9010 Shopify Cosmetics Stores: Analytics & Insights (2025)

Shopify
Category: Cosmetics
Last Updated: 12/29/2025

Explore the entire Shopify Cosmetics market. This report gives you access to 9,010 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
9,010
Active Shopify stores
New Stores (30d)
311
Recently added
Avg. Products
456
Per store
Social Media
78.3%
Adoption rate
FB Ads
43.7%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 3.5% monthly, adding 311 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (51.0%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Pricing is concentrated in the $20-50 range (33.7%), appealing to value-conscious consumers.

Top Product Type

# Product Type Store Count
1 Gift Cards 686
2 Lipstick 563
3 Lip Gloss 512
4 Cosmetics 499
5 Serum 475
6 Mascara 457
7 Skin Care 447
8 Shampoo 385
9 Foundation 384
10 Eyeliner 344

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.9%
172 stores
Print on Demand
2.0%
182 stores
Shopify Plus
3.6%
325 stores
Cash on Delivery
3.8%
344 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
68.1%
6133 stores
Facebook
50.9%
4582 stores
Email
37.4%
3371 stores
Tiktok
27.9%
2513 stores
Youtube
20.3%
1832 stores
Twitter
10.9%
978 stores
Phone
9.6%
867 stores
Pinterest
8.3%
748 stores
Whatsapp
4.1%
371 stores

Social media adoption is strong at 78.3%, driven primarily by Instagram (68.1%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Cosmetics category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 5102
2 Google Analytics 4718
3 Google Ads 2890
4 Facebook pixel 113
5 Tiktok pixel 107

Popular Themes

Dawn (1181)
Debut (427)
Sense (280)
Refresh (155)
Spotlight (130)
Prestige (92)
Horizon (89)
Blockshop (75)
Craft (73)
Updated copy of Updated copy of Updated copy of... (59)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
61.9% (5581)
Paypal Express
60.7% (5468)
Shop Pay
60.5% (5447)
Google Pay
58.0% (5224)
Amazon Pay
4.4% (399)

Top Currencies

USD 3899 stores
EUR 1516 stores
GBP 690 stores
PKR 467 stores
INR 381 stores
AUD 341 stores
CAD 331 stores
AED 169 stores
Cash on Delivery (COD)
3.8%
of stores offer COD payment option
Shop Pay Installments
30.4%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
khushnood.pk favicon
khushnood.pk
PK
650 $2930.06 PKR 2025-12-31
brandinpk.com favicon
brandinpk.com
PK
470 $3002.19 PKR 2025-12-30
www.duebeautyproducts.com.pk favicon
www.duebeautyproducts.com.pk
PK
65 $848.65 PKR 2025-12-30
delanci.com favicon
delanci.com
BD
180 $16.86 USD 2025-12-30
accufixcosmetics.com favicon
accufixcosmetics.com
PK
80 $3665.87 PKR 2025-12-30
thrivecausemetics.ca favicon
thrivecausemetics.ca
CA
140 $36.43 CAD 2025-12-29
www.mrly-cosmetics.com favicon
www.mrly-cosmetics.com
AE
11 $26.73 GBP 2025-12-29
lutececosmetics.com favicon
lutececosmetics.com
ID
84 $74.83 EUR 2025-12-29
www.thevamika.com favicon
www.thevamika.com
IN
181 $786.0 INR 2025-12-29
www.bravivra.com favicon
www.bravivra.com
EC
45 $30.28 USD 2025-12-29
sokucosmetics.com favicon
sokucosmetics.com
IN
83 $355.38 INR 2025-12-29
kkuete.com favicon
kkuete.com
IN
230 $117.4 INR 2025-12-29

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❓ Frequently Asked Questions

How many Shopify Cosmetics stores are there?

We currently track 9,010 active Shopify stores in the Cosmetics category.

What is the average product price in Shopify Cosmetics stores?

Product pricing among Shopify Cosmetics stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Cosmetics stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, GOAFFPRO ‑ Affiliate Marketing, and Loox ‑ Visual Product Reviews, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Cosmetics stores growing?

Yes. In the last 30 days, 311 new stores launched in the Cosmetics category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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