39.4K Shopify Handmade Stores: Analytics & Insights (2025)

Shopify
Category: Handmade
Last Updated: 12/08/2025

Explore the entire Shopify Handmade market. This report gives you access to 39,355 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
39,355
Active Shopify stores
New Stores (30d)
923
Recently added
Avg. Products
265
Per store
Social Media
83.3%
Adoption rate
FB Ads
33.9%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.3% monthly, adding 923 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog size distribution shows 36.6% of stores keeping compact inventories (<50 products) and 4.7% running large-scale assortments (1000+ products), reflecting varied inventory strategies.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 30.8% targeting the $20-50 range and 20.4% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Earrings 5044
2 Gift Cards 4428
3 Bracelets 4374
4 Necklace 3365
5 Rings 2942
6 Necklaces 1875
7 Accessories 1515
8 Bags 1167
9 Jewelry 1142
10 Candles 824

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
0.7%
277 stores
Print on Demand
5.1%
1,988 stores
Shopify Plus
2.0%
784 stores
Cash on Delivery
0.8%
302 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
75.1%
29539 stores
Facebook
56.6%
22290 stores
Email
34.2%
13455 stores
Tiktok
18.8%
7409 stores
Pinterest
17.4%
6856 stores
Youtube
14.3%
5642 stores
Twitter
9.6%
3779 stores
Phone
6.2%
2425 stores
Whatsapp
1.7%
661 stores

Social media engagement is exceptionally high, with 83.3% of stores active — led by Instagram (75.1%) and Facebook (56.6%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Handmade category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 21255
2 Google Analytics 20380
3 Google Ads 9975
4 Facebook pixel 316
5 Tiktok pixel 116
6 Pinterest pixel 22

Popular Themes

Dawn (6983)
Debut (3088)
Craft (1501)
Spotlight (914)
Minimal (749)
Studio (640)
Brooklyn (611)
Sense (480)
Prestige (407)
Updated copy of Updated copy of Updated copy of... (395)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
80.0% (31495)
Apple Pay
77.5% (30508)
Google Pay
73.3% (28834)
Paypal Express
73.1% (28776)
Amazon Pay
1.5% (572)

Top Currencies

USD 21645 stores
GBP 4769 stores
EUR 3770 stores
AUD 2470 stores
CAD 2363 stores
INR 1271 stores
NZD 406 stores
PKR 316 stores
Cash on Delivery (COD)
0.8%
of stores offer COD payment option
Shop Pay Installments
43.9%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
scentsationalhome.com favicon
scentsationalhome.com
EG
94 $21.47 GBP 2025-12-11
www.swadeh.com favicon
www.swadeh.com
IN
319 $2547.06 INR 2025-12-11
joymade.co favicon
joymade.co
US
3943 $29.68 USD 2025-12-11
giftsthatmatterhampers.co.uk favicon
giftsthatmatterhampers.co.uk
GB
54 $16.18 GBP 2025-12-11
lovepawsmart.com favicon
lovepawsmart.com
KZ
370 $50.22 USD 2025-12-11
365nails.com favicon
365nails.com
IN
3498 $8.53 USD 2025-12-11
www.arteleer.com favicon
www.arteleer.com
US
789 $883.92 USD 2025-12-11
cozzypeak.com favicon
cozzypeak.com
CA
46 $23.67 USD 2025-12-10
haestar.shop favicon
haestar.shop
GB
536 $40.63 USD 2025-12-10
www.fearlessandwild.com.au favicon
www.fearlessandwild.com.au
AU
250 $20.99 AUD 2025-12-11
stardusst.com favicon
stardusst.com
GB
1687 $15.02 GBP 2025-12-10
llsoapscentco.com favicon
llsoapscentco.com
US
23 $5.65 USD 2025-12-10

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❓ Frequently Asked Questions

How many Shopify Handmade stores are there?

We currently track 39,355 active Shopify stores in the Handmade category.

What is the average product price in Shopify Handmade stores?

Product pricing among Shopify Handmade stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Handmade stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Infinite Product Options, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Handmade stores growing?

Yes. In the last 30 days, 923 new stores launched in the Handmade category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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