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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

540 BigCommerce Skincare Stores: Stats & Market Data (2026)

540 active BigCommerce stores fall into the Skincare segment, with 42 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 61% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

61%
Social media
4%
Meta ads
60%
Contact info
Total Stores
540
Active BigCommerce stores
New (30d)
42
Newly added in the last 30 days
Avg. Products
1,625
Among 538 stores with catalog data
Avg. Price
$77
Among 400 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

57 28 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

42 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 38 · 7%
10-49 144 · 27%
50-199 180 · 33%
200-999 99 · 18%
1k-4.9k 44 · 8%
5k+ 33 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
16% coverage
Home & Garden
11% coverage
Food & Beverages
5% coverage
Baby & Kids
1% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,625 products per store. That's smaller than the BigCommerce average of 2,711. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 156 · 39%
$25-$49 103 · 26%
$50-$99 90 · 22%
$100-$199 37 · 9%
$200-$499 7 · 2%
$500+ 7 · 2%
Store currencies
USD 340 GBP 35 AUD 24 EUR 23 CAD 18 NZD 8 HKD 3 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (54%), Instagram (49%), Twitter / X (21%).

Facebook
54%
Instagram
49%
Twitter / X
21%
Pinterest
18%
YouTube
17%
LinkedIn
7%
TikTok
6%

Social media adoption is strong at 61%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 55%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (43%), Google Tag Manager (21%).

Google Analytics
59%
Facebook Pixel
43%
Google Tag Manager
21%
Google Ads
16%
TikTok Pixel
11%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

126 products $34 avg 4 ads
Beauty & Cosmetics anti-aging acne treatment
3,705 products $66 avg 3 ads
Beauty & Cosmetics haircare skincare
40 products $45 avg 1 ads
Beauty & Cosmetics botanical skincare dermatological skincare
893 products $12 avg 1 ads
Beauty & Cosmetics skincare products makeup essentials
894 products $10 avg 3 ads
Beauty & Cosmetics aromatherapy cosmetic-ingredients
256 products $15 avg
Beauty & Cosmetics cosmetics beauty-products
127 products $34 avg
Beauty & Cosmetics anti aging skincare acne treatment products
12 products $1 avg
Beauty & Cosmetics lip balm sunscreen
71 products $4 avg
Beauty & Cosmetics natural skincare balm soap
39 products $54 avg
Beauty & Cosmetics vitamin supplements healthy skin
367 products $35 avg
Health Food & Beverages Beauty & Cosmetics natural health products organic food supplements
37 products $40 avg
Beauty & Cosmetics Health vegan skincare organic cosmetics

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FAQ

How many BigCommerce Skincare stores are there?

We currently track 540 active BigCommerce stores in the Skincare segment.

Are BigCommerce Skincare stores growing?

Yes. In the last 30 days, 42 new stores were indexed in the Skincare segment, showing a 8% monthly growth rate.

What is the average product price in BigCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.