19.0K Netherlands Shopify Stores: Analytics & Data (2026)

Shopify
Country: Netherlands
Last Updated: 02/02/2026

Unlock the full Netherlands Shopify market. This report gives you access to 18,987 stores, with 1,129 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
18,987
Active Shopify stores
New Stores (30d)
1,129
Recently added
Avg. Products
366
Per store
Social Media
77.8%
Adoption rate
FB Ads
51.1%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.9% monthly growth rate with 1,129 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.6%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.1%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Sweaters 534
2 T-Shirt 514
3 Jackets 477
4 Accessoires 412
5 Tops 358
6 Accessories 322
7 Hoodie 299
8 Pants 279
9 Dresses 240
10 Dress 224

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.7%
323 stores
Print on Demand
2.2%
423 stores
Shopify Plus
2.8%
528 stores
Cash on Delivery
0.1%
28 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
61.1%
11596 stores
Email
50.9%
9672 stores
Facebook
39.3%
7458 stores
Tiktok
25.5%
4848 stores
Youtube
11.7%
2226 stores
Phone
10.1%
1913 stores
Whatsapp
4.2%
805 stores
Pinterest
3.7%
707 stores
Twitter
3.6%
691 stores

Social media adoption is strong at 77.8%, driven primarily by Instagram (61.1%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 9251
2 Google Analytics 9115
3 Google Ads 5466
4 Facebook pixel 163
5 Tiktok pixel 138
6 Pinterest pixel 9

Popular Themes

Dawn (2796)
Horizon (491)
Sense (285)
Debut (283)
Craft (280)
Refresh (234)
Spotlight (208)
Prestige (135)
Studio (124)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (117)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 213
2 Hong Kong Island 107
3 Kowloon 61
4 Wyoming 46
5 California 39
6 Florida 28
7 New York 28
8 Delaware 25
9 Hunan 25
10 New South Wales 16

Top Cities

# City Stores
1 Amsterdam 2104
2 Rotterdam 759
3 Den Haag 507
4 Utrecht 393
5 Eindhoven 323
6 Almere 310
7 Breda 240
8 Haarlem 198
9 Groningen 195
10 Tilburg 194

Top Shipping Destinations

NL (18363)
BE (16848)
DE (13981)
FR (12869)
ES (12244)
AT (12105)
IT (12072)
LU (11946)
DK (11872)
SE (11758)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
68.1% (12929)
Google Pay
64.5% (12245)
Paypal Express
59.4% (11285)
Shop Pay
57.0% (10824)
Amazon Pay
0.1% (23)

Top Currencies

EUR 18078 stores
USD 538 stores
GBP 110 stores
CAD 41 stores
AUD 40 stores
SEK 34 stores
DKK 22 stores
PLN 18 stores
Cash on Delivery (COD)
0.1%
of stores offer COD payment option
Shop Pay Installments
0.9%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
gaslyofficial.com favicon
gaslyofficial.com
NL
31 $37.96 EUR 2026-02-04
one-nine.nl favicon
one-nine.nl
NL
26 $60.52 EUR 2026-02-03
outletgenf.com favicon
outletgenf.com
NL
80 $48.96 EUR 2026-02-03
www.peptidera.com favicon
www.peptidera.com
NL
34 $86.52 EUR 2026-02-03
hab-to.com favicon
hab-to.com
NL
1162 $50.36 EUR 2026-02-03
modehuisstijvol.com favicon
modehuisstijvol.com
NL
198 $48.71 EUR 2026-02-03
unitejf.com favicon
unitejf.com
NL
22 $35.93 EUR 2026-02-03
svv-schatzoekers.nl favicon
svv-schatzoekers.nl
NL
920 $28.17 EUR 2026-02-03
www.fobique.com favicon
www.fobique.com
NL
2172 $82.69 USD 2026-02-03
eliseracandles.nl favicon
eliseracandles.nl
NL
22 $10.98 EUR 2026-02-03
bootstock.com favicon
bootstock.com
NL
364 $139.87 EUR 2026-02-03
oystermaquille.com favicon
oystermaquille.com
NL
17 $43.72 EUR 2026-02-03

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 18,987 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Loox ‑ Visual Product Reviews, Conversion Bear Trust Badges, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 366 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,129 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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