46.6K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 02/16/2026

Unlock the full Germany Shopify market. This report gives you access to 46,613 stores, with 1,589 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
46,613
Active Shopify stores
New Stores (30d)
1,589
Recently added
Avg. Products
321
Per store
Social Media
72.4%
Adoption rate
FB Ads
46.4%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.4% monthly, adding 1,589 new stores over the last 30 days.

đŸ›ïž Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.6%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.4%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 2234
2 Hoodie 1798
3 Zubehör 976
4 Gutschein 894
5 Sweatshirt 841
6 Accessories 784
7 Geschenkgutscheine 693
8 Accessoires 581
9 Pullover 580
10 Shirt 552

đŸ’Œ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.4%
647 stores
Print on Demand
4.5%
2,106 stores
Shopify Plus
2.6%
1,213 stores
Cash on Delivery
0.4%
208 stores

đŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
59.8%
27895 stores
Facebook
37.2%
17321 stores
Email
34.2%
15964 stores
Tiktok
20.1%
9383 stores
Youtube
15.6%
7267 stores
Phone
7.6%
3543 stores
Twitter
4.3%
2020 stores
Pinterest
3.4%
1599 stores
Whatsapp
2.2%
1008 stores

Social media adoption is strong at 72.4%, driven primarily by Instagram (59.8%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 24240
2 Google search console 24092
3 Google Ads 15584
4 Facebook pixel 456
5 Tiktok pixel 255
6 Pinterest pixel 27

Popular Themes

Dawn (7553)
Debut (1248)
Horizon (944)
Aktualisierte Kopie von Aktualisierte Kopie von... (915)
Spotlight (749)
Craft (638)
Refresh (554)
Sense (489)
Prestige (363)
Studio (248)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 852
2 Kowloon 402
3 Hong Kong Island 391
4 California 195
5 Wyoming 158
6 Florida 130
7 Guangdong 112
8 Dubai 90
9 New Territories 84
10 Delaware 77

Top Cities

# City Stores
1 Berlin 3230
2 Hamburg 1854
3 MĂŒnchen 1252
4 Köln 883
5 DĂŒsseldorf 675
6 Frankfurt am Main 478
7 London 412
8 Stuttgart 389
9 Hannover 307
10 Bremen 266

Top Shipping Destinations

DE (44961)
AT (36338)
NL (30877)
BE (30472)
FR (30345)
IT (29769)
ES (29077)
DK (28902)
LU (28737)
PL (28487)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
89.5% (41717)
Apple Pay
77.3% (36023)
Google Pay
76.0% (35416)
Shop Pay
65.7% (30640)
Amazon Pay
0.1% (52)

Top Currencies

EUR 44669 stores
USD 1130 stores
GBP 201 stores
CHF 112 stores
PLN 55 stores
AUD 52 stores
DKK 51 stores
CAD 47 stores
Cash on Delivery (COD)
0.4%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

đŸȘ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.lasergravurmanufaktur.de favicon
www.lasergravurmanufaktur.de
DE
43 $16.14 EUR 2026-02-19
ledodekoration.com favicon
ledodekoration.com
DE
1630 $17.07 EUR 2026-02-19
camping-pantheratec.com favicon
camping-pantheratec.com
DE
370 $54.9 EUR 2026-02-19
elivor.de favicon
elivor.de
DE
41 $31.88 EUR 2026-02-19
jawx.de favicon
jawx.de
DE
431 $34.95 EUR 2026-02-19
jaw-x.com favicon
jaw-x.com
DE
431 $34.95 EUR 2026-02-19
rueyamoda.com favicon
rueyamoda.com
DE
150 $41.12 EUR 2026-02-19
tirrenoshop.myshopify.com favicon
tirrenoshop.myshopify.com
DE
14 $27.94 EUR 2026-02-18
besellics-fashion.de favicon
besellics-fashion.de
DE
63 $57.68 EUR 2026-02-18
www.kraftathlet.de favicon
www.kraftathlet.de
DE
532 $2387.4 EUR 2026-02-18
posterdaddy.co favicon
posterdaddy.co
DE
154 $50.95 EUR 2026-02-18
hejlenki.de favicon
hejlenki.de
DE
279 $36.15 EUR 2026-02-18

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 46,613 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 321 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,589 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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