39.0K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 02/09/2026

Unlock the full Germany Shopify market. This report gives you access to 39,027 stores, with 1,562 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
39,027
Active Shopify stores
New Stores (30d)
1,562
Recently added
Avg. Products
340
Per store
Social Media
75.2%
Adoption rate
FB Ads
48.3%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.0% monthly growth rate with 1,562 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.4%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.1%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 1897
2 Hoodie 1515
3 Zubehör 864
4 Gutschein 791
5 Sweatshirt 717
6 Accessories 710
7 Geschenkgutscheine 630
8 Accessoires 516
9 Pullover 501
10 Bundle 499

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.3%
499 stores
Print on Demand
4.4%
1,717 stores
Shopify Plus
2.9%
1,121 stores
Cash on Delivery
0.5%
194 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
63.5%
24782 stores
Facebook
40.1%
15656 stores
Email
35.4%
13818 stores
Tiktok
21.5%
8375 stores
Youtube
17.1%
6681 stores
Phone
7.8%
3034 stores
Twitter
4.6%
1809 stores
Pinterest
3.7%
1439 stores
Whatsapp
2.3%
883 stores

Social media adoption is strong at 75.2%, driven primarily by Instagram (63.5%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 20943
2 Google search console 20792
3 Google Ads 13605
4 Facebook pixel 391
5 Tiktok pixel 191
6 Pinterest pixel 22

Popular Themes

Dawn (6054)
Debut (988)
Horizon (817)
Aktualisierte Kopie von Aktualisierte Kopie von... (775)
Spotlight (595)
Craft (496)
Refresh (428)
Sense (374)
Prestige (308)
Studio (197)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 702
2 Hong Kong Island 339
3 Kowloon 337
4 California 139
5 Wyoming 113
6 Guangdong 100
7 Florida 94
8 New Territories 76
9 Delaware 71
10 Dubai 65

Top Cities

# City Stores
1 Berlin 2778
2 Hamburg 1540
3 München 1060
4 Köln 757
5 Düsseldorf 580
6 Frankfurt am Main 392
7 London 338
8 Stuttgart 336
9 Hannover 259
10 Bremen 224

Top Shipping Destinations

DE (37819)
AT (30641)
NL (26007)
BE (25651)
FR (25546)
IT (25094)
ES (24466)
DK (24285)
LU (24236)
PL (23955)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
90.2% (35186)
Apple Pay
77.9% (30421)
Google Pay
76.6% (29893)
Shop Pay
65.9% (25737)
Amazon Pay
0.1% (34)

Top Currencies

EUR 37626 stores
USD 796 stores
GBP 141 stores
CHF 88 stores
PLN 48 stores
DKK 47 stores
AUD 40 stores
SEK 35 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
0.8%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
everlygift.com favicon
everlygift.com
DE
257 $44.95 EUR 2026-02-12
patriotenshop.com favicon
patriotenshop.com
DE
135 $19.31 EUR 2026-02-12
yasuxi.com favicon
yasuxi.com
DE
1571 $27.45 EUR 2026-02-12
zdm3hw-yc.myshopify.com favicon
zdm3hw-yc.myshopify.com
DE
5 $247435.28 UZS 2026-02-12
www.purepeachstudio.com favicon
www.purepeachstudio.com
DE
81 $37.52 EUR 2026-02-12
nijens.com favicon
nijens.com
DE
3853 $29.82 EUR 2026-02-12
www.monportlaser.de favicon
www.monportlaser.de
DE
314 $1431.02 EUR 2026-02-12
www.sparify.co favicon
www.sparify.co
DE
2204 $3823.31 INR 2026-02-12
beautynookshop.com favicon
beautynookshop.com
DE
474 $237.33 DKK 2026-02-12
houstape.com favicon
houstape.com
DE
2999 $30.76 EUR 2026-02-12
kaufwonne.com favicon
kaufwonne.com
DE
356 $24.19 EUR 2026-02-12
naturesbrity.com favicon
naturesbrity.com
DE
144 $40.68 EUR 2026-02-11

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 39,027 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 340 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,562 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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