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Updated July 13, 2026
Shopify

6,905 Shopify Stores in Philippines: Stats & Trends (2026)

We track 6,905 active Shopify stores in Philippines, with 817 newly added in the last 30 days (12% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Food & Beverages, Home & Garden. 69% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

69%
Social media
8%
Meta ads
44%
Contact info
Total Stores
6,905
Active Shopify stores
New (30d)
817
Newly added in the last 30 days
Avg. Products
332
Among 6,597 stores with catalog data
Avg. Price
$144
Among 6,394 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,083 541 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

817 new stores were added in the past 30 days (12% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,512 · 23%
10-49 2,197 · 33%
50-199 1,534 · 23%
200-999 982 · 15%
1k-4.9k 304 · 5%
5k+ 68 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
18% coverage
Food & Beverages
11% coverage
Home & Garden
8% coverage
Beauty & Cosmetics
7% coverage
Electronics
4% coverage
Health
4% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
3% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 332 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Food & Beverages, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 3,718 · 58%
$25-$49 1,092 · 17%
$50-$99 640 · 10%
$100-$199 381 · 6%
$200-$499 283 · 4%
$500+ 280 · 4%
Store currencies
PHP 6,494 USD 241 JPY 76 AUD 20 EUR 16 GBP 12 CAD 11 SGD 8

Among stores with pricing data, the most common price range is Under $25. The average is higher at $144 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (60%), Facebook (58%), TikTok (26%).

Instagram
60%
Facebook
58%
TikTok
26%
YouTube
11%
Twitter / X
4%
LinkedIn
1%
Pinterest
1%

Social media adoption is strong at 69%, and 8% of stores run Meta ad campaigns. That's 14 percentage points above the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (20%), Google Tag Manager (5%), Facebook Pixel (3%).

Google Analytics
20%
Google Tag Manager
5%
Facebook Pixel
3%
Google Ads
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 12% Debut 5% Refresh 4% Spotlight 3% Sense 2% Trade 2% Craft 2%

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Geographic breakdown

Province and city-level distribution within Philippines

Top provinces / states
Province Stores Share
Metro Manila 3,970 57%
Cavite 252 4%
Rizal 221 3%
Cebu 218 3%
Laguna 174 3%
Bulacan 168 2%
Abra 142 2%
Pampanga 139 2%
Davao Del Sur 80 1%
Top cities
City Stores Share
Quezon City 1,110 16%
Manila 405 6%
Pasig 328 5%
Makati 324 5%
Taguig 231 3%
Makati City 200 3%
Mandaluyong 141 2%
Parañaque 128 2%
San Juan 118 2%
Mandaluyong City 114 2%
Top shipping destinations
Philippines · 6,453 United States · 2,195 Singapore · 2,171 Canada · 2,151 Malaysia · 2,142 Australia · 2,140 Hong Kong · 2,132 United Kingdom · 2,131 Japan · 2,131 New Zealand · 2,113

Representative stores

A varied sample - weighted by data completeness, refreshed daily

146 products $4008 avg 2 ads
Sporting Goods Fitness Equipment Shopify Inbox Omnisend Email Marketing & SMS
651 products $6 avg 17 ads
Baby & Kids Kids Clothing Blocky Fraud Filter IP Blocker Shopify Inbox
7 products $22 avg 1 ads
Animals & Pet Supplies Travel Fontify: Google & Custom Fonts Tapita AI SEO Optimizer, Speed
419 products $47 avg 9 ads
Health Supplements UpPromote Affiliate Marketing Klaviyo: Email Marketing & SMS
14 products $22 avg 2 ads
Health Food & Beverages Supplements UpPromote Affiliate Marketing Shopify Inbox
Sōru Philippines
13 products $45 avg 12 ads
Apparel & Accessories Bags Fashion Accessories Blockify Fraud Filter, Blocker Releasit COD Fee
66 products $9 avg 4 ads
Apparel & Accessories Streetwear Clothing Shopify Inbox Judge.me Product Reviews App
80 products $8 avg 1 ads
Food & Beverages Bakery Coffee Bundler ‑ Product Bundles App Infinite Product Options
Off Time Apparel Philippines
3,055 products $5 avg 4 ads
Apparel & Accessories Clothing Men's Fashion Blockify Fraud Filter, Blocker
Fresh and Green Philippines
1,267 products $3 avg 5 ads
Food & Beverages Specialty Foods Food & Beverages STKY ‑ Sticky Add To Cart Bar
Visioneer Philippines
53 products $71 avg 167 ads
Apparel & Accessories UpPromote Affiliate Marketing Judge.me Product Reviews App
trustgodring Philippines
6 products $7 avg 32 ads
Jewelry & Watches Loox ‑ Product Reviews App

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FAQ

How many Shopify stores are in Philippines?

Our database tracks 6,905 active Shopify stores in Philippines.

How fast is the Philippines Shopify market growing?

In the past 30 days, 817 new Shopify stores were indexed in Philippines, reflecting a 12% monthly growth rate.

What is the average catalog size for Philippines Shopify stores?

Among Shopify stores in Philippines with catalog data, the average is about 332 products. The most common catalog size range is 10-49.

What are the most popular apps among Philippines Shopify stores?

The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.