4466 Shopify Stores Using Variant Option Product Options: Analytics & Growth Trends (2025)

Shopify
Last Updated: 11/24/2025

Get full access to every Shopify store using the Variant Option Product Options app. You get data on 4,466 stores, which you can use to identify integration partners, analyze competitors, and find new customers.

📊 Key Metrics at a Glance

Total Stores
4,466
Active Shopify stores
New Stores (30d)
19
Recently added
Avg. Products
647
Per store
Social Media
83.7%
Adoption rate
FB Ads
33.2%
Using Facebook ads

Market Growth: Monthly growth is modest at 0.43% (19 new stores), indicating a mature segment with selective expansion.

đŸ›ïž Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 25.6% maintaining compact assortments (<50 products) and 13.3% offering extensive selections (1000+ products).

Price Range Distribution

The segment serves both mainstream and premium audiences, with 32.9% targeting the $20-50 range and 26.3% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 462
2 Accessories 228
3 Bracelets 191
4 Hats 187
5 T-Shirt 167
6 Earrings 162
7 Hoodie 136
8 Sweatshirt 124
9 Shirts 120
10 Necklace 116

đŸ’Œ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.2%
52 stores
Print on Demand
8.0%
359 stores
Shopify Plus
3.5%
157 stores
Cash on Delivery
0.4%
17 stores

đŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
70.8%
3160 stores
Facebook
58.8%
2626 stores
Email
40.8%
1824 stores
Tiktok
18.0%
805 stores
Youtube
18.0%
803 stores
Twitter
13.4%
600 stores
Pinterest
12.6%
563 stores
Phone
12.3%
550 stores
Whatsapp
2.3%
102 stores

Social media engagement is exceptionally high, with 83.7% of stores active — led by Instagram (70.8%) and Facebook (58.8%).

🔧 Technology Stack

Discover the apps, marketing tools, and themes that stores using Variant Option Product Options pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 2598
2 Google Analytics 2533
3 Google Ads 1459
4 Facebook pixel 58
5 Tiktok pixel 15
6 Pinterest pixel 5

Popular Themes

Dawn (534)
Debut (430)
Craft (83)
Impulse (68)
Minimal (64)
Studio (52)
Prestige (49)
Venture (47)
Brooklyn (45)
Supply (36)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
75.6% (3376)
Apple Pay
74.4% (3321)
Google Pay
68.7% (3066)
Paypal Express
66.0% (2949)
Amazon Pay
1.3% (57)

Top Currencies

USD 2507 stores
EUR 464 stores
GBP 408 stores
AUD 247 stores
CAD 234 stores
MXN 66 stores
JPY 62 stores
INR 53 stores
Cash on Delivery (COD)
0.4%
of stores offer COD payment option
Shop Pay Installments
42.3%
of stores offer installment payments

đŸȘ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
canteenbynatalie.com favicon
canteenbynatalie.com
US
142 $33.0 USD 2025-11-26
themash-pit.com favicon
themash-pit.com
AR
1347 $25.76 USD 2025-11-26
thequalifiedcaptain.com favicon
thequalifiedcaptain.com
ID
221 $29.25 USD 2025-11-26
deluxy.it favicon
deluxy.it
IT
800 $230.03 EUR 2025-11-26
montableaudeco.com favicon
montableaudeco.com
AD
1690 $136.93 EUR 2025-11-26
www.golfwarehouse.nz favicon
www.golfwarehouse.nz
NZ
1879 $177.37 NZD 2025-11-26
deezeedesigns.com.au favicon
deezeedesigns.com.au
ID
1080 $15.75 AUD 2025-11-26
gooseandbobbinco.myshopify.com favicon
gooseandbobbinco.myshopify.com
US
25 $67.16 USD 2025-11-25
h-kcreations.myshopify.com favicon
h-kcreations.myshopify.com
US
25 $67.16 USD 2025-11-25
ballerinafarm.com favicon
ballerinafarm.com
AL
154 $30.79 USD 2025-11-25
thefunnelcaketree.com favicon
thefunnelcaketree.com
AR
378 $31.72 USD 2025-11-25
inuvationsinc.ca favicon
inuvationsinc.ca
CA
40 $155.08 CAD 2025-11-25

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❓ Frequently Asked Questions

How many Shopify stores currently use Variant Option Product Options?

Our database tracks 4,466 active Shopify stores using Variant Option Product Options, showing strong adoption within the ecosystem.

What other apps do Variant Option Product Options users typically install?

Stores using Variant Option Product Options often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Variant Option Product Options?

On average, Shopify stores using Variant Option Product Options have around 647 products, indicating the scale of typical adopters.

How fast is adoption of Variant Option Product Options growing?

In the last 30 days, 19 new stores began using Variant Option Product Options, highlighting growing interest among merchants.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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