2859 Bulgaria Shopify Stores: Analytics & Data (2025)

Shopify
Country: Bulgaria
Last Updated: 11/24/2025

Unlock the full Bulgaria Shopify market. This report gives you access to 2,859 stores, with 230 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
2,859
Active Shopify stores
New Stores (30d)
230
Recently added
Avg. Products
484
Per store
Social Media
70.9%
Adoption rate
FB Ads
53.7%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 8.0% monthly growth rate with 230 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (52.6%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (38.3%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Gift Cards 113
2 T-Shirt 91
3 Accessories 69
4 Hats 60
5 Hoodie 59
6 Shirts 51
7 Bracelets 49
8 Earrings 41
9 Jacket 40
10 Pants 38

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.8%
51 stores
Print on Demand
5.0%
144 stores
Shopify Plus
1.3%
38 stores
Cash on Delivery
2.3%
67 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
55.0%
1572 stores
Facebook
44.1%
1262 stores
Email
34.1%
975 stores
Tiktok
19.7%
562 stores
Youtube
13.4%
383 stores
Phone
13.0%
371 stores
Twitter
6.9%
197 stores
Pinterest
6.1%
175 stores

Social media adoption is strong at 70.9%, driven primarily by Instagram (55.0%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Bulgaria.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 1469
2 Google search console 1188
3 Google Ads 716
4 Facebook pixel 30
5 Tiktok pixel 27

Popular Themes

Dawn (457)
Debut (119)
Horizon (58)
Refresh (56)
shrine-theme-pro (53)
Sense (44)
Spotlight (40)
Craft (38)
Brooklyn (26)
Minimal (25)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 149
2 California 82
3 Florida 51
4 Texas 45
5 New York 43
6 Ontario 34
7 Georgia 29
8 Pennsylvania 22
9 Kowloon 21
10 Illinois 19

Top Cities

# City Stores
1 Sofia 512
2 Plovdiv 113
3 Varna 84
4 София 50
5 London 48
6 Burgas 41
7 Ruse 24
8 Stara Zagora 24
9 Pleven 19
10 Haskovo 17

Top Shipping Destinations

BG (2202)
US (1622)
DE (1456)
IT (1440)
FR (1437)
AT (1427)
BE (1427)
ES (1427)
NL (1426)
PL (1423)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
51.3% (1468)
Google Pay
46.6% (1331)
Shop Pay
45.3% (1295)
Paypal Express
37.3% (1065)
Amazon Pay
0.7% (21)

Top Currencies

BGN 1308 stores
USD 795 stores
EUR 378 stores
GBP 140 stores
AUD 52 stores
CAD 50 stores
INR 22 stores
NZD 12 stores
Cash on Delivery (COD)
2.3%
of stores offer COD payment option
Shop Pay Installments
14.8%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
moreble.com favicon
moreble.com
BG
1789 $95.24 BGN 2025-11-28
manina-barefoot.com favicon
manina-barefoot.com
BG
28 $70.3 EUR 2025-11-27
giucreations.com favicon
giucreations.com
BG
48 $24.95 EUR 2025-11-27
www.mariapleven.com favicon
www.mariapleven.com
BG
1155 $79.47 BGN 2025-11-27
referencemusicstore.myshopify.com favicon
referencemusicstore.myshopify.com
BG
923 $14.71 EUR 2025-11-27
www.aureliaplovdiv.com favicon
www.aureliaplovdiv.com
BG
1244 $78.09 BGN 2025-11-27
bondonl.com favicon
bondonl.com
BG
1221 $85.42 BGN 2025-11-27
hvsgx.com favicon
hvsgx.com
BG
104 $42.94 USD 2025-11-26
endleswiring.com favicon
endleswiring.com
BG
44 $170.77 USD 2025-11-26
clout.bg favicon
clout.bg
BG
702 $34.68 EUR 2025-11-26
prismseattle.com favicon
prismseattle.com
BG
1787 $31.15 USD 2025-11-26
thea3b.com.co favicon
thea3b.com.co
BG
11 $156.0 GBP 2025-11-26

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❓ Frequently Asked Questions

How many Shopify stores are based in Bulgaria?

Our latest data shows 2,859 active Shopify stores in Bulgaria.

What are the most popular Shopify apps among Bulgaria stores?

The most popular apps are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Omnisend Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Bulgaria Shopify stores?

The average Shopify store in Bulgaria carries about 484 products, depending on industry and business model.

How fast are Bulgaria Shopify stores growing?

In the past 30 days, 230 new Shopify stores launched in Bulgaria, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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