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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

509 BigCommerce Skincare Stores: Stats & Market Data (2026)

509 active BigCommerce stores fall into the Skincare segment, with 62 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 63% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

63%
Social media
4%
Meta ads
59%
Contact info
Total Stores
509
Active BigCommerce stores
New (30d)
62
Newly added in the last 30 days
Avg. Products
1,470
Among 507 stores with catalog data
Avg. Price
$74
Among 368 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

41 20 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

62 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 37 · 7%
10-49 142 · 28%
50-199 164 · 32%
200-999 94 · 19%
1k-4.9k 41 · 8%
5k+ 29 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
15% coverage
Home & Garden
12% coverage
Food & Beverages
5% coverage
Baby & Kids
2% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,470 products per store. That's smaller than the BigCommerce average of 2,666. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 148 · 40%
$25-$49 94 · 26%
$50-$99 84 · 23%
$100-$199 31 · 8%
$200-$499 6 · 2%
$500+ 5 · 1%
Store currencies
USD 314 GBP 31 AUD 22 CAD 17 EUR 15 NZD 8 HKD 3 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $74 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Facebook (56%), Instagram (51%), Twitter / X (22%).

Facebook
56%
Instagram
51%
Twitter / X
22%
YouTube
19%
Pinterest
18%
LinkedIn
7%
TikTok
6%

Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (45%), Google Tag Manager (21%).

Google Analytics
59%
Facebook Pixel
45%
Google Tag Manager
21%
Google Ads
16%
TikTok Pixel
12%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

177 products $67 avg 4 ads
Beauty & Cosmetics men skincare acne treatment
126 products $34 avg 3 ads
Beauty & Cosmetics anti-aging acne treatment
56 products $46 avg 14 ads
Beauty & Cosmetics cruelty free organic botanicals
96 products $65 avg
Beauty & Cosmetics organic beauty products natural skincare serums
32 products $9 avg
Beauty & Cosmetics Home & Garden handmade soaps bath products
287 products $7 avg
Beauty & Cosmetics Home & Garden natural soap handmade lotion
7 products $51 avg
Beauty & Cosmetics japanese beauty j-beauty
919 products $1500 avg
Beauty & Cosmetics beauty cosmetics
94 products $31 avg
Beauty & Cosmetics autoimmune skincare interstitial cystitis
Jersey Skin United Kingdom
64 products $20 avg
Beauty & Cosmetics vegan skincare natural products
1,140 products $22 avg
Beauty & Cosmetics colored contacts beauty store
42 products $37 avg
Beauty & Cosmetics Health skincare health products

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FAQ

How many BigCommerce Skincare stores are there?

We currently track 509 active BigCommerce stores in the Skincare segment.

Are BigCommerce Skincare stores growing?

Yes. In the last 30 days, 62 new stores were indexed in the Skincare segment, showing a 12% monthly growth rate.

What is the average product price in BigCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $74, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.