38.2K Germany Shopify Stores: Analytics & Data (2026)
Unlock the full Germany Shopify market. This report gives you access to 38,186 stores, with 1,348 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment shows steady and healthy growth at 3.5% monthly, adding 1,348 new stores over the last 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
Most stores (53.1%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.
Price Range Distribution
Most stores focus on the accessible $20-50 range (41.9%), signaling clear mass-market positioning.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | T-Shirt | 1854 |
| 2 | Hoodie | 1479 |
| 3 | Zubehör | 860 |
| 4 | Gutschein | 782 |
| 5 | Accessories | 702 |
| 6 | Sweatshirt | 700 |
| 7 | Geschenkgutscheine | 634 |
| 8 | Accessoires | 513 |
| 9 | Bundle | 498 |
| 10 | Pullover | 495 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
A look at the most popular apps, technologies, and themes used by stores in Germany.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 20684 |
| 2 | Google search console | 20568 |
| 3 | Google Ads | 13438 |
| 4 | Facebook pixel | 380 |
| 5 | Tiktok pixel | 184 |
| 6 | Pinterest pixel | 22 |
Popular Themes
🌍 Geographic Distribution
A closer look at where these stores are located, down to the province and city.
Top Provinces/States
| # | Province/State | Stores |
|---|---|---|
| 1 | England | 669 |
| 2 | Hong Kong Island | 322 |
| 3 | Kowloon | 318 |
| 4 | California | 137 |
| 5 | Wyoming | 110 |
| 6 | Guangdong | 101 |
| 7 | Florida | 86 |
| 8 | Delaware | 71 |
| 9 | Dubai | 61 |
| 10 | New Mexico | 59 |
Top Cities
| # | City | Stores |
|---|---|---|
| 1 | Berlin | 2736 |
| 2 | Hamburg | 1521 |
| 3 | München | 1044 |
| 4 | Köln | 744 |
| 5 | Düsseldorf | 570 |
| 6 | Frankfurt am Main | 385 |
| 7 | Stuttgart | 337 |
| 8 | London | 322 |
| 9 | Hannover | 257 |
| 10 | Bremen | 217 |
Top Shipping Destinations
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
DE
|
703 | $29.91 EUR | 2026-01-27 |
|
|
DE
|
945 | $22.0 EUR | 2026-01-27 |
|
|
DE
|
1131 | $98.07 EUR | 2026-01-27 |
|
|
DE
|
225 | $32.1 EUR | 2026-01-27 |
|
|
DE
|
100 | $1203.05 EUR | 2026-01-27 |
|
|
DE
|
294 | $50.93 EUR | 2026-01-27 |
|
|
DE
|
1188 | $30.39 EUR | 2026-01-27 |
|
|
DE
|
2896 | $32.04 EUR | 2026-01-27 |
|
|
DE
|
459 | $22.95 EUR | 2026-01-27 |
|
|
DE
|
823 | $33.25 EUR | 2026-01-27 |
|
|
DE
|
1755 | $29.23 EUR | 2026-01-27 |
|
|
DE
|
831 | $26.96 EUR | 2026-01-27 |
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❓ Frequently Asked Questions
Our latest data shows 38,186 active Shopify stores in Germany.
The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.
The average Shopify store in Germany carries about 343 products, depending on industry and business model.
In the past 30 days, 1,348 new Shopify stores launched in Germany, reflecting steady market growth.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
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📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 75.8%, driven primarily by Instagram (64.2%).