22.2K Netherlands Shopify Stores: Analytics & Data (2025)

Shopify
Country: Netherlands
Last Updated: 12/29/2025

Unlock the full Netherlands Shopify market. This report gives you access to 22,195 stores, with 1,215 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
22,195
Active Shopify stores
New Stores (30d)
1,215
Recently added
Avg. Products
347
Per store
Social Media
76.4%
Adoption rate
FB Ads
50.9%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.5% monthly growth rate with 1,215 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.2%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.6%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Sweaters 654
2 Jackets 599
3 T-Shirt 595
4 Accessoires 448
5 Tops 425
6 Accessories 384
7 Dresses 349
8 Pants 348
9 Hoodie 334
10 Dress 321

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.0%
453 stores
Print on Demand
2.3%
514 stores
Shopify Plus
2.6%
581 stores
Cash on Delivery
0.2%
43 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
57.3%
12717 stores
Email
50.8%
11283 stores
Facebook
36.3%
8067 stores
Tiktok
23.5%
5223 stores
Youtube
10.5%
2334 stores
Phone
10.0%
2214 stores
Whatsapp
3.8%
852 stores
Twitter
3.5%
782 stores
Pinterest
3.5%
772 stores

Social media adoption is strong at 76.4%, driven primarily by Instagram (57.3%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 10398
2 Google Analytics 10285
3 Google Ads 6125
4 Facebook pixel 186
5 Tiktok pixel 172
6 Pinterest pixel 9

Popular Themes

Dawn (3491)
Horizon (484)
Sense (357)
Debut (347)
Craft (314)
Refresh (314)
Spotlight (278)
Prestige (156)
Studio (155)
Trade (133)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 242
2 Hong Kong Island 127
3 Kowloon 77
4 California 61
5 Wyoming 46
6 Florida 40
7 Delaware 27
8 New York 27
9 Ontario 26
10 Texas 19

Top Cities

# City Stores
1 Amsterdam 2419
2 Rotterdam 870
3 Den Haag 599
4 Utrecht 460
5 Almere 375
6 Eindhoven 370
7 Breda 285
8 Haarlem 235
9 Groningen 224
10 Tilburg 217

Top Shipping Destinations

NL (21313)
BE (19585)
DE (16118)
FR (14849)
ES (14157)
AT (14012)
IT (14006)
LU (13852)
DK (13778)
SE (13652)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.7% (15024)
Google Pay
64.1% (14232)
Paypal Express
58.7% (13023)
Shop Pay
56.9% (12637)
Amazon Pay
0.1% (26)

Top Currencies

EUR 21069 stores
USD 665 stores
GBP 166 stores
AUD 47 stores
CAD 43 stores
SEK 26 stores
DKK 22 stores
INR 16 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
edelora-boetiek.nl favicon
edelora-boetiek.nl
NL
289 $36.05 EUR 2025-12-31
loola.nl favicon
loola.nl
NL
34 $23.55 EUR 2025-12-31
www.puffies.nl favicon
www.puffies.nl
NL
14 $33.84 EUR 2025-12-30
martinpauline.nl favicon
martinpauline.nl
NL
192 $54.44 EUR 2025-12-30
masonmoor.com favicon
masonmoor.com
NL
16 $38.97 EUR 2025-12-30
mivrel.com favicon
mivrel.com
NL
131 $536.89 SEK 2025-12-30
flori-berlin.de favicon
flori-berlin.de
NL
58 $54.37 EUR 2025-12-30
forwomenfashion.nl favicon
forwomenfashion.nl
NL
64 $48.19 EUR 2025-12-30
wesmyle.com favicon
wesmyle.com
NL
101 $85.55 EUR 2025-12-30
daisiestees.com favicon
daisiestees.com
NL
536 $95.14 EUR 2025-12-30
nienke-sieraden.nl favicon
nienke-sieraden.nl
NL
204 $34.56 EUR 2025-12-30
carpeice.com favicon
carpeice.com
NL
77 $67.02 EUR 2025-12-30

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 22,195 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Conversion Bear Trust Badges, Loox ‑ Visual Product Reviews, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 347 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,215 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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