40.4K Shopify Boutique Stores: Analytics & Insights (2025)

Shopify
Category: Boutique
Last Updated: 11/17/2025

Explore the entire Shopify Boutique market. This report gives you access to 40,386 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
40,386
Active Shopify stores
New Stores (30d)
1,497
Recently added
Avg. Products
605
Per store
Social Media
76.4%
Adoption rate
FB Ads
36.8%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.7% monthly, adding 1,497 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 24.8% maintaining compact assortments (<50 products) and 14.6% offering extensive selections (1000+ products).

Price Range Distribution

Pricing is concentrated in the $20-50 range (42.2%), appealing to value-conscious consumers.

Top Product Type

# Product Type Store Count
1 Tops 5362
2 Dresses 3751
3 Dress 3624
4 Sweaters 3053
5 Accessories 2965
6 Pants 2876
7 Skirts 2827
8 Earrings 2517
9 Bracelets 2319
10 Shoes 1962

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
5.3%
2,121 stores
Print on Demand
4.3%
1,733 stores
Shopify Plus
1.8%
734 stores
Cash on Delivery
2.2%
901 stores

💡 Dropshipping Product Research Tool

5.3% of Boutique stores use dropshipping. Discover what products are selling in this niche. Track millions of Shopify products and Facebook ads updated hourly to identify trending items before your competitors.

Explore EachSpy →

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
64.7%
26142 stores
Facebook
53.1%
21453 stores
Email
31.0%
12513 stores
Tiktok
18.4%
7431 stores
Pinterest
11.5%
4656 stores
Youtube
8.8%
3556 stores
Phone
8.2%
3298 stores
Twitter
6.6%
2675 stores
Whatsapp
1.5%
600 stores

Social media adoption is strong at 76.4%, driven primarily by Instagram (64.7%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Boutique category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 19726
2 Google Analytics 18002
3 Google Ads 8837
4 Facebook pixel 381
5 Tiktok pixel 168
6 Pinterest pixel 32

Popular Themes

Dawn (7163)
Debut (2711)
Craft (777)
Spotlight (701)
Impulse (636)
Minimal (630)
Horizon (579)
Sense (532)
Brooklyn (518)
Studio (497)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
76.5% (30879)
Apple Pay
75.7% (30574)
Paypal Express
68.7% (27761)
Google Pay
63.4% (25624)
Amazon Pay
0.3% (103)

Top Currencies

USD 22204 stores
EUR 8087 stores
CAD 2807 stores
AUD 1829 stores
GBP 1550 stores
XOF 435 stores
NZD 420 stores
DZD 335 stores
Cash on Delivery (COD)
2.2%
of stores offer COD payment option
Shop Pay Installments
46.7%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
vitianasboutique.com favicon
vitianasboutique.com
US
1060 $40.03 USD 2025-11-21
truly.co.nz favicon
truly.co.nz
KR
1338 $213.6 NZD 2025-11-22
simplyformedptx.com favicon
simplyformedptx.com
US
1453 $30.86 USD 2025-11-21
claireandgracieboutique.com favicon
claireandgracieboutique.com
PK
1188 $29.62 USD 2025-11-21
caribbeanvintageboutique.com favicon
caribbeanvintageboutique.com
US
87 $18.25 USD 2025-11-21
steviesbeautyboutique.com favicon
steviesbeautyboutique.com
IN
248 $40.08 USD 2025-11-21
www.tosafurniture.com favicon
www.tosafurniture.com
US
470 $141.19 USD 2025-11-21
styledbypumbum.com favicon
styledbypumbum.com
US
874 $85.52 USD 2025-11-21
www.thestilwellhouse.com favicon
www.thestilwellhouse.com
US
1495 $16.36 USD 2025-11-21
www.blushingblondie.net favicon
www.blushingblondie.net
US
971 $44.67 USD 2025-11-21
rubyroadvintage.com favicon
rubyroadvintage.com
US
398 $83.79 USD 2025-11-21
www.shopmudandhoney.com favicon
www.shopmudandhoney.com
US
1204 $20.15 USD 2025-11-21

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❓ Frequently Asked Questions

How many Shopify Boutique stores are there?

We currently track 40,386 active Shopify stores in the Boutique category.

What is the average product price in Shopify Boutique stores?

Product pricing among Shopify Boutique stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Boutique stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Smile: Loyalty Program Rewards, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Boutique stores growing?

Yes. In the last 30 days, 1,497 new stores launched in the Boutique category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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