19.2K Netherlands Shopify Stores: Analytics & Data (2025)

Shopify
Country: Netherlands
Last Updated: 11/17/2025

Unlock the full Netherlands Shopify market. This report gives you access to 19,159 stores, with 1,364 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
19,159
Active Shopify stores
New Stores (30d)
1,364
Recently added
Avg. Products
384
Per store
Social Media
77.6%
Adoption rate
FB Ads
55.0%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 7.1% monthly growth rate with 1,364 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.2%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.7%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Jackets 551
2 Sweaters 527
3 T-Shirt 508
4 Tops 363
5 Accessoires 358
6 Accessories 315
7 Pants 298
8 Dresses 295
9 Hoodie 292
10 Dress 285

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.1%
406 stores
Print on Demand
2.2%
424 stores
Shopify Plus
2.6%
504 stores
Cash on Delivery
0.2%
32 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
58.8%
11272 stores
Email
52.2%
9998 stores
Facebook
37.8%
7235 stores
Tiktok
24.3%
4656 stores
Youtube
10.9%
2096 stores
Phone
9.9%
1892 stores
Whatsapp
3.8%
730 stores
Pinterest
3.7%
703 stores
Twitter
3.5%
675 stores

Social media adoption is strong at 77.6%, driven primarily by Instagram (58.8%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 9065
2 Google Analytics 8968
3 Google Ads 5334
4 Facebook pixel 169
5 Tiktok pixel 150
6 Pinterest pixel 8

Popular Themes

Dawn (2998)
Horizon (329)
Sense (307)
Craft (288)
Debut (277)
Refresh (269)
Spotlight (259)
Prestige (148)
Studio (130)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (100)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 209
2 Hong Kong Island 118
3 Kowloon 73
4 California 36
5 Florida 34
6 Wyoming 31
7 New York 24
8 Ontario 21
9 Delaware 20
10 Texas 16

Top Cities

# City Stores
1 Amsterdam 2071
2 Rotterdam 756
3 Den Haag 532
4 Utrecht 394
5 Eindhoven 324
6 Almere 303
7 Breda 242
8 Haarlem 224
9 Groningen 197
10 Tilburg 188

Top Shipping Destinations

NL (18431)
BE (16933)
DE (13823)
FR (12763)
ES (12170)
AT (12039)
IT (12018)
LU (11915)
DK (11838)
SE (11709)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.4% (12904)
Google Pay
63.8% (12228)
Paypal Express
59.2% (11339)
Shop Pay
57.0% (10913)

Top Currencies

EUR 18235 stores
USD 499 stores
GBP 141 stores
AUD 40 stores
CAD 39 stores
DKK 28 stores
SEK 23 stores
PLN 10 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
0.7%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
magicsurprise.nl favicon
magicsurprise.nl
NL
408 $33.52 EUR 2025-11-21
www.jhpfashion.nl favicon
www.jhpfashion.nl
NL
2283 $110.04 EUR 2025-11-21
deeninternationall.com favicon
deeninternationall.com
NL
49 $27.91 EUR 2025-11-21
norlund.nl favicon
norlund.nl
NL
5 $45.39 EUR 2025-11-21
brenzio.com favicon
brenzio.com
NL
225 $52.36 EUR 2025-11-20
tuttebellerotterdam.nl favicon
tuttebellerotterdam.nl
NL
312 $28.06 EUR 2025-11-20
degezelligewinkel.nl favicon
degezelligewinkel.nl
NL
46 $50.63 EUR 2025-11-20
schneiderhaven.nl favicon
schneiderhaven.nl
NL
554 $50.34 EUR 2025-11-20
andersnogiets.com favicon
andersnogiets.com
NL
1749 $15.75 EUR 2025-11-20
blaauwmode.nl favicon
blaauwmode.nl
NL
161 $46.46 EUR 2025-11-20
smartizhome.nl favicon
smartizhome.nl
NL
136 $30.65 EUR 2025-11-20
zolora-schoenen.nl favicon
zolora-schoenen.nl
NL
261 $50.93 EUR 2025-11-20

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 19,159 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Conversion Bear Trust Badges, Loox ‑ Visual Product Reviews, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 384 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,364 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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