20.2K Shopify Stores in Philippines: Stats & Trends (2026)
We track 20,201 active Shopify stores in Philippines, with 631 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 66% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
631 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 19%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 434 because some stores carry much larger inventories. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $229 because some stores price much higher, pulling it up. That's above the Shopify average of $213.
Popular apps
The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.
Marketing & analytics tools
Google Analytics (25%), Google Tag Manager (7%), Google Ads (4%).
Popular themes
The most used are Dawn, Debut, Brooklyn.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Philippines
| Province | Stores | Share |
|---|---|---|
| Metro Manila | 2,985 | 15% |
| California | 1,411 | 7% |
| England | 817 | 4% |
| Florida | 754 | 4% |
| Texas | 659 | 3% |
| New York | 636 | 3% |
| Ontario | 414 | 2% |
| Georgia | 337 | 2% |
| New Jersey | 274 | 1% |
| City | Stores | Share |
|---|---|---|
| Quezon City | 846 | 4% |
| Manila | 307 | 2% |
| Makati | 287 | 1% |
| Pasig | 252 | 1% |
| London | 235 | 1% |
| Los Angeles | 199 | 1% |
| Taguig | 190 | 1% |
| New York | 147 | 1% |
| San Juan | 135 | 1% |
| Mandaluyong | 120 | 1% |
Representative stores
A varied sample — weighted by data completeness, refreshed daily
AWIO Improved Contact Form
Loox ‑ Product Reviews App
Upsell.com ‑ ReConvert Upsell
O: Chat buttons & Contact Form
Wyllo
Hextom: Quick Announcement Bar
Avada AI SEO Suite Optimizer
Bundler ‑ Product Bundles App
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Start Free TrialFAQ
How many Shopify stores are in Philippines?
Our database tracks 20,201 active Shopify stores in Philippines.
How fast is the Philippines Shopify market growing?
In the past 30 days, 631 new Shopify stores were indexed in Philippines, reflecting a 3% monthly growth rate.
What is the average catalog size for Philippines Shopify stores?
Among Shopify stores in Philippines with catalog data, the average is about 434 products. The most common catalog size range is 10-49.
What are the most popular apps among Philippines Shopify stores?
The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (59%), Facebook (52%), YouTube (15%).
Social media adoption is strong at 66%, and 3% of stores run Meta ad campaigns.