66.8K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2026)

Shopify
Last Updated: 02/16/2026

Get full access to every Shopify store using the Klaviyo: Email Marketing & SMS app. You get data on 66,849 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
66,849
Active Shopify stores
New Stores (30d)
328
Recently added
Avg. Products
502
Per store
Social Media
84.9%
Adoption rate
FB Ads
42.0%
Using Facebook ads

Market Growth: Monthly growth is modest at 0.49% (328 new stores), indicating a mature segment with selective expansion.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (45.4%) operate with smaller catalogs (<50 products), while 8.7% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 35.2% targeting the $20-50 range and 21.5% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 6253
2 Accessories 3862
3 Hats 2498
4 T-Shirt 2472
5 Bracelets 2237
6 Tops 2225
7 Hoodie 2040
8 Earrings 2007
9 Shorts 1718
10 Pants 1715

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.0%
1,338 stores
Print on Demand
8.2%
5,488 stores
Shopify Plus
5.8%
3,855 stores
Cash on Delivery
0.7%
449 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
73.8%
49361 stores
Facebook
59.6%
39844 stores
Email
47.3%
31615 stores
Tiktok
21.9%
14655 stores
Youtube
20.7%
13842 stores
Twitter
15.1%
10083 stores
Pinterest
12.8%
8552 stores
Phone
11.9%
7951 stores
Whatsapp
2.2%
1480 stores

Social media engagement is exceptionally high, with 84.9% of stores active — led by Instagram (73.8%) and Facebook (59.6%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 46268
2 Google search console 43473
3 Google Ads 25780
4 Facebook pixel 1406
5 Tiktok pixel 356
6 Pinterest pixel 107

Popular Themes

Dawn (6772)
Debut (3626)
Prestige (735)
Impulse (629)
Brooklyn (551)
Refresh (548)
Sense (498)
Spotlight (440)
Craft (425)
Minimal (425)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
75.8% (50648)
Shop Pay
74.4% (49741)
Google Pay
69.8% (46635)
Paypal Express
68.5% (45818)
Amazon Pay
5.6% (3756)

Top Currencies

USD 35368 stores
EUR 9243 stores
GBP 5409 stores
AUD 5044 stores
CAD 3063 stores
MXN 837 stores
NZD 763 stores
JPY 738 stores
Cash on Delivery (COD)
0.7%
of stores offer COD payment option
Shop Pay Installments
37.7%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
gardenofgreatness.com favicon
gardenofgreatness.com
GB
637 $316.45 GBP 2026-02-16
reedit.jp favicon
reedit.jp
JP
1636 $6083.21 JPY 2026-02-16
junii.com.au favicon
junii.com.au
AU
96 $593.82 AUD 2026-02-16
hummel.net.in favicon
hummel.net.in
IN
309 $1586.31 INR 2026-02-16
utsavcollection.com favicon
utsavcollection.com
IN
255 $437.55 INR 2026-02-16
fueledbypassions.com favicon
fueledbypassions.com
US
243 $23.44 USD 2026-02-16
cassavida.com.au favicon
cassavida.com.au
AU
2830 $1249.23 AUD 2026-02-16
elmsandking.com favicon
elmsandking.com
AU
274 $74.55 AUD 2026-02-15
falastinipoppy.store favicon
falastinipoppy.store
IN
85 $32.41 USD 2026-02-15
www.bornboutique.com favicon
www.bornboutique.com
US
2455 $47.44 USD 2026-02-15
linalovestwo.com favicon
linalovestwo.com
US
424 $34.08 USD 2026-02-15
giveupclo.com favicon
giveupclo.com
MX
336 $628.43 MXN 2026-02-15

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 66,849 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 502 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 328 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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