70.4K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2026)

Shopify
Last Updated: 03/09/2026

Get full access to every Shopify store using the Klaviyo: Email Marketing & SMS app. You get data on 70,393 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
70,393
Active Shopify stores
New Stores (30d)
416
Recently added
Avg. Products
492
Per store
Social Media
83.4%
Adoption rate
FB Ads
40.6%
Using Facebook ads

Market Growth: Growth remains stable at 0.59% per month (416 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (46.2%) operate with smaller catalogs (<50 products), while 8.5% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 35.4% targeting the $20-50 range and 21.4% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 6349
2 Accessories 4001
3 T-Shirt 2597
4 Hats 2564
5 Tops 2273
6 Bracelets 2266
7 Hoodie 2132
8 Earrings 2053
9 Shorts 1796
10 Pants 1718

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.1%
1,473 stores
Print on Demand
8.3%
5,821 stores
Shopify Plus
5.6%
3,914 stores
Cash on Delivery
0.6%
451 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
71.5%
50308 stores
Facebook
57.6%
40532 stores
Email
46.5%
32761 stores
Tiktok
21.1%
14872 stores
Youtube
19.8%
13952 stores
Twitter
14.5%
10225 stores
Pinterest
12.2%
8604 stores
Phone
11.7%
8260 stores
Whatsapp
2.2%
1543 stores

Social media engagement is exceptionally high, with 83.4% of stores active — led by Instagram (71.5%) and Facebook (57.6%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 48186
2 Google search console 45277
3 Google Ads 26798
4 Facebook pixel 1504
5 Tiktok pixel 406
6 Pinterest pixel 124

Popular Themes

Dawn (7240)
Debut (3940)
Prestige (752)
Impulse (642)
Refresh (582)
Brooklyn (574)
Sense (558)
Spotlight (472)
Craft (465)
Minimal (460)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
75.6% (53185)
Shop Pay
74.1% (52165)
Google Pay
69.6% (48978)
Paypal Express
68.7% (48385)
Amazon Pay
5.9% (4163)

Top Currencies

USD 37506 stores
EUR 9676 stores
GBP 5663 stores
AUD 5214 stores
CAD 3208 stores
MXN 888 stores
NZD 797 stores
JPY 765 stores
Cash on Delivery (COD)
0.6%
of stores offer COD payment option
Shop Pay Installments
37.3%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
etcclothing.co.nz favicon
etcclothing.co.nz
NZ
730 $61.14 NZD 2026-03-09
clararoma.it favicon
clararoma.it
IT
1225 $43.35 EUR 2026-03-08
wornstar.com favicon
wornstar.com
US
760 $53.37 USD 2026-03-08
bestbodulfinds.store favicon
bestbodulfinds.store
PH
1009 $162.47 PHP 2026-03-09
www.lilyandeden.co favicon
www.lilyandeden.co
DZ
558 $47.99 USD 2026-03-08
givalli-lifestyle.com favicon
givalli-lifestyle.com
NL
1720 $61.14 EUR 2026-03-08
www.amazingraze.com.sg favicon
www.amazingraze.com.sg
SG
91 $18.95 SGD 2026-03-09
eliteemporiu.com favicon
eliteemporiu.com
PH
1016 $231.81 USD 2026-03-08
hercxles.co.uk favicon
hercxles.co.uk
GB
145 $45.54 GBP 2026-03-08
getlivetta.com favicon
getlivetta.com
IN
69 $88.6 AUD 2026-03-08
prettysoulstories.com favicon
prettysoulstories.com
NZ
762 $68.96 NZD 2026-03-08
pantproject.com favicon
pantproject.com
IN
784 $2058.48 INR 2026-03-08

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 70,393 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 492 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 416 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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