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BigCommerce subcategory analytics
Subcategory
Updated June 22, 2026
BigCommerce

512 BigCommerce Skincare Stores: Stats & Market Data (2026)

512 active BigCommerce stores fall into the Skincare segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 59% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

59%
Social media
4%
Meta ads
61%
Contact info
Total Stores
512
Active BigCommerce stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
1,249
Among 510 stores with catalog data
Avg. Price
$79
Among 377 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

50 25 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

28 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 11%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 34 · 7%
10-49 138 · 27%
50-199 168 · 33%
200-999 101 · 20%
1k-4.9k 46 · 9%
5k+ 23 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
16% coverage
Home & Garden
11% coverage
Food & Beverages
5% coverage
Baby & Kids
2% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Adult
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,249 products per store. That's smaller than the BigCommerce average of 2,710. The strongest country concentrations are United Kingdom, Australia, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 144 · 38%
$25-$49 98 · 26%
$50-$99 86 · 23%
$100-$199 36 · 10%
$200-$499 5 · 1%
$500+ 8 · 2%
Store currencies
USD 312 EUR 34 GBP 33 AUD 24 CAD 18 NZD 8 HKD 4 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $79 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (52%), Instagram (49%), Twitter / X (19%).

Facebook
52%
Instagram
49%
Twitter / X
19%
YouTube
16%
Pinterest
15%
LinkedIn
6%
TikTok
5%

Social media adoption is strong at 59%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (41%), Google Tag Manager (19%).

Google Analytics
57%
Facebook Pixel
41%
Google Tag Manager
19%
Google Ads
15%
TikTok Pixel
11%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,397 products $2025 avg 1 ads
Beauty & Cosmetics Beauty Products Fragrance
41 products $39 avg 3 ads
Health Beauty & Cosmetics Skincare
114 products $44 avg 13 ads
Beauty & Cosmetics Health Skincare Supplements
160 products $38 avg 1 ads
Beauty & Cosmetics Haircare Skincare
16 products $16 avg 15 ads
Beauty & Cosmetics Skincare
26 products $9 avg
Beauty & Cosmetics Food & Beverages Personal Care Eco-Friendly Products
15 products $37 avg
Beauty & Cosmetics Beauty Products Cosmetics
184 products $10 avg
Beauty & Cosmetics Skincare Beauty Products
34 products $80 avg
Beauty & Cosmetics
102 products $42 avg
Beauty & Cosmetics Health
279 products $7 avg
Beauty & Cosmetics Home & Garden Aromatherapy

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FAQ

How many BigCommerce Skincare stores are there?

We currently track 512 active BigCommerce stores in the Skincare segment.

Are BigCommerce Skincare stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Skincare segment, showing a 5% monthly growth rate.

What is the average product price in BigCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $79, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.