38.4K Shopify Boutique Stores: Analytics & Insights (2025)

Shopify
Category: Boutique
Last Updated: 11/24/2025

Explore the entire Shopify Boutique market. This report gives you access to 38,375 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
38,375
Active Shopify stores
New Stores (30d)
1,153
Recently added
Avg. Products
606
Per store
Social Media
76.9%
Adoption rate
FB Ads
35.3%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.0% monthly, adding 1,153 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 24.5% maintaining compact assortments (<50 products) and 14.6% offering extensive selections (1000+ products).

Price Range Distribution

Most stores focus on the accessible $20-50 range (44.5%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Tops 5618
2 Dresses 3898
3 Dress 3814
4 Accessories 3230
5 Pants 3164
6 Skirts 3160
7 Earrings 2815
8 Bracelets 2620
9 Shoes 2257
10 Jeans 2128

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
5.3%
2,051 stores
Print on Demand
4.4%
1,701 stores
Shopify Plus
1.7%
660 stores
Cash on Delivery
1.9%
719 stores

💡 Dropshipping Product Research Tool

5.3% of Boutique stores use dropshipping. Discover what products are selling in this niche. Track millions of Shopify products and Facebook ads updated hourly to identify trending items before your competitors.

Explore EachSpy →

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
65.6%
25161 stores
Facebook
53.7%
20590 stores
Email
30.7%
11762 stores
Tiktok
18.2%
7002 stores
Pinterest
11.5%
4425 stores
Youtube
8.8%
3369 stores
Phone
8.2%
3150 stores
Twitter
6.6%
2546 stores
Whatsapp
1.4%
548 stores

Social media adoption is strong at 76.9%, driven primarily by Instagram (65.6%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Boutique category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 18790
2 Google Analytics 17049
3 Google Ads 8318
4 Facebook pixel 354
5 Tiktok pixel 160
6 Pinterest pixel 29

Popular Themes

Dawn (6799)
Debut (2648)
Craft (750)
Spotlight (683)
Minimal (610)
Impulse (607)
Horizon (504)
Sense (501)
Brooklyn (497)
Studio (484)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
76.8% (29454)
Apple Pay
76.2% (29231)
Paypal Express
69.3% (26576)
Google Pay
63.8% (24474)
Amazon Pay
1.3% (505)

Top Currencies

USD 21319 stores
EUR 7652 stores
CAD 2718 stores
AUD 1731 stores
GBP 1442 stores
NZD 387 stores
XOF 335 stores
MXN 283 stores
Cash on Delivery (COD)
1.9%
of stores offer COD payment option
Shop Pay Installments
47.2%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
nancyboutique.ca favicon
nancyboutique.ca
CA
880 $78.14 CAD 2025-11-30
cindelily.com favicon
cindelily.com
US
413 $35.17 USD 2025-11-29
yahala-boutique.com favicon
yahala-boutique.com
CA
122 $21.4 CAD 2025-11-29
www.thetinyclosetboutique.com favicon
www.thetinyclosetboutique.com
EG
4381 $26.51 USD 2025-11-29
boutiqueheidi.com favicon
boutiqueheidi.com
IN
80 $15.17 AUD 2025-11-30
www.boutiquedesantiago.com favicon
www.boutiquedesantiago.com
CL
846 $38455.71 CLP 2025-11-30
touni.ma favicon
touni.ma
MA
170 $371.9 MAD 2025-11-30
chloe-boutique-london.com favicon
chloe-boutique-london.com
GB
700 $40.98 EUR 2025-11-30
11v7e1-kt.myshopify.com favicon
11v7e1-kt.myshopify.com
DZ
18 $3819.15 DZD 2025-11-30
mae-harper.com favicon
mae-harper.com
US
1663 $63.65 USD 2025-11-29
belleeliseboutique.com favicon
belleeliseboutique.com
US
890 $58.07 EUR 2025-11-30
bionuva.ma favicon
bionuva.ma
MA
101 $173.19 MAD 2025-11-30

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❓ Frequently Asked Questions

How many Shopify Boutique stores are there?

We currently track 38,375 active Shopify stores in the Boutique category.

What is the average product price in Shopify Boutique stores?

Product pricing among Shopify Boutique stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Boutique stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Smile: Loyalty Program Rewards, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Boutique stores growing?

Yes. In the last 30 days, 1,153 new stores launched in the Boutique category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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