40.0K Shopify Handmade Stores: Analytics & Insights (2025)

Shopify
Category: Handmade
Last Updated: 11/17/2025

Explore the entire Shopify Handmade market. This report gives you access to 40,007 stores so you can identify top performers, spot trends, and find your next customers.

πŸ“Š Key Metrics at a Glance

Total Stores
40,007
Active Shopify stores
New Stores (30d)
909
Recently added
Avg. Products
258
Per store
Social Media
83.2%
Adoption rate
FB Ads
33.8%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.3% monthly, adding 909 new stores over the last 30 days.

πŸ›οΈ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog size distribution shows 36.5% of stores keeping compact inventories (<50 products) and 4.7% running large-scale assortments (1000+ products), reflecting varied inventory strategies.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 28.5% targeting the $20-50 range and 26.5% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Earrings 4772
2 Bracelets 3969
3 Gift Cards 3504
4 Necklace 3151
5 Rings 2707
6 Necklaces 1757
7 Accessories 1401
8 Bags 1039
9 Jewelry 982
10 Candles 764

πŸ’Ό Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
0.7%
266 stores
Print on Demand
4.9%
1,974 stores
Shopify Plus
2.0%
798 stores
Cash on Delivery
0.8%
314 stores

πŸ“± Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
74.9%
29984 stores
Facebook
56.7%
22687 stores
Email
34.3%
13705 stores
Tiktok
18.7%
7485 stores
Pinterest
17.5%
6988 stores
Youtube
14.4%
5778 stores
Twitter
9.7%
3873 stores
Phone
6.3%
2502 stores
Whatsapp
1.7%
691 stores

Social media engagement is exceptionally high, with 83.2% of stores active β€” led by Instagram (74.9%) and Facebook (56.7%).

πŸ”§ Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Handmade category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 21686
2 Google Analytics 20863
3 Google Ads 10181
4 Facebook pixel 317
5 Tiktok pixel 116
6 Pinterest pixel 22

Popular Themes

Dawn (7091)
Debut (3181)
Craft (1541)
Spotlight (945)
Minimal (761)
Studio (649)
Brooklyn (617)
Sense (478)
Prestige (413)
Updated copy of Updated copy of Updated copy of... (393)

πŸ’³ Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
80.3% (32110)
Apple Pay
77.5% (30989)
Google Pay
73.2% (29276)
Paypal Express
73.0% (29222)
Amazon Pay
0.2% (82)

Top Currencies

USD 22066 stores
GBP 4836 stores
EUR 3806 stores
AUD 2508 stores
CAD 2385 stores
INR 1296 stores
NZD 409 stores
PKR 343 stores
Cash on Delivery (COD)
0.8%
of stores offer COD payment option
Shop Pay Installments
44.0%
of stores offer installment payments

πŸͺ Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
gnat-and-bee.myshopify.com favicon
gnat-and-bee.myshopify.com
US
189 $12.82 USD 2025-11-20
artsynichecreations.com favicon
artsynichecreations.com
US
282 $19.73 USD 2025-11-20
www.peakandrainbow.com favicon
www.peakandrainbow.com
US
10 $330.54 USD 2025-11-20
couchestocurios.com favicon
couchestocurios.com
US
2611 $84.96 USD 2025-11-20
littlebeehive.shop favicon
littlebeehive.shop
IN
1101 $48.94 NZD 2025-11-21
www.kristinchristopher.com favicon
www.kristinchristopher.com
US
239 $95.33 USD 2025-11-20
justcreations.org favicon
justcreations.org
PH
2197 $17.48 USD 2025-11-20
abnormalsanonymous.com favicon
abnormalsanonymous.com
US
136 $81.66 USD 2025-11-20
utshop.ca favicon
utshop.ca
CA
1042 $21.46 CAD 2025-11-20
www.casaandflores.com favicon
www.casaandflores.com
GB
176 $39.14 GBP 2025-11-20
www.peytonwilliam.com favicon
www.peytonwilliam.com
US
247 $188.51 USD 2025-11-20
shopcurrentco.com favicon
shopcurrentco.com
IN
81 $20.39 USD 2025-11-20

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❓ Frequently Asked Questions

How many Shopify Handmade stores are there?

We currently track 40,007 active Shopify stores in the Handmade category.

What is the average product price in Shopify Handmade stores?

Product pricing among Shopify Handmade stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Handmade stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Infinite Product Options, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Handmade stores growing?

Yes. In the last 30 days, 909 new stores launched in the Handmade category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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