46.3K Shopify boutique Stores: Analytics & Insights (2025)

Shopify
Category: boutique
Last Updated: 11/03/2025

This comprehensive analytics report covers 46,336 Shopify boutique stores, providing insights into growth trends, business models, technology adoption, and market dynamics within the boutique industry.

📊 Key Metrics at a Glance

Total Stores
46,336
Active Shopify stores
New Stores (30d)
1,602
Recently added
Avg. Products
591
Per store
Social Media
75.8%
Adoption rate
FB Ads
34.5%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.5% monthly, adding 1,602 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 25.0% maintaining compact assortments (<50 products) and 14.1% offering extensive selections (1000+ products).

Price Range Distribution

The segment serves both mainstream and premium audiences, with 39.8% targeting the $20-50 range and 22.0% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Tops 5338
2 Dresses 3649
3 Dress 3640
4 Sweaters 2756
5 Accessories 2686
6 Pants 2632
7 Skirts 2377
8 Earrings 2171
9 Bracelets 1882
10 Bottoms 1753

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
5.4%
2,495 stores
Print on Demand
4.3%
2,010 stores
Shopify Plus
1.8%
827 stores
Cash on Delivery
2.0%
931 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
63.6%
29488 stores
Facebook
52.3%
24251 stores
Email
30.6%
14169 stores
Tiktok
17.8%
8235 stores
Pinterest
11.3%
5237 stores
Youtube
8.5%
3946 stores
Phone
8.0%
3701 stores
Twitter
6.5%
3029 stores
Whatsapp
1.4%
644 stores

Social media adoption is strong at 75.8%, driven primarily by Instagram (63.6%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the boutique category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 22447
2 Google Analytics 20354
3 Google Ads 9846
4 Facebook pixel 414
5 Tiktok pixel 170
6 Pinterest pixel 34

Popular Themes

Dawn (8483)
Debut (3238)
Craft (937)
Spotlight (841)
Minimal (723)
Impulse (716)
Brooklyn (638)
Studio (606)
Sense (589)
Horizon (525)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
77.2% (35768)
Apple Pay
76.3% (35348)
Paypal Express
69.0% (31969)
Google Pay
64.0% (29663)
Amazon Pay
0.2% (107)

Top Currencies

USD 25897 stores
EUR 9183 stores
CAD 3255 stores
AUD 2049 stores
GBP 1765 stores
NZD 472 stores
XOF 446 stores
DZD 354 stores
Cash on Delivery (COD)
2.0%
of stores offer COD payment option
Shop Pay Installments
47.2%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
chloe-boutique-california.com favicon
chloe-boutique-california.com
US
145 $62.8 USD 2025-11-06
charlotte-boutique-baltimore.com favicon
charlotte-boutique-baltimore.com
US
3074 $59.65 USD 2025-11-06
rueduretro.fr favicon
rueduretro.fr
FR
771 $65.4 EUR 2025-11-06
miabeshopa.myshopify.com favicon
miabeshopa.myshopify.com
US
25 $13342.31 XOF 2025-11-06
ritaboutiquechic.com.br favicon
ritaboutiquechic.com.br
BR
288 $22.82 BRL 2025-11-06
georginaboutique.com favicon
georginaboutique.com
GB
190 $36.1 GBP 2025-11-06
www.lavechic.com favicon
www.lavechic.com
BD
1133 $73.1 USD 2025-11-06
795da3-2.myshopify.com favicon
795da3-2.myshopify.com
DZ
59 $2565.58 DZD 2025-11-06
ruby67boutique.com favicon
ruby67boutique.com
IN
659 $66.55 GBP 2025-11-06
hazel-mayboutique.com favicon
hazel-mayboutique.com
AU
836 $68.72 AUD 2025-11-06
brooks-boutique.com favicon
brooks-boutique.com
US
487 $65.67 USD 2025-11-06
www.sophieboutique.uk favicon
www.sophieboutique.uk
GB
1167 $43.62 GBP 2025-11-06

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❓ Frequently Asked Questions

How many Shopify boutique stores are there?

We currently track 46,336 active Shopify stores in the boutique category.

What is the average product price in Shopify boutique stores?

Product pricing among Shopify boutique stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify boutique stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Smile: Loyalty Program Rewards, supporting inventory management, marketing automation, and customer engagement.

Are Shopify boutique stores growing?

Yes. In the last 30 days, 1,602 new stores launched in the boutique category, showing continued expansion.