1090 Nigeria Shopify Stores: Analytics & Data (2025)
This comprehensive analytics report covers 1,090 Shopify stores in Nigeria, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Nigeria market.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 7.5% monthly growth rate with 82 new stores added in the past 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
A large share (49.4%) operate with smaller catalogs (<50 products), while 9.7% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Price Range Distribution
Premium pricing dominates, with 79.3% of stores focusing on $200+ products — indicating a luxury-oriented market.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Dress | 26 |
| 2 | Shirts | 26 |
| 3 | Bracelets | 23 |
| 4 | Gift Cards | 22 |
| 5 | T-Shirts | 22 |
| 6 | Tops | 22 |
| 7 | Accessories | 20 |
| 8 | Shorts | 20 |
| 9 | Earrings | 18 |
| 10 | Dresses | 17 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
A look at the most popular apps, technologies, and themes used by stores in Nigeria.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 445 |
| 2 | Google Analytics | 401 |
| 3 | Google Ads | 210 |
| 4 | Tiktok pixel | 23 |
| 5 | Facebook pixel | 7 |
Popular Themes
🌍 Geographic Distribution
A closer look at where these stores are located, down to the province and city.
Top Provinces/States
| # | Province/State | Stores |
|---|---|---|
| 1 | Lagos | 495 |
| 2 | Abuja Federal Capital Territory | 79 |
| 3 | England | 43 |
| 4 | California | 26 |
| 5 | Ogun | 22 |
| 6 | Rivers | 21 |
| 7 | New York | 20 |
| 8 | Oyo | 18 |
| 9 | Delaware | 15 |
| 10 | Florida | 15 |
Top Cities
| # | City | Stores |
|---|---|---|
| 1 | Lagos | 229 |
| 2 | Lekki | 83 |
| 3 | Abuja | 52 |
| 4 | Ikeja | 39 |
| 5 | Ibadan | 17 |
| 6 | London | 14 |
| 7 | lagos | 12 |
| 8 | Victoria Island | 11 |
| 9 | Abeokuta | 10 |
| 10 | Benin City | 10 |
Top Shipping Destinations
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
NG
|
2326 | $38057.21 NGN | 2025-11-06 |
|
|
NG
|
1791 | $18951.11 NGN | 2025-11-05 |
|
NG
|
5 | $12.42 USD | 2025-11-05 |
|
|
NG
|
4326 | $419000.29 NGN | 2025-11-04 |
|
|
NG
|
1062 | $8485.75 NGN | 2025-11-04 |
|
|
NG
|
35 | $154673.92 NGN | 2025-11-03 |
|
|
NG
|
19 | $148972.22 NGN | 2025-11-03 |
|
|
NG
|
77 | $62.48 USD | 2025-11-03 |
|
|
NG
|
342 | $25999.0 NGN | 2025-11-02 |
|
|
NG
|
136 | $91570.91 NGN | 2025-11-01 |
|
|
NG
|
42 | $38397.59 NGN | 2025-11-01 |
|
|
NG
|
2381 | $196038.46 NGN | 2025-11-01 |
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❓ Frequently Asked Questions
Our latest data shows 1,090 active Shopify stores in Nigeria.
The most popular apps are Omnisend Email Marketing & SMS, UpPromote Affiliate Marketing, and GOAFFPRO ‑ Affiliate Marketing, widely used for marketing, customer service, and automation.
The average Shopify store in Nigeria carries about 410 products, depending on industry and business model.
In the past 30 days, 82 new Shopify stores launched in Nigeria, reflecting steady market growth.
📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 71.6%, driven primarily by Instagram (60.6%).