38.7K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 01/12/2026

Unlock the full Germany Shopify market. This report gives you access to 38,720 stores, with 1,584 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
38,720
Active Shopify stores
New Stores (30d)
1,584
Recently added
Avg. Products
332
Per store
Social Media
76.1%
Adoption rate
FB Ads
48.1%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.1% monthly growth rate with 1,584 new stores added in the past 30 days.

đŸ›ïž Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.4%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (41.9%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 1853
2 Hoodie 1500
3 Zubehör 841
4 Gutschein 798
5 Sweatshirt 723
6 Accessories 720
7 Geschenkgutscheine 621
8 Pullover 506
9 Bundle 502
10 Accessoires 494

đŸ’Œ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.3%
507 stores
Print on Demand
4.4%
1,717 stores
Shopify Plus
2.9%
1,115 stores
Cash on Delivery
0.5%
180 stores

đŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
64.3%
24916 stores
Facebook
40.7%
15756 stores
Email
36.8%
14242 stores
Tiktok
21.7%
8401 stores
Youtube
17.3%
6708 stores
Phone
7.8%
3020 stores
Twitter
4.8%
1863 stores
Pinterest
3.9%
1505 stores
Whatsapp
2.2%
867 stores

Social media adoption is strong at 76.1%, driven primarily by Instagram (64.3%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 20715
2 Google Analytics 20654
3 Google Ads 13484
4 Facebook pixel 388
5 Tiktok pixel 195
6 Pinterest pixel 24

Popular Themes

Dawn (6084)
Debut (983)
Aktualisierte Kopie von Aktualisierte Kopie von... (772)
Horizon (733)
Spotlight (608)
Craft (504)
Refresh (425)
Sense (369)
Prestige (325)
Impulse (197)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 720
2 Hong Kong Island 338
3 Kowloon 322
4 California 153
5 Wyoming 123
6 Guangdong 118
7 Florida 110
8 New Mexico 74
9 New Territories 72
10 Delaware 60

Top Cities

# City Stores
1 Berlin 2720
2 Hamburg 1522
3 MĂŒnchen 1047
4 Köln 758
5 DĂŒsseldorf 573
6 Frankfurt am Main 399
7 London 360
8 Stuttgart 336
9 Hannover 257
10 Bremen 215

Top Shipping Destinations

DE (37349)
AT (30311)
NL (25696)
BE (25352)
FR (25257)
IT (24819)
ES (24208)
DK (24064)
LU (23937)
PL (23695)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
90.3% (34975)
Apple Pay
77.9% (30182)
Google Pay
76.6% (29647)
Shop Pay
66.1% (25584)
Amazon Pay
0.1% (49)

Top Currencies

EUR 37056 stores
USD 956 stores
GBP 158 stores
CHF 91 stores
AUD 63 stores
DKK 53 stores
CAD 52 stores
SEK 40 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
1.1%
of stores offer installment payments

đŸȘ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
shop.david-gold.de favicon
shop.david-gold.de
DE
1535 $759.46 EUR 2026-01-16
yv-vintage.de favicon
yv-vintage.de
DE
284 $90.41 EUR 2026-01-16
myfriendlyfire.de favicon
myfriendlyfire.de
DE
4156 $196.35 EUR 2026-01-16
www.alyah.de favicon
www.alyah.de
DE
179 $47.03 EUR 2026-01-16
senpaishop.de favicon
senpaishop.de
DE
136 $30.22 EUR 2026-01-16
www.maisonoudra.com favicon
www.maisonoudra.com
DE
29 $25.45 EUR 2026-01-16
www.littleclondon.co.uk favicon
www.littleclondon.co.uk
DE
101 $50.22 GBP 2026-01-16
boxbeautypt.online favicon
boxbeautypt.online
DE
26 $64.55 EUR 2026-01-16
mijosurf.com favicon
mijosurf.com
DE
225 $49.8 EUR 2026-01-16
qualidoo.de favicon
qualidoo.de
DE
87 $20.81 EUR 2026-01-16
fotoscannermieten.de favicon
fotoscannermieten.de
DE
9 $94.19 EUR 2026-01-16
motorlandasia-products.com favicon
motorlandasia-products.com
DE
1564 $38.53 EUR 2026-01-16

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 38,720 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 332 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,584 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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