45.7K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 01/05/2026

Unlock the full Germany Shopify market. This report gives you access to 45,664 stores, with 1,817 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
45,664
Active Shopify stores
New Stores (30d)
1,817
Recently added
Avg. Products
323
Per store
Social Media
72.9%
Adoption rate
FB Ads
46.2%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 4.0% monthly, adding 1,817 new stores over the last 30 days.

đŸ›ïž Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.4%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.4%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 2096
2 Hoodie 1740
3 Zubehör 935
4 Gutschein 874
5 Sweatshirt 815
6 Accessories 766
7 Geschenkgutscheine 672
8 Pullover 573
9 Shirt 552
10 Armband 548

đŸ’Œ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.5%
666 stores
Print on Demand
4.5%
2,041 stores
Shopify Plus
2.6%
1,199 stores
Cash on Delivery
0.5%
208 stores

đŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
59.8%
27290 stores
Facebook
37.1%
16948 stores
Email
35.9%
16374 stores
Tiktok
20.0%
9155 stores
Youtube
15.5%
7068 stores
Phone
7.5%
3446 stores
Twitter
4.4%
1997 stores
Pinterest
3.5%
1585 stores
Whatsapp
2.1%
958 stores

Social media adoption is strong at 72.9%, driven primarily by Instagram (59.8%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 23615
2 Google Analytics 23498
3 Google Ads 15234
4 Facebook pixel 459
5 Tiktok pixel 249
6 Pinterest pixel 30

Popular Themes

Dawn (7559)
Debut (1210)
Aktualisierte Kopie von Aktualisierte Kopie von... (891)
Horizon (796)
Spotlight (794)
Craft (640)
Refresh (546)
Sense (475)
Prestige (375)
Ride (256)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 837
2 Hong Kong Island 402
3 Kowloon 399
4 California 167
5 Wyoming 149
6 Florida 141
7 Guangdong 138
8 New Territories 87
9 New Mexico 79
10 Dubai 77

Top Cities

# City Stores
1 Berlin 3140
2 Hamburg 1799
3 MĂŒnchen 1216
4 Köln 874
5 DĂŒsseldorf 662
6 Frankfurt am Main 468
7 London 422
8 Stuttgart 396
9 Hannover 303
10 Essen 254

Top Shipping Destinations

DE (43975)
AT (35478)
NL (30047)
BE (29647)
FR (29556)
IT (29021)
ES (28341)
DK (28193)
LU (28008)
PL (27780)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
89.9% (41061)
Apple Pay
77.0% (35178)
Google Pay
75.9% (34640)
Shop Pay
65.6% (29956)
Amazon Pay
0.1% (53)

Top Currencies

EUR 43815 stores
USD 1076 stores
GBP 179 stores
CHF 102 stores
AUD 74 stores
CAD 52 stores
DKK 51 stores
SEK 44 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

đŸȘ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
syneafashion.com favicon
syneafashion.com
DE
115 $48.38 EUR 2026-01-06
www.urbanoasisgadgets.com favicon
www.urbanoasisgadgets.com
DE
5 $47.09 EUR 2026-01-06
www.we3m.de favicon
www.we3m.de
DE
144 $36.66 EUR 2026-01-06
vitafeetdeu.com favicon
vitafeetdeu.com
DE
22 $55.86 EUR 2026-01-06
edelhof-modehaus.de favicon
edelhof-modehaus.de
DE
2309 $61.95 EUR 2026-01-06
www.nordlichtberlin.com favicon
www.nordlichtberlin.com
DE
417 $48.27 EUR 2026-01-06
www.ellysale.de favicon
www.ellysale.de
DE
876 $8.15 EUR 2026-01-06
soulfulpearls.com favicon
soulfulpearls.com
DE
91 $10.63 EUR 2026-01-06
buboop.com favicon
buboop.com
DE
571 $26.09 EUR 2026-01-06
mondherz.com favicon
mondherz.com
DE
49 $21.64 EUR 2026-01-06
modestamode.com favicon
modestamode.com
DE
363 $50.3 EUR 2026-01-06
www.shape-republic.com favicon
www.shape-republic.com
DE
70 $42.7 EUR 2026-01-06

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 45,664 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 323 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,817 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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