22.6K Netherlands Shopify Stores: Analytics & Data (2026)

Shopify
Country: Netherlands
Last Updated: 02/23/2026

Unlock the full Netherlands Shopify market. This report gives you access to 22,583 stores, with 1,254 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
22,583
Active Shopify stores
New Stores (30d)
1,254
Recently added
Avg. Products
358
Per store
Social Media
76.0%
Adoption rate
FB Ads
50.0%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.6% monthly growth rate with 1,254 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (54.2%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.3%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Sweaters 608
2 T-Shirt 598
3 Jackets 573
4 Accessoires 454
5 Tops 414
6 Accessories 393
7 Pants 350
8 Shirts 348
9 Hoodie 318
10 Dresses 297

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.9%
418 stores
Print on Demand
2.4%
541 stores
Shopify Plus
2.6%
585 stores
Cash on Delivery
0.2%
51 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
58.1%
13125 stores
Email
49.7%
11232 stores
Facebook
36.9%
8328 stores
Tiktok
24.2%
5471 stores
Youtube
10.9%
2464 stores
Phone
9.9%
2240 stores
Whatsapp
4.0%
910 stores
Twitter
3.5%
799 stores
Pinterest
3.5%
788 stores

Social media adoption is strong at 76.0%, driven primarily by Instagram (58.1%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 10767
2 Google Analytics 10555
3 Google Ads 6369
4 Facebook pixel 189
5 Tiktok pixel 188
6 Pinterest pixel 11

Popular Themes

Dawn (3430)
Horizon (606)
Sense (349)
Debut (326)
Craft (310)
Refresh (309)
Spotlight (278)
Prestige (169)
Studio (144)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (138)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 251
2 Hong Kong Island 143
3 Kowloon 79
4 California 63
5 Wyoming 61
6 Florida 39
7 Delaware 38
8 New York 35
9 Hunan 29
10 Texas 21

Top Cities

# City Stores
1 Amsterdam 2445
2 Rotterdam 915
3 Den Haag 604
4 Utrecht 472
5 Almere 388
6 Eindhoven 387
7 Breda 272
8 Haarlem 249
9 Tilburg 215
10 Groningen 214

Top Shipping Destinations

NL (21680)
BE (19864)
DE (16456)
FR (15189)
ES (14478)
AT (14323)
IT (14300)
LU (14158)
DK (14054)
SE (13936)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.8% (15321)
Google Pay
64.2% (14507)
Paypal Express
59.3% (13402)
Shop Pay
56.7% (12808)
Amazon Pay
0.1% (31)

Top Currencies

EUR 21481 stores
USD 677 stores
GBP 134 stores
AUD 43 stores
CAD 42 stores
SEK 24 stores
DKK 22 stores
PLN 16 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
0.8%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
bdb-mode.com favicon
bdb-mode.com
NL
223 $64.86 EUR 2026-02-24
maximondo.com favicon
maximondo.com
NL
1472 $41.34 EUR 2026-02-24
homestardecoratie.shop favicon
homestardecoratie.shop
NL
470 $62.6 EUR 2026-02-24
copenha.com favicon
copenha.com
NL
225 $29.06 EUR 2026-02-24
nomithecollection.nl favicon
nomithecollection.nl
NL
455 $112.39 EUR 2026-02-24
boersenboers.nl favicon
boersenboers.nl
NL
84 $33.77 EUR 2026-02-24
www.maderameubels.nl favicon
www.maderameubels.nl
NL
164 $216.17 EUR 2026-02-24
hejjulie.nl favicon
hejjulie.nl
NL
903 $113.22 EUR 2026-02-24
tulipbuy.com favicon
tulipbuy.com
NL
1097 $30.85 EUR 2026-02-24
www.littlesuzies.nl favicon
www.littlesuzies.nl
NL
375 $18.79 EUR 2026-02-24
kimarafashion.com favicon
kimarafashion.com
NL
104 $77.0 EUR 2026-02-24
cherriesofficial.com favicon
cherriesofficial.com
NL
19 $31.58 EUR 2026-02-24

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 22,583 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Conversion Bear Trust Badges, Loox ‑ Visual Product Reviews, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 358 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,254 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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