This comprehensive analytics report covers 46,336 Shopify boutique stores, providing insights into growth trends, business models, technology adoption, and market dynamics within the boutique industry.
Market Growth: The segment shows steady and healthy growth at 3.5% monthly, adding 1,602 new stores over the last 30 days.
See how the market is trending with a look at new store launches month over month.
An analysis of what's being sold and at what price, from catalog size to popular product types.
Catalog sizes are relatively balanced across the segment, with 25.0% maintaining compact assortments (<50 products) and 14.1% offering extensive selections (1000+ products).
The segment serves both mainstream and premium audiences, with 39.8% targeting the $20-50 range and 22.0% offering premium $200+ products.
| # | Product Type | Store Count |
|---|---|---|
| 1 | Tops | 5338 |
| 2 | Dresses | 3649 |
| 3 | Dress | 3640 |
| 4 | Sweaters | 2756 |
| 5 | Accessories | 2686 |
| 6 | Pants | 2632 |
| 7 | Skirts | 2377 |
| 8 | Earrings | 2171 |
| 9 | Bracelets | 1882 |
| 10 | Bottoms | 1753 |
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
An overview of the popular apps, technologies, and themes for stores in the boutique category.
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 22447 |
| 2 | Google Analytics | 20354 |
| 3 | Google Ads | 9846 |
| 4 | Facebook pixel | 414 |
| 5 | Tiktok pixel | 170 |
| 6 | Pinterest pixel | 34 |
An overview of the payment gateways, currencies, and shipping options these stores offer.
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
US
|
145 | $62.8 USD | 2025-11-06 |
|
|
US
|
3074 | $59.65 USD | 2025-11-06 |
|
|
FR
|
771 | $65.4 EUR | 2025-11-06 |
|
|
US
|
25 | $13342.31 XOF | 2025-11-06 |
|
|
BR
|
288 | $22.82 BRL | 2025-11-06 |
|
|
GB
|
190 | $36.1 GBP | 2025-11-06 |
|
|
BD
|
1133 | $73.1 USD | 2025-11-06 |
|
|
DZ
|
59 | $2565.58 DZD | 2025-11-06 |
|
|
IN
|
659 | $66.55 GBP | 2025-11-06 |
|
|
AU
|
836 | $68.72 AUD | 2025-11-06 |
|
|
US
|
487 | $65.67 USD | 2025-11-06 |
|
|
GB
|
1167 | $43.62 GBP | 2025-11-06 |
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Get Full Access - Free TrialWe currently track 46,336 active Shopify stores in the boutique category.
Product pricing among Shopify boutique stores varies by niche and target audience. See the 'Pricing Strategy' section for details.
The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Smile: Loyalty Program Rewards, supporting inventory management, marketing automation, and customer engagement.
Yes. In the last 30 days, 1,602 new stores launched in the boutique category, showing continued expansion.
📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 75.8%, driven primarily by Instagram (63.6%).