3722 Bulgaria Shopify Stores: Analytics & Data (2025)

Shopify
Country: Bulgaria
Last Updated: 12/15/2025

Unlock the full Bulgaria Shopify market. This report gives you access to 3,722 stores, with 400 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
3,722
Active Shopify stores
New Stores (30d)
400
Recently added
Avg. Products
408
Per store
Social Media
68.5%
Adoption rate
FB Ads
50.0%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 10.7% monthly growth rate with 400 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.7%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (38.7%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Gift Cards 134
2 T-Shirt 112
3 Accessories 103
4 Hoodie 87
5 Hats 73
6 Shirts 66
7 Earrings 55
8 Bracelets 55
9 Pants 52
10 Clothing 46

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.9%
70 stores
Print on Demand
5.3%
196 stores
Shopify Plus
1.4%
51 stores
Cash on Delivery
2.3%
86 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
52.5%
1953 stores
Facebook
41.8%
1554 stores
Email
32.8%
1220 stores
Tiktok
18.6%
692 stores
Youtube
13.2%
490 stores
Phone
11.6%
432 stores
Twitter
6.4%
237 stores
Pinterest
5.7%
214 stores

Most stores (68.5%) maintain social media presence, with Instagram (52.5%) as the dominant platform.

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Bulgaria.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 1784
2 Google search console 1469
3 Google Ads 863
4 Facebook pixel 33
5 Tiktok pixel 32

Popular Themes

Dawn (594)
Debut (151)
Horizon (95)
Refresh (69)
shrine-theme-pro (69)
Spotlight (57)
Sense (54)
Craft (48)
Minimal (39)
Prestige (29)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 212
2 California 122
3 Florida 74
4 Texas 72
5 New York 52
6 Ontario 43
7 Georgia 32
8 Pennsylvania 30
9 Wyoming 30
10 Kowloon 27

Top Cities

# City Stores
1 Sofia 588
2 Plovdiv 138
3 Varna 101
4 London 70
5 София 59
6 Burgas 51
7 Ruse 27
8 Stara Zagora 26
9 Haskovo 23
10 Pleven 22

Top Shipping Destinations

BG (2822)
US (2243)
DE (2008)
FR (1974)
IT (1969)
ES (1964)
BE (1959)
GB (1959)
NL (1957)
AT (1952)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
53.8% (2001)
Google Pay
48.0% (1787)
Shop Pay
47.3% (1760)
Paypal Express
41.0% (1526)
Amazon Pay
1.7% (63)

Top Currencies

BGN 1540 stores
USD 1129 stores
EUR 550 stores
GBP 194 stores
CAD 69 stores
AUD 56 stores
INR 24 stores
JPY 14 stores
Cash on Delivery (COD)
2.3%
of stores offer COD payment option
Shop Pay Installments
15.9%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.adiffu.com favicon
www.adiffu.com
BG
635 $31.42 USD 2025-12-18
cameliaparis.com favicon
cameliaparis.com
BG
21 $31.3 USD 2025-12-18
www.serendiipity.com favicon
www.serendiipity.com
BG
21 $49.6 BGN 2025-12-18
pueony.com favicon
pueony.com
BG
337 $99.28 BGN 2025-12-18
bondonl.com favicon
bondonl.com
BG
1343 $92.49 BGN 2025-12-18
corporatemo.com favicon
corporatemo.com
BG
3559 $47.07 BGN 2025-12-18
thevitamin.co favicon
thevitamin.co
BG
8 $823.03 INR 2025-12-18
www.ediscount.shop favicon
www.ediscount.shop
BG
2546 $72.05 BGN 2025-12-18
anboutique.net favicon
anboutique.net
BG
131 $31.73 USD 2025-12-17
jinella.com favicon
jinella.com
BG
54 $55.79 BGN 2025-12-18
moreble.com favicon
moreble.com
BG
1861 $91.79 BGN 2025-12-18
digitaldragonstore.com favicon
digitaldragonstore.com
BG
351 $49.89 USD 2025-12-17

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❓ Frequently Asked Questions

How many Shopify stores are based in Bulgaria?

Our latest data shows 3,722 active Shopify stores in Bulgaria.

What are the most popular Shopify apps among Bulgaria stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Omnisend Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Bulgaria Shopify stores?

The average Shopify store in Bulgaria carries about 408 products, depending on industry and business model.

How fast are Bulgaria Shopify stores growing?

In the past 30 days, 400 new Shopify stores launched in Bulgaria, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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