31.9K Shopify Gift Cards Stores: Analytics & Insights (2026)

Shopify
Category: Gift Cards
Last Updated: 01/05/2026

Explore the entire Shopify Gift Cards market. This report gives you access to 31,932 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
31,932
Active Shopify stores
New Stores (30d)
192
Recently added
Avg. Products
163
Per store
Social Media
89.1%
Adoption rate
FB Ads
39.5%
Using Facebook ads

Market Growth: Growth remains stable at 0.60% per month (192 new stores), suggesting a mature but active market.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

A large share (40.6%) operate with smaller catalogs (<50 products), while 1.9% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.

Price Range Distribution

Most stores focus on the accessible $20-50 range (38.1%), signaling clear mass-market positioning.

Top Product Type

# Product Type Store Count
1 Gift Cards 31043
2 Accessories 2583
3 Hats 1828
4 Earrings 1599
5 Bracelets 1439
6 T-Shirt 1315
7 Apparel & Accessories 1073
8 Hoodie 1066
9 Shorts 979
10 Shirts & Tops 958

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
0.7%
225 stores
Print on Demand
8.6%
2,761 stores
Shopify Plus
5.8%
1,861 stores
Cash on Delivery
0.2%
72 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
80.6%
25746 stores
Facebook
68.6%
21908 stores
Email
47.7%
15247 stores
Tiktok
23.2%
7402 stores
Youtube
22.9%
7326 stores
Twitter
16.5%
5274 stores
Pinterest
15.7%
5029 stores
Phone
9.9%
3172 stores
Whatsapp
1.1%
353 stores

Social media engagement is exceptionally high, with 89.1% of stores active — led by Instagram (80.6%) and Facebook (68.6%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Gift Cards category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 21312
2 Google Analytics 21015
3 Google Ads 11943
4 Facebook pixel 403
5 Tiktok pixel 71
6 Pinterest pixel 22

Popular Themes

Dawn (3693)
Debut (2586)
Brooklyn (422)
Minimal (365)
Craft (359)
Prestige (329)
Impulse (294)
Studio (291)
Updated copy of Updated copy of Updated copy of... (274)
Venture (265)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
85.3% (27234)
Apple Pay
83.9% (26805)
Google Pay
79.3% (25319)
Paypal Express
71.1% (22716)
Amazon Pay
7.3% (2331)

Top Currencies

USD 18109 stores
AUD 3120 stores
GBP 3112 stores
CAD 2431 stores
EUR 2319 stores
NZD 622 stores
INR 355 stores
ZAR 339 stores
Cash on Delivery (COD)
0.2%
of stores offer COD payment option
Shop Pay Installments
45.7%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
stitchedcreations.store favicon
stitchedcreations.store
US
260 $29.09 USD 2026-01-04
www.spiritmagicka.net favicon
www.spiritmagicka.net
US
1116 $65.71 USD 2026-01-04
www.serendipityscents.com.au favicon
www.serendipityscents.com.au
AU
20 $44.23 AUD 2026-01-04
www.brocerystore.com favicon
www.brocerystore.com
GB
130 $21.41 GBP 2026-01-04
fewwillhunt.com favicon
fewwillhunt.com
BD
139 $84.63 USD 2026-01-03
drawingsbytrent.com favicon
drawingsbytrent.com
US
136 $26.61 USD 2026-01-03
swiffbrand.com favicon
swiffbrand.com
IN
19 $87.03 USD 2026-01-03
www.1000earring.com favicon
www.1000earring.com
MY
410 $159.67 MYR 2026-01-03
handmade-beauty.es favicon
handmade-beauty.es
PH
62 $13.25 EUR 2026-01-02
philippinesouthseapearls.com favicon
philippinesouthseapearls.com
US
180 $145.95 USD 2026-01-02
cornerstoneminerals.com favicon
cornerstoneminerals.com
KR
185 $129.34 USD 2026-01-02
surftripsupply.com favicon
surftripsupply.com
KH
103 $55.39 USD 2026-01-02

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❓ Frequently Asked Questions

How many Shopify Gift Cards stores are there?

We currently track 31,932 active Shopify stores in the Gift Cards category.

What is the average product price in Shopify Gift Cards stores?

Product pricing among Shopify Gift Cards stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Gift Cards stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Printful: Print on Demand, and GOAFFPRO ‑ Affiliate Marketing, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Gift Cards stores growing?

Yes. In the last 30 days, 192 new stores launched in the Gift Cards category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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