22.0K Shopify Skincare Stores: Analytics & Insights (2026)

Shopify
Category: Skincare
Last Updated: 02/09/2026

Explore the entire Shopify Skincare market. This report gives you access to 22,007 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
22,007
Active Shopify stores
New Stores (30d)
610
Recently added
Avg. Products
253
Per store
Social Media
84.7%
Adoption rate
FB Ads
53.5%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.8% monthly, adding 610 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (62.3%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Pricing is concentrated in the $20-50 range (37.1%), appealing to value-conscious consumers.

Top Product Type

# Product Type Store Count
1 Gift Cards 2552
2 Serum 2220
3 Skincare 2135
4 Cleanser 1743
5 Skin Care 1552
6 Toner 1285
7 Moisturizer 1139
8 Sunscreen 1122
9 Shampoo 913
10 Lip Balm 825

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.2%
257 stores
Print on Demand
1.7%
370 stores
Shopify Plus
4.0%
870 stores
Cash on Delivery
2.8%
614 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
76.6%
16850 stores
Facebook
58.6%
12901 stores
Email
44.9%
9892 stores
Tiktok
31.4%
6912 stores
Youtube
21.9%
4830 stores
Pinterest
11.2%
2472 stores
Phone
11.1%
2443 stores
Twitter
11.1%
2442 stores
Whatsapp
3.8%
834 stores

Social media engagement is exceptionally high, with 84.7% of stores active — led by Instagram (76.6%) and Facebook (58.6%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Skincare category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 14364
2 Google Analytics 13909
3 Google Ads 8398
4 Facebook pixel 306
5 Tiktok pixel 228
6 Pinterest pixel 11

Popular Themes

Dawn (2324)
Debut (715)
Sense (670)
Refresh (265)
Craft (250)
Horizon (250)
Prestige (232)
Be Yours (145)
Updated copy of Updated copy of Updated copy of... (143)
Spotlight (141)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
67.7% (14898)
Apple Pay
67.0% (14749)
Google Pay
64.9% (14277)
Paypal Express
61.2% (13467)
Amazon Pay
5.5% (1200)

Top Currencies

USD 10235 stores
GBP 1911 stores
EUR 1782 stores
AUD 1650 stores
INR 1312 stores
CAD 1140 stores
PKR 886 stores
NZD 433 stores
Cash on Delivery (COD)
2.8%
of stores offer COD payment option
Shop Pay Installments
35.6%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
debsline.co favicon
debsline.co
GB
127 $25.67 GBP 2026-02-08
radiantgleams.shop favicon
radiantgleams.shop
PK
429 $2950.66 PKR 2026-02-08
www.faceskincare.ie favicon
www.faceskincare.ie
IE
222 $21.75 EUR 2026-02-08
taupenotch.com favicon
taupenotch.com
BD
1289 $1515.39 BDT 2026-02-08
vehaven.com favicon
vehaven.com
US
36 $76.58 USD 2026-02-07
www.naturalcare.co.nz favicon
www.naturalcare.co.nz
NZ
25 $31.64 NZD 2026-02-08
skinjunction.au favicon
skinjunction.au
AU
596 $32.0 AUD 2026-02-08
timelessbeauty-us.com favicon
timelessbeauty-us.com
US
299 $31.13 USD 2026-02-07
www.kkul.com.mx favicon
www.kkul.com.mx
PH
1556 $324.95 MXN 2026-02-07
parfumeriemama.com favicon
parfumeriemama.com
MA
327 $372.53 MAD 2026-02-07
crazify.pk favicon
crazify.pk
PK
37 $1704.14 PKR 2026-02-08
eloreebeauty.com favicon
eloreebeauty.com
US
15 $34.8 USD 2026-02-07

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❓ Frequently Asked Questions

How many Shopify Skincare stores are there?

We currently track 22,007 active Shopify stores in the Skincare category.

What is the average product price in Shopify Skincare stores?

Product pricing among Shopify Skincare stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Skincare stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Recharge Subscriptions App, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Skincare stores growing?

Yes. In the last 30 days, 610 new stores launched in the Skincare category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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