31.6K Shopify Stores Using Omnisend Email Marketing & SMS: Analytics & Growth Trends (2025)

Shopify
Last Updated: 11/03/2025

This comprehensive analytics report covers 31,588 Shopify stores using Omnisend Email Marketing & SMS app, providing insights into growth trends, business models, technology adoption, and market dynamics for stores leveraging this app.

📊 Key Metrics at a Glance

Total Stores
31,588
Active Shopify stores
New Stores (30d)
1,193
Recently added
Avg. Products
539
Per store
Social Media
80.0%
Adoption rate
FB Ads
55.6%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.8% monthly, adding 1,193 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (44.1%) operate with smaller catalogs (<50 products), while 9.7% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 29.6% targeting the $20-50 range and 35.2% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 1207
2 T-Shirt 1168
3 Accessories 1070
4 Hoodie 761
5 Hats 739
6 Bracelets 708
7 Tops 682
8 Earrings 672
9 Rings 618
10 Pants 487

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
3.5%
1,117 stores
Print on Demand
6.6%
2,070 stores
Shopify Plus
2.9%
915 stores
Cash on Delivery
1.9%
596 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
66.7%
21083 stores
Facebook
49.6%
15665 stores
Email
44.3%
13989 stores
Tiktok
23.0%
7262 stores
Youtube
19.1%
6048 stores
Twitter
11.3%
3585 stores
Pinterest
10.4%
3281 stores
Phone
10.1%
3191 stores
Whatsapp
3.0%
942 stores

Social media engagement is exceptionally high, with 80.0% of stores active — led by Instagram (66.7%) and Facebook (49.6%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Omnisend Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 19074
2 Google Analytics 18721
3 Google Ads 11491
4 Facebook pixel 428
5 Tiktok pixel 261
6 Pinterest pixel 28

Popular Themes

Dawn (4454)
Debut (980)
Refresh (389)
Sense (344)
Spotlight (323)
Horizon (318)
Craft (306)
Prestige (299)
Impulse (259)
Studio (201)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
66.0% (20850)
Shop Pay
65.9% (20814)
Paypal Express
64.0% (20204)
Google Pay
63.1% (19923)
Amazon Pay
0.2% (49)

Top Currencies

USD 15487 stores
EUR 4499 stores
GBP 2708 stores
AUD 1651 stores
CAD 1326 stores
INR 1146 stores
ZAR 529 stores
JPY 278 stores
Cash on Delivery (COD)
1.9%
of stores offer COD payment option
Shop Pay Installments
33.3%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
hotfastbuys.com favicon
hotfastbuys.com
US
24 $32.36 USD 2025-11-06
lilingg.com favicon
lilingg.com
US
85 $27.48 USD 2025-11-06
essentialhub.ca favicon
essentialhub.ca
IN
80 $117.35 USD 2025-11-06
sdhguy.com favicon
sdhguy.com
DE
246 $27.76 EUR 2025-11-06
oelab.it favicon
oelab.it
IT
545 $26.39 EUR 2025-11-06
awakentoday.co.uk favicon
awakentoday.co.uk
VN
164 $104.01 GBP 2025-11-06
richeiy.com favicon
richeiy.com
NL
544 $25.81 EUR 2025-11-06
munbeeprints.com favicon
munbeeprints.com
AR
583 $47.3 USD 2025-11-06
soledonna.com favicon
soledonna.com
SV
2197 $37.3 USD 2025-11-06
ouisyes.com favicon
ouisyes.com
US
1049 $16.81 GBP 2025-11-06
storyjewellery.com favicon
storyjewellery.com
BD
2303 $34.56 USD 2025-11-06
cuoeo.com favicon
cuoeo.com
GB
1066 $19.9 GBP 2025-11-06

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❓ Frequently Asked Questions

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 31,588 active Shopify stores using Omnisend Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Omnisend Email Marketing & SMS users typically install?

Stores using Omnisend Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

On average, Shopify stores using Omnisend Email Marketing & SMS have around 539 products, indicating the scale of typical adopters.

How fast is adoption of Omnisend Email Marketing & SMS growing?

In the last 30 days, 1,193 new stores began using Omnisend Email Marketing & SMS, highlighting growing interest among merchants.