5307 Shopify Stores Using Variant Option Product Options: Analytics & Growth Trends (2025)

Shopify
Last Updated: 11/03/2025

This comprehensive analytics report covers 5,307 Shopify stores using Variant Option Product Options app, providing insights into growth trends, business models, technology adoption, and market dynamics for stores leveraging this app.

๐Ÿ“Š Key Metrics at a Glance

Total Stores
5,307
Active Shopify stores
New Stores (30d)
44
Recently added
Avg. Products
622
Per store
Social Media
82.3%
Adoption rate
FB Ads
30.3%
Using Facebook ads

Market Growth: Growth remains stable at 0.83% per month (44 new stores), suggesting a mature but active market.

๐Ÿ›๏ธ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 26.2% maintaining compact assortments (<50 products) and 12.6% offering extensive selections (1000+ products).

Price Range Distribution

The segment serves both mainstream and premium audiences, with 27.2% targeting the $20-50 range and 38.2% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 267
2 Accessories 198
3 T-Shirt 193
4 Bracelets 169
5 Earrings 147
6 Hats 141
7 Hoodie 123
8 Shirts 107
9 Sweatshirt 100
10 Necklace 95

๐Ÿ’ผ Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.2%
66 stores
Print on Demand
7.5%
398 stores
Shopify Plus
3.6%
193 stores
Cash on Delivery
0.5%
24 stores

๐Ÿ“ฑ Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
68.0%
3609 stores
Facebook
56.8%
3017 stores
Email
40.6%
2157 stores
Tiktok
17.1%
907 stores
Youtube
16.9%
897 stores
Twitter
13.1%
696 stores
Pinterest
12.3%
652 stores
Phone
12.2%
646 stores
Whatsapp
2.2%
118 stores

Social media engagement is exceptionally high, with 82.3% of stores active โ€” led by Instagram (68.0%) and Facebook (56.8%).

๐Ÿ”ง Technology Stack

Discover the apps, marketing tools, and themes that stores using Variant Option Product Options pair with their setup.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 2961
2 Google Analytics 2922
3 Google Ads 1650
4 Facebook pixel 70
5 Tiktok pixel 15
6 Pinterest pixel 7

Popular Themes

Dawn (654)
Debut (517)
Craft (95)
Minimal (77)
Impulse (76)
Studio (68)
Brooklyn (61)
Venture (60)
Prestige (57)
Refresh (43)

๐Ÿ’ณ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
75.9% (4029)
Apple Pay
74.1% (3931)
Google Pay
68.5% (3637)
Paypal Express
66.5% (3529)
Amazon Pay
0.2% (8)

Top Currencies

USD 3047 stores
EUR 535 stores
GBP 471 stores
AUD 279 stores
CAD 268 stores
MXN 80 stores
JPY 76 stores
INR 63 stores
Cash on Delivery (COD)
0.5%
of stores offer COD payment option
Shop Pay Installments
43.3%
of stores offer installment payments

๐Ÿช Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.mwcustoms.net favicon
www.mwcustoms.net
US
1583 $1348.91 USD 2025-11-06
www.dosesofgrace.com favicon
www.dosesofgrace.com
US
226 $35.31 USD 2025-11-05
www.midnightshonor.com favicon
www.midnightshonor.com
EG
102 $112.43 USD 2025-11-05
mymomentsco.com favicon
mymomentsco.com
US
2679 $57.03 USD 2025-11-05
brentborup.com favicon
brentborup.com
ID
507 $70.14 USD 2025-11-05
theigt.com favicon
theigt.com
US
1214 $568.58 USD 2025-11-05
www.gladwares.com favicon
www.gladwares.com
KR
581 $36.39 USD 2025-11-05
wroughtsiron.com favicon
wroughtsiron.com
US
129 $82.86 USD 2025-11-05
www.finerrings.com favicon
www.finerrings.com
ID
310 $53.17 AUD 2025-11-05
www.lemonandline.com favicon
www.lemonandline.com
US
103 $51.98 USD 2025-11-04
tombalding.com favicon
tombalding.com
EC
1167 $301.03 USD 2025-11-04
emandmestudio.com favicon
emandmestudio.com
PH
264 $30.7 USD 2025-11-04

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โ“ Frequently Asked Questions

How many Shopify stores currently use Variant Option Product Options?

Our database tracks 5,307 active Shopify stores using Variant Option Product Options, showing strong adoption within the ecosystem.

What other apps do Variant Option Product Options users typically install?

Stores using Variant Option Product Options often pair it with complementary apps for marketing, analytics, and support. See the 'Complementary Technology Stack' section for examples.

What is the average catalog size for stores using Variant Option Product Options?

On average, Shopify stores using Variant Option Product Options have around 622 products, indicating the scale of typical adopters.

How fast is adoption of Variant Option Product Options growing?

In the last 30 days, 44 new stores began using Variant Option Product Options, highlighting growing interest among merchants.