24.0K Shopify Baby Stores: Analytics & Insights (2025)

Shopify
Category: Baby
Last Updated: 12/29/2025

Explore the entire Shopify Baby market. This report gives you access to 23,954 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
23,954
Active Shopify stores
New Stores (30d)
700
Recently added
Avg. Products
506
Per store
Social Media
77.6%
Adoption rate
FB Ads
44.0%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.9% monthly, adding 700 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (40.4%) operate with smaller catalogs (<50 products), while 10.8% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Pricing is concentrated in the $20-50 range (39.9%), appealing to value-conscious consumers.

Top Product Type

# Product Type Store Count
1 Gift Cards 1715
2 Accessories 1277
3 Hats 986
4 Blankets 969
5 Dress 862
6 Baby 860
7 Baby & Toddler 752
8 Toys 741
9 Tops 727
10 T-Shirt 677

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
2.6%
611 stores
Print on Demand
5.8%
1,401 stores
Shopify Plus
2.7%
649 stores
Cash on Delivery
3.5%
850 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
66.1%
15828 stores
Facebook
53.5%
12819 stores
Email
38.6%
9253 stores
Tiktok
18.0%
4322 stores
Youtube
13.6%
3256 stores
Pinterest
13.1%
3142 stores
Phone
9.2%
2196 stores
Twitter
8.7%
2085 stores
Whatsapp
3.0%
717 stores

Social media adoption is strong at 77.6%, driven primarily by Instagram (66.1%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Baby category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 13274
2 Google Analytics 13039
3 Google Ads 7573
4 Facebook pixel 273
5 Tiktok pixel 151
6 Pinterest pixel 19

Popular Themes

Dawn (3612)
Debut (1365)
Craft (409)
Horizon (333)
Spotlight (332)
Sense (325)
Minimal (319)
Refresh (286)
Studio (231)
Brooklyn (219)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
69.0% (16519)
Apple Pay
68.3% (16361)
Google Pay
64.5% (15444)
Paypal Express
64.4% (15423)
Amazon Pay
4.5% (1082)

Top Currencies

USD 11026 stores
AUD 2300 stores
EUR 2161 stores
GBP 2151 stores
INR 1520 stores
CAD 1078 stores
PKR 502 stores
NZD 452 stores
Cash on Delivery (COD)
3.5%
of stores offer COD payment option
Shop Pay Installments
33.0%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
www.toyzone.pk favicon
www.toyzone.pk
PK
2842 $4317.97 PKR 2025-12-31
maradha.online favicon
maradha.online
IN
9 $499.0 INR 2025-12-31
www.fabunora.com favicon
www.fabunora.com
IN
987 $3168.3 INR 2025-12-31
amareris.com favicon
amareris.com
AU
143 $33.72 USD 2025-12-30
www.carolineandco.com favicon
www.carolineandco.com
US
2001 $98.96 USD 2025-12-30
www.urbanridestore.com favicon
www.urbanridestore.com
MA
14 $21.41 EUR 2025-12-30
emiratitouch.com favicon
emiratitouch.com
AE
45 $87.31 AED 2025-12-30
nunubebeaccessories.co.uk favicon
nunubebeaccessories.co.uk
IN
244 $18.04 GBP 2025-12-30
challine.com favicon
challine.com
TR
57 $905.29 TRY 2025-12-30
shoppely.store favicon
shoppely.store
PK
77 $1439.69 PKR 2025-12-30
alifdukan.com favicon
alifdukan.com
PK
3483 $1955.97 PKR 2025-12-30
shopbubsy.com favicon
shopbubsy.com
US
5 $14.64 USD 2025-12-30

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❓ Frequently Asked Questions

How many Shopify Baby stores are there?

We currently track 23,954 active Shopify stores in the Baby category.

What is the average product price in Shopify Baby stores?

Product pricing among Shopify Baby stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Baby stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and Privy ‑ Email, SMS & Pop Ups, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Baby stores growing?

Yes. In the last 30 days, 700 new stores launched in the Baby category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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