6,938 Shopify Stores in Philippines: Stats & Trends (2026)
We track 6,938 active Shopify stores in Philippines, with 712 newly added in the last 30 days (10% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
712 new stores were added in the past 30 days (10% of the total), showing steady growth.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 331 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $149 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (20%), Google Tag Manager (5%), Facebook Pixel (3%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Philippines
| Province | Stores | Share |
|---|---|---|
| Metro Manila | 3,981 | 57% |
| Cavite | 252 | 4% |
| Rizal | 222 | 3% |
| Cebu | 218 | 3% |
| Laguna | 176 | 3% |
| Bulacan | 170 | 2% |
| Abra | 142 | 2% |
| Pampanga | 139 | 2% |
| Ontario | 94 | 1% |
| City | Stores | Share |
|---|---|---|
| Quezon City | 1,115 | 16% |
| Manila | 405 | 6% |
| Pasig | 327 | 5% |
| Makati | 324 | 5% |
| Taguig | 231 | 3% |
| Makati City | 201 | 3% |
| Mandaluyong | 143 | 2% |
| Parañaque | 131 | 2% |
| San Juan | 119 | 2% |
| Mandaluyong City | 114 | 2% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
Judge.me Product Reviews App
Klaviyo: Email Marketing & SMS
Shopify Inbox
Judge.me Product Reviews App
UpPromote Affiliate Marketing
GemPages Landing Page Builder
Judge.me Product Reviews App
Hulk Contact Form Builder
Klaviyo: Email Marketing & SMS
O: Chat buttons & Contact Form
Frequently Bought Together CBB
Fontify: Google & Custom Fonts
Shopify Inbox
GSC Countdown Timer Bar
Judge.me Product Reviews App
AfterShip Product Reviews
Chaty Chat Buttons & WhatsApp
Hulk Contact Form Builder
GemPages Landing Page Builder
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Start Free TrialFAQ
How many Shopify stores are in Philippines?
Our database tracks 6,938 active Shopify stores in Philippines.
How fast is the Philippines Shopify market growing?
In the past 30 days, 712 new Shopify stores were indexed in Philippines, reflecting a 10% monthly growth rate.
What is the average catalog size for Philippines Shopify stores?
Among Shopify stores in Philippines with catalog data, the average is about 331 products. The most common catalog size range is 10-49.
What are the most popular apps among Philippines Shopify stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (60%), Facebook (58%), TikTok (26%).
Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns. That's 14 percentage points above the Shopify average of 55%.