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BigCommerce subcategory analytics
Subcategory
Updated Apr 27, 2026
BigCommerce

467 BigCommerce Skincare Stores: Stats & Market Data (2026)

467 active BigCommerce stores fall into the Skincare segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 76% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

76%
Social media
4%
Meta ads
52%
Contact info
Total Stores
467
Active BigCommerce stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
1,368
Among 465 stores with catalog data
Avg. Price
$76
Among 341 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

21 10 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

21 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 39 · 8%
10-49 127 · 27%
50-199 148 · 32%
200-999 87 · 19%
1k-4.9k 39 · 8%
5k+ 25 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
15% coverage
Home & Garden
12% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
2% coverage
Baby & Kids
1% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,368 products per store. That's smaller than the BigCommerce average of 2,632. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 137 · 40%
$25-$49 87 · 26%
$50-$99 80 · 23%
$100-$199 26 · 8%
$200-$499 6 · 2%
$500+ 5 · 1%
Store currencies
USD 299 GBP 23 AUD 20 CAD 15 EUR 15 NZD 7 HKD 3 SGD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $76 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (70%), Instagram (58%), Twitter / X (24%).

Facebook
70%
Instagram
58%
Twitter / X
24%
YouTube
20%
Pinterest
20%
LinkedIn
7%
TikTok
7%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 4% run Meta ads. That's 10 percentage points above the BigCommerce average of 66%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (46%), Google Tag Manager (20%).

Google Analytics
59%
Facebook Pixel
46%
Google Tag Manager
20%
Google Ads
17%
TikTok Pixel
13%
Pinterest Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

105 products $13 avg 1 ads
Beauty & Cosmetics natural makeup vegan cosmetics
430 products $53 avg 4 ads
Beauty & Cosmetics skin whitening brightening products
2,327 products $18 avg 1 ads
Beauty & Cosmetics health and beauty store skincare products
37 products $40 avg
Beauty & Cosmetics Health vegan skincare organic cosmetics
205 products $22 avg
Beauty & Cosmetics Home & Garden natural body care organic ingredients
26 products $24 avg
Health Beauty & Cosmetics Home & Garden self care products bath and body
74 products $117 avg
Beauty & Cosmetics acne-safe skincare beauty products
132 products $63 avg
Beauty & Cosmetics Health skincare products makeup essentials
49 products $18 avg
Beauty & Cosmetics organic sheabutter
174 products $111 avg 9 ads
Beauty & Cosmetics men skincare acne treatment

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FAQ

How many BigCommerce Skincare stores are there?

We currently track 467 active BigCommerce stores in the Skincare segment.

Are BigCommerce Skincare stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Skincare segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.