28.4K Shopify Stores Using Omnisend Email Marketing & SMS: Analytics & Growth Trends (2025)

Shopify
Last Updated: 11/24/2025

Get full access to every Shopify store using the Omnisend Email Marketing & SMS app. You get data on 28,438 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
28,438
Active Shopify stores
New Stores (30d)
1,180
Recently added
Avg. Products
541
Per store
Social Media
80.3%
Adoption rate
FB Ads
58.4%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.1% monthly growth rate with 1,180 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (44.2%) operate with smaller catalogs (<50 products), while 9.6% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 34.7% targeting the $20-50 range and 25.2% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 1834
2 Accessories 1285
3 T-Shirt 937
4 Hats 885
5 Hoodie 838
6 Bracelets 826
7 Tops 769
8 Earrings 745
9 Rings 709
10 Pants 565

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
3.4%
962 stores
Print on Demand
6.4%
1,823 stores
Shopify Plus
2.9%
833 stores
Cash on Delivery
1.9%
537 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
67.3%
19129 stores
Facebook
50.0%
14232 stores
Email
44.7%
12707 stores
Tiktok
23.5%
6688 stores
Youtube
19.8%
5618 stores
Twitter
11.2%
3192 stores
Pinterest
10.4%
2947 stores
Phone
10.2%
2912 stores
Whatsapp
3.0%
862 stores

Social media engagement is exceptionally high, with 80.3% of stores active — led by Instagram (67.3%) and Facebook (50.0%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Omnisend Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 17240
2 Google Analytics 16860
3 Google Ads 10633
4 Facebook pixel 379
5 Tiktok pixel 247
6 Pinterest pixel 22

Popular Themes

Dawn (3862)
Debut (805)
Refresh (353)
Horizon (334)
Sense (307)
Spotlight (295)
Prestige (263)
Craft (259)
Impulse (217)
Updated copy of Updated copy of Updated copy of... (173)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
66.3% (18845)
Shop Pay
65.6% (18666)
Paypal Express
64.2% (18244)
Google Pay
63.3% (18003)
Amazon Pay
1.2% (330)

Top Currencies

USD 13745 stores
EUR 4070 stores
GBP 2485 stores
AUD 1510 stores
CAD 1206 stores
INR 1035 stores
ZAR 471 stores
COP 245 stores
Cash on Delivery (COD)
1.9%
of stores offer COD payment option
Shop Pay Installments
33.3%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
animusoriginals.com favicon
animusoriginals.com
IT
206 $11.31 EUR 2025-11-26
peakausa.com favicon
peakausa.com
US
25 $42.86 USD 2025-11-26
mrkbiousa.com favicon
mrkbiousa.com
US
25 $42.86 USD 2025-11-26
blackwelljewellers.co.uk favicon
blackwelljewellers.co.uk
EG
2797 $1030.83 GBP 2025-11-26
www.daisymoonboutique.com favicon
www.daisymoonboutique.com
VN
39 $54.31 AUD 2025-11-26
shopiammi.com favicon
shopiammi.com
KR
473 $145.76 USD 2025-11-26
pepperbrandstudio.com favicon
pepperbrandstudio.com
KR
1708 $58.05 EUR 2025-11-26
www.popsyclothing.co.uk favicon
www.popsyclothing.co.uk
IN
2232 $36.58 GBP 2025-11-26
flowoon.com favicon
flowoon.com
DE
1125 $27.22 EUR 2025-11-26
www.crystalwellness.com.au favicon
www.crystalwellness.com.au
AO
3339 $77.63 AUD 2025-11-26
londonnk.com favicon
londonnk.com
GB
756 $21.23 GBP 2025-11-26
wellnessboots.com favicon
wellnessboots.com
GB
32 $36.31 GBP 2025-11-26

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❓ Frequently Asked Questions

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 28,438 active Shopify stores using Omnisend Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Omnisend Email Marketing & SMS users typically install?

Stores using Omnisend Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

On average, Shopify stores using Omnisend Email Marketing & SMS have around 541 products, indicating the scale of typical adopters.

How fast is adoption of Omnisend Email Marketing & SMS growing?

In the last 30 days, 1,180 new stores began using Omnisend Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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