18.8K Netherlands Shopify Stores: Analytics & Data (2025)

Shopify
Country: Netherlands
Last Updated: 12/08/2025

Unlock the full Netherlands Shopify market. This report gives you access to 18,764 stores, with 1,442 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
18,764
Active Shopify stores
New Stores (30d)
1,442
Recently added
Avg. Products
373
Per store
Social Media
77.4%
Adoption rate
FB Ads
54.9%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 7.7% monthly growth rate with 1,442 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.6%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (43.1%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Sweaters 601
2 Jackets 568
3 T-Shirt 535
4 Accessoires 411
5 Tops 389
6 Dresses 338
7 Accessories 329
8 Hoodie 326
9 Pants 318
10 Dress 274

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.0%
383 stores
Print on Demand
2.3%
424 stores
Shopify Plus
2.5%
478 stores
Cash on Delivery
0.2%
35 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
59.0%
11067 stores
Email
51.6%
9680 stores
Facebook
37.6%
7058 stores
Tiktok
24.3%
4566 stores
Youtube
11.1%
2076 stores
Phone
9.8%
1844 stores
Whatsapp
3.8%
716 stores
Pinterest
3.7%
690 stores
Twitter
3.6%
672 stores

Social media adoption is strong at 77.4%, driven primarily by Instagram (59.0%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 8871
2 Google Analytics 8792
3 Google Ads 5221
4 Facebook pixel 164
5 Tiktok pixel 158
6 Pinterest pixel 6

Popular Themes

Dawn (2891)
Horizon (377)
Sense (299)
Debut (272)
Craft (270)
Refresh (261)
Spotlight (250)
Prestige (144)
Studio (124)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (99)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 210
2 Hong Kong Island 114
3 Kowloon 73
4 California 42
5 Florida 31
6 Wyoming 29
7 New York 24
8 Delaware 22
9 New Territories 20
10 Ontario 15

Top Cities

# City Stores
1 Amsterdam 2033
2 Rotterdam 747
3 Den Haag 535
4 Utrecht 393
5 Eindhoven 317
6 Almere 281
7 Breda 227
8 Haarlem 215
9 Groningen 190
10 Tilburg 184

Top Shipping Destinations

NL (18043)
BE (16593)
DE (13612)
FR (12547)
ES (11948)
AT (11827)
IT (11807)
LU (11683)
DK (11616)
SE (11493)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.7% (12703)
Google Pay
64.1% (12027)
Paypal Express
59.0% (11076)
Shop Pay
57.2% (10739)
Amazon Pay
0.0% (6)

Top Currencies

EUR 17839 stores
USD 509 stores
GBP 149 stores
AUD 41 stores
CAD 34 stores
DKK 28 stores
SEK 21 stores
PLN 17 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
0.8%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
pevore.com favicon
pevore.com
NL
205 $32.12 EUR 2025-12-11
lunaleajewellery.com favicon
lunaleajewellery.com
NL
82 $40.8 EUR 2025-12-11
qlvxx.com favicon
qlvxx.com
NL
1155 $33.59 EUR 2025-12-11
baidonsofficial.store favicon
baidonsofficial.store
NL
11 $47.07 EUR 2025-12-11
mindcardai.com favicon
mindcardai.com
NL
8 $13.86 GBP 2025-12-10
vanheuvenutrecht.nl favicon
vanheuvenutrecht.nl
NL
544 $44.32 EUR 2025-12-10
www.studiojoliva.nl favicon
www.studiojoliva.nl
NL
183 $8.0 EUR 2025-12-10
viivo.nl favicon
viivo.nl
NL
23 $31.75 EUR 2025-12-10
forwomenfashion.nl favicon
forwomenfashion.nl
NL
45 $50.13 EUR 2025-12-10
everleigh-melbourne.com favicon
everleigh-melbourne.com
NL
346 $63.23 AUD 2025-12-10
www.printkriya.nl favicon
www.printkriya.nl
NL
56 $18.61 EUR 2025-12-10
amarimode.nl favicon
amarimode.nl
NL
1536 $43.45 EUR 2025-12-10

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 18,764 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Conversion Bear Trust Badges, Loox ‑ Visual Product Reviews, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 373 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,442 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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