5439 Ethiopia Shopify Stores: Analytics & Data (2025)

Shopify
Country: Ethiopia
Last Updated: 11/03/2025

This comprehensive analytics report covers 5,439 Shopify stores in Ethiopia, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Ethiopia market.

📊 Key Metrics at a Glance

Total Stores
5,439
Active Shopify stores
New Stores (30d)
118
Recently added
Avg. Products
487
Per store
Social Media
74.5%
Adoption rate
FB Ads
28.9%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.2% monthly, adding 118 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (46.1%) operate with smaller catalogs (<50 products), while 8.3% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 23.8% targeting the $20-50 range and 46.4% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 T-Shirts 258
2 Gift Cards 223
3 Accessories 199
4 Hats 198
5 Earrings 155
6 Hoodie 150
7 Bracelets 140
8 Rings 120
9 Necklace 93
10 Pants 93

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.9%
101 stores
Print on Demand
11.3%
615 stores
Shopify Plus
2.8%
155 stores
Cash on Delivery
0.4%
22 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
60.3%
3281 stores
Facebook
47.6%
2589 stores
Email
35.5%
1929 stores
Youtube
17.7%
964 stores
Tiktok
14.2%
773 stores
Twitter
14.2%
773 stores
Pinterest
9.8%
534 stores
Phone
8.1%
438 stores

Social media adoption is strong at 74.5%, driven primarily by Instagram (60.3%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Ethiopia.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 2721
2 Google search console 2481
3 Google Ads 1331
4 Facebook pixel 58
5 Tiktok pixel 16

Popular Themes

Debut (628)
Dawn (598)
Brooklyn (104)
Minimal (90)
Spotlight (76)
Simple (71)
Venture (70)
Supply (65)
Refresh (53)
Craft (52)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 California 545
2 England 436
3 Florida 253
4 Texas 242
5 New York 235
6 Ontario 156
7 Georgia 111
8 New South Wales 101
9 Pennsylvania 96
10 New Jersey 94

Top Cities

# City Stores
1 London 117
2 Los Angeles 85
3 New York 51
4 Paris 45
5 Brooklyn 44
6 Toronto 44
7 Miami 39
8 Las Vegas 38
9 Singapore 37
10 Chicago 33

Top Shipping Destinations

US (4232)
* (3516)
GB (2716)
CA (2704)
DE (2570)
FR (2559)
IT (2535)
BE (2519)
NL (2518)
ES (2515)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
70.1% (3811)
Apple Pay
67.4% (3664)
Paypal Express
66.9% (3636)
Google Pay
60.9% (3315)
Amazon Pay
0.1% (5)

Top Currencies

USD 3317 stores
EUR 591 stores
GBP 451 stores
CAD 257 stores
AUD 254 stores
INR 103 stores
JPY 45 stores
MXN 36 stores
Cash on Delivery (COD)
0.4%
of stores offer COD payment option
Shop Pay Installments
38.4%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.theplugcrate.com favicon
www.theplugcrate.com
ET
277 $34.96 USD 2025-11-06
loveletters.co favicon
loveletters.co
ET
12 $58.6 USD 2025-11-06
nadiafarooqui.com favicon
nadiafarooqui.com
ET
415 $76714.39 PKR 2025-11-06
www.finsift.com favicon
www.finsift.com
ET
2381 $26.6 USD 2025-11-06
glowupwithbeauty.com favicon
glowupwithbeauty.com
ET
21 $388.04 SEK 2025-11-06
www.abuacres.com favicon
www.abuacres.com
ET
41 $37.06 USD 2025-11-06
rtrhobby.com favicon
rtrhobby.com
ET
206 $213.56 USD 2025-11-06
gofiveus.com favicon
gofiveus.com
ET
1482 $28.77 EUR 2025-11-06
www.ketiestory.com favicon
www.ketiestory.com
ET
767 $814.14 USD 2025-11-05
afterweare.com favicon
afterweare.com
ET
594 $1012.26 TRY 2025-11-05
shopnuraco.com favicon
shopnuraco.com
ET
16 $48.68 USD 2025-11-05
www.sixtyiconic.com favicon
www.sixtyiconic.com
ET
2096 $111.42 GBP 2025-11-05

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❓ Frequently Asked Questions

How many Shopify stores are based in Ethiopia?

Our latest data shows 5,439 active Shopify stores in Ethiopia.

What are the most popular Shopify apps among Ethiopia stores?

The most popular apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, and Privy ‑ Email, SMS & Pop Ups, widely used for marketing, customer service, and automation.

What is the average product catalog size for Ethiopia Shopify stores?

The average Shopify store in Ethiopia carries about 487 products, depending on industry and business model.

How fast are Ethiopia Shopify stores growing?

In the past 30 days, 118 new Shopify stores launched in Ethiopia, reflecting steady market growth.