2183 Kenya Shopify Stores: Analytics & Data (2025)
This comprehensive analytics report covers 2,183 Shopify stores in Kenya, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Kenya market.
π Contents
π Key Metrics at a Glance
Market Growth: The segment shows steady and healthy growth at 4.0% monthly, adding 87 new stores over the last 30 days.
π Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
ποΈ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
A large share (47.4%) operate with smaller catalogs (<50 products), while 7.6% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Price Range Distribution
Premium pricing dominates, with 62.4% of stores focusing on $200+ products β indicating a luxury-oriented market.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Gift Cards | 81 |
| 2 | Accessories | 74 |
| 3 | Hats | 66 |
| 4 | T-Shirt | 62 |
| 5 | Hoodie | 59 |
| 6 | Earrings | 57 |
| 7 | Bracelets | 46 |
| 8 | Tops | 45 |
| 9 | Shirts | 45 |
| 10 | Dress | 41 |
πΌ Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
π§ Technology Stack
A look at the most popular apps, technologies, and themes used by stores in Kenya.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 967 |
| 2 | Google Analytics | 961 |
| 3 | Google Ads | 506 |
| 4 | Facebook pixel | 27 |
| 5 | Tiktok pixel | 21 |
Popular Themes
π Geographic Distribution
A closer look at where these stores are located, down to the province and city.
Top Provinces/States
| # | Province/State | Stores |
|---|---|---|
| 1 | England | 146 |
| 2 | California | 123 |
| 3 | Florida | 73 |
| 4 | New York | 62 |
| 5 | Texas | 61 |
| 6 | Georgia | 40 |
| 7 | Ontario | 39 |
| 8 | New South Wales | 31 |
| 9 | North Carolina | 28 |
| 10 | New Jersey | 22 |
Top Cities
| # | City | Stores |
|---|---|---|
| 1 | Nairobi | 532 |
| 2 | London | 48 |
| 3 | nairobi | 23 |
| 4 | Los Angeles | 17 |
| 5 | New York | 14 |
| 6 | Brooklyn | 13 |
| 7 | Nairobi | 13 |
| 8 | NAIROBI | 12 |
| 9 | Singapore | 11 |
| 10 | Toronto | 10 |
Top Shipping Destinations
π³ Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
πͺ Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
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|
KE
|
3961 | $3446.72 KES | 2025-11-06 |
|
|
KE
|
102 | $2410.41 USD | 2025-11-06 |
|
|
KE
|
546 | $62.13 USD | 2025-11-05 |
|
|
KE
|
38 | $3999.0 KES | 2025-11-05 |
|
|
KE
|
17 | $2787.5 KES | 2025-11-05 |
|
|
KE
|
40 | $3794.69 KES | 2025-11-05 |
|
|
KE
|
256 | $3542.56 KES | 2025-11-04 |
|
|
KE
|
13 | $3621.43 KES | 2025-11-04 |
|
|
KE
|
2226 | $138.92 USD | 2025-11-04 |
|
|
KE
|
3103 | $38.24 USD | 2025-11-03 |
|
|
KE
|
35 | $37205.56 KES | 2025-11-03 |
|
|
KE
|
123 | $41.37 EUR | 2025-11-03 |
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β Frequently Asked Questions
Our latest data shows 2,183 active Shopify stores in Kenya.
The most popular apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, and Privy β Email, SMS & Pop Ups, widely used for marketing, customer service, and automation.
The average Shopify store in Kenya carries about 423 products, depending on industry and business model.
In the past 30 days, 87 new Shopify stores launched in Kenya, reflecting steady market growth.
π± Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 70.9%, driven primarily by Instagram (58.6%).