6715 Shopify Makeup Stores: Analytics & Insights (2025)
Explore the entire Shopify Makeup market. This report gives you access to 6,715 stores so you can identify top performers, spot trends, and find your next customers.
đ Contents
đ Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 5.0% monthly growth rate with 334 new stores added in the past 30 days.
đ Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
đď¸ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
A large share (43.1%) operate with smaller catalogs (<50 products), while 8.9% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Price Range Distribution
The segment serves both mainstream and premium audiences, with 37.4% targeting the $20-50 range and 21.9% offering premium $200+ products.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Makeup | 857 |
| 2 | Gift Cards | 653 |
| 3 | Lipstick | 574 |
| 4 | Mascara | 572 |
| 5 | Foundation | 471 |
| 6 | Lip Gloss | 470 |
| 7 | Blush | 438 |
| 8 | Eyeliner | 403 |
| 9 | Concealer | 358 |
| 10 | Skin Care | 353 |
đź Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
đ§ Technology Stack
An overview of the popular apps, technologies, and themes for stores in the Makeup category.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 3803 |
| 2 | Google Analytics | 3763 |
| 3 | Google Ads | 2167 |
| 4 | Facebook pixel | 100 |
| 5 | Tiktok pixel | 97 |
| 6 | Pinterest pixel | 7 |
Popular Themes
đł Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
đŞ Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
US
|
98 | $34.08 USD | 2025-12-10 |
|
|
IN
|
1157 | $22.07 USD | 2025-12-11 |
|
|
US
|
48 | $35.47 USD | 2025-12-10 |
|
|
BG
|
3772 | $38.76 CAD | 2025-12-10 |
|
|
PH
|
434 | $96.29 USD | 2025-12-10 |
|
|
LB
|
4224 | $21.9 USD | 2025-12-10 |
|
|
DK
|
617 | $170.42 DKK | 2025-12-10 |
|
|
IN
|
23 | $1019.41 INR | 2025-12-10 |
|
|
US
|
1479 | $117.98 USD | 2025-12-10 |
|
|
IN
|
51 | $81.07 USD | 2025-12-10 |
|
|
IN
|
388 | $969.5 INR | 2025-12-10 |
|
|
LB
|
1776 | $84.96 USD | 2025-12-10 |
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â Frequently Asked Questions
We currently track 6,715 active Shopify stores in the Makeup category.
Product pricing among Shopify Makeup stores varies by niche and target audience. See the 'Pricing Strategy' section for details.
The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox â Visual Product Reviews, and GOAFFPRO â Affiliate Marketing, supporting inventory management, marketing automation, and customer engagement.
Yes. In the last 30 days, 334 new stores launched in the Makeup category, showing continued expansion.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
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đą Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 79.7%, driven primarily by Instagram (68.7%).