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Shopify subcategory analytics
Subcategory
Updated June 22, 2026
Shopify

4,533 Shopify eBooks & Digital Stores: Stats & Market Data (2026)

4,533 active Shopify stores fall into the eBooks & Digital segment, with 322 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Apparel & Accessories, Education & Courses. 60% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

60%
Social media
7%
Meta ads
41%
Contact info
Total Stores
4,533
Active Shopify stores
New (30d)
322
Newly added in the last 30 days
Avg. Products
333
Among 4,498 stores with catalog data
Avg. Price
$65
Among 4,480 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

414 207 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

322 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 19%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,221 · 27%
10-49 1,619 · 36%
50-199 1,091 · 24%
200-999 386 · 9%
1k-4.9k 124 · 3%
5k+ 57 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Apparel & Accessories
8% coverage
Education & Courses
8% coverage
Arts & Entertainment
4% coverage
Celebrations & Gifts
3% coverage
Health
3% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
2% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 333 because some stores carry much larger inventories. That's smaller than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,739 · 61%
$25-$49 1,177 · 26%
$50-$99 320 · 7%
$100-$199 137 · 3%
$200-$499 67 · 1%
$500+ 40 · 1%
Store currencies
USD 2,637 EUR 643 GBP 285 AUD 189 ARS 143 CAD 142 INR 60 PLN 42

Among stores with pricing data, the most common price range is Under $25. The average is higher at $65 because some stores price much higher, pulling it up. That's below the Shopify average of $218.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (52%), Facebook (44%), YouTube (23%).

Instagram
52%
Facebook
44%
YouTube
23%
TikTok
21%
Twitter / X
15%
Pinterest
10%
LinkedIn
3%

Social media adoption is strong at 60%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (7%), Google Ads (2%).

Google Analytics
28%
Google Tag Manager
7%
Google Ads
2%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 33% Horizon 8% Debut 7% Craft 3% Studio 3% Refresh 2% Sense 2% Spotlight 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

227 products $23 avg 2 ads
Books & Literature Books Ali Reviews: AI Product Review Frequently Bought Together CBB
126 products $74 avg 14 ads
Health Books & Literature Wellness Books Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
540 products $18 avg 271 ads
Books & Literature Books BM: Country blocker IP blocker LinkedOption Combined Listings
1,513 products $46 avg 3 ads
Books & Literature Affiliatly Affiliate Marketing XCloud Search & Product Filter
658 products $52 avg 3 ads
Books & Literature Electronics Education & Courses FBP: Fast Bundle & Upsell App Pandectes GDPR Compliance
138 products $14 avg 4 ads
Books & Literature MLV Auto Currency Switcher Blockify Fraud Filter, Blocker
231 products $36 avg 2 ads
Books & Literature Shopify Inbox Judge.me Product Reviews App
159 products $21 avg 13 ads
Books & Literature Frequently Bought Together CBB Klaviyo: Email Marketing & SMS
11 products $93 avg 6 ads
Books & Literature Books Klaviyo: Email Marketing & SMS LayoutHub ‑ Easy Page Builder
1,713 products $21 avg 3 ads
Books & Literature Books Attentive: AI‑led Email &SMS Frequently Bought Together CBB
Aueral United States
40 products $52 avg 78 ads
Animals & Pet Supplies Books & Literature Cat Supplies Books Kaching Bundles App & Upsells GemPages Landing Page Builder
1,530 products $19 avg 4 ads
Books & Literature Education & Courses Hextom: Free Shipping Bar Opinew Product Reviews App UGC

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FAQ

How many Shopify eBooks & Digital stores are there?

We currently track 4,533 active Shopify stores in the eBooks & Digital segment.

Are Shopify eBooks & Digital stores growing?

Yes. In the last 30 days, 322 new stores were indexed in the eBooks & Digital segment, showing a 7% monthly growth rate.

What is the average product price in Shopify eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $65, with the most common pricing band at Under $25.

What apps are most popular for Shopify eBooks & Digital stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.