7071 Shopify Stores Using Afterpay On‑Site Messaging: Analytics & Growth Trends (2025)

Shopify
Last Updated: 11/03/2025

This comprehensive analytics report covers 7,071 Shopify stores using Afterpay On‑Site Messaging app, providing insights into growth trends, business models, technology adoption, and market dynamics for stores leveraging this app.

📊 Key Metrics at a Glance

Total Stores
7,071
Active Shopify stores
New Stores (30d)
44
Recently added
Avg. Products
551
Per store
Social Media
81.5%
Adoption rate
FB Ads
36.1%
Using Facebook ads

Market Growth: Growth remains stable at 0.62% per month (44 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog size distribution shows 33.1% of stores keeping compact inventories (<50 products) and 11.3% running large-scale assortments (1000+ products), reflecting varied inventory strategies.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 30.4% targeting the $20-50 range and 30.2% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 690
2 Accessories 499
3 Tops 460
4 Dresses 383
5 Earrings 331
6 Dress 305
7 Hats 298
8 Bracelets 290
9 Apparel & Accessories 270
10 Pants 268

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.7%
188 stores
Print on Demand
10.0%
708 stores
Shopify Plus
6.1%
432 stores
Cash on Delivery
0.1%
4 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
71.5%
5057 stores
Facebook
60.8%
4300 stores
Email
41.5%
2936 stores
Tiktok
22.9%
1619 stores
Youtube
17.8%
1259 stores
Pinterest
17.5%
1235 stores
Twitter
13.9%
981 stores
Phone
8.7%
615 stores

Social media engagement is exceptionally high, with 81.5% of stores active — led by Instagram (71.5%) and Facebook (60.8%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Afterpay On‑Site Messaging pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 4943
2 Google Analytics 4216
3 Google Ads 2604
4 Facebook pixel 99
5 Tiktok pixel 23
6 Pinterest pixel 7

Popular Themes

Debut (714)
Dawn (701)
Brooklyn (91)
Updated copy of Updated copy of Updated copy of... (82)
Minimal (80)
Sense (79)
Impulse (76)
Craft (70)
Spotlight (65)
Prestige (57)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
92.5% (6543)
Apple Pay
86.4% (6107)
Google Pay
82.3% (5818)
Paypal Express
76.9% (5439)
Amazon Pay
0.5% (33)

Top Currencies

USD 4983 stores
AUD 1083 stores
GBP 416 stores
NZD 357 stores
CAD 203 stores
EUR 5 stores
Cash on Delivery (COD)
0.1%
of stores offer COD payment option
Shop Pay Installments
61.6%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
wearepawcouture.com favicon
wearepawcouture.com
ID
298 $43.22 GBP 2025-11-06
moutique.co.nz favicon
moutique.co.nz
NZ
898 $171.62 NZD 2025-11-06
allsmall.co favicon
allsmall.co
BO
129 $39.32 USD 2025-11-05
www.emilyley.com favicon
www.emilyley.com
US
282 $33.42 USD 2025-11-05
emmemama.com favicon
emmemama.com
US
28 $100.34 USD 2025-11-05
ablissclo.com favicon
ablissclo.com
ID
30 $48.52 USD 2025-11-05
journeecollection.com favicon
journeecollection.com
US
1816 $51.61 USD 2025-11-05
www.porteandhall.com favicon
www.porteandhall.com
US
116 $87.39 USD 2025-11-05
thepawgrocer.com favicon
thepawgrocer.com
IN
39 $59.47 AUD 2025-11-05
saltysafari.com.au favicon
saltysafari.com.au
MY
957 $45.3 AUD 2025-11-05
starfirejewellery.com favicon
starfirejewellery.com
AU
395 $2416.8 AUD 2025-11-05
admireactive.com favicon
admireactive.com
IN
82 $59.13 AUD 2025-11-05

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❓ Frequently Asked Questions

How many Shopify stores currently use Afterpay On‑Site Messaging?

Our database tracks 7,071 active Shopify stores using Afterpay On‑Site Messaging, showing strong adoption within the ecosystem.

What other apps do Afterpay On‑Site Messaging users typically install?

Stores using Afterpay On‑Site Messaging often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Afterpay On‑Site Messaging?

On average, Shopify stores using Afterpay On‑Site Messaging have around 551 products, indicating the scale of typical adopters.

How fast is adoption of Afterpay On‑Site Messaging growing?

In the last 30 days, 44 new stores began using Afterpay On‑Site Messaging, highlighting growing interest among merchants.