in the Educational Materials segment, showing a 20% monthly growth rate.

What is the average product price in Shopify Educational Materials stores?

Among stores with pricing data, the average listed price is about $88, with the most common pricing band at Under $25.

What apps are most popular for Shopify Educational Materials stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.