22.4K Netherlands Shopify Stores: Analytics & Data (2026)

Shopify
Country: Netherlands
Last Updated: 03/30/2026

Unlock the full Netherlands Shopify market. This report gives you access to 22,359 stores, with 1,055 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
22,359
Active Shopify stores
New Stores (30d)
1,055
Recently added
Avg. Products
370
Per store
Social Media
76.2%
Adoption rate
FB Ads
50.5%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.7% monthly growth rate with 1,055 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.1%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.5%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 601
2 Sweaters 572
3 Jackets 570
4 Accessoires 441
5 Tops 427
6 Accessories 385
7 Pants 362
8 Hoodie 337
9 Dresses 310
10 Dress 275

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.8%
404 stores
Print on Demand
2.3%
524 stores
Shopify Plus
2.6%
572 stores
Cash on Delivery
0.2%
55 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
58.7%
13125 stores
Email
49.7%
11122 stores
Facebook
37.4%
8356 stores
Tiktok
24.5%
5474 stores
Youtube
11.1%
2488 stores
Phone
10.0%
2241 stores
Whatsapp
4.2%
943 stores
Twitter
3.5%
793 stores
Pinterest
3.5%
790 stores

Social media adoption is strong at 76.2%, driven primarily by Instagram (58.7%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 10580
2 Google Analytics 10431
3 Google Ads 6300
4 Tiktok pixel 250
5 Facebook pixel 198
6 Pinterest pixel 10

Popular Themes

Dawn (3272)
Horizon (755)
Sense (330)
Debut (298)
Refresh (293)
Craft (288)
Spotlight (250)
Prestige (166)
Studio (149)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (139)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 264
2 Hong Kong Island 141
3 Kowloon 83
4 Wyoming 64
5 California 57
6 Delaware 39
7 Florida 39
8 New York 36
9 Hunan 31
10 Ontario 23

Top Cities

# City Stores
1 Amsterdam 2384
2 Rotterdam 894
3 Den Haag 612
4 Utrecht 479
5 Almere 388
6 Eindhoven 386
7 Breda 274
8 Haarlem 239
9 Tilburg 228
10 Groningen 218

Top Shipping Destinations

NL (21472)
BE (19651)
DE (16272)
FR (15049)
ES (14329)
AT (14169)
IT (14135)
LU (13993)
DK (13914)
SE (13782)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.8% (15153)
Google Pay
64.3% (14374)
Paypal Express
59.4% (13275)
Shop Pay
56.5% (12640)
Amazon Pay
0.2% (42)

Top Currencies

EUR 21240 stores
USD 664 stores
GBP 148 stores
CAD 42 stores
AUD 41 stores
DKK 24 stores
SEK 21 stores
PLN 14 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
leauvivewebshop.nl favicon
leauvivewebshop.nl
NL
901 $39.88 EUR 2026-03-30
richeiy.com favicon
richeiy.com
NL
663 $24.41 EUR 2026-03-30
needned.com favicon
needned.com
NL
1329 $27.99 EUR 2026-03-30
tulipbuy.com favicon
tulipbuy.com
NL
1248 $28.79 EUR 2026-03-30
parismal.com favicon
parismal.com
NL
1221 $26.43 EUR 2026-03-30
huismall.com favicon
huismall.com
NL
1812 $30.27 EUR 2026-03-30
www.alohaclub.nl favicon
www.alohaclub.nl
NL
94 $52.19 EUR 2026-03-30
clairesfootwear.com favicon
clairesfootwear.com
NL
42 $42.62 EUR 2026-03-30
tassen-specialist.nl favicon
tassen-specialist.nl
NL
161 $49.76 EUR 2026-03-29
tassen-zaak.nl favicon
tassen-zaak.nl
NL
161 $49.76 EUR 2026-03-29
miniaturetrainstore.com favicon
miniaturetrainstore.com
NL
892 $170.58 EUR 2026-03-29
glowtive.com favicon
glowtive.com
NL
11 $57.38 EUR 2026-03-29

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 22,359 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Conversion Bear Trust Badges, Loox: Product Reviews App & AI, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 370 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,055 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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