161 BigCommerce Personal Care Stores: Stats & Market Data (2026)
161 active BigCommerce stores fall into the Personal Care segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 65% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
7 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 12%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 345 products per store. That's smaller than the BigCommerce average of 2,717. The strongest country concentrations are Australia, United Kingdom, United States.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $37 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.
Marketing & analytics tools
Google Analytics (55%), Facebook Pixel (42%), Google Tag Manager (17%).
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Start Free TrialFAQ
How many BigCommerce Personal Care stores are there?
We currently track 161 active BigCommerce stores in the Personal Care segment.
Are BigCommerce Personal Care stores growing?
Yes. In the last 30 days, 7 new stores were indexed in the Personal Care segment, showing a 4% monthly growth rate.
What is the average product price in BigCommerce Personal Care stores?
Among stores with pricing data, the average listed price is about $37, with the most common pricing band at Under $25.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (56%), Instagram (49%), Twitter / X (21%).
Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns. That's 8 percentage points above the BigCommerce average of 57%.