10.3K South Africa Shopify Stores: Analytics & Data (2026)

Shopify
Country: South Africa
Last Updated: 02/23/2026

Unlock the full South Africa Shopify market. This report gives you access to 10,304 stores, with 643 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
10,304
Active Shopify stores
New Stores (30d)
643
Recently added
Avg. Products
397
Per store
Social Media
75.2%
Adoption rate
FB Ads
53.6%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 6.2% monthly growth rate with 643 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (49.6%) operate with smaller catalogs (<50 products), while 7.8% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Premium pricing dominates, with 80.3% of stores focusing on $200+ products — indicating a luxury-oriented market.

Top Product Type

# Product Type Store Count
1 Gift Cards 592
2 Accessories 433
3 Bracelets 209
4 Earrings 193
5 Pants 193
6 Jackets 193
7 Bags 188
8 Tops 175
9 Dress 171
10 Shirts 165

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.3%
133 stores
Print on Demand
1.2%
126 stores
Shopify Plus
2.1%
215 stores
Cash on Delivery
0.2%
25 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
60.9%
6272 stores
Facebook
48.9%
5039 stores
Email
44.6%
4596 stores
Tiktok
17.1%
1765 stores
Phone
12.5%
1284 stores
Youtube
12.2%
1252 stores
Twitter
7.6%
781 stores
Whatsapp
5.5%
569 stores
Pinterest
1.8%
190 stores

Social media adoption is strong at 75.2%, driven primarily by Instagram (60.9%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in South Africa.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 5354
2 Google Analytics 4740
3 Google Ads 3208
4 Tiktok pixel 129
5 Facebook pixel 79

Popular Themes

Dawn (1913)
Horizon (396)
Debut (331)
Spotlight (195)
Craft (183)
Refresh (183)
Sense (138)
Trade (128)
Studio (107)
Build Your Store Theme (89)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 Gauteng 4446
2 Western Cape 3162
3 KwaZulu-Natal 1081
4 Eastern Cape 255
5 Mpumalanga 178
6 North West 165
7 Free State 130
8 Limpopo 116
9 England 70
10 Northern Cape 48

Top Cities

# City Stores
1 Cape Town 2267
2 Johannesburg 1016
3 Pretoria 749
4 Sandton 454
5 Durban 373
6 Randburg 266
7 Centurion 264
8 Midrand 165
9 Roodepoort 116
10 Stellenbosch 115

Top Shipping Destinations

ZA (9858)
US (3267)
GB (3167)
CA (3083)
DE (3063)
FR (3056)
NL (3053)
IT (3047)
BE (3045)
AU (3041)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
8.3% (856)
Apple Pay
3.1% (319)
Google Pay
2.9% (300)
Shop Pay
2.8% (292)
Amazon Pay
0.2% (18)

Top Currencies

ZAR 9703 stores
USD 440 stores
EUR 54 stores
GBP 33 stores
AUD 16 stores
CAD 14 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
sa-game.co.za favicon
sa-game.co.za
ZA
549 $6610.33 ZAR 2026-02-24
jayshrees.co.za favicon
jayshrees.co.za
ZA
3880 $747.81 ZAR 2026-02-24
www.scapegear.co.za favicon
www.scapegear.co.za
ZA
21 $1191.97 ZAR 2026-02-24
www.nuvoitalia.co.za favicon
www.nuvoitalia.co.za
ZA
176 $3028.68 ZAR 2026-02-24
senzacosmetics.co.za favicon
senzacosmetics.co.za
ZA
319 $147.82 ZAR 2026-02-24
tyrebox.co.za favicon
tyrebox.co.za
ZA
557 $2796.54 ZAR 2026-02-24
whitehouselightingandelectrical.co.za favicon
whitehouselightingandelectrical.co.za
ZA
1234 $222.83 ZAR 2026-02-24
esque.co.za favicon
esque.co.za
ZA
907 $1902.25 ZAR 2026-02-24
franciswomen.co.za favicon
franciswomen.co.za
ZA
61 $1287.24 ZAR 2026-02-24
phendukamall.com favicon
phendukamall.com
ZA
140 $686.06 ZAR 2026-02-23
pixonixstore.co.za favicon
pixonixstore.co.za
ZA
127 $716.33 ZAR 2026-02-24
millerandrose.com favicon
millerandrose.com
ZA
467 $1081.97 ZAR 2026-02-23

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❓ Frequently Asked Questions

How many Shopify stores are based in South Africa?

Our latest data shows 10,304 active Shopify stores in South Africa.

What are the most popular Shopify apps among South Africa stores?

The most popular apps are Conversion Bear Trust Badges, Omnisend Email Marketing & SMS, and Loox ‑ Visual Product Reviews, widely used for marketing, customer service, and automation.

What is the average product catalog size for South Africa Shopify stores?

The average Shopify store in South Africa carries about 397 products, depending on industry and business model.

How fast are South Africa Shopify stores growing?

In the past 30 days, 643 new Shopify stores launched in South Africa, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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