60.1K Shopify Fashion Stores: Analytics & Insights (2025)

Shopify
Category: Fashion
Last Updated: 11/17/2025

Explore the entire Shopify Fashion market. This report gives you access to 60,136 stores so you can identify top performers, spot trends, and find your next customers.

πŸ“Š Key Metrics at a Glance

Total Stores
60,136
Active Shopify stores
New Stores (30d)
2,460
Recently added
Avg. Products
658
Per store
Social Media
80.1%
Adoption rate
FB Ads
49.1%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.1% monthly growth rate with 2,460 new stores added in the past 30 days.

πŸ›οΈ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog size distribution shows 32.1% of stores keeping compact inventories (<50 products) and 12.1% running large-scale assortments (1000+ products), reflecting varied inventory strategies.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 28.2% targeting the $20-50 range and 36.6% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Tops 6899
2 Dress 5272
3 Jackets 5210
4 Dresses 5079
5 Pants 4702
6 Skirts 4645
7 Shirts 4029
8 Accessories 3878
9 T-Shirt 3503
10 Shorts 3273

πŸ’Ό Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
5.3%
3,191 stores
Print on Demand
8.6%
5,192 stores
Shopify Plus
2.8%
1,698 stores
Cash on Delivery
5.0%
2,995 stores

πŸ’‘ Dropshipping Product Research Tool

5.3% of Fashion stores use dropshipping. Discover what products are selling in this niche. Track millions of Shopify products and Facebook ads updated hourly to identify trending items before your competitors.

Explore EachSpy β†’

πŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
69.9%
42035 stores
Facebook
51.3%
30842 stores
Email
37.3%
22424 stores
Tiktok
21.8%
13117 stores
Youtube
14.6%
8765 stores
Pinterest
12.9%
7761 stores
Twitter
10.8%
6524 stores
Phone
8.7%
5237 stores
Whatsapp
3.8%
2274 stores

Social media engagement is exceptionally high, with 80.1% of stores active β€” led by Instagram (69.9%) and Facebook (51.3%).

πŸ”§ Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Fashion category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 33492
2 Google Analytics 31572
3 Google Ads 17366
4 Facebook pixel 738
5 Tiktok pixel 462
6 Pinterest pixel 60

Popular Themes

Dawn (10429)
Debut (2254)
Spotlight (1214)
Horizon (938)
Prestige (710)
Impulse (705)
Sense (645)
Brooklyn (550)
Craft (547)
Refresh (516)

πŸ’³ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
62.7% (37705)
Apple Pay
62.2% (37393)
Paypal Express
60.3% (36238)
Google Pay
58.9% (35435)
Amazon Pay
0.2% (143)

Top Currencies

USD 27731 stores
INR 6673 stores
EUR 6621 stores
GBP 4905 stores
AUD 3451 stores
CAD 2122 stores
PKR 2027 stores
AED 789 stores
Cash on Delivery (COD)
5.0%
of stores offer COD payment option
Shop Pay Installments
33.3%
of stores offer installment payments

πŸͺ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.mikaandmax.com.au favicon
www.mikaandmax.com.au
AU
873 $107.94 AUD 2025-11-21
seekher.com.au favicon
seekher.com.au
AU
613 $111.47 AUD 2025-11-21
www.embermarketia.com favicon
www.embermarketia.com
US
431 $37.23 USD 2025-11-20
reuniz.com favicon
reuniz.com
DE
1262 $28.93 EUR 2025-11-21
www.mabelandwoods.com.au favicon
www.mabelandwoods.com.au
AU
212 $68.44 AUD 2025-11-20
www.lucyintheskyboutique.com.au favicon
www.lucyintheskyboutique.com.au
AU
1192 $83.87 AUD 2025-11-21
www.jhpfashion.nl favicon
www.jhpfashion.nl
NL
2283 $110.04 EUR 2025-11-21
blushboutiqueak.com favicon
blushboutiqueak.com
US
1109 $208.04 USD 2025-11-20
sashatherese.com favicon
sashatherese.com
AU
277 $103.66 AUD 2025-11-20
londonlila.com favicon
londonlila.com
GB
445 $51.04 GBP 2025-11-21
desden.com favicon
desden.com
US
1949 $65.27 USD 2025-11-20
thalassea.com.au favicon
thalassea.com.au
AU
293 $704.26 AUD 2025-11-21

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❓ Frequently Asked Questions

How many Shopify Fashion stores are there?

We currently track 60,136 active Shopify stores in the Fashion category.

What is the average product price in Shopify Fashion stores?

Product pricing among Shopify Fashion stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Fashion stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, and Privy ‑ Email, SMS & Pop Ups, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Fashion stores growing?

Yes. In the last 30 days, 2,460 new stores launched in the Fashion category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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