21.4K Shopify Baby Stores: Analytics & Insights (2025)

Shopify
Category: Baby
Last Updated: 11/17/2025

Explore the entire Shopify Baby market. This report gives you access to 21,412 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
21,412
Active Shopify stores
New Stores (30d)
877
Recently added
Avg. Products
528
Per store
Social Media
79.4%
Adoption rate
FB Ads
47.5%
Using Facebook ads

Market Growth: The segment is expanding quickly, recording a 4.1% monthly growth rate with 877 new stores added in the past 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog size distribution shows 39.9% of stores keeping compact inventories (<50 products) and 11.0% running large-scale assortments (1000+ products), reflecting varied inventory strategies.

Price Range Distribution

The segment serves both mainstream and premium audiences, with 36.7% targeting the $20-50 range and 26.0% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Gift Cards 1316
2 Accessories 1008
3 Hats 694
4 Blankets 692
5 Dress 686
6 Baby 660
7 Baby & Toddler 591
8 Tops 554
9 T-Shirt 549
10 Toys 533

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.6%
567 stores
Print on Demand
5.5%
1,179 stores
Shopify Plus
2.9%
626 stores
Cash on Delivery
3.7%
790 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
68.2%
14597 stores
Facebook
55.5%
11891 stores
Email
39.9%
8546 stores
Tiktok
18.6%
3980 stores
Youtube
14.6%
3132 stores
Pinterest
13.7%
2928 stores
Phone
9.2%
1971 stores
Twitter
8.9%
1906 stores
Whatsapp
3.1%
659 stores

Social media adoption is strong at 79.4%, driven primarily by Instagram (68.2%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Baby category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 12043
2 Google Analytics 11852
3 Google Ads 6921
4 Facebook pixel 276
5 Tiktok pixel 150
6 Pinterest pixel 20

Popular Themes

Dawn (3267)
Debut (1181)
Craft (367)
Minimal (298)
Horizon (275)
Sense (269)
Spotlight (267)
Refresh (231)
Brooklyn (191)
Studio (191)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
68.5% (14658)
Apple Pay
67.1% (14361)
Paypal Express
63.6% (13628)
Google Pay
63.5% (13594)
Amazon Pay
0.2% (48)

Top Currencies

USD 9637 stores
AUD 2047 stores
EUR 1965 stores
GBP 1907 stores
INR 1360 stores
CAD 979 stores
PKR 513 stores
NZD 438 stores
Cash on Delivery (COD)
3.7%
of stores offer COD payment option
Shop Pay Installments
32.2%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
frankiemay.co favicon
frankiemay.co
AU
9 $59.1 AUD 2025-11-20
my-littleshop.com favicon
my-littleshop.com
VG
847 $90.92 USD 2025-11-19
www.kbabylist.com favicon
www.kbabylist.com
US
551 $91.74 USD 2025-11-19
itspartytime.us favicon
itspartytime.us
CR
2727 $6282.93 CRC 2025-11-19
www.babystepscr.com favicon
www.babystepscr.com
CR
82 $9980.09 CRC 2025-11-19
candybarwrappers.com favicon
candybarwrappers.com
PH
1441 $3.41 USD 2025-11-19
bigbowbaby.com favicon
bigbowbaby.com
US
757 $20.28 USD 2025-11-19
nosmallmiraclechildrensboutique.com favicon
nosmallmiraclechildrensboutique.com
PH
1255 $49.7 USD 2025-11-19
shopeinsteinsattic.com favicon
shopeinsteinsattic.com
US
3156 $36.32 USD 2025-11-19
www.zoroshop.store favicon
www.zoroshop.store
BA
2045 $53.22 BAM 2025-11-19
citymarketboutique.myshopify.com favicon
citymarketboutique.myshopify.com
US
1738 $89.84 USD 2025-11-19
majestycoffee.com favicon
majestycoffee.com
AR
751 $5432.18 USD 2025-11-19

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❓ Frequently Asked Questions

How many Shopify Baby stores are there?

We currently track 21,412 active Shopify stores in the Baby category.

What is the average product price in Shopify Baby stores?

Product pricing among Shopify Baby stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Baby stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Privy ‑ Email, SMS & Pop Ups, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Baby stores growing?

Yes. In the last 30 days, 877 new stores launched in the Baby category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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