11.7K Shopify Online Courses Stores: Stats & Market Data (2026)
11,746 active Shopify stores fall into the Online Courses segment, with 1,639 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Health. 61% maintain social media profiles — Instagram leads — and 6% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,639 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the Shopify average of 35%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 111 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $260 because some stores price much higher, pulling it up. That's above the Shopify average of $217.
Popular apps
The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.
Marketing & analytics tools
Google Analytics (30%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Omnisend Email Marketing & SMS
Blockify Fraud Filter, Blocker
Kaching CartDrawer Cart Upsell
Awin ‑ Affiliate Marketing
Upsell.com ‑ ReConvert Upsell
Bundler ‑ Product Bundles App
Hulk Contact Form Builder
SL: WhatsApp Chat + Marketing
Pandectes GDPR Compliance
Shopify Inbox
UpPromote Affiliate Marketing
Honeycomb Upsell & Cross Sell
Powerful Contact Form Builder
GemPages Landing Page Builder
Klaviyo: Email Marketing & SMS
Printful: Print on Demand
Shopify Inbox
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify Online Courses stores are there?
We currently track 11,746 active Shopify stores in the Online Courses segment.
Are Shopify Online Courses stores growing?
Yes. In the last 30 days, 1,639 new stores were indexed in the Online Courses segment, showing a 14% monthly growth rate.
What is the average product price in Shopify Online Courses stores?
Among stores with pricing data, the average listed price is about $260, with the most common pricing band at Under $25.
What apps are most popular for Shopify Online Courses stores?
The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (53%), Facebook (43%), YouTube (27%).
Social media adoption is strong at 61%, and 6% of stores run Meta ad campaigns.