51.4K Shopify Jewelry Stores: Analytics & Insights (2025)

Shopify
Category: Jewelry
Last Updated: 12/22/2025

Explore the entire Shopify Jewelry market. This report gives you access to 51,424 stores so you can identify top performers, spot trends, and find your next customers.

📊 Key Metrics at a Glance

Total Stores
51,424
Active Shopify stores
New Stores (30d)
1,255
Recently added
Avg. Products
619
Per store
Social Media
79.7%
Adoption rate
FB Ads
36.2%
Using Facebook ads

Market Growth: The segment shows steady and healthy growth at 2.4% monthly, adding 1,255 new stores over the last 30 days.

🛍️ Product & Pricing Strategy

An analysis of what's being sold and at what price, from catalog size to popular product types.

Product Count Distribution

Catalog sizes are relatively balanced across the segment, with 24.0% maintaining compact assortments (<50 products) and 12.0% offering extensive selections (1000+ products).

Price Range Distribution

The segment serves both mainstream and premium audiences, with 29.3% targeting the $20-50 range and 31.2% offering premium $200+ products.

Top Product Type

# Product Type Store Count
1 Earrings 19460
2 Bracelets 17878
3 Rings 15622
4 Necklace 12365
5 Necklaces 8006
6 Jewelry 7646
7 Pendants 3806
8 Gift Cards 3735
9 Accessories 2015
10 Home Decor 1012

💼 Common Business Models

A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.

Dropshipping
3.0%
1,564 stores
Print on Demand
5.6%
2,904 stores
Shopify Plus
2.7%
1,398 stores
Cash on Delivery
1.3%
675 stores

📱 Social Media & Contact Channels

Discover which social platforms are most popular and the common ways stores offer customer contact.

Instagram
69.2%
35577 stores
Facebook
52.1%
26778 stores
Email
34.5%
17753 stores
Pinterest
20.4%
10490 stores
Tiktok
18.7%
9641 stores
Youtube
12.4%
6358 stores
Twitter
9.5%
4873 stores
Phone
9.0%
4613 stores
Whatsapp
2.5%
1270 stores

Social media adoption is strong at 79.7%, driven primarily by Instagram (69.2%).

🔧 Technology Stack

An overview of the popular apps, technologies, and themes for stores in the Jewelry category.

Marketing & Analytics Tools

# Tool Usage
1 Google search console 27294
2 Google Analytics 26398
3 Google Ads 13229
4 Facebook pixel 470
5 Tiktok pixel 199
6 Pinterest pixel 39

Popular Themes

Dawn (8719)
Debut (3166)
Craft (1204)
Spotlight (865)
Minimal (752)
Studio (610)
Brooklyn (589)
Prestige (576)
Supply (510)
Impulse (493)

💳 Payment & Shipping Options

An overview of the payment gateways, currencies, and shipping options these stores offer.

Payment Methods

Shop Pay
75.3% (38724)
Apple Pay
73.2% (37635)
Paypal Express
71.1% (36566)
Google Pay
67.7% (34828)
Amazon Pay
6.1% (3123)

Top Currencies

USD 37874 stores
EUR 3743 stores
CAD 2574 stores
INR 1859 stores
GBP 740 stores
PKR 543 stores
AUD 464 stores
AED 358 stores
Cash on Delivery (COD)
1.3%
of stores offer COD payment option
Shop Pay Installments
52.5%
of stores offer installment payments

🏪 Sample Stores

A curated list of active stores to give you a feel for the market.

Store Country Products Avg. Price Latest Product
nomadsnovelties.com favicon
nomadsnovelties.com
US
490 $35.96 USD 2025-12-25
buffalotraderonline.com favicon
buffalotraderonline.com
US
2336 $30.78 USD 2025-12-25
chloestouch.com favicon
chloestouch.com
LB
189 $10.6 USD 2025-12-25
zoyjewelry.com favicon
zoyjewelry.com
PH
289 $638.93 SEK 2025-12-25
soljewelryofficial.com favicon
soljewelryofficial.com
PH
289 $638.93 SEK 2025-12-25
indigorepublic.net favicon
indigorepublic.net
US
387 $58.0 USD 2025-12-25
www.moonivine.com favicon
www.moonivine.com
US
184 $53.54 USD 2025-12-25
colemanschoice.com favicon
colemanschoice.com
US
64 $74.82 USD 2025-12-25
kandeladia.com favicon
kandeladia.com
PH
69 $3834.04 PHP 2025-12-25
www.distinctivegem.com favicon
www.distinctivegem.com
US
2251 $2771.72 USD 2025-12-25
rosellejewelry.com favicon
rosellejewelry.com
IN
1755 $4807.08 HKD 2025-12-25
nameingift.com favicon
nameingift.com
US
683 $27.66 USD 2025-12-25

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❓ Frequently Asked Questions

How many Shopify Jewelry stores are there?

We currently track 51,424 active Shopify stores in the Jewelry category.

What is the average product price in Shopify Jewelry stores?

Product pricing among Shopify Jewelry stores varies by niche and target audience. See the 'Pricing Strategy' section for details.

What apps are most popular for Shopify Jewelry stores?

The most popular apps in this category are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, and Loox ‑ Visual Product Reviews, supporting inventory management, marketing automation, and customer engagement.

Are Shopify Jewelry stores growing?

Yes. In the last 30 days, 1,255 new stores launched in the Jewelry category, showing continued expansion.

How often is the data updated?

Our database is updated weekly to ensure you get the most current information.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.

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