11.9K New Zealand Shopify Stores: Analytics & Data (2025)
This comprehensive analytics report covers 11,864 Shopify stores in New Zealand, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the New Zealand market.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment shows steady and healthy growth at 4.0% monthly, adding 474 new stores over the last 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
A large share (47.3%) operate with smaller catalogs (<50 products), while 10.1% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Price Range Distribution
The segment serves both mainstream and premium audiences, with 27.3% targeting the $20-50 range and 21.2% offering premium $200+ products.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Gift Cards | 618 |
| 2 | Accessories | 614 |
| 3 | Tops | 252 |
| 4 | Pants | 214 |
| 5 | Jackets | 212 |
| 6 | Bags | 208 |
| 7 | Earrings | 202 |
| 8 | Dress | 191 |
| 9 | Shorts | 183 |
| 10 | Clothing | 170 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
A look at the most popular apps, technologies, and themes used by stores in New Zealand.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 7106 |
| 2 | Google search console | 6915 |
| 3 | Google Ads | 3845 |
| 4 | Facebook pixel | 138 |
| 5 | Tiktok pixel | 22 |
Popular Themes
🌍 Geographic Distribution
A closer look at where these stores are located, down to the province and city.
Top Provinces/States
| # | Province/State | Stores |
|---|---|---|
| 1 | Auckland | 4766 |
| 2 | Canterbury | 1535 |
| 3 | Waikato | 912 |
| 4 | Wellington | 909 |
| 5 | Bay of Plenty | 789 |
| 6 | Otago | 562 |
| 7 | Manawatu-Wanganui | 334 |
| 8 | Northland | 327 |
| 9 | Hawke's Bay | 326 |
| 10 | Taranaki | 232 |
Top Cities
| # | City | Stores |
|---|---|---|
| 1 | Auckland | 3695 |
| 2 | Christchurch | 970 |
| 3 | Wellington | 378 |
| 4 | Hamilton | 339 |
| 5 | Tauranga | 291 |
| 6 | Dunedin | 172 |
| 7 | Lower Hutt | 159 |
| 8 | New Plymouth | 135 |
| 9 | Nelson | 134 |
| 10 | Rotorua | 125 |
Top Shipping Destinations
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
NZ
|
1140 | $71.31 NZD | 2025-11-07 |
|
|
NZ
|
817 | $62.47 NZD | 2025-11-07 |
|
|
NZ
|
848 | $1201.64 NZD | 2025-11-06 |
|
|
NZ
|
68 | $25.63 NZD | 2025-11-06 |
|
|
NZ
|
12 | $9631.36 NZD | 2025-11-06 |
|
|
NZ
|
412 | $201.93 NZD | 2025-11-06 |
|
|
NZ
|
898 | $171.62 NZD | 2025-11-06 |
|
|
NZ
|
2658 | $43.38 NZD | 2025-11-05 |
|
|
NZ
|
14 | $19.1 NZD | 2025-11-06 |
|
|
NZ
|
80 | $13.62 NZD | 2025-11-06 |
|
|
NZ
|
75 | $90.56 NZD | 2025-11-05 |
|
|
NZ
|
25 | $49.75 NZD | 2025-11-06 |
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❓ Frequently Asked Questions
Our latest data shows 11,864 active Shopify stores in New Zealand.
The most popular apps are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Bundler ‑ Product Bundles, widely used for marketing, customer service, and automation.
The average Shopify store in New Zealand carries about 571 products, depending on industry and business model.
In the past 30 days, 474 new Shopify stores launched in New Zealand, reflecting steady market growth.
📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media engagement is exceptionally high, with 82.9% of stores active — led by Instagram (66.5%) and Facebook (62.4%).