22.1K Netherlands Shopify Stores: Analytics & Data (2026)

Shopify
Country: Netherlands
Last Updated: 03/16/2026

Unlock the full Netherlands Shopify market. This report gives you access to 22,115 stores, with 1,293 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
22,115
Active Shopify stores
New Stores (30d)
1,293
Recently added
Avg. Products
373
Per store
Social Media
76.5%
Adoption rate
FB Ads
50.6%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.8% monthly growth rate with 1,293 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Most stores (53.9%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.4%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 587
2 Jackets 571
3 Sweaters 571
4 Accessoires 436
5 Tops 432
6 Accessories 392
7 Pants 352
8 Hoodie 326
9 Dresses 310
10 Dress 269

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
1.8%
395 stores
Print on Demand
2.4%
525 stores
Shopify Plus
2.6%
573 stores
Cash on Delivery
0.2%
50 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
58.9%
13030 stores
Email
49.9%
11046 stores
Facebook
37.6%
8305 stores
Tiktok
24.5%
5428 stores
Youtube
11.2%
2468 stores
Phone
10.1%
2225 stores
Whatsapp
4.2%
938 stores
Pinterest
3.6%
789 stores
Twitter
3.6%
787 stores

Social media adoption is strong at 76.5%, driven primarily by Instagram (58.9%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Netherlands.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 10527
2 Google Analytics 10405
3 Google Ads 6282
4 Tiktok pixel 223
5 Facebook pixel 198
6 Pinterest pixel 10

Popular Themes

Dawn (3238)
Horizon (682)
Sense (328)
Debut (299)
Refresh (293)
Craft (282)
Spotlight (251)
Prestige (163)
Studio (145)
Bijgewerkte kopie van Bijgewerkte kopie van Bij... (142)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 England 267
2 Hong Kong Island 143
3 Kowloon 85
4 Wyoming 69
5 California 51
6 Florida 37
7 New York 35
8 Delaware 33
9 Hunan 32
10 New Mexico 20

Top Cities

# City Stores
1 Amsterdam 2372
2 Rotterdam 894
3 Den Haag 594
4 Utrecht 472
5 Almere 390
6 Eindhoven 386
7 Breda 267
8 Haarlem 233
9 Tilburg 223
10 Groningen 218

Top Shipping Destinations

NL (21229)
BE (19438)
DE (16101)
FR (14881)
ES (14170)
AT (14006)
IT (13980)
LU (13849)
DK (13759)
SE (13624)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Apple Pay
67.9% (15019)
Google Pay
64.4% (14234)
Paypal Express
59.4% (13130)
Shop Pay
56.8% (12553)
Amazon Pay
0.2% (41)

Top Currencies

EUR 21036 stores
USD 639 stores
GBP 150 stores
CAD 42 stores
AUD 37 stores
DKK 23 stores
SEK 19 stores
PLN 15 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
1.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
janequestrian.nl favicon
janequestrian.nl
NL
3013 $163.15 EUR 2026-03-18
vrielink-ruitersport.nl favicon
vrielink-ruitersport.nl
NL
3013 $163.15 EUR 2026-03-18
4fashion.nl favicon
4fashion.nl
NL
2315 $64.11 EUR 2026-03-18
nl.givalli-lifestyle.com favicon
nl.givalli-lifestyle.com
NL
1769 $58.93 EUR 2026-03-18
vitaldry.nl favicon
vitaldry.nl
NL
32 $43.7 EUR 2026-03-18
carromoda.com favicon
carromoda.com
NL
32 $43.7 EUR 2026-03-18
posterjunkie.eu favicon
posterjunkie.eu
NL
295 $234.17 EUR 2026-03-18
www.baytliving.com favicon
www.baytliving.com
NL
94 $62.92 EUR 2026-03-18
curryn.com favicon
curryn.com
NL
1932 $25.15 EUR 2026-03-18
www.valero-fashion.com favicon
www.valero-fashion.com
NL
1635 $51.5 EUR 2026-03-18
fixmycurls.com favicon
fixmycurls.com
NL
65 $572.68 INR 2026-03-18
milamode.nl favicon
milamode.nl
NL
1990 $43.95 EUR 2026-03-18

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❓ Frequently Asked Questions

How many Shopify stores are based in Netherlands?

Our latest data shows 22,115 active Shopify stores in Netherlands.

What are the most popular Shopify apps among Netherlands stores?

The most popular apps are Conversion Bear Trust Badges, Loox ‑ Visual Product Reviews, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Netherlands Shopify stores?

The average Shopify store in Netherlands carries about 373 products, depending on industry and business model.

How fast are Netherlands Shopify stores growing?

In the past 30 days, 1,293 new Shopify stores launched in Netherlands, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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