3401 Bulgaria Shopify Stores: Analytics & Data (2025)
This comprehensive analytics report covers 3,401 Shopify stores in Bulgaria, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Bulgaria market.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 6.4% monthly growth rate with 218 new stores added in the past 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
Most stores (52.1%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.
Price Range Distribution
The segment serves both mainstream and premium audiences, with 32.4% targeting the $20-50 range and 26.3% offering premium $200+ products.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | T-Shirt | 93 |
| 2 | Gift Cards | 69 |
| 3 | Accessories | 61 |
| 4 | Earrings | 54 |
| 5 | Hoodie | 54 |
| 6 | Hats | 54 |
| 7 | Rings | 45 |
| 8 | Bracelets | 43 |
| 9 | Dresses | 32 |
| 10 | Necklace | 32 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
A look at the most popular apps, technologies, and themes used by stores in Bulgaria.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 1754 |
| 2 | Google search console | 1424 |
| 3 | Google Ads | 858 |
| 4 | Facebook pixel | 37 |
| 5 | Tiktok pixel | 21 |
Popular Themes
🌍 Geographic Distribution
A closer look at where these stores are located, down to the province and city.
Top Provinces/States
| # | Province/State | Stores |
|---|---|---|
| 1 | England | 177 |
| 2 | California | 132 |
| 3 | Florida | 71 |
| 4 | Texas | 55 |
| 5 | Ontario | 51 |
| 6 | New York | 46 |
| 7 | New South Wales | 31 |
| 8 | Georgia | 29 |
| 9 | New Jersey | 29 |
| 10 | Victoria | 29 |
Top Cities
| # | City | Stores |
|---|---|---|
| 1 | Sofia | 586 |
| 2 | Plovdiv | 149 |
| 3 | Varna | 106 |
| 4 | London | 64 |
| 5 | София | 55 |
| 6 | Burgas | 52 |
| 7 | Stara Zagora | 30 |
| 8 | Ruse | 25 |
| 9 | Blagoevgrad | 22 |
| 10 | Pazardzhik | 21 |
Top Shipping Destinations
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
BG
|
6 | $42.29 BGN | 2025-11-06 |
|
|
BG
|
254 | $34.99 BGN | 2025-11-06 |
|
|
BG
|
595 | $54.22 EUR | 2025-11-06 |
|
|
BG
|
1269 | $447.0 EUR | 2025-11-06 |
|
|
BG
|
2299 | $50.44 BGN | 2025-11-06 |
|
|
BG
|
394 | $78.73 BGN | 2025-11-06 |
|
|
BG
|
730 | $109.25 BGN | 2025-11-06 |
|
|
BG
|
51 | $18.38 BGN | 2025-11-05 |
|
|
BG
|
2237 | $33.17 BGN | 2025-11-05 |
|
|
BG
|
16 | $37.74 BGN | 2025-11-06 |
|
|
BG
|
40 | $34.99 BGN | 2025-11-05 |
|
|
BG
|
3612 | $2754.36 INR | 2025-11-05 |
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❓ Frequently Asked Questions
Our latest data shows 3,401 active Shopify stores in Bulgaria.
The most popular apps are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Printful: Print on Demand, widely used for marketing, customer service, and automation.
The average Shopify store in Bulgaria carries about 421 products, depending on industry and business model.
In the past 30 days, 218 new Shopify stores launched in Bulgaria, reflecting steady market growth.
📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 71.4%, driven primarily by Instagram (56.1%).