11.6K Shopify Online Courses Stores: Stats & Market Data (2026)
11,637 active Shopify stores fall into the Online Courses segment, with 505 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Education & Courses, Books & Literature, Health. 62% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
505 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 116 because some stores carry much larger inventories. That's smaller than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, Germany.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $265 because some stores price much higher, pulling it up. That's above the Shopify average of $219.
Popular apps
The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (11%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
Klaviyo: Email Marketing & SMS
Seal Subscriptions App
Hextom: Countdown Timer Bar
Pandectes GDPR Compliance
GSC Instagram Feed, Instafeed
Shopify Inbox
UpPromote Affiliate Marketing
BUCKS Currency Converter PRO++
PageFly Landing Page Builder
UpPromote Affiliate Marketing
Avada AI SEO Suite Optimizer
AWIO Improved Contact Form
BM: Country blocker IP blocker
Bundler ‑ Product Bundles App
Judge.me Product Reviews App
UpPromote Affiliate Marketing
Klaviyo: Email Marketing & SMS
Google & YouTube
SearchPie: SEO, Speed & Schema
Klaviyo: Email Marketing & SMS
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Start Free TrialFAQ
How many Shopify Online Courses stores are there?
We currently track 11,637 active Shopify stores in the Online Courses segment.
Are Shopify Online Courses stores growing?
Yes. In the last 30 days, 505 new stores were indexed in the Online Courses segment, showing a 4% monthly growth rate.
What is the average product price in Shopify Online Courses stores?
Among stores with pricing data, the average listed price is about $265, with the most common pricing band at Under $25.
What apps are most popular for Shopify Online Courses stores?
The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (54%), Facebook (44%), YouTube (27%).
Social media adoption is strong at 62%, and 5% of stores run Meta ad campaigns.