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BigCommerce topic analytics
Topic
Updated June 22, 2026
BigCommerce

379 BigCommerce Beauty Products Stores: Stats & Market Data (2026)

379 active BigCommerce stores fall into the Beauty Products segment, with 10 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 57% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

57%
Social media
3%
Meta ads
57%
Contact info
Total Stores
379
Active BigCommerce stores
New (30d)
10
Newly added in the last 30 days
Avg. Products
2,272
Among 377 stores with catalog data
Avg. Price
$79
Among 290 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

29 14 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

10 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 9%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 5%
10-49 79 · 21%
50-199 105 · 28%
200-999 97 · 26%
1k-4.9k 47 · 12%
5k+ 32 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
96% coverage
Health
6% coverage
Home & Garden
6% coverage
Apparel & Accessories
4% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Adult 1 Hardware 1

Among stores with catalog data, the 50-199 product range is most common. The average is 2,272 products per store. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are Australia, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 106 · 37%
$25-$49 85 · 29%
$50-$99 64 · 22%
$100-$199 21 · 7%
$200-$499 8 · 3%
$500+ 6 · 2%
Store currencies
USD 230 AUD 34 GBP 20 EUR 14 CAD 13 NZD 6 HKD 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $79 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Instagram (49%), Facebook (47%), Twitter / X (18%).

Instagram
49%
Facebook
47%
Twitter / X
18%
YouTube
17%
Pinterest
16%
TikTok
7%
LinkedIn
4%

Social media adoption is strong at 57%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (57%), Facebook Pixel (42%), Google Tag Manager (18%).

Google Analytics
57%
Facebook Pixel
42%
Google Tag Manager
18%
Google Ads
15%
TikTok Pixel
10%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,397 products $2025 avg 1 ads
Beauty & Cosmetics Beauty Products Fragrance
15 products $37 avg
Beauty & Cosmetics Beauty Products Cosmetics
184 products $10 avg
Beauty & Cosmetics Skincare Beauty Products
111 products $507 avg
Beauty & Cosmetics Hair Extensions Beauty Products
25 products $16 avg
Beauty & Cosmetics Beauty Products
870 products $11 avg
Beauty & Cosmetics Nail Care Beauty Products
122 products $24 avg
Apparel & Accessories Arts & Entertainment Beauty & Cosmetics Jewelry Home Decor
130 products $12 avg
Beauty & Cosmetics Home & Garden Beauty Products Skincare
15 products $42 avg
Beauty & Cosmetics Beauty Products
240 products $11 avg
Beauty & Cosmetics Home & Garden Personal Care Beauty Products
61 products $6 avg
Beauty & Cosmetics Haircare Beauty Products

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FAQ

How many BigCommerce Beauty Products stores are there?

We currently track 379 active BigCommerce stores in the Beauty Products segment.

Are BigCommerce Beauty Products stores growing?

Yes. In the last 30 days, 10 new stores were indexed in the Beauty Products segment, showing a 3% monthly growth rate.

What is the average product price in BigCommerce Beauty Products stores?

Among stores with pricing data, the average listed price is about $79, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.