39.1K Shopify Beauty Stores: Analytics & Insights (2025)
Explore the entire Shopify Beauty market. This report gives you access to 39,056 stores so you can identify top performers, spot trends, and find your next customers.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 5.0% monthly growth rate with 1,935 new stores added in the past 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
Most stores (50.7%) maintain compact catalogs of under 50 products, suggesting a preference for focused curation over broad inventory.
Price Range Distribution
The segment serves both mainstream and premium audiences, with 33.8% targeting the $20-50 range and 24.0% offering premium $200+ products.
Top Product Type
| # | Product Type | Store Count |
|---|---|---|
| 1 | Gift Cards | 2723 |
| 2 | Serum | 1502 |
| 3 | Accessories | 1412 |
| 4 | Shampoo | 1411 |
| 5 | Skin Care | 1395 |
| 6 | Hair Care | 1118 |
| 7 | Earrings | 1089 |
| 8 | Cleanser | 1060 |
| 9 | Skincare | 997 |
| 10 | Toner | 902 |
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
An overview of the popular apps, technologies, and themes for stores in the Beauty category.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google search console | 21281 |
| 2 | Google Analytics | 20338 |
| 3 | Google Ads | 11496 |
| 4 | Facebook pixel | 457 |
| 5 | Tiktok pixel | 454 |
| 6 | Pinterest pixel | 26 |
Popular Themes
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
PK
|
22 | $3492.58 PKR | 2025-12-11 |
|
|
IN
|
37 | $1291.76 INR | 2025-12-11 |
|
|
AE
|
530 | $92.07 AED | 2025-12-11 |
|
|
PK
|
4793 | $1659.37 PKR | 2025-12-11 |
|
|
DE
|
338 | $230.54 DKK | 2025-12-11 |
|
|
BD
|
48 | $232.92 USD | 2025-12-10 |
|
|
GB
|
1367 | $25.4 GBP | 2025-12-11 |
|
|
IN
|
496 | $362.93 INR | 2025-12-11 |
|
|
SG
|
150 | $392.02 SGD | 2025-12-11 |
|
|
PH
|
738 | $15.45 USD | 2025-12-11 |
|
|
PK
|
10 | $1839.0 PKR | 2025-12-11 |
|
US
|
20 | $19.99 USD | 2025-12-10 |
Want More Data?
Access complete store details including email addresses, phone numbers, social media profiles, technology stack, and more. Export unlimited data in CSV format.
Get Full Access - Free Trial🔗 Explore Related Reports
❓ Frequently Asked Questions
We currently track 39,056 active Shopify stores in the Beauty category.
Product pricing among Shopify Beauty stores varies by niche and target audience. See the 'Pricing Strategy' section for details.
The most popular apps in this category are Klaviyo: Email Marketing & SMS, Loox ‑ Visual Product Reviews, and GOAFFPRO ‑ Affiliate Marketing, supporting inventory management, marketing automation, and customer engagement.
Yes. In the last 30 days, 1,935 new stores launched in the Beauty category, showing continued expansion.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
You've seen the data.
Get the full Beauty Shopify store list today and find your next customers.
Get Full Data Access
📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 77.9%, driven primarily by Instagram (67.5%).