45.4K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 12/29/2025

Unlock the full Germany Shopify market. This report gives you access to 45,399 stores, with 1,923 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
45,399
Active Shopify stores
New Stores (30d)
1,923
Recently added
Avg. Products
323
Per store
Social Media
73.1%
Adoption rate
FB Ads
46.4%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.2% monthly growth rate with 1,923 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.3%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.4%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 2084
2 Hoodie 1732
3 Zubehör 932
4 Gutschein 874
5 Sweatshirt 813
6 Accessories 762
7 Geschenkgutscheine 669
8 Pullover 568
9 Shirt 552
10 Armband 545

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.5%
661 stores
Print on Demand
4.4%
2,017 stores
Shopify Plus
2.6%
1,188 stores
Cash on Delivery
0.5%
209 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
59.9%
27190 stores
Facebook
37.2%
16894 stores
Email
35.9%
16301 stores
Tiktok
20.1%
9106 stores
Youtube
15.5%
7041 stores
Phone
7.6%
3437 stores
Twitter
4.4%
1992 stores
Pinterest
3.5%
1572 stores
Whatsapp
2.1%
956 stores

Social media adoption is strong at 73.1%, driven primarily by Instagram (59.9%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 23517
2 Google Analytics 23413
3 Google Ads 15166
4 Facebook pixel 460
5 Tiktok pixel 248
6 Pinterest pixel 30

Popular Themes

Dawn (7529)
Debut (1209)
Aktualisierte Kopie von Aktualisierte Kopie von... (888)
Spotlight (791)
Horizon (760)
Craft (637)
Refresh (544)
Sense (471)
Prestige (375)
Ride (256)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 830
2 Hong Kong Island 394
3 Kowloon 393
4 California 171
5 Wyoming 152
6 Florida 143
7 Guangdong 137
8 New Territories 87
9 Dubai 77
10 New Mexico 75

Top Cities

# City Stores
1 Berlin 3117
2 Hamburg 1793
3 München 1216
4 Köln 863
5 Düsseldorf 659
6 Frankfurt am Main 466
7 London 417
8 Stuttgart 394
9 Hannover 299
10 Essen 253

Top Shipping Destinations

DE (43729)
AT (35257)
NL (29852)
BE (29454)
FR (29356)
IT (28834)
ES (28155)
DK (28011)
LU (27835)
PL (27595)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
89.9% (40813)
Apple Pay
77.0% (34973)
Google Pay
75.9% (34439)
Shop Pay
65.6% (29763)
Amazon Pay
0.1% (51)

Top Currencies

EUR 43587 stores
USD 1060 stores
GBP 176 stores
CHF 100 stores
AUD 70 stores
CAD 51 stores
DKK 51 stores
SEK 43 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
stravisonline.com favicon
stravisonline.com
DE
252 $38.53 EUR 2025-12-31
inked-mafia.de favicon
inked-mafia.de
DE
1400 $44.61 EUR 2025-12-31
alpineatelier.eu favicon
alpineatelier.eu
DE
27 $59.99 EUR 2025-12-31
modetraum.com favicon
modetraum.com
DE
717 $46.84 EUR 2025-12-31
wochkauf.com favicon
wochkauf.com
DE
384 $33.13 EUR 2025-12-31
klarwear.com favicon
klarwear.com
DE
302 $21.91 GBP 2025-12-31
laserkreationen.shop favicon
laserkreationen.shop
DE
26 $2.75 EUR 2025-12-31
anne-karl-freiburg.de favicon
anne-karl-freiburg.de
DE
640 $53.27 EUR 2025-12-31
runaros.com favicon
runaros.com
DE
252 $164.37 USD 2025-12-30
gentoria.com favicon
gentoria.com
DE
358 $41.55 EUR 2025-12-31
jolyeshop.com favicon
jolyeshop.com
DE
1464 $36.9 EUR 2025-12-31
lumierepetshop.com favicon
lumierepetshop.com
DE
23 $44.28 EUR 2025-12-31

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 45,399 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 323 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,923 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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