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Updated May 18, 2026
Shopify

15.2K Shopify Stores in Philippines: Stats & Trends (2026)

We track 15,165 active Shopify stores in Philippines, with 1,689 newly added in the last 30 days (11% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 64% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
48%
Contact info
Total Stores
15,165
Active Shopify stores
New (30d)
1,689
Newly added in the last 30 days
Avg. Products
407
Among 14,502 stores with catalog data
Avg. Price
$208
Among 14,247 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

1,088 544 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

1,689 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2,880 · 20%
10-49 4,619 · 32%
50-199 3,801 · 26%
200-999 2,286 · 16%
1k-4.9k 712 · 5%
5k+ 204 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
29% coverage
Home & Garden
9% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
8% coverage
Arts & Entertainment
8% coverage
Jewelry & Watches
6% coverage
Electronics
4% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 407 because some stores carry much larger inventories. That's smaller than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 5,680 · 40%
$25-$49 3,591 · 25%
$50-$99 2,008 · 14%
$100-$199 1,204 · 8%
$200-$499 950 · 7%
$500+ 814 · 6%
Store currencies
USD 6,062 PHP 5,777 EUR 892 GBP 487 CAD 381 AUD 329 INR 217 MXN 105

Among stores with pricing data, the most common price range is Under $25. The average is higher at $208 because some stores price much higher, pulling it up.

Popular apps

The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.

Social media platforms

Instagram (57%), Facebook (51%), TikTok (16%).

Instagram
57%
Facebook
51%
TikTok
16%
YouTube
13%
Twitter / X
10%
Pinterest
5%
LinkedIn
2%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (7%), Google Ads (3%).

Google Analytics
23%
Google Tag Manager
7%
Google Ads
3%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 18% Debut 13% Horizon 4% Brooklyn 3% Refresh 2% Minimal 2% Venture 2% Prestige 2%

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Geographic breakdown

Province and city-level distribution within Philippines

Top provinces / states
Province Stores Share
Metro Manila 3,528 23%
California 904 6%
England 488 3%
Florida 468 3%
New York 401 3%
Texas 376 2%
Ontario 232 2%
Cavite 220 1%
Georgia 218 1%
Top cities
City Stores Share
Quezon City 1,021 7%
Manila 364 2%
Makati 321 2%
Pasig 298 2%
Taguig 211 1%
Makati City 148 1%
Mandaluyong 142 1%
Los Angeles 134 1%
London 128 1%
San Juan 127 1%
Top shipping destinations
United States · 8,367 Philippines · 7,587 Canada · 5,226 United Kingdom · 5,196 France · 4,920 Germany · 4,910 Italy · 4,865 Spain · 4,849 Netherlands · 4,839

Representative stores

A varied sample - weighted by data completeness, refreshed daily

Dasoni Philippines
33 products $10 avg 3 ads
Apparel & Accessories oversized t-shirts graphic tees BM: Country blocker IP blocker Judge.me Product Reviews App
KAIZU Philippines
24 products $11 avg 5 ads
Apparel & Accessories men's clothing fashion apparel Avada Boost Sales Trust Badges Blockify Fraud Filter, Blocker
1,879 products $11 avg 3 ads
Apparel & Accessories athleisure swimwear Avada AI SEO Suite Optimizer Bundler ‑ Product Bundles App
910 products $312 avg 3 ads
Furniture home furniture sofa AfterShip Referral & Affiliate AfterShip Page Builder
386 products $23 avg 1 ads
Beauty & Cosmetics handmade cosmetics soap Helium Customer Fields Klaviyo: Email Marketing & SMS
163 products $51 avg 2 ads
Apparel & Accessories fashion clothing Geolocation Redirects Geo:Pro Hulk Contact Form Builder
Visioneer Philippines
56 products $72 avg 104 ads
Apparel & Accessories polarized sunglasses premium eyewear UpPromote Affiliate Marketing Judge.me Product Reviews App
13 products $30 avg 10 ads
Beauty & Cosmetics skincare recovery products Blockify Fraud Filter, Blocker Instafeed ‑ Instagram Feed
117 products $270 avg 5 ads
Electronics Toys & Games gaming accessories custom keyboard Hextom: Countdown Timer Bar Lucky Orange Heatmaps & Replay
250 products $11 avg 1 ads
Apparel & Accessories fashion clothing store O: Chat buttons & Contact Form Hextom: Free Shipping Bar
90 products $22 avg 13 ads
Apparel & Accessories fashion clothing Judge.me Product Reviews App
25 products $7 avg 1 ads
Home & Garden home care green products Judge.me Product Reviews App Klaviyo: Email Marketing & SMS

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FAQ

How many Shopify stores are in Philippines?

Our database tracks 15,165 active Shopify stores in Philippines.

How fast is the Philippines Shopify market growing?

In the past 30 days, 1,689 new Shopify stores were indexed in Philippines, reflecting a 11% monthly growth rate.

What is the average catalog size for Philippines Shopify stores?

Among Shopify stores in Philippines with catalog data, the average is about 407 products. The most common catalog size range is 10-49.

What are the most popular apps among Philippines Shopify stores?

The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.