This comprehensive analytics report covers 1,077 Shopify stores in Uruguay, providing insights into growth trends, business models, technology adoption, and market dynamics specific to the Uruguay market.
Market Growth: The segment is expanding quickly, recording a 10.7% monthly growth rate with 115 new stores added in the past 30 days.
See how the market is trending with a look at new store launches month over month.
An analysis of what's being sold and at what price, from catalog size to popular product types.
A large share (49.4%) operate with smaller catalogs (<50 products), while 4.4% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Premium pricing dominates, with 91.6% of stores focusing on $200+ products â indicating a luxury-oriented market.
| # | Product Type | Store Count |
|---|---|---|
| 1 | Remeras | 40 |
| 2 | Accesorios | 26 |
| 3 | Tops | 25 |
| 4 | Buzos | 18 |
| 5 | Camisas | 17 |
| 6 | Short | 17 |
| 7 | Calzado | 14 |
| 8 | Pantalones | 14 |
| 9 | Canguro | 10 |
| 10 | Hogar | 10 |
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
A look at the most popular apps, technologies, and themes used by stores in Uruguay.
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 434 |
| 2 | Google search console | 347 |
| 3 | Google Ads | 223 |
| 4 | Facebook pixel | 6 |
A closer look at where these stores are located, down to the province and city.
| # | Province/State | Stores |
|---|---|---|
| 1 | Montevideo | 585 |
| 2 | Canelones | 106 |
| 3 | Maldonado | 73 |
| 4 | San José | 16 |
| 5 | Florida | 13 |
| 6 | Colonia | 12 |
| 7 | RĂo Negro | 10 |
| 8 | Salto | 10 |
| 9 | Artigas | 9 |
| 10 | TacuarembĂł | 7 |
| # | City | Stores |
|---|---|---|
| 1 | Montevideo | 646 |
| 2 | Ciudad de la Costa | 41 |
| 3 | montevideo | 34 |
| 4 | Maldonado | 30 |
| 5 | Punta del Este | 22 |
| 6 | Las Piedras | 9 |
| 7 | Salto | 8 |
| 8 | Florida | 7 |
| 9 | PaysandĂș | 7 |
| 10 | Ciudad del Plata | 6 |
An overview of the payment gateways, currencies, and shipping options these stores offer.
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
|
|
UY
|
56 | $499.0 UYU | 2025-11-06 |
|
|
UY
|
97 | $7125.97 UYU | 2025-11-05 |
|
|
UY
|
18 | $3265.94 UYU | 2025-11-05 |
|
|
UY
|
5 | $1870.0 UYU | 2025-11-04 |
|
|
UY
|
2327 | $1349.68 UYU | 2025-11-04 |
|
|
UY
|
14 | $1344.53 UYU | 2025-11-04 |
|
|
UY
|
763 | $1174.16 UYU | 2025-11-03 |
|
|
UY
|
45 | $1334.92 UYU | 2025-11-03 |
|
|
UY
|
103 | $1012.91 UYU | 2025-11-03 |
|
|
UY
|
566 | $290.26 UYU | 2025-11-02 |
|
|
UY
|
257 | $1205.77 UYU | 2025-11-02 |
|
|
UY
|
27 | $3675.31 UYU | 2025-11-02 |
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Get Full Access - Free TrialOur latest data shows 1,077 active Shopify stores in Uruguay.
The most popular apps are Loox â Visual Product Reviews, Pop Convert â Pop Ups, Banners, and Conversion Bear Trust Badges, widely used for marketing, customer service, and automation.
The average Shopify store in Uruguay carries about 229 products, depending on industry and business model.
In the past 30 days, 115 new Shopify stores launched in Uruguay, reflecting steady market growth.
đ± Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 74.6%, driven primarily by Instagram (68.0%).