10.2K South Africa Shopify Stores: Analytics & Data (2026)

Shopify
Country: South Africa
Last Updated: 01/05/2026

Unlock the full South Africa Shopify market. This report gives you access to 10,232 stores, with 673 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

πŸ“Š Key Metrics at a Glance

Total Stores
10,232
Active Shopify stores
New Stores (30d)
673
Recently added
Avg. Products
386
Per store
Social Media
74.6%
Adoption rate
FB Ads
51.5%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 6.6% monthly growth rate with 673 new stores added in the past 30 days.

πŸ›οΈ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (49.8%) operate with smaller catalogs (<50 products), while 7.5% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Premium pricing dominates, with 80.7% of stores focusing on $200+ products β€” indicating a luxury-oriented market.

Top Product Type

# Product Type Store Count
1 Gift Cards 590
2 Accessories 408
3 Bracelets 208
4 Bags 200
5 Earrings 193
6 Jackets 191
7 Pants 190
8 Tops 181
9 Dress 175
10 Rings 166

πŸ’Ό Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.3%
132 stores
Print on Demand
1.3%
135 stores
Shopify Plus
2.1%
212 stores
Cash on Delivery
0.2%
22 stores

πŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
59.7%
6107 stores
Facebook
47.9%
4900 stores
Email
44.8%
4585 stores
Tiktok
16.5%
1690 stores
Youtube
11.9%
1219 stores
Phone
11.8%
1208 stores
Twitter
7.6%
777 stores
Whatsapp
5.1%
524 stores
Pinterest
1.9%
196 stores

Social media adoption is strong at 74.6%, driven primarily by Instagram (59.7%).

πŸ”§ Technology Stack

A look at the most popular apps, technologies, and themes used by stores in South Africa.

Popular Themes

Dawn (1980)
Horizon (381)
Debut (330)
Spotlight (208)
Craft (188)
Refresh (183)
Sense (149)
Trade (126)
Studio (114)
Build Your Store Theme (98)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 Gauteng 4440
2 Western Cape 3103
3 KwaZulu-Natal 1069
4 Eastern Cape 245
5 Mpumalanga 171
6 North West 164
7 Free State 137
8 Limpopo 118
9 England 69
10 Northern Cape 40

Top Cities

# City Stores
1 Cape Town 2234
2 Johannesburg 1034
3 Pretoria 741
4 Sandton 446
5 Durban 381
6 Randburg 271
7 Centurion 267
8 Midrand 162
9 Roodepoort 124
10 Stellenbosch 117

Top Shipping Destinations

ZA (9766)
US (3325)
GB (3229)
CA (3139)
DE (3137)
FR (3125)
NL (3118)
BE (3113)
AU (3112)
ES (3111)

πŸ’³ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
5.6% (576)
Apple Pay
3.1% (317)
Google Pay
2.8% (288)
Shop Pay
2.8% (282)
Amazon Pay
0.1% (11)

Top Currencies

ZAR 9677 stores
USD 397 stores
EUR 56 stores
GBP 34 stores
AUD 18 stores
CAD 9 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

πŸͺ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
thebrandedwardrobe.co.za favicon
thebrandedwardrobe.co.za
ZA
1665 $1695.31 ZAR 2026-01-08
nkosi-capetown.com favicon
nkosi-capetown.com
ZA
3950 $988.29 ZAR 2026-01-08
buildabear.co.za favicon
buildabear.co.za
ZA
1181 $233.62 ZAR 2026-01-08
hydraulicsstoresoutlet.co.za favicon
hydraulicsstoresoutlet.co.za
ZA
927 $2583.81 ZAR 2026-01-08
www.averincoza.com favicon
www.averincoza.com
ZA
15 $1751.26 ZAR 2026-01-07
www.bareblooms.co.za favicon
www.bareblooms.co.za
ZA
15 $528.17 ZAR 2026-01-07
capetownmode.com favicon
capetownmode.com
ZA
242 $1194.15 ZAR 2026-01-07
www.skinandrelief.co.za favicon
www.skinandrelief.co.za
ZA
8 $299.0 ZAR 2026-01-07
replayonlinesa.co.za favicon
replayonlinesa.co.za
ZA
168 $1572.72 ZAR 2026-01-07
www.beelievehoney.co.za favicon
www.beelievehoney.co.za
ZA
11 $155.91 ZAR 2026-01-07
www.zafora.co.za favicon
www.zafora.co.za
ZA
69 $619.98 ZAR 2026-01-07
www.capetown-avenue.com favicon
www.capetown-avenue.com
ZA
739 $1181.24 ZAR 2026-01-07

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❓ Frequently Asked Questions

How many Shopify stores are based in South Africa?

Our latest data shows 10,232 active Shopify stores in South Africa.

What are the most popular Shopify apps among South Africa stores?

The most popular apps are Conversion Bear Trust Badges, Omnisend Email Marketing & SMS, and Loox ‑ Visual Product Reviews, widely used for marketing, customer service, and automation.

What is the average product catalog size for South Africa Shopify stores?

The average Shopify store in South Africa carries about 386 products, depending on industry and business model.

How fast are South Africa Shopify stores growing?

In the past 30 days, 673 new Shopify stores launched in South Africa, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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