75.7K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2025)

Shopify
Last Updated: 11/03/2025

This comprehensive analytics report covers 75,702 Shopify stores using Klaviyo: Email Marketing & SMS app, providing insights into growth trends, business models, technology adoption, and market dynamics for stores leveraging this app.

📊 Key Metrics at a Glance

Total Stores
75,702
Active Shopify stores
New Stores (30d)
587
Recently added
Avg. Products
502
Per store
Social Media
83.8%
Adoption rate
FB Ads
40.4%
Using Facebook ads

Market Growth: Growth remains stable at 0.78% per month (587 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (46.0%) operate with smaller catalogs (<50 products), while 8.7% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 30.2% targeting the $20-50 range and 33.0% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 4503
2 Accessories 3280
3 T-Shirt 2477
4 Hats 2133
5 Tops 2090
6 Hoodie 1954
7 Bracelets 1883
8 Earrings 1807
9 Shirts 1559
10 Pants 1417

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.3%
1,756 stores
Print on Demand
8.1%
6,124 stores
Shopify Plus
5.5%
4,186 stores
Cash on Delivery
0.7%
559 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
71.7%
54263 stores
Facebook
57.6%
43603 stores
Email
47.1%
35687 stores
Tiktok
21.0%
15925 stores
Youtube
19.7%
14876 stores
Twitter
14.5%
11000 stores
Pinterest
12.2%
9239 stores
Phone
11.7%
8847 stores
Whatsapp
2.1%
1608 stores

Social media engagement is exceptionally high, with 83.8% of stores active — led by Instagram (71.7%) and Facebook (57.6%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 51311
2 Google search console 48180
3 Google Ads 27992
4 Facebook pixel 1559
5 Tiktok pixel 416
6 Pinterest pixel 121

Popular Themes

Dawn (8027)
Debut (4194)
Prestige (817)
Impulse (690)
Refresh (679)
Sense (657)
Brooklyn (642)
Spotlight (552)
Craft (521)
Minimal (483)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
74.7% (56526)
Shop Pay
74.0% (56023)
Google Pay
68.6% (51928)
Paypal Express
67.4% (51053)
Amazon Pay
0.2% (176)

Top Currencies

USD 40107 stores
EUR 10651 stores
GBP 6109 stores
AUD 5610 stores
CAD 3430 stores
MXN 939 stores
NZD 826 stores
INR 817 stores
Cash on Delivery (COD)
0.7%
of stores offer COD payment option
Shop Pay Installments
37.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
colourmost.com favicon
colourmost.com
IN
1161 $41.06 USD 2025-11-06
abitare-interiors.com favicon
abitare-interiors.com
NL
3155 $784.21 EUR 2025-11-06
chiquel.com favicon
chiquel.com
US
2346 $371.37 USD 2025-11-06
tekkietown.co.za favicon
tekkietown.co.za
ZA
1139 $659.63 ZAR 2025-11-06
fishingamz.com favicon
fishingamz.com
US
4252 $47.49 USD 2025-11-06
copugo.com favicon
copugo.com
KR
491 $16.04 GBP 2025-11-06
www.winston-clark.com favicon
www.winston-clark.com
US
50 $74.67 USD 2025-11-06
thepueblo.myshopify.com favicon
thepueblo.myshopify.com
IL
196 $25.82 USD 2025-11-05
beansandco.my favicon
beansandco.my
MY
16 $133.89 MYR 2025-11-06
trydeos.com favicon
trydeos.com
VE
7 $38.24 USD 2025-11-05
www.autoprimez.com favicon
www.autoprimez.com
US
214 $177.84 USD 2025-11-05
shahanajewels.com favicon
shahanajewels.com
NZ
412 $201.93 NZD 2025-11-06

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 75,702 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 502 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 587 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.