21.9K Shopify Skincare Stores: Analytics & Insights (2026)

Shopify
Category: Skincare
Last Updated: 02/02/2026

Explore the entire Shopify Skincare market. This report gives you access to 21,932 stores so you can identify top performers, spot trends, and find your next customers.

πŸ“Š Key Metrics at a Glance

Total Stores
21,932
Active Shopify stores
New Stores (30d)
649
Recently added
Avg. Products
253
Per store
Social Media
84.8%
Adoption rate
FB Ads
53.4%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.0% monthly, adding 649 new stores over the last 30 days.

πŸ›οΈ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (62.3%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Pricing is concentrated in the $20-50 range (37.2%), appealing to value-conscious consumers.

Top Product Type

# Product Type Store Count
1 Gift Cards 2549
2 Serum 2213
3 Skincare 2134
4 Cleanser 1742
5 Skin Care 1547
6 Toner 1284
7 Moisturizer 1135
8 Sunscreen 1118
9 Shampoo 908
10 Lip Balm 822

πŸ’Ό Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.2%
258 stores
Print on Demand
1.7%
368 stores
Shopify Plus
4.0%
869 stores
Cash on Delivery
2.8%
606 stores

πŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
76.6%
16805 stores
Facebook
58.7%
12864 stores
Email
45.0%
9862 stores
Tiktok
31.4%
6886 stores
Youtube
22.0%
4823 stores
Pinterest
11.3%
2470 stores
Phone
11.1%
2439 stores
Twitter
11.1%
2435 stores
Whatsapp
3.8%
830 stores

Social media engagement is exceptionally high, with 84.8% of stores active β€” led by Instagram (76.6%) and Facebook (58.7%).

πŸ”§ Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Skincare category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 14333
2 Google Analytics 13875
3 Google Ads 8377
4 Facebook pixel 304
5 Tiktok pixel 227
6 Pinterest pixel 11

Popular Themes

Dawn (2317)
Debut (715)
Sense (670)
Refresh (265)
Craft (250)
Horizon (241)
Prestige (233)
Be Yours (144)
Updated copy of Updated copy of Updated copy of... (143)
Spotlight (140)

πŸ’³ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
67.7% (14851)
Apple Pay
67.0% (14697)
Google Pay
64.9% (14227)
Paypal Express
61.2% (13424)
Amazon Pay
5.4% (1193)

Top Currencies

USD 10211 stores
GBP 1908 stores
EUR 1777 stores
AUD 1649 stores
INR 1303 stores
CAD 1131 stores
PKR 881 stores
NZD 433 stores
Cash on Delivery (COD)
2.8%
of stores offer COD payment option
Shop Pay Installments
35.6%
of stores offer installment payments

πŸͺ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
littleluxeatelier.com favicon
littleluxeatelier.com
US
16 $50.42 USD 2026-02-05
beautybybie.com favicon
beautybybie.com
IN
69 $1673.41 INR 2026-02-05
sevenhillsbeauty.com favicon
sevenhillsbeauty.com
UG
148 $90616.44 UGX 2026-02-05
eu.bperfectcosmetics.com favicon
eu.bperfectcosmetics.com
IE
770 $29.14 EUR 2026-02-05
www.britishcosmetics.com favicon
www.britishcosmetics.com
LK
149 $1646.86 LKR 2026-02-05
elder-mart.com favicon
elder-mart.com
IN
26 $322.5 INR 2026-02-05
draft-guard.com favicon
draft-guard.com
US
26 $24.95 USD 2026-02-05
core-skin.com favicon
core-skin.com
US
26 $24.95 USD 2026-02-05
plumgoodness.com favicon
plumgoodness.com
IN
468 $350.4 INR 2026-02-05
swadeshiayurved.com favicon
swadeshiayurved.com
IN
219 $267.11 INR 2026-02-05
www.beglamchic.com favicon
www.beglamchic.com
AE
79 $68.96 AED 2026-02-05
cleanplanet.store favicon
cleanplanet.store
IN
86 $43.5 USD 2026-02-04

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❓ Frequently Asked Questions

How many Shopify Skincare stores are there?

We currently track 21,932 active Shopify stores in the Skincare category.

What is the average product price in Shopify Skincare stores?

Product pricing among Shopify Skincare stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Skincare stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Recharge Subscriptions App, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Skincare stores growing?

Yes. In the last 30 days, 649 new stores launched in the Skincare category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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