18.9K Netherlands Shopify Stores: Analytics & Data (2026)

Shopify
Country: Netherlands
Last Updated: 01/19/2026

Unlock the full Netherlands Shopify market. This report gives you access to 18,881 stores, with 1,154 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
18,881
Active Shopify stores
New Stores (30d)
1,154
Recently added
Avg. Products
368
Per store
Social Media
78.6%
Adoption rate
FB Ads
51.1%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 6.1% monthly growth rate with 1,154 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.6%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (41.7%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 527
2 Sweaters 522
3 Jackets 473
4 Accessoires 410
5 Tops 351
6 Accessories 339
7 Hoodie 311
8 Pants 281
9 Dresses 245
10 Dress 224

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.8%
333 stores
Print on Demand
2.4%
447 stores
Shopify Plus
2.9%
542 stores
Cash on Delivery
0.1%
23 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
61.8%
11668 stores
Email
51.6%
9740 stores
Facebook
39.9%
7529 stores
Tiktok
25.7%
4852 stores
Youtube
11.8%
2235 stores
Phone
10.1%
1908 stores
Whatsapp
4.2%
792 stores
Pinterest
3.8%
717 stores
Twitter
3.8%
712 stores

Social media adoption is strong at 78.6%, driven primarily by Instagram (61.8%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 9234
2 Google Analytics 9075
3 Google Ads 5444
4 Facebook pixel 164
5 Tiktok pixel 132
6 Pinterest pixel 9

Popular Themes

Dawn (2836)
Horizon (433)
Debut (298)
Sense (282)
Craft (276)
Refresh (237)
Spotlight (217)
Prestige (139)
Studio (130)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (116)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 203
2 Hong Kong Island 96
3 Kowloon 62
4 California 52
5 Wyoming 48
6 Florida 36
7 Delaware 27
8 New York 26
9 Ontario 20
10 Texas 18

Top Cities

# City Stores
1 Amsterdam 2086
2 Rotterdam 758
3 Den Haag 502
4 Utrecht 381
5 Eindhoven 324
6 Almere 307
7 Breda 236
8 Haarlem 205
9 Tilburg 195
10 Groningen 190

Top Shipping Destinations

NL (18231)
BE (16771)
DE (13896)
FR (12805)
ES (12192)
AT (12048)
IT (12027)
LU (11891)
DK (11846)
SE (11718)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
68.5% (12930)
Google Pay
64.7% (12220)
Paypal Express
59.5% (11241)
Shop Pay
57.4% (10836)
Amazon Pay
0.1% (28)

Top Currencies

EUR 17915 stores
USD 590 stores
GBP 121 stores
CAD 40 stores
SEK 33 stores
AUD 32 stores
DKK 20 stores
PLN 16 stores
Cash on Delivery (COD)
0.1%
of stores offer COD payment option
Shop Pay Installments
1.2%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
gentsy.co favicon
gentsy.co
NL
109 $30.61 EUR 2026-01-19
bohorebel.nl favicon
bohorebel.nl
NL
385 $36.11 EUR 2026-01-19
www.hofmans.nl favicon
www.hofmans.nl
NL
3887 $10.64 EUR 2026-01-19
nl.venum.com favicon
nl.venum.com
NL
4369 $43.99 EUR 2026-01-19
meestersonderdelen.nl favicon
meestersonderdelen.nl
NL
6 $308.0 EUR 2026-01-19
marbellabeaute.com favicon
marbellabeaute.com
NL
12 $42.83 EUR 2026-01-19
hobbii.nl favicon
hobbii.nl
NL
3810 $5.74 EUR 2026-01-19
webshop.klaas-terlouw.nl favicon
webshop.klaas-terlouw.nl
NL
139 $3524.02 EUR 2026-01-19
omniair.nl favicon
omniair.nl
NL
20 $30.25 EUR 2026-01-19
seyso.store favicon
seyso.store
NL
400 $13.22 EUR 2026-01-19
netherlshop.com favicon
netherlshop.com
NL
893 $27.48 EUR 2026-01-19
www.valaisvecht.nl favicon
www.valaisvecht.nl
NL
38 $63.27 EUR 2026-01-19

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 18,881 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Loox ‑ Visual Product Reviews, Conversion Bear Trust Badges, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 368 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,154 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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