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BigCommerce subcategory analytics
Subcategory
Updated July 13, 2026
BigCommerce

510 BigCommerce Skincare Stores: Stats & Market Data (2026)

510 active BigCommerce stores fall into the Skincare segment, with 11 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 53% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

53%
Social media
4%
Meta ads
56%
Contact info
Total Stores
510
Active BigCommerce stores
New (30d)
11
Newly added in the last 30 days
Avg. Products
1,196
Among 509 stores with catalog data
Avg. Price
$80
Among 377 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

50 25 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

11 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 7%
10-49 136 · 27%
50-199 167 · 33%
200-999 102 · 20%
1k-4.9k 49 · 10%
5k+ 21 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
16% coverage
Home & Garden
10% coverage
Food & Beverages
5% coverage
Baby & Kids
2% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Adult
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,196 products per store. That's smaller than the BigCommerce average of 2,608. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 148 · 39%
$25-$49 96 · 25%
$50-$99 86 · 23%
$100-$199 33 · 9%
$200-$499 7 · 2%
$500+ 7 · 2%
Store currencies
USD 308 EUR 41 GBP 35 AUD 25 CAD 17 NZD 8 HKD 4 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $80 because some stores price much higher, pulling it up. That's below the BigCommerce average of $342.

Social media platforms

Facebook (46%), Instagram (45%), Twitter / X (18%).

Facebook
46%
Instagram
45%
Twitter / X
18%
YouTube
14%
Pinterest
13%
LinkedIn
5%
TikTok
3%

Social media adoption is strong at 53%, and 4% of stores run Meta ad campaigns. That's 9 percentage points above the BigCommerce average of 44%.

Marketing & analytics tools

Google Analytics (58%), Facebook Pixel (39%), Google Tag Manager (17%).

Google Analytics
58%
Facebook Pixel
39%
Google Tag Manager
17%
Google Ads
15%
TikTok Pixel
11%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

805 products $69 avg 8 ads
Beauty & Cosmetics
899 products $19 avg 2 ads
Beauty & Cosmetics Beauty Products Skincare
88 products $34 avg 2 ads
Home & Garden Beauty & Cosmetics Animals & Pet Supplies Skincare
125 products $34 avg 9 ads
Beauty & Cosmetics Skincare
78 products $47 avg
Beauty & Cosmetics Skincare Beauty Products
The Bath Tub Australia
282 products $21 avg
Beauty & Cosmetics Home & Garden Haircare
30 products $30 avg
Beauty & Cosmetics
60 products $172 avg
Beauty & Cosmetics Skincare Beauty Products
91 products $6 avg
Beauty & Cosmetics Skincare
1,016 products $7 avg
Beauty & Cosmetics Food & Beverages Supplements Aromatherapy
365 products $28 avg
Beauty & Cosmetics Skincare

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FAQ

How many BigCommerce Skincare stores are there?

We currently track 510 active BigCommerce stores in the Skincare segment.

Are BigCommerce Skincare stores growing?

Yes. In the last 30 days, 11 new stores were indexed in the Skincare segment, showing a 2% monthly growth rate.

What is the average product price in BigCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $80, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.