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Updated July 13, 2026
WooCommerce

2,635 WooCommerce Stores in Philippines: Stats & Trends (2026)

We track 2,635 active WooCommerce stores in Philippines, with 400 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Home & Garden, Apparel & Accessories. 52% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

52%
Social media
1%
Meta ads
56%
Contact info
Total Stores
2,635
Active WooCommerce stores
New (30d)
400
Newly added in the last 30 days
Avg. Products
250
Among 2,482 stores with catalog data
Avg. Price
$484
Among 1,990 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

678 339 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

400 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 22%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 647 · 26%
10-49 854 · 34%
50-199 560 · 23%
200-999 314 · 13%
1k-4.9k 93 · 4%
5k+ 14 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
9% coverage
Home & Garden
8% coverage
Apparel & Accessories
8% coverage
Electronics
7% coverage
Beauty & Cosmetics
5% coverage
Health
4% coverage
Hardware
4% coverage
Arts & Entertainment
3% coverage
Business & Industrial
3% coverage
Education & Courses
3% coverage
Vehicles & Parts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 250 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,615. The most popular store categories in this market are Food & Beverages, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,141 · 57%
$25-$49 264 · 13%
$50-$99 170 · 9%
$100-$199 126 · 6%
$200-$499 142 · 7%
$500+ 147 · 7%
Store currencies
PHP 2,271 USD 177 GBP 22 SGD 7 AUD 5 VND 4 EUR 2 KRW 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $484 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (48%), Instagram (31%), TikTok (10%).

Facebook
48%
Instagram
31%
TikTok
10%
YouTube
10%
Twitter / X
7%
LinkedIn
4%
Pinterest
1%

Social media adoption is strong at 52%, and 1% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (11%), Google Tag Manager (10%).

Google Analytics
24%
Facebook Pixel
11%
Google Tag Manager
10%
Google Ads
5%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

21 products $40 avg
8 products $7 avg
Food & Beverages Coffee Tea
ansonss.shop Philippines
143 products $311 avg
Electronics Home Appliances Electronics
26 products $53 avg
Beauty & Cosmetics Beauty Products Skincare
The Pet Grocer Philippines
211 products $4 avg
Animals & Pet Supplies Pet Supplies Pet Food
Never Land Philippines
40 products $1 avg
Food & Beverages
61 products $51 avg
Home & Garden
29 products $33 avg
Apparel & Accessories
42 products $36 avg
Vehicles & Parts
190 products $55 avg
Arts & Entertainment Music
87 products $30 avg
Electronics Home & Garden Home Appliances Kitchen Appliances

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FAQ

How many WooCommerce stores are in Philippines?

Our database tracks 2,635 active WooCommerce stores in Philippines.

How fast is the Philippines WooCommerce market growing?

In the past 30 days, 400 new WooCommerce stores were indexed in Philippines, reflecting a 15% monthly growth rate.

What is the average catalog size for Philippines WooCommerce stores?

Among WooCommerce stores in Philippines with catalog data, the average is about 250 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.