72.5K Shopify Stores Using Klaviyo: Email Marketing & SMS: Analytics & Growth Trends (2025)

Shopify
Last Updated: 12/29/2025

Get full access to every Shopify store using the Klaviyo: Email Marketing & SMS app. You get data on 72,456 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
72,456
Active Shopify stores
New Stores (30d)
490
Recently added
Avg. Products
490
Per store
Social Media
83.1%
Adoption rate
FB Ads
40.3%
Using Facebook ads

Market Growth: Growth remains stable at 0.68% per month (490 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (46.3%) operate with smaller catalogs (<50 products), while 8.5% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 35.7% targeting the $20-50 range and 21.2% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 6482
2 Accessories 4028
3 Hats 2654
4 T-Shirt 2646
5 Tops 2396
6 Bracelets 2313
7 Hoodie 2203
8 Earrings 2079
9 Pants 1797
10 Shorts 1772

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.2%
1,579 stores
Print on Demand
8.3%
6,044 stores
Shopify Plus
5.4%
3,943 stores
Cash on Delivery
0.7%
511 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
70.7%
51256 stores
Facebook
56.9%
41207 stores
Email
46.7%
33833 stores
Tiktok
20.7%
15004 stores
Youtube
19.3%
13974 stores
Twitter
14.4%
10444 stores
Pinterest
12.1%
8732 stores
Phone
11.6%
8417 stores
Whatsapp
2.1%
1537 stores

Social media engagement is exceptionally high, with 83.1% of stores active — led by Instagram (70.7%) and Facebook (56.9%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Klaviyo: Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 48875
2 Google search console 45960
3 Google Ads 26870
4 Facebook pixel 1510
5 Tiktok pixel 402
6 Pinterest pixel 117

Popular Themes

Dawn (7640)
Debut (4093)
Prestige (785)
Impulse (669)
Refresh (649)
Brooklyn (631)
Sense (605)
Craft (518)
Spotlight (492)
Minimal (469)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
75.4% (54609)
Shop Pay
73.8% (53469)
Google Pay
69.2% (50174)
Paypal Express
68.5% (49610)
Amazon Pay
5.8% (4196)

Top Currencies

USD 38688 stores
EUR 10041 stores
GBP 5804 stores
AUD 5309 stores
CAD 3256 stores
MXN 894 stores
INR 800 stores
NZD 799 stores
Cash on Delivery (COD)
0.7%
of stores offer COD payment option
Shop Pay Installments
37.2%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
shopcasachic.ca favicon
shopcasachic.ca
US
440 $198.79 CAD 2025-12-29
honbaymall.com favicon
honbaymall.com
US
241 $1067.03 USD 2025-12-29
kokorosastudio.com favicon
kokorosastudio.com
US
1731 $7.41 USD 2025-12-29
luxuscarmats.com favicon
luxuscarmats.com
IN
410 $223.73 USD 2025-12-29
de.xtool.com favicon
de.xtool.com
DE
540 $133.21 EUR 2025-12-29
www.shopgoldenwarm.com favicon
www.shopgoldenwarm.com
US
862 $99.77 USD 2025-12-28
www.ashimaryhair.com favicon
www.ashimaryhair.com
US
785 $236.75 USD 2025-12-29
kingroon.com favicon
kingroon.com
PH
242 $36.69 USD 2025-12-29
theacaciatree.com.au favicon
theacaciatree.com.au
AU
230 $1828.92 AUD 2025-12-29
heattrak.com favicon
heattrak.com
US
2072 $69.03 USD 2025-12-28
shoptrivana.com favicon
shoptrivana.com
US
121 $32.69 USD 2025-12-28
osheaclothing.com favicon
osheaclothing.com
NZ
5 $52.71 NZD 2025-12-29

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❓ Frequently Asked Questions

How many Shopify stores currently use Klaviyo: Email Marketing & SMS?

Our database tracks 72,456 active Shopify stores using Klaviyo: Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Klaviyo: Email Marketing & SMS users typically install?

Stores using Klaviyo: Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Klaviyo: Email Marketing & SMS?

On average, Shopify stores using Klaviyo: Email Marketing & SMS have around 490 products, indicating the scale of typical adopters.

How fast is adoption of Klaviyo: Email Marketing & SMS growing?

In the last 30 days, 490 new stores began using Klaviyo: Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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