This comprehensive analytics report covers 5,191 Shopify stores in Guatemala, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Guatemala market.
Market Growth: The segment is expanding quickly, recording a 4.7% monthly growth rate with 246 new stores added in the past 30 days.
See how the market is trending with a look at new store launches month over month.
An analysis of what's being sold and at what price, from catalog size to popular product types.
A large share (48.4%) operate with smaller catalogs (<50 products), while 7.8% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
The segment serves both mainstream and premium audiences, with 20.2% targeting the $20-50 range and 48.0% offering premium $200+ products.
| # | Product Type | Store Count |
|---|---|---|
| 1 | Gift Cards | 187 |
| 2 | Accessories | 170 |
| 3 | T-Shirt | 167 |
| 4 | Hats | 151 |
| 5 | Hoodie | 133 |
| 6 | Bracelets | 116 |
| 7 | Earrings | 114 |
| 8 | Salud | 109 |
| 9 | Belleza | 82 |
| 10 | Necklace | 80 |
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
A look at the most popular apps, technologies, and themes used by stores in Guatemala.
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 2551 |
| 2 | Google search console | 2220 |
| 3 | Google Ads | 1145 |
| 4 | Tiktok pixel | 80 |
| 5 | Facebook pixel | 40 |
A closer look at where these stores are located, down to the province and city.
| # | Province/State | Stores |
|---|---|---|
| 1 | Guatemala | 740 |
| 2 | California | 393 |
| 3 | England | 310 |
| 4 | New York | 194 |
| 5 | Florida | 193 |
| 6 | Texas | 176 |
| 7 | Ontario | 115 |
| 8 | Georgia | 87 |
| 9 | New South Wales | 71 |
| 10 | New Jersey | 70 |
| # | City | Stores |
|---|---|---|
| 1 | Ciudad de Guatemala | 292 |
| 2 | Guatemala | 249 |
| 3 | London | 88 |
| 4 | Guatemala City | 64 |
| 5 | Los Angeles | 58 |
| 6 | New York | 49 |
| 7 | Miami | 38 |
| 8 | Toronto | 38 |
| 9 | guatemala | 33 |
| 10 | Brooklyn | 32 |
An overview of the payment gateways, currencies, and shipping options these stores offer.
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
GT
|
48 | $26.35 USD | 2025-11-06 |
|
|
GT
|
45 | $257.04 GTQ | 2025-11-06 |
|
|
GT
|
43 | $270.89 GTQ | 2025-11-06 |
|
|
GT
|
68 | $204.6 AED | 2025-11-06 |
|
|
GT
|
16 | $106.0 CAD | 2025-11-06 |
|
|
GT
|
45 | $43.84 USD | 2025-11-05 |
|
|
GT
|
76 | $28.58 USD | 2025-11-05 |
|
|
GT
|
247 | $213.64 GTQ | 2025-11-06 |
|
|
GT
|
32 | $198.43 GTQ | 2025-11-05 |
|
|
GT
|
8 | $242.38 GTQ | 2025-11-05 |
|
|
GT
|
16 | $221.43 GTQ | 2025-11-05 |
|
|
GT
|
6 | $265.67 GTQ | 2025-11-05 |
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Get Full Access - Free TrialOur latest data shows 5,191 active Shopify stores in Guatemala.
The most popular apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, and Privy â Email, SMS & Pop Ups, widely used for marketing, customer service, and automation.
The average Shopify store in Guatemala carries about 462 products, depending on industry and business model.
In the past 30 days, 246 new Shopify stores launched in Guatemala, reflecting steady market growth.
đ± Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 71.5%, driven primarily by Instagram (58.0%).