45.6K Germany Shopify Stores: Analytics & Data (2025)

Shopify
Country: Germany
Last Updated: 12/22/2025

Unlock the full Germany Shopify market. This report gives you access to 45,648 stores, with 2,411 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
45,648
Active Shopify stores
New Stores (30d)
2,411
Recently added
Avg. Products
325
Per store
Social Media
73.5%
Adoption rate
FB Ads
46.5%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.3% monthly growth rate with 2,411 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.2%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.5%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 2169
2 Hoodie 1774
3 Zubehör 952
4 Gutschein 896
5 Sweatshirt 851
6 Accessories 762
7 Geschenkgutscheine 697
8 Shirt 579
9 Pullover 573
10 Accessoires 559

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.5%
670 stores
Print on Demand
4.5%
2,032 stores
Shopify Plus
2.6%
1,198 stores
Cash on Delivery
0.4%
204 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
60.5%
27599 stores
Facebook
37.6%
17185 stores
Email
36.0%
16429 stores
Tiktok
20.1%
9163 stores
Youtube
15.5%
7097 stores
Phone
7.6%
3451 stores
Twitter
4.4%
2016 stores
Pinterest
3.4%
1569 stores
Whatsapp
2.1%
951 stores

Social media adoption is strong at 73.5%, driven primarily by Instagram (60.5%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 23657
2 Google Analytics 23564
3 Google Ads 15218
4 Facebook pixel 475
5 Tiktok pixel 252
6 Pinterest pixel 28

Popular Themes

Dawn (7638)
Debut (1245)
Aktualisierte Kopie von Aktualisierte Kopie von... (894)
Spotlight (799)
Horizon (716)
Craft (638)
Refresh (546)
Sense (471)
Prestige (379)
Ride (259)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 827
2 Kowloon 404
3 Hong Kong Island 395
4 California 154
5 Wyoming 139
6 Guangdong 130
7 Florida 128
8 New Territories 91
9 Dubai 77
10 New Mexico 68

Top Cities

# City Stores
1 Berlin 3142
2 Hamburg 1827
3 München 1225
4 Köln 862
5 Düsseldorf 664
6 Frankfurt am Main 467
7 London 414
8 Stuttgart 403
9 Hannover 300
10 Essen 254

Top Shipping Destinations

DE (44005)
AT (35484)
NL (30018)
BE (29617)
FR (29517)
IT (28984)
ES (28313)
DK (28151)
LU (27997)
PL (27746)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
90.0% (41075)
Apple Pay
76.9% (35104)
Google Pay
75.8% (34594)
Shop Pay
65.5% (29878)
Amazon Pay
0.1% (38)

Top Currencies

EUR 43940 stores
USD 977 stores
GBP 186 stores
CHF 98 stores
AUD 53 stores
DKK 50 stores
CAD 44 stores
SEK 42 stores
Cash on Delivery (COD)
0.4%
of stores offer COD payment option
Shop Pay Installments
0.8%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.peer-online.de favicon
www.peer-online.de
DE
4534 $18.32 EUR 2025-12-23
www.no-squitos.de favicon
www.no-squitos.de
DE
142 $302.4 EUR 2025-12-23
lapupoo.com favicon
lapupoo.com
DE
2994 $38.68 EUR 2025-12-23
www.schildergasse-koln.de favicon
www.schildergasse-koln.de
DE
80 $36.92 EUR 2025-12-23
libertykids.de favicon
libertykids.de
DE
3986 $14.07 EUR 2025-12-23
naehzentrum-liluschka.de favicon
naehzentrum-liluschka.de
DE
1746 $8.72 EUR 2025-12-23
www.thelittlemove.com favicon
www.thelittlemove.com
DE
453 $435.58 EUR 2025-12-23
holzdesignlasertechnik.com favicon
holzdesignlasertechnik.com
DE
140 $9.18 EUR 2025-12-23
rz-forum.de favicon
rz-forum.de
DE
133 $24.88 EUR 2025-12-23
berlincrown.com favicon
berlincrown.com
DE
2618 $31.75 EUR 2025-12-23
puthands.com favicon
puthands.com
DE
3052 $38.58 EUR 2025-12-23
instincttcg.com favicon
instincttcg.com
DE
38 $157.57 EUR 2025-12-23

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❓ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 45,648 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox ‑ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 325 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 2,411 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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