1199 Shopify Maternity Stores: Analytics & Insights (2025)
Explore the entire Shopify Maternity market. This report gives you access to 1,199 stores so you can identify top performers, spot trends, and find your next customers.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment shows steady and healthy growth at 3.3% monthly, adding 40 new stores over the last 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
A large share (40.8%) operate with smaller catalogs (<50 products), while 13.0% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Price Range Distribution
The segment serves both mainstream and premium audiences, with 31.3% targeting the $20-50 range and 30.6% offering premium $200+ products.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Gift Cards | 146 |
| 2 | Tops | 121 |
| 3 | Dress | 109 |
| 4 | Dresses | 90 |
| 5 | Pants | 73 |
| 6 | Accessories | 66 |
| 7 | Bras | 63 |
| 8 | Skirts | 50 |
| 9 | Shorts | 46 |
| 10 | Leggings | 43 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
An overview of the popular apps, technologies, and themes for stores in the Maternity category.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 801 |
| 2 | Google search console | 776 |
| 3 | Google Ads | 496 |
| 4 | Facebook pixel | 16 |
Popular Themes
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
US
|
1016 | $37.27 USD | 2025-11-20 |
|
|
CN
|
56 | $21.11 USD | 2025-11-20 |
|
|
IN
|
42 | $629.45 INR | 2025-11-20 |
|
|
AU
|
923 | $88.79 AUD | 2025-11-20 |
|
|
US
|
2472 | $49.84 USD | 2025-11-20 |
|
|
IN
|
1200 | $31.86 CAD | 2025-11-19 |
|
|
US
|
3515 | $6.5 USD | 2025-11-19 |
|
|
KR
|
187 | $369.12 USD | 2025-11-19 |
|
|
IN
|
968 | $2216.8 INR | 2025-11-19 |
|
|
SG
|
199 | $32.87 SGD | 2025-11-19 |
|
|
AU
|
208 | $28.25 AUD | 2025-11-19 |
|
|
US
|
541 | $17.01 USD | 2025-11-18 |
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❓ Frequently Asked Questions
We currently track 1,199 active Shopify stores in the Maternity category.
Product pricing among Shopify Maternity stores varies by niche and target audience. See the 'Pricing Strategy' section for details.
The most popular apps in this category are Klaviyo: Email Marketing & SMS, Kiwi Size Chart & Recommender, and Loox ‑ Visual Product Reviews, supporting inventory management, marketing automation, and customer engagement.
Yes. In the last 30 days, 40 new stores launched in the Maternity category, showing continued expansion.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
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📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media engagement is exceptionally high, with 84.2% of stores active — led by Instagram (73.3%) and Facebook (61.6%).