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Shopify country analytics
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Updated Apr 13, 2026
Shopify

53.7K Shopify Stores in Australia: Stats & Trends (2026)

We track 53,698 active Shopify stores in Australia, with 2,180 newly added in the last 30 days (4% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Food & Beverages. 76% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

76%
Social media
12%
Meta ads
62%
Contact info
Total Stores
53,698
Active Shopify stores
New (30d)
2,180
Newly added in the last 30 days
Avg. Products
522
Among 51,978 stores with catalog data
Avg. Price
$209
Among 51,597 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,264 1,132 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2,180 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 9,846 · 19%
10-49 15,437 · 30%
50-199 12,501 · 24%
200-999 9,311 · 18%
1k-4.9k 3,884 · 7%
5k+ 999 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
22% coverage
Home & Garden
14% coverage
Food & Beverages
10% coverage
Beauty & Cosmetics
9% coverage
Arts & Entertainment
7% coverage
Celebrations & Gifts
5% coverage
Health
4% coverage
Jewelry & Watches
4% coverage
Electronics
3% coverage
Baby & Kids
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 522 because some stores carry much larger inventories. That's larger than the Shopify average of 450. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Food & Beverages.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 12,329 · 24%
$25-$49 14,843 · 29%
$50-$99 11,182 · 22%
$100-$199 6,091 · 12%
$200-$499 3,707 · 7%
$500+ 3,445 · 7%
Store currencies
AUD 52,513 USD 568 NZD 79 EUR 39 GBP 26 CAD 9 AED 6 MXN 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $209 because some stores price much higher, pulling it up.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (71%), Facebook (63%), TikTok (19%).

Instagram
71%
Facebook
63%
TikTok
19%
YouTube
15%
Twitter / X
5%
LinkedIn
3%
Pinterest
3%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 12% run Meta ads. That's 11 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (45%), Google Tag Manager (14%), Google Ads (6%).

Google Analytics
45%
Google Tag Manager
14%
Google Ads
6%
Facebook Pixel
3%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 23% Debut 5% Horizon 4% Impulse 3% Prestige 3% Refresh 2% Craft 2% Symmetry 2%

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Geographic breakdown

Province and city-level distribution within Australia

Top provinces / states
Province Stores Share
New South Wales 17,156 32%
Victoria 14,930 28%
Queensland 10,998 20%
Western Australia 4,161 8%
South Australia 2,753 5%
Tasmania 670 1%
Australian Capital Territory 584 1%
Northern Territory 179 0%
England 136 0%
Top cities
City Stores Share
Melbourne 842 2%
Sydney 794 1%
Perth 285 1%
Burleigh Heads 267 0%
Adelaide 256 0%
Alexandria 235 0%
Brisbane 210 0%
Moorabbin 202 0%
Richmond 193 0%
Top shipping destinations
Australia · 51,705 New Zealand · 25,689 United States · 19,769 United Kingdom · 19,509 Canada · 18,858 Germany · 17,215 France · 17,126 Ireland · 17,059 Italy · 16,848 Netherlands · 16,799

Representative stores

A varied sample — weighted by data completeness, refreshed daily

115 products $38 avg 3 ads
Apparel & Accessories Baby & Kids sensory friendly clothing adaptive clothing Bundler ‑ Product Bundles App Smile: Loyalty Program Rewards
368 products $32 avg 4 ads
Jewelry & Watches luxury jewelry handmade jewelry PC ‑ Custom Product Options
17 products $194 avg 5 ads
Apparel & Accessories eyewear sunglasses Loox: Product Reviews App & AI
163 products $43 avg 5 ads
1,079 products $79 avg 1 ads
Home & Garden home decor cushions Klaviyo: Email Marketing & SMS Omnisend Email Marketing & SMS
59 products $52 avg 1 ads
Apparel & Accessories modest clothes hijab
Pakks Australia
16 products $59 avg 230 ads
Electronics electronics store gadgets Loox: Product Reviews App & AI
40 products $23 avg 5 ads
Animals & Pet Supplies raw pet food dog food Loox: Product Reviews App & AI
3,803 products $276 avg 1 ads
Home & Garden rugs home decor
43 products $34 avg 2 ads
Beauty & Cosmetics body oils face serum Smile: Loyalty Program Rewards
148 products $297 avg 3 ads
Apparel & Accessories luxury sunglasses handcrafted eyewear Klaviyo: Email Marketing & SMS Loox: Product Reviews App & AI
269 products $104 avg 2 ads
Apparel & Accessories women's fashion modern fashion

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FAQ

How many Shopify stores are in Australia?

Our database tracks 53,698 active Shopify stores in Australia.

How fast is the Australia Shopify market growing?

In the past 30 days, 2,180 new Shopify stores were indexed in Australia, reflecting a 4% monthly growth rate.

What is the average catalog size for Australia Shopify stores?

Among Shopify stores in Australia with catalog data, the average is about 522 products. The most common catalog size range is 10-49.

What are the most popular apps among Australia Shopify stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox: Product Reviews App & AI, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.