13.9K Shopify Toys Stores: Analytics & Insights (2025)
Explore the entire Shopify Toys market. This report gives you access to 13,943 stores so you can identify top performers, spot trends, and find your next customers.
π Contents
π Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 4.9% monthly growth rate with 684 new stores added in the past 30 days.
π Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
ποΈ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
Catalog size distribution shows 33.4% of stores keeping compact inventories (<50 products) and 18.9% running large-scale assortments (1000+ products), reflecting varied inventory strategies.
Price Range Distribution
Pricing is concentrated in the $20-50 range (41.9%), appealing to value-conscious consumers.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Toys | 2589 |
| 2 | Books | 793 |
| 3 | Accessories | 727 |
| 4 | Gift Cards | 607 |
| 5 | Games | 337 |
| 6 | Toys & Games | 318 |
| 7 | Clothing | 279 |
| 8 | Puzzles | 275 |
| 9 | Plush | 273 |
| 10 | Dog Toys | 266 |
πΌ Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
π§ Technology Stack
An overview of the popular apps, technologies, and themes for stores in the Toys category.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 8031 |
| 2 | Google Analytics | 7811 |
| 3 | Google Ads | 4539 |
| 4 | Facebook pixel | 158 |
| 5 | Tiktok pixel | 89 |
| 6 | Pinterest pixel | 11 |
Popular Themes
π³ Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
πͺ Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
AU
|
2176 | $55.68 AUD | 2025-12-11 |
|
|
NZ
|
452 | $43.77 NZD | 2025-12-11 |
|
|
BQ
|
170 | $10.39 GBP | 2025-12-10 |
|
|
US
|
89 | $35.84 USD | 2025-12-11 |
|
|
CA
|
112 | $34.76 CAD | 2025-12-10 |
|
|
IN
|
147 | $664.68 INR | 2025-12-10 |
|
|
SG
|
124 | $25.48 SGD | 2025-12-10 |
|
|
GB
|
3797 | $620.94 GBP | 2025-12-10 |
|
|
AU
|
1684 | $33.73 AUD | 2025-12-11 |
|
|
AU
|
215 | $38.04 AUD | 2025-12-11 |
|
|
AU
|
211 | $30.59 AUD | 2025-12-11 |
|
|
GB
|
239 | $13.73 GBP | 2025-12-10 |
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β Frequently Asked Questions
We currently track 13,943 active Shopify stores in the Toys category.
Product pricing among Shopify Toys stores varies by niche and target audience. See the 'Pricing Strategy' section for details.
The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox β Visual Product Reviews, and GOAFFPRO β Affiliate Marketing, supporting inventory management, marketing automation, and customer engagement.
Yes. In the last 30 days, 684 new stores launched in the Toys category, showing continued expansion.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
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π± Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 77.3%, driven primarily by Instagram (62.6%).