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Shopify subcategory analytics
Subcategory
Updated May 18, 2026
Shopify

4,594 Shopify eBooks & Digital Stores: Stats & Market Data (2026)

4,594 active Shopify stores fall into the eBooks & Digital segment, with 775 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Books & Literature, Apparel & Accessories, Education & Courses. 58% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

58%
Social media
8%
Meta ads
40%
Contact info
Total Stores
4,594
Active Shopify stores
New (30d)
775
Newly added in the last 30 days
Avg. Products
290
Among 4,565 stores with catalog data
Avg. Price
$70
Among 4,532 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

516 258 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

775 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,423 · 31%
10-49 1,547 · 34%
50-199 1,043 · 23%
200-999 380 · 8%
1k-4.9k 124 · 3%
5k+ 48 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Books & Literature
100% coverage
Apparel & Accessories
8% coverage
Education & Courses
8% coverage
Arts & Entertainment
3% coverage
Celebrations & Gifts
3% coverage
Health
3% coverage
Beauty & Cosmetics
3% coverage
Home & Garden
2% coverage
Food & Beverages
2% coverage
Toys & Games
1% coverage
Electronics
1% coverage
Software
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 290 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The strongest country concentrations are United States, Argentina, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2,790 · 62%
$25-$49 1,177 · 26%
$50-$99 325 · 7%
$100-$199 131 · 3%
$200-$499 66 · 1%
$500+ 43 · 1%
Store currencies
USD 2,641 EUR 642 GBP 281 ARS 201 AUD 190 CAD 140 INR 73 PLN 45

Among stores with pricing data, the most common price range is Under $25. The average is higher at $70 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox.

Social media platforms

Instagram (50%), Facebook (43%), YouTube (22%).

Instagram
50%
Facebook
43%
YouTube
22%
TikTok
20%
Twitter / X
15%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 58%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
27%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 33% Horizon 7% Debut 7% Studio 3% Craft 2% Sense 2% Impulse 2% Spotlight 2%

Need store-level data?

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

86 products $15 avg 2 ads
Books & Literature christian mystery thriller bestselling author Klaviyo: Email Marketing & SMS
37 products $12 avg 4 ads
Books & Literature books ebooks BM: Country blocker IP blocker Pandectes GDPR Compliance
80 products $13 avg 2 ads
Books & Literature romance books paranormal romance LAI Product Reviews App Ryviu: Reviews & Loyalty App
97 products $25 avg 4 ads
Books & Literature military thrillers mystery books Upsell & Cross Sell — Selleasy
141 products $16 avg 2 ads
Books & Literature romance books audiobooks Instafeed ‑ Instagram Feed Seal Subscriptions App
56 products $55 avg 1 ads
Books & Literature ebook sample Hextom: Countdown Timer Bar Frequently Bought Together CBB
Mellow Italy
15 products $27 avg 1 ads
Books & Literature digital books ebooks
46 products $17 avg 7 ads
Books & Literature books ebooks Lucky Orange Heatmaps & Replay
561 products $13 avg 10 ads
Toys & Games Books & Literature montessori educational Lucky Orange Heatmaps & Replay
53 products $5 avg 5 ads
Books & Literature romance books ebooks
16 products $10 avg 1 ads
Books & Literature fiction books digital ebooks UpPromote Affiliate Marketing
20 products $49 avg 58 ads
Animals & Pet Supplies Books & Literature personalized dog collars heavy duty dog gear FBP: Fast Bundle & Upsell Loox ‑ Product Reviews App

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

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FAQ

How many Shopify eBooks & Digital stores are there?

We currently track 4,594 active Shopify stores in the eBooks & Digital segment.

Are Shopify eBooks & Digital stores growing?

Yes. In the last 30 days, 775 new stores were indexed in the eBooks & Digital segment, showing a 17% monthly growth rate.

What is the average product price in Shopify eBooks & Digital stores?

Among stores with pricing data, the average listed price is about $70, with the most common pricing band at Under $25.

What apps are most popular for Shopify eBooks & Digital stores?

The top apps are Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.