21.9K Shopify Skincare Stores: Analytics & Insights (2025)

Shopify
Category: Skincare
Last Updated: 12/15/2025

Explore the entire Shopify Skincare market. This report gives you access to 21,911 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
21,911
Active Shopify stores
New Stores (30d)
943
Recently added
Avg. Products
236
Per store
Social Media
84.0%
Adoption rate
FB Ads
53.2%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.3% monthly growth rate with 943 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (62.5%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Pricing is concentrated in the $20-50 range (37.2%), appealing to value-conscious consumers.

Top Product Type

# Product Type Store Count
1 Gift Cards 2504
2 Serum 2177
3 Skincare 2151
4 Cleanser 1699
5 Skin Care 1512
6 Toner 1257
7 Moisturizer 1097
8 Sunscreen 1082
9 Shampoo 903
10 Lip Balm 806

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.4%
297 stores
Print on Demand
1.8%
385 stores
Shopify Plus
3.9%
858 stores
Cash on Delivery
2.9%
635 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
75.3%
16493 stores
Facebook
57.3%
12562 stores
Email
44.7%
9801 stores
Tiktok
30.6%
6702 stores
Youtube
21.2%
4647 stores
Pinterest
11.1%
2425 stores
Twitter
11.0%
2419 stores
Phone
10.9%
2397 stores
Whatsapp
3.6%
790 stores

Social media engagement is exceptionally high, with 84.0% of stores active — led by Instagram (75.3%) and Facebook (57.3%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Skincare category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 14077
2 Google Analytics 13630
3 Google Ads 8116
4 Facebook pixel 321
5 Tiktok pixel 254
6 Pinterest pixel 14

Popular Themes

Dawn (2515)
Debut (720)
Sense (719)
Refresh (281)
Craft (266)
Prestige (228)
Horizon (201)
Spotlight (163)
Be Yours (145)
Updated copy of Updated copy of Updated copy of... (142)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
66.7% (14613)
Apple Pay
65.4% (14321)
Google Pay
63.5% (13906)
Paypal Express
60.0% (13140)
Amazon Pay
2.4% (527)

Top Currencies

USD 10245 stores
GBP 1905 stores
EUR 1743 stores
AUD 1618 stores
INR 1350 stores
CAD 1121 stores
PKR 881 stores
NZD 424 stores
Cash on Delivery (COD)
2.9%
of stores offer COD payment option
Shop Pay Installments
34.9%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.sayaskin.com favicon
www.sayaskin.com
ID
46 $76.57 AUD 2025-12-17
lulupun.shop favicon
lulupun.shop
TH
1359 $6823.57 JPY 2025-12-16
tailorskin.co favicon
tailorskin.co
NZ
30 $61.11 NZD 2025-12-17
beautybio.com favicon
beautybio.com
US
69 $78.75 USD 2025-12-16
theorionwellness.com favicon
theorionwellness.com
US
52 $18.79 USD 2025-12-16
www.fashionistadeal.com favicon
www.fashionistadeal.com
AE
191 $30.27 AED 2025-12-17
harmonyandhealthec.com favicon
harmonyandhealthec.com
EC
182 $21.68 USD 2025-12-16
toneandcare.com favicon
toneandcare.com
US
1235 $28.5 USD 2025-12-16
www.alhareeb.com favicon
www.alhareeb.com
AE
58 $8.69 USD 2025-12-16
gladyssoap.com favicon
gladyssoap.com
FR
31 $8.18 EUR 2025-12-16
alarabeauty.shop favicon
alarabeauty.shop
US
170 $42.16 USD 2025-12-16
revisionskincare.com favicon
revisionskincare.com
US
66 $153.6 USD 2025-12-16

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❓ Frequently Asked Questions

How many Shopify Skincare stores are there?

We currently track 21,911 active Shopify stores in the Skincare category.

What is the average product price in Shopify Skincare stores?

Product pricing among Shopify Skincare stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Skincare stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Recharge Subscriptions App, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Skincare stores growing?

Yes. In the last 30 days, 943 new stores launched in the Skincare category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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