4171 Bulgaria Shopify Stores: Analytics & Data (2026)

Shopify
Country: Bulgaria
Last Updated: 03/23/2026

Unlock the full Bulgaria Shopify market. This report gives you access to 4,171 stores, with 455 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
4,171
Active Shopify stores
New Stores (30d)
455
Recently added
Avg. Products
416
Per store
Social Media
67.3%
Adoption rate
FB Ads
47.6%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 10.9% monthly growth rate with 455 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (55.3%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (40.2%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirts 158
2 Gift Cards 105
3 Accessories 97
4 Hoodie 83
5 Hats 79
6 Shirts 74
7 Rings 62
8 Bracelets 61
9 Earrings 60
10 Dress 53

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.6%
67 stores
Print on Demand
4.9%
205 stores
Shopify Plus
1.3%
55 stores
Cash on Delivery
2.3%
95 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
52.1%
2174 stores
Facebook
41.1%
1713 stores
Email
31.0%
1292 stores
Tiktok
19.5%
812 stores
Youtube
13.1%
547 stores
Phone
11.9%
497 stores
Twitter
6.7%
281 stores
Pinterest
5.5%
231 stores

Most stores (67.3%) maintain social media presence, with Instagram (52.1%) as the dominant platform.

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Bulgaria.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 1945
2 Google search console 1623
3 Google Ads 1000
4 Tiktok pixel 46
5 Facebook pixel 39

Popular Themes

Dawn (620)
Horizon (180)
Debut (169)
shrine-theme-pro (96)
Spotlight (60)
Refresh (58)
Sense (54)
Craft (36)
Build Your Store Theme (34)
Minimal (29)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 228
2 California 116
3 Florida 69
4 Texas 66
5 Ontario 61
6 New York 45
7 Wyoming 45
8 Kowloon 42
9 Georgia 41
10 North Carolina 35

Top Cities

# City Stores
1 Sofia 642
2 Plovdiv 171
3 Varna 120
4 София 75
5 London 68
6 Burgas 64
7 Ruse 36
8 Sheridan 36
9 Paris 31
10 Stara Zagora 25

Top Shipping Destinations

BG (3222)
US (2486)
DE (2315)
FR (2297)
IT (2292)
ES (2274)
NL (2272)
BE (2268)
AT (2267)
PL (2262)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
54.3% (2263)
Google Pay
50.2% (2092)
Shop Pay
47.7% (1989)
Paypal Express
42.7% (1783)
Amazon Pay
1.9% (81)

Top Currencies

EUR 2004 stores
USD 1096 stores
BGN 423 stores
GBP 223 stores
CAD 99 stores
AUD 94 stores
INR 24 stores
JPY 15 stores
Cash on Delivery (COD)
2.3%
of stores offer COD payment option
Shop Pay Installments
15.1%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
shmiaina.com favicon
shmiaina.com
BG
1868 $48.64 EUR 2026-03-24
pillowsof.com favicon
pillowsof.com
BG
2706 $50.25 EUR 2026-03-24
jakubeliska-jevicko.com favicon
jakubeliska-jevicko.com
BG
500 $1301.59 CZK 2026-03-23
sewsweetminkydesigns.com favicon
sewsweetminkydesigns.com
BG
967 $122.99 USD 2026-03-23
lasheon.com favicon
lasheon.com
BG
111 $37.79 USD 2026-03-23
www.universaldo.top favicon
www.universaldo.top
BG
1165 $28.72 EUR 2026-03-23
lollapu.com favicon
lollapu.com
BG
561 $48.79 EUR 2026-03-23
moreble.com favicon
moreble.com
BG
2223 $50.6 EUR 2026-03-23
honeynoir.store favicon
honeynoir.store
BG
10 $26.77 USD 2026-03-22
slowlifeshop.com favicon
slowlifeshop.com
BG
44 $29.9 EUR 2026-03-22
butterflykeep.com favicon
butterflykeep.com
BG
77 $159.36 USD 2026-03-22
www.zalandoup.com favicon
www.zalandoup.com
BG
2887 $40.2 EUR 2026-03-22

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❓ Frequently Asked Questions

How many Shopify stores are based in Bulgaria?

Our latest data shows 4,171 active Shopify stores in Bulgaria.

What are the most popular Shopify apps among Bulgaria stores?

The most popular apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, and Printful: Print on Demand, widely used for marketing, customer service, and automation.

What is the average product catalog size for Bulgaria Shopify stores?

The average Shopify store in Bulgaria carries about 416 products, depending on industry and business model.

How fast are Bulgaria Shopify stores growing?

In the past 30 days, 455 new Shopify stores launched in Bulgaria, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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