63.6K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2026)

Shopify
Last Updated: 01/26/2026

Get full access to every Shopify store using the Klaviyo: Email Marketing & SMS app. You get data on 63,561 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
63,561
Active Shopify stores
New Stores (30d)
304
Recently added
Avg. Products
508
Per store
Social Media
85.8%
Adoption rate
FB Ads
42.6%
Using Facebook ads

Market Growth: Monthly growth is modest at 0.48% (304 new stores), indicating a mature segment with selective expansion.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (45.0%) operate with smaller catalogs (<50 products), while 8.8% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 35.0% targeting the $20-50 range and 21.6% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 6077
2 Accessories 3697
3 Hats 2397
4 T-Shirt 2357
5 Bracelets 2151
6 Tops 2127
7 Hoodie 1942
8 Earrings 1936
9 Shorts 1650
10 Pants 1633

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.0%
1,240 stores
Print on Demand
8.2%
5,184 stores
Shopify Plus
5.9%
3,730 stores
Cash on Delivery
0.7%
428 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
75.1%
47712 stores
Facebook
60.7%
38583 stores
Email
47.9%
30416 stores
Tiktok
22.3%
14150 stores
Youtube
21.2%
13462 stores
Twitter
15.4%
9777 stores
Pinterest
13.1%
8323 stores
Phone
12.0%
7640 stores
Whatsapp
2.3%
1434 stores

Social media engagement is exceptionally high, with 85.8% of stores active — led by Instagram (75.1%) and Facebook (60.7%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 44451
2 Google search console 41707
3 Google Ads 24809
4 Facebook pixel 1337
5 Tiktok pixel 342
6 Pinterest pixel 101

Popular Themes

Dawn (6312)
Debut (3418)
Prestige (702)
Impulse (599)
Refresh (521)
Brooklyn (515)
Sense (455)
Minimal (405)
Spotlight (396)
Craft (393)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
75.8% (48208)
Shop Pay
74.6% (47406)
Google Pay
69.8% (44374)
Paypal Express
68.6% (43600)
Amazon Pay
5.6% (3582)

Top Currencies

USD 33524 stores
EUR 8793 stores
GBP 5174 stores
AUD 4853 stores
CAD 2923 stores
MXN 797 stores
NZD 732 stores
JPY 704 stores
Cash on Delivery (COD)
0.7%
of stores offer COD payment option
Shop Pay Installments
37.7%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
afarley.co.uk favicon
afarley.co.uk
GB
4075 $129.24 GBP 2026-01-26
lolaandtheboys.com favicon
lolaandtheboys.com
ID
2898 $45.18 USD 2026-01-26
ukbabycentre.com favicon
ukbabycentre.com
GB
4877 $692.73 GBP 2026-01-26
www.laferiabeauty.com favicon
www.laferiabeauty.com
ES
941 $26.63 EUR 2026-01-26
the-littlemarvin.com favicon
the-littlemarvin.com
ID
70 $42.42 USD 2026-01-26
au.brick.me favicon
au.brick.me
IN
3140 $160.64 AUD 2026-01-26
lieblingsgarn.de favicon
lieblingsgarn.de
DE
3280 $7.88 EUR 2026-01-26
gang-clothing.gr favicon
gang-clothing.gr
GR
1040 $27.6 EUR 2026-01-26
petprinted.de favicon
petprinted.de
DE
960 $30.52 EUR 2026-01-26
heattrak.com favicon
heattrak.com
US
2483 $74.01 USD 2026-01-25
holyoneclothing.com favicon
holyoneclothing.com
ET
38 $47.6 USD 2026-01-25
josephrobertjewelers.com favicon
josephrobertjewelers.com
ID
334 $2370.67 USD 2026-01-25

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 63,561 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 508 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 304 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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