23.7K Italy Shopify Stores: Analytics & Data (2025)
Unlock the full Italy Shopify market. This report gives you access to 23,662 stores, with 1,672 added in the last 30 days alone. Use this data to find new leads, analyze competitors, and understand market trends.
📑 Contents
📊 Key Metrics at a Glance
Market Growth: The segment is expanding quickly, recording a 7.1% monthly growth rate with 1,672 new stores added in the past 30 days.
📈 Growth Trends Over Time
See how the market is trending with a look at new store launches month over month.
🛍️ Product & Pricing Strategy
An analysis of what's being sold and at what price, from catalog size to popular product types.
Product Count Distribution
A large share (47.1%) operate with smaller catalogs (<50 products), while 8.5% manage extensive inventories (1000+ products), highlighting diversity from niche specialists to large-scale marketplaces.
Price Range Distribution
Most stores focus on the accessible $20-50 range (41.6%), signaling clear mass-market positioning.
💼 Common Business Models
A breakdown of how these stores operate, from dropshipping and print-on-demand to traditional inventory models.
🔧 Technology Stack
A look at the most popular apps, technologies, and themes used by stores in Italy.
Top Shopify Apps
Marketing & Analytics Tools
| # | Tool | Usage |
|---|---|---|
| 1 | Google Analytics | 10565 |
| 2 | Google search console | 10546 |
| 3 | Google Ads | 6266 |
| 4 | Facebook pixel | 203 |
| 5 | Tiktok pixel | 144 |
Popular Themes
🌍 Geographic Distribution
A closer look at where these stores are located, down to the province and city.
Top Provinces/States
| # | Province/State | Stores |
|---|---|---|
| 1 | Napoli | 2371 |
| 2 | Milano | 2091 |
| 3 | Roma | 1825 |
| 4 | Torino | 826 |
| 5 | Brescia | 513 |
| 6 | Caserta | 484 |
| 7 | Firenze | 463 |
| 8 | Salerno | 421 |
| 9 | Padova | 388 |
| 10 | Vicenza | 386 |
Top Cities
| # | City | Stores |
|---|---|---|
| 1 | Milano | 1353 |
| 2 | Roma | 1142 |
| 3 | Napoli | 817 |
| 4 | Torino | 375 |
| 5 | Firenze | 199 |
| 6 | Bologna | 144 |
| 7 | Brescia | 117 |
| 8 | Palermo | 116 |
| 9 | Genova | 110 |
| 10 | Padova | 110 |
Top Shipping Destinations
💳 Payment & Shipping Options
An overview of the payment gateways, currencies, and shipping options these stores offer.
Payment Methods
Top Currencies
🏪 Sample Stores
A curated list of active stores to give you a feel for the market.
| Store | Country | Products | Avg. Price | Latest Product |
|---|---|---|---|---|
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IT
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65 | $41.32 EUR | 2025-12-20 |
|
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IT
|
217 | $52.52 EUR | 2025-12-20 |
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IT
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217 | $52.52 EUR | 2025-12-20 |
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IT
|
601 | $45.92 EUR | 2025-12-19 |
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IT
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344 | $98.03 EUR | 2025-12-19 |
|
IT
|
7 | $11.68 EUR | 2025-12-19 |
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IT
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172 | $20.15 EUR | 2025-12-19 |
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IT
|
993 | $12.21 EUR | 2025-12-19 |
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IT
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413 | $197.54 EUR | 2025-12-19 |
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IT
|
282 | $123.83 EUR | 2025-12-19 |
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IT
|
1848 | $69.13 EUR | 2025-12-19 |
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IT
|
135 | $17.34 EUR | 2025-12-19 |
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❓ Frequently Asked Questions
Our latest data shows 23,662 active Shopify stores in Italy.
The most popular apps are Loox ‑ Visual Product Reviews, Conversion Bear Trust Badges, and Klaviyo: Email Marketing & SMS, widely used for marketing, customer service, and automation.
The average Shopify store in Italy carries about 477 products, depending on industry and business model.
In the past 30 days, 1,672 new Shopify stores launched in Italy, reflecting steady market growth.
Our database is updated weekly to ensure you get the most current information.
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
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📱 Social Media & Contact Channels
Discover which social platforms are most popular and the common ways stores offer customer contact.
Social media adoption is strong at 72.2%, driven primarily by Instagram (60.9%).