8041 Shopify Cosmetics Stores: Analytics & Insights (2025)
Explore the entire Shopify Cosmetics market. This report gives you access to 8,041 stores so you can identify top performers, spot trends, and find your next customers.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 4.1% monthly growth rate with 327 new stores added in the past 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
Most stores (50.4%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.
Price Range Distribution
The segment serves both mainstream and premium audiences, with 32.2% targeting the $20-50 range and 26.0% offering premium $200+ products.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Gift Cards | 510 |
| 2 | Lipstick | 467 |
| 3 | Lip Gloss | 426 |
| 4 | Cosmetics | 423 |
| 5 | Serum | 388 |
| 6 | Mascara | 364 |
| 7 | Skin Care | 350 |
| 8 | Shampoo | 316 |
| 9 | Foundation | 314 |
| 10 | Makeup | 271 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
An overview of the popular apps, technologies, and themes for stores in the Cosmetics category.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 4672 |
| 2 | Google Analytics | 4415 |
| 3 | Google Ads | 2669 |
| 4 | Tiktok pixel | 109 |
| 5 | Facebook pixel | 104 |
Popular Themes
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
NL
|
24 | $28.63 EUR | 2025-11-19 |
|
|
IL
|
98 | $95.81 ILS | 2025-11-19 |
|
|
MX
|
1934 | $827.34 MXN | 2025-11-18 |
|
|
EG
|
89 | $35.1 AUD | 2025-11-19 |
|
|
AU
|
2522 | $44.78 AUD | 2025-11-19 |
|
|
US
|
4377 | $14.09 USD | 2025-11-18 |
|
|
ID
|
40 | $39.3 EUR | 2025-11-18 |
|
|
EG
|
96 | $40.94 USD | 2025-11-18 |
|
|
ZA
|
11 | $29.68 USD | 2025-11-18 |
|
|
GB
|
245 | $14.17 GBP | 2025-11-18 |
|
|
US
|
108 | $19.35 USD | 2025-11-18 |
|
US
|
108 | $19.35 USD | 2025-11-18 |
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❓ Frequently Asked Questions
We currently track 8,041 active Shopify stores in the Cosmetics category.
Product pricing among Shopify Cosmetics stores varies by niche and target audience. See the 'Pricing Strategy' section for details.
The most popular apps in this category are Klaviyo: Email Marketing & SMS, GOAFFPRO ‑ Affiliate Marketing, and Loox ‑ Visual Product Reviews, supporting inventory management, marketing automation, and customer engagement.
Yes. In the last 30 days, 327 new stores launched in the Cosmetics category, showing continued expansion.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
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📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media engagement is exceptionally high, with 80.3% of stores active — led by Instagram (70.8%) and Facebook (53.4%).