21.3K BigCommerce Stores: Stats, Trends & Data (2026)
We track 21,335 active BigCommerce stores across all markets, with 410 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 73% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
410 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 2,561 products per store. The strongest country concentrations are United Kingdom, United States, Australia.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $341 because some stores price much higher, pulling it up.
Marketing & analytics tools
Google Analytics (60%), Facebook Pixel (34%), Google Tag Manager (22%).
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Start Free TrialFAQ
How many BigCommerce stores are there?
We currently track 21,335 active BigCommerce stores.
Is the BigCommerce market still growing?
Yes. In the last 30 days, 410 new BigCommerce stores were indexed, representing 2% of the current base.
What is the average product price across BigCommerce stores?
Among stores with pricing data, the average listed price is about $341, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (66%), Instagram (51%), Twitter / X (27%).
Social media engagement is exceptionally high: 73% of stores maintain social profiles and 4% run Meta ads.