38.1K Shopify Boutique Stores: Analytics & Insights (2025)

Shopify
Category: Boutique
Last Updated: 11/24/2025

Explore the entire Shopify Boutique market. This report gives you access to 38,136 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
38,136
Active Shopify stores
New Stores (30d)
1,078
Recently added
Avg. Products
607
Per store
Social Media
77.0%
Adoption rate
FB Ads
35.0%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.8% monthly, adding 1,078 new stores over the last 30 days.

đŸ›ïž Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 24.4% maintaining compact assortments (<50 products) and 14.6% offering extensive selections (1000+ products).

Price Range Distribution

Most stores focus on the accessible $20-50 range (44.6%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Tops 5608
2 Dresses 3884
3 Dress 3807
4 Accessories 3223
5 Skirts 3147
6 Pants 3146
7 Earrings 2809
8 Bracelets 2618
9 Shoes 2250
10 Sweater 2117

đŸ’Œ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
5.4%
2,044 stores
Print on Demand
4.4%
1,697 stores
Shopify Plus
1.7%
656 stores
Cash on Delivery
1.9%
706 stores

💡 Dropshipping Product Research Tool

5.4% of Boutique stores use dropshipping. Discover what products are selling in this niche. Track millions of Shopify products and Facebook ads updated hourly to identify trending items before your competitors.

Explore EachSpy →

đŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
65.7%
25052 stores
Facebook
53.8%
20518 stores
Email
30.6%
11682 stores
Tiktok
18.2%
6957 stores
Pinterest
11.6%
4410 stores
Youtube
8.8%
3350 stores
Phone
8.2%
3128 stores
Twitter
6.7%
2540 stores
Whatsapp
1.4%
543 stores

Social media adoption is strong at 77.0%, driven primarily by Instagram (65.7%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Boutique category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 18698
2 Google Analytics 16979
3 Google Ads 8269
4 Facebook pixel 354
5 Tiktok pixel 155
6 Pinterest pixel 29

Popular Themes

Dawn (6772)
Debut (2646)
Craft (746)
Spotlight (676)
Minimal (609)
Impulse (607)
Brooklyn (496)
Sense (496)
Studio (483)
Horizon (480)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
76.8% (29288)
Apple Pay
76.2% (29055)
Paypal Express
69.3% (26415)
Google Pay
63.8% (24327)
Amazon Pay
1.2% (475)

Top Currencies

USD 21236 stores
EUR 7579 stores
CAD 2694 stores
AUD 1719 stores
GBP 1439 stores
NZD 385 stores
XOF 324 stores
MXN 283 stores
Cash on Delivery (COD)
1.9%
of stores offer COD payment option
Shop Pay Installments
47.2%
of stores offer installment payments

đŸȘ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
ixosofficial.com favicon
ixosofficial.com
PH
1125 $90.57 EUR 2025-11-27
evelyn-boutique-newyork.com favicon
evelyn-boutique-newyork.com
US
446 $61.31 USD 2025-11-27
stylewithamaya.com favicon
stylewithamaya.com
US
426 $55.99 USD 2025-11-27
www.chocolatefreckles.com.au favicon
www.chocolatefreckles.com.au
AU
3540 $40.66 AUD 2025-11-27
shimmerboutiqueonline.com favicon
shimmerboutiqueonline.com
US
2168 $34.17 USD 2025-11-26
peterwebber.com.au favicon
peterwebber.com.au
PH
1822 $105.9 AUD 2025-11-27
calledtosurf.com favicon
calledtosurf.com
US
636 $64.66 USD 2025-11-26
misslenu.com favicon
misslenu.com
MX
207 $765.83 MXN 2025-11-26
plaine.com.au favicon
plaine.com.au
AU
572 $186.36 AUD 2025-11-27
jess-boutique.fr favicon
jess-boutique.fr
FR
1654 $44.19 EUR 2025-11-27
the-westerly.com favicon
the-westerly.com
US
1880 $221.7 USD 2025-11-26
beyoutifulspot.store favicon
beyoutifulspot.store
CA
28 $43.87 CAD 2025-11-26

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❓ Frequently Asked Questions

How many Shopify Boutique stores are there?

We currently track 38,136 active Shopify stores in the Boutique category.

What is the average product price in Shopify Boutique stores?

Product pricing among Shopify Boutique stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Boutique stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Smile: Loyalty Program Rewards, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Boutique stores growing?

Yes. In the last 30 days, 1,078 new stores launched in the Boutique category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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