45.6K Germany Shopify Stores: Analytics & Data (2025)

Shopify
Country: Germany
Last Updated: 12/22/2025

Unlock the full Germany Shopify market. This report gives you access to 45,610 stores, with 2,437 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
45,610
Active Shopify stores
New Stores (30d)
2,437
Recently added
Avg. Products
324
Per store
Social Media
73.4%
Adoption rate
FB Ads
46.5%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.3% monthly growth rate with 2,437 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.3%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.6%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 2176
2 Hoodie 1780
3 Zubehör 947
4 Gutschein 889
5 Sweatshirt 849
6 Accessories 756
7 Geschenkgutscheine 690
8 Shirt 580
9 Pullover 574
10 Accessoires 562

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.5%
676 stores
Print on Demand
4.5%
2,034 stores
Shopify Plus
2.6%
1,189 stores
Cash on Delivery
0.5%
208 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
60.4%
27527 stores
Facebook
37.6%
17148 stores
Email
36.0%
16402 stores
Tiktok
20.0%
9127 stores
Youtube
15.5%
7064 stores
Phone
7.5%
3437 stores
Twitter
4.4%
2011 stores
Pinterest
3.4%
1568 stores
Whatsapp
2.1%
942 stores

Social media adoption is strong at 73.4%, driven primarily by Instagram (60.4%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 23595
2 Google Analytics 23502
3 Google Ads 15147
4 Facebook pixel 483
5 Tiktok pixel 252
6 Pinterest pixel 28

Popular Themes

Dawn (7649)
Debut (1247)
Aktualisierte Kopie von Aktualisierte Kopie von... (885)
Spotlight (799)
Horizon (711)
Craft (638)
Refresh (550)
Sense (475)
Prestige (381)
Ride (262)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 844
2 Hong Kong Island 408
3 Kowloon 406
4 California 154
5 Wyoming 139
6 Guangdong 132
7 Florida 124
8 New Territories 92
9 Dubai 76
10 Delaware 65

Top Cities

# City Stores
1 Berlin 3142
2 Hamburg 1820
3 München 1223
4 Köln 860
5 Düsseldorf 660
6 Frankfurt am Main 468
7 London 422
8 Stuttgart 401
9 Hannover 303
10 Essen 250

Top Shipping Destinations

DE (43954)
AT (35438)
NL (29998)
BE (29599)
FR (29486)
IT (28956)
ES (28287)
DK (28117)
LU (27986)
PL (27722)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
89.9% (41018)
Apple Pay
76.8% (35032)
Google Pay
75.7% (34517)
Shop Pay
65.4% (29807)
Amazon Pay
0.1% (39)

Top Currencies

EUR 43917 stores
USD 967 stores
GBP 187 stores
CHF 94 stores
DKK 50 stores
AUD 47 stores
CAD 44 stores
SEK 42 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
0.8%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
detroland.com favicon
detroland.com
DE
801 $28.41 EUR 2025-12-22
narrenwelt.com favicon
narrenwelt.com
DE
2116 $18.68 EUR 2025-12-22
www.wichtigedinge.shop favicon
www.wichtigedinge.shop
DE
226 $12.39 EUR 2025-12-22
www.chinamarkt.net favicon
www.chinamarkt.net
DE
1945 $2.63 EUR 2025-12-22
www.schleiftitan.de favicon
www.schleiftitan.de
DE
2273 $32.01 EUR 2025-12-22
dae-yang.online favicon
dae-yang.online
DE
1176 $6.75 EUR 2025-12-22
bold-human.com favicon
bold-human.com
DE
312 $43.4 EUR 2025-12-22
bite-em.com favicon
bite-em.com
DE
347 $240.73 EUR 2025-12-22
www.gepfeffert.com favicon
www.gepfeffert.com
DE
2606 $1430.2 EUR 2025-12-22
www.minikor.de favicon
www.minikor.de
DE
723 $24.24 EUR 2025-12-22
hundrdprcnt.com favicon
hundrdprcnt.com
DE
2013 $44.27 EUR 2025-12-22
ergosleeppillows.myshopify.com favicon
ergosleeppillows.myshopify.com
DE
2013 $44.27 EUR 2025-12-22

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 45,610 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 324 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 2,437 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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