4311 Bulgaria Shopify Stores: Analytics & Data (2026)

Shopify
Country: Bulgaria
Last Updated: 02/16/2026

Unlock the full Bulgaria Shopify market. This report gives you access to 4,311 stores, with 447 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
4,311
Active Shopify stores
New Stores (30d)
447
Recently added
Avg. Products
416
Per store
Social Media
67.5%
Adoption rate
FB Ads
46.3%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 10.4% monthly growth rate with 447 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (55.2%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (40.0%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Gift Cards 147
2 T-Shirt 142
3 Hats 93
4 Hoodie 92
5 Accessories 90
6 Shirts 78
7 Bracelets 67
8 Dress 58
9 Earrings 58
10 Sweatshirt 58

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.6%
67 stores
Print on Demand
5.8%
249 stores
Shopify Plus
1.2%
52 stores
Cash on Delivery
2.3%
98 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
52.5%
2262 stores
Facebook
40.4%
1742 stores
Email
32.3%
1392 stores
Tiktok
18.9%
814 stores
Youtube
12.7%
546 stores
Phone
10.9%
471 stores
Twitter
6.7%
289 stores
Pinterest
5.7%
247 stores

Most stores (67.5%) maintain social media presence, with Instagram (52.5%) as the dominant platform.

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Bulgaria.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 2008
2 Google search console 1705
3 Google Ads 1022
4 Facebook pixel 42
5 Tiktok pixel 38

Popular Themes

Dawn (612)
Debut (191)
Horizon (154)
shrine-theme-pro (83)
Sense (65)
Refresh (61)
Spotlight (58)
Craft (52)
Brooklyn (35)
Prestige (32)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 233
2 California 174
3 Florida 86
4 New York 77
5 Texas 75
6 Ontario 64
7 Kowloon 36
8 New South Wales 35
9 Hong Kong Island 31
10 New Jersey 31

Top Cities

# City Stores
1 Sofia 631
2 Plovdiv 158
3 Varna 108
4 London 78
5 София 59
6 Burgas 55
7 Ruse 34
8 Stara Zagora 30
9 Los Angeles 28
10 Blagoevgrad 26

Top Shipping Destinations

BG (3248)
US (2714)
DE (2425)
FR (2403)
IT (2381)
BE (2378)
ES (2373)
NL (2373)
AT (2371)
PL (2354)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
55.6% (2399)
Google Pay
50.4% (2172)
Shop Pay
49.1% (2115)
Paypal Express
44.6% (1924)
Amazon Pay
2.6% (112)

Top Currencies

EUR 1677 stores
USD 1343 stores
BGN 622 stores
GBP 248 stores
CAD 99 stores
AUD 83 stores
INR 38 stores
CHF 20 stores
Cash on Delivery (COD)
2.3%
of stores offer COD payment option
Shop Pay Installments
17.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
wearcaligo.com favicon
wearcaligo.com
BG
102 $32.41 EUR 2026-02-16
dnevnaoferta.com favicon
dnevnaoferta.com
BG
36 $18.99 EUR 2026-02-16
wayra.store favicon
wayra.store
BG
19 $62.79 GBP 2026-02-16
www.countryshinedesigns.shop favicon
www.countryshinedesigns.shop
BG
1614 $26.42 USD 2026-02-15
www.mamamatekids.com favicon
www.mamamatekids.com
BG
217 $50.28 EUR 2026-02-15
anyqah.com favicon
anyqah.com
BG
201 $35.85 GBP 2026-02-15
sagradopreloved.com favicon
sagradopreloved.com
BG
99 $1008.24 EUR 2026-02-15
minimagic.bg favicon
minimagic.bg
BG
16 $22.12 EUR 2026-02-15
www.theluckyscoops.com favicon
www.theluckyscoops.com
BG
11 $60.0 EUR 2026-02-15
www.atelierexclusive.com favicon
www.atelierexclusive.com
BG
24 $909.74 USD 2026-02-15
poshbubba.com favicon
poshbubba.com
BG
674 $28.97 GBP 2026-02-15
www.fashionsophisticated.com favicon
www.fashionsophisticated.com
BG
139 $5865.68 JMD 2026-02-15

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❓ Frequently Asked Questions

How many Shopify stores are based in Bulgaria?

Our latest data shows 4,311 active Shopify stores in Bulgaria.

What are the most popular Shopify apps among Bulgaria stores?

The most popular apps are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, and Loox ‑ Visual Product Reviews, widely used for marketing, customer service, and automation.

What is the average product catalog size for Bulgaria Shopify stores?

The average Shopify store in Bulgaria carries about 416 products, depending on industry and business model.

How fast are Bulgaria Shopify stores growing?

In the past 30 days, 447 new Shopify stores launched in Bulgaria, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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