32.1K Shopify Stores Using Omnisend Email Marketing & SMS: Analytics & Growth Trends (2026)

Shopify
Last Updated: 01/05/2026

Get full access to every Shopify store using the Omnisend Email Marketing & SMS app. You get data on 32,145 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
32,145
Active Shopify stores
New Stores (30d)
934
Recently added
Avg. Products
539
Per store
Social Media
79.3%
Adoption rate
FB Ads
55.3%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.9% monthly, adding 934 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (44.8%) operate with smaller catalogs (<50 products), while 9.6% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 34.8% targeting the $20-50 range and 24.3% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 2001
2 Accessories 1423
3 T-Shirt 1033
4 Hoodie 955
5 Hats 948
6 Bracelets 915
7 Tops 857
8 Earrings 823
9 Rings 785
10 Pants 642

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
3.2%
1,038 stores
Print on Demand
6.4%
2,063 stores
Shopify Plus
2.8%
895 stores
Cash on Delivery
1.7%
556 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
65.6%
21102 stores
Facebook
48.5%
15585 stores
Email
43.6%
14016 stores
Tiktok
23.2%
7457 stores
Youtube
18.7%
6026 stores
Twitter
10.7%
3454 stores
Pinterest
10.0%
3219 stores
Phone
10.0%
3217 stores
Whatsapp
3.1%
984 stores

Social media adoption is strong at 79.3%, driven primarily by Instagram (65.6%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Omnisend Email Marketing & SMS pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 19216
2 Google Analytics 18695
3 Google Ads 11725
4 Facebook pixel 437
5 Tiktok pixel 262
6 Pinterest pixel 30

Popular Themes

Dawn (4458)
Debut (969)
Refresh (388)
Horizon (387)
Sense (350)
Spotlight (333)
Craft (299)
Prestige (291)
Impulse (245)
Updated copy of Updated copy of Updated copy of... (200)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.8% (21808)
Shop Pay
66.6% (21397)
Paypal Express
65.3% (20983)
Google Pay
64.5% (20742)
Amazon Pay
4.9% (1565)

Top Currencies

USD 15857 stores
EUR 4595 stores
GBP 2773 stores
AUD 1650 stores
CAD 1346 stores
INR 1131 stores
ZAR 516 stores
JPY 273 stores
Cash on Delivery (COD)
1.7%
of stores offer COD payment option
Shop Pay Installments
34.1%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
honeybeeliving.nl favicon
honeybeeliving.nl
DE
42 $29.99 EUR 2026-01-04
japhunter.ch favicon
japhunter.ch
CH
418 $68.63 CHF 2026-01-04
inndhome.com favicon
inndhome.com
ES
103 $41.01 EUR 2026-01-04
www.neocalm.store favicon
www.neocalm.store
GB
10 $26.24 EUR 2026-01-04
posterkings.co.uk favicon
posterkings.co.uk
BD
518 $65.95 GBP 2026-01-04
richeiy.com favicon
richeiy.com
NL
589 $25.24 EUR 2026-01-04
emiliyc.com favicon
emiliyc.com
FI
951 $30.22 EUR 2026-01-05
taconn.com favicon
taconn.com
BE
1145 $29.55 EUR 2026-01-04
furriendlypaws.com favicon
furriendlypaws.com
US
136 $35.79 USD 2026-01-04
houstonget.com favicon
houstonget.com
ID
417 $26.63 USD 2026-01-04
warmthdecor.com favicon
warmthdecor.com
US
41 $52.41 USD 2026-01-04
goodgirlz-las-vegas.myshopify.com favicon
goodgirlz-las-vegas.myshopify.com
PH
25 $37.94 USD 2026-01-04

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❓ Frequently Asked Questions

How many Shopify stores currently use Omnisend Email Marketing & SMS?

Our database tracks 32,145 active Shopify stores using Omnisend Email Marketing & SMS, showing strong adoption within the ecosystem.

What other apps do Omnisend Email Marketing & SMS users typically install?

Stores using Omnisend Email Marketing & SMS often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Omnisend Email Marketing & SMS?

On average, Shopify stores using Omnisend Email Marketing & SMS have around 539 products, indicating the scale of typical adopters.

How fast is adoption of Omnisend Email Marketing & SMS growing?

In the last 30 days, 934 new stores began using Omnisend Email Marketing & SMS, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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