4344 Portugal Shopify Stores: Analytics & Data (2026)

Shopify
Country: Portugal
Last Updated: 02/09/2026

Unlock the full Portugal Shopify market. This report gives you access to 4,344 stores, with 237 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.

📊 Key Metrics at a Glance

Total Stores
4,344
Active Shopify stores
New Stores (30d)
237
Recently added
Avg. Products
466
Per store
Social Media
76.4%
Adoption rate
FB Ads
54.0%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 5.5% monthly growth rate with 237 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (47.1%) operate with smaller catalogs (<50 products), while 9.8% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Most stores focus on the accessible $20-50 range (42.6%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 T-Shirt 143
2 Casacos 111
3 Colares 100
4 Acessórios 97
5 Vestidos 95
6 Pulseiras 86
7 Brincos 76
8 Calças 67
9 Hoodie 64
10 Sweatshirt 52

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.0%
89 stores
Print on Demand
3.6%
158 stores
Shopify Plus
1.2%
52 stores
Cash on Delivery
3.5%
154 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
66.3%
2880 stores
Facebook
46.8%
2033 stores
Email
38.0%
1652 stores
Tiktok
21.3%
925 stores
Youtube
12.6%
549 stores
Phone
7.4%
322 stores
Whatsapp
5.7%
246 stores
Twitter
3.9%
170 stores
Pinterest
2.6%
113 stores

Social media adoption is strong at 76.4%, driven primarily by Instagram (66.3%).

🔧 Technology Stack

A look at the most popular apps, technologies, and themes used by stores in Portugal.

Marketing & Analytics Tools

# Tool Usage
1 Google Analytics 2176
2 Google search console 2118
3 Google Ads 1267
4 Facebook pixel 42
5 Tiktok pixel 23

Popular Themes

Dawn (842)
Horizon (175)
Spotlight (94)
Craft (91)
Refresh (64)
Sense (62)
Debut (49)
Trade (32)
Atelier (29)
Build Your Store Theme (29)

🌍 Geographic Distribution

A closer look at where these stores are located, down to the province and city.

Top Provinces/States

# Province/State Stores
1 Lisboa 1210
2 Porto 862
3 Braga 376
4 Setúbal 304
5 Aveiro 202
6 Faro 183
7 Leiria 159
8 Coimbra 111
9 Santarém 78
10 Viana do Castelo 68

Top Cities

# City Stores
1 Lisboa 435
2 Porto 228
3 Braga 108
4 Vila Nova de Gaia 74
5 Lisbon 56
6 Guimarães 54
7 Leiria 43
8 Coimbra 40
9 Maia 40
10 Matosinhos 39

Top Shipping Destinations

PT (4215)
ES (3211)
FR (2972)
DE (2896)
IT (2846)
BE (2839)
NL (2802)
AT (2700)
IE (2658)
DK (2643)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Paypal Express
66.6% (2894)
Google Pay
66.0% (2869)
Apple Pay
65.8% (2860)
Shop Pay
54.6% (2370)

Top Currencies

EUR 4154 stores
USD 126 stores
GBP 26 stores
Cash on Delivery (COD)
3.5%
of stores offer COD payment option
Shop Pay Installments
0.4%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
humart.pt favicon
humart.pt
PT
34 $20.37 EUR 2026-02-08
eliteshoes.pt favicon
eliteshoes.pt
PT
64 $133.63 EUR 2026-02-08
aurolddeluxo.myshopify.com favicon
aurolddeluxo.myshopify.com
PT
6 $29.99 EUR 2026-02-08
allhogar1.myshopify.com favicon
allhogar1.myshopify.com
PT
61 $53.06 EUR 2026-02-08
allpowers-pt.com favicon
allpowers-pt.com
PT
139 $841.95 EUR 2026-02-08
ewqj2k-50.myshopify.com favicon
ewqj2k-50.myshopify.com
PT
21 $14.5 EUR 2026-02-07
autenticas.pt favicon
autenticas.pt
PT
142 $385.8 EUR 2026-02-07
belleepoque.pt favicon
belleepoque.pt
PT
432 $34.51 EUR 2026-02-07
ritmotextil.shop favicon
ritmotextil.shop
PT
1084 $42.04 EUR 2026-02-07
xoxocosmetics.pt favicon
xoxocosmetics.pt
PT
50 $30.8 EUR 2026-02-07
pt.velunapets.com favicon
pt.velunapets.com
PT
32 $27.02 EUR 2026-02-07
movexafitness.com favicon
movexafitness.com
PT
98 $39.19 EUR 2026-02-07

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❓ Frequently Asked Questions

How many Shopify stores are based in Portugal?

Our latest data shows 4,344 active Shopify stores in Portugal.

What are the most popular Shopify apps among Portugal stores?

The most popular apps are Conversion Bear Trust Badges, Loox ‑ Visual Product Reviews, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.

What is the average product catalog size for Portugal Shopify stores?

The average Shopify store in Portugal carries about 466 products, depending on industry and business model.

How fast are Portugal Shopify stores growing?

In the past 30 days, 237 new Shopify stores launched in Portugal, reflecting steady market growth.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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