38.7K Germany Shopify Stores: Analytics & Data (2026)

Shopify
Country: Germany
Last Updated: 02/02/2026

Unlock the full Germany Shopify market. This report gives you access to 38,689 stores, with 1,546 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

๐Ÿ“Š Key Metrics at a Glance

Total Stores
38,689
Active Shopify stores
New Stores (30d)
1,546
Recently added
Avg. Products
341
Per store
Social Media
75.4%
Adoption rate
FB Ads
48.2%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 4.0% monthly, adding 1,546 new stores over the last 30 days.

๐Ÿ›๏ธ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.4%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.1%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 1884
2 Hoodie 1505
3 Zubehรถr 860
4 Gutschein 788
5 Sweatshirt 712
6 Accessories 703
7 Geschenkgutscheine 632
8 Accessoires 513
9 Bundle 499
10 Pullover 497

๐Ÿ’ผ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.3%
497 stores
Print on Demand
4.4%
1,705 stores
Shopify Plus
2.9%
1,118 stores
Cash on Delivery
0.5%
190 stores

๐Ÿ“ฑ Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
63.8%
24668 stores
Facebook
40.3%
15594 stores
Email
35.5%
13741 stores
Tiktok
21.5%
8324 stores
Youtube
17.2%
6642 stores
Phone
7.8%
3021 stores
Twitter
4.6%
1796 stores
Pinterest
3.7%
1429 stores
Whatsapp
2.3%
883 stores

Social media adoption is strong at 75.4%, driven primarily by Instagram (63.8%).

๐Ÿ”ง Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Germany.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 20831
2 Google search console 20678
3 Google Ads 13525
4 Facebook pixel 389
5 Tiktok pixel 192
6 Pinterest pixel 22

Popular Themes

Dawn (6022)
Debut (987)
Aktualisierte Kopie von Aktualisierte Kopie von... (775)
Horizon (775)
Spotlight (588)
Craft (493)
Refresh (427)
Sense (369)
Prestige (309)
Studio (196)

๐ŸŒ Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 687
2 Hong Kong Island 336
3 Kowloon 335
4 California 137
5 Wyoming 109
6 Guangdong 100
7 Florida 86
8 New Territories 70
9 Delaware 69
10 New Mexico 64

Top Cities

# City Stores
1 Berlin 2753
2 Hamburg 1531
3 Mรผnchen 1057
4 Kรถln 747
5 Dรผsseldorf 576
6 Frankfurt am Main 390
7 Stuttgart 335
8 London 330
9 Hannover 259
10 Bremen 221

Top Shipping Destinations

DE (37496)
AT (30381)
NL (25764)
BE (25410)
FR (25298)
IT (24853)
ES (24227)
DK (24056)
LU (24009)
PL (23720)

๐Ÿ’ณ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
90.2% (34910)
Apple Pay
78.0% (30161)
Google Pay
76.6% (29643)
Shop Pay
65.9% (25502)
Amazon Pay
0.1% (37)

Top Currencies

EUR 37347 stores
USD 754 stores
GBP 136 stores
CHF 92 stores
PLN 47 stores
DKK 46 stores
AUD 37 stores
SEK 36 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
0.8%
of stores offer installment payments

๐Ÿช Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
power-controller.de favicon
power-controller.de
DE
11 $136.2 EUR 2026-02-05
buboop.com favicon
buboop.com
DE
789 $25.85 EUR 2026-02-05
stilbruch-mode.de favicon
stilbruch-mode.de
DE
212 $36.97 EUR 2026-02-05
berlinbeautifull.com favicon
berlinbeautifull.com
DE
54 $37.41 EUR 2026-02-05
crabbei.com favicon
crabbei.com
DE
873 $27.22 EUR 2026-02-05
tonelyx.com favicon
tonelyx.com
DE
29 $30.57 CHF 2026-02-05
wemotoclothing.com favicon
wemotoclothing.com
DE
2918 $46.45 EUR 2026-02-05
www.milasmaison.com favicon
www.milasmaison.com
DE
20 $43.82 EUR 2026-02-05
honeybeeliving.nl favicon
honeybeeliving.nl
DE
115 $29.99 EUR 2026-02-05
cqrhchd.com favicon
cqrhchd.com
DE
22 $48.38 EUR 2026-02-05
www.avolis.store favicon
www.avolis.store
DE
80 $73.16 EUR 2026-02-05
nijens.com favicon
nijens.com
DE
3862 $31.45 EUR 2026-02-05

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โ“ Frequently Asked Questions

How many Shopify stores are based in Germany?

Our latest data shows 38,689 active Shopify stores in Germany.

What are the most popular Shopify apps among Germany stores?

The most popular apps are Loox โ€‘ Visual Product Reviews, Klaviyo: Email Marketing & SMS, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.

What is the average product catalog size for Germany Shopify stores?

The average Shopify store in Germany carries about 341 products, depending on industry and business model.

How fast are Germany Shopify stores growing?

In the past 30 days, 1,546 new Shopify stores launched in Germany, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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