65.8K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2025)

Shopify
Last Updated: 12/15/2025

Get full access to every Shopify store using the Klaviyo: Email Marketing & SMS app. You get data on 65,789 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
65,789
Active Shopify stores
New Stores (30d)
595
Recently added
Avg. Products
505
Per store
Social Media
84.3%
Adoption rate
FB Ads
41.9%
Using Facebook ads

Market Growth: Growth remains stable at 0.90% per month (595 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (45.9%) operate with smaller catalogs (<50 products), while 8.6% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 35.9% targeting the $20-50 range and 21.5% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 6211
2 Accessories 3762
3 Hats 2479
4 T-Shirt 2463
5 Tops 2211
6 Bracelets 2112
7 Hoodie 2048
8 Earrings 1936
9 Shorts 1697
10 Pants 1685

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.2%
1,426 stores
Print on Demand
8.3%
5,452 stores
Shopify Plus
5.6%
3,660 stores
Cash on Delivery
0.8%
512 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
72.5%
47670 stores
Facebook
58.2%
38271 stores
Email
47.2%
31078 stores
Tiktok
21.5%
14152 stores
Youtube
20.0%
13129 stores
Twitter
14.8%
9752 stores
Pinterest
12.4%
8163 stores
Phone
11.8%
7750 stores
Whatsapp
2.2%
1431 stores

Social media engagement is exceptionally high, with 84.3% of stores active — led by Instagram (72.5%) and Facebook (58.2%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 44806
2 Google search console 42126
3 Google Ads 24732
4 Facebook pixel 1394
5 Tiktok pixel 385
6 Pinterest pixel 113

Popular Themes

Dawn (6930)
Debut (3511)
Prestige (708)
Impulse (615)
Refresh (590)
Sense (550)
Brooklyn (544)
Craft (459)
Spotlight (452)
Minimal (438)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
74.7% (49159)
Shop Pay
73.5% (48370)
Google Pay
68.5% (45093)
Paypal Express
67.9% (44693)
Amazon Pay
2.3% (1537)

Top Currencies

USD 34733 stores
EUR 9234 stores
GBP 5288 stores
AUD 4892 stores
CAD 2968 stores
MXN 818 stores
INR 763 stores
NZD 716 stores
Cash on Delivery (COD)
0.8%
of stores offer COD payment option
Shop Pay Installments
36.9%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
goldcanna.com favicon
goldcanna.com
US
649 $451.23 USD 2025-12-16
goldcbd.com favicon
goldcbd.com
US
649 $451.23 USD 2025-12-16
sidelinesunited.com favicon
sidelinesunited.com
US
502 $42.0 USD 2025-12-16
stilvaerk.fi favicon
stilvaerk.fi
FI
267 $47.27 EUR 2025-12-16
topfitterstore.com favicon
topfitterstore.com
FI
267 $47.27 EUR 2025-12-16
bluegardeniaboutique.com favicon
bluegardeniaboutique.com
US
4085 $82.62 USD 2025-12-16
nestforeveryone.com favicon
nestforeveryone.com
US
465 $95.23 USD 2025-12-16
asterleybros.com favicon
asterleybros.com
IN
19 $37.82 GBP 2025-12-16
shop.asterleybros.com favicon
shop.asterleybros.com
IN
19 $37.82 GBP 2025-12-16
theboozecartel.com favicon
theboozecartel.com
US
3366 $67.26 USD 2025-12-16
jungfeld.com favicon
jungfeld.com
DE
215 $42.77 EUR 2025-12-16
ramadanchocolate.com favicon
ramadanchocolate.com
GB
14 $6.86 GBP 2025-12-16

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 65,789 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 505 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 595 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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