45.9K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 01/12/2026

Unlock the full Germany Shopify market. This report gives you access to 45,890 stores, with 1,761 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
45,890
Active Shopify stores
New Stores (30d)
1,761
Recently added
Avg. Products
322
Per store
Social Media
72.9%
Adoption rate
FB Ads
46.3%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.8% monthly, adding 1,761 new stores over the last 30 days.

đŸ›ïž Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.5%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.5%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 2106
2 Hoodie 1748
3 Zubehör 937
4 Gutschein 877
5 Sweatshirt 818
6 Accessories 769
7 Geschenkgutscheine 673
8 Pullover 573
9 Shirt 554
10 Bundle 550

đŸ’Œ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.5%
667 stores
Print on Demand
4.5%
2,051 stores
Shopify Plus
2.6%
1,201 stores
Cash on Delivery
0.5%
211 stores

đŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
59.7%
27379 stores
Facebook
37.0%
17002 stores
Email
35.8%
16426 stores
Tiktok
20.0%
9197 stores
Youtube
15.5%
7092 stores
Phone
7.5%
3457 stores
Twitter
4.4%
2004 stores
Pinterest
3.5%
1593 stores
Whatsapp
2.1%
959 stores

Social media adoption is strong at 72.9%, driven primarily by Instagram (59.7%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 23705
2 Google Analytics 23577
3 Google Ads 15272
4 Facebook pixel 458
5 Tiktok pixel 245
6 Pinterest pixel 31

Popular Themes

Dawn (7591)
Debut (1210)
Aktualisierte Kopie von Aktualisierte Kopie von... (894)
Horizon (808)
Spotlight (794)
Craft (641)
Refresh (547)
Sense (482)
Prestige (378)
Ride (258)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 840
2 Kowloon 404
3 Hong Kong Island 402
4 California 167
5 Wyoming 151
6 Florida 144
7 Guangdong 139
8 New Territories 88
9 New Mexico 80
10 Dubai 79

Top Cities

# City Stores
1 Berlin 3157
2 Hamburg 1807
3 MĂŒnchen 1218
4 Köln 876
5 DĂŒsseldorf 666
6 Frankfurt am Main 472
7 London 426
8 Stuttgart 399
9 Hannover 301
10 Essen 255

Top Shipping Destinations

DE (44207)
AT (35667)
NL (30209)
BE (29802)
FR (29709)
IT (29170)
ES (28491)
DK (28339)
LU (28147)
PL (27930)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
89.9% (41260)
Apple Pay
77.1% (35366)
Google Pay
75.8% (34806)
Shop Pay
65.6% (30114)
Amazon Pay
0.1% (51)

Top Currencies

EUR 44024 stores
USD 1085 stores
GBP 175 stores
CHF 103 stores
AUD 74 stores
CAD 59 stores
DKK 55 stores
SEK 42 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

đŸȘ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
lunelinn.com favicon
lunelinn.com
DE
27 $61.73 EUR 2026-01-11
zerspanercrew.de favicon
zerspanercrew.de
DE
449 $36.79 EUR 2026-01-11
widim.de favicon
widim.de
DE
522 $16.81 EUR 2026-01-11
dajadiary.com favicon
dajadiary.com
DE
19 $35.0 EUR 2026-01-12
hattrix.de favicon
hattrix.de
DE
110 $35.58 EUR 2026-01-11
www.tekin.store favicon
www.tekin.store
DE
4771 $45.74 EUR 2026-01-11
luflair.com favicon
luflair.com
DE
7 $50.13 EUR 2026-01-11
bamtoo.de favicon
bamtoo.de
DE
11 $49.89 EUR 2026-01-11
valeroh.de favicon
valeroh.de
DE
6 $34.54 EUR 2026-01-11
savorbg.com favicon
savorbg.com
DE
23 $29.4 USD 2026-01-11
calizo.net favicon
calizo.net
DE
6 $33.55 USD 2026-01-11
vikingsandwizards.de favicon
vikingsandwizards.de
DE
70 $31.57 EUR 2026-01-11

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 45,890 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 322 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,761 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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