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BigCommerce topic analytics
Topic
Updated May 18, 2026
BigCommerce

95 BigCommerce Cosmetics Stores: Stats & Market Data (2026)

95 active BigCommerce stores fall into the Cosmetics segment, with 7 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Animals & Pet Supplies. 59% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

59%
Social media
2%
Meta ads
55%
Contact info
Total Stores
95
Active BigCommerce stores
New (30d)
7
Newly added in the last 30 days
Avg. Products
4,029
Among 94 stores with catalog data
Avg. Price
$84
Among 68 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

7 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 4%
10-49 14 · 15%
50-199 27 · 29%
200-999 21 · 22%
1k-4.9k 16 · 17%
5k+ 12 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Toys & Games
2% coverage
Adult
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 4,029 products per store. That's larger than the BigCommerce average of 2,666. The strongest country concentrations are Australia, United Kingdom, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 26 · 38%
$25-$49 21 · 31%
$50-$99 14 · 21%
$100-$199 3 · 4%
$200-$499 2 · 3%
$500+ 2 · 3%
Store currencies
USD 52 AUD 9 EUR 8 GBP 4 NZD 2 ARS 1 CAD 1 INR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $84 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Instagram (52%), Facebook (47%), YouTube (21%).

Instagram
52%
Facebook
47%
YouTube
21%
Twitter / X
18%
Pinterest
14%
LinkedIn
8%
TikTok
8%

Social media adoption is strong at 59%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (51%), Facebook Pixel (38%), Google Tag Manager (19%).

Google Analytics
51%
Facebook Pixel
38%
Google Tag Manager
19%
TikTok Pixel
15%
Google Ads
7%
Pinterest Pixel
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,721 products $17 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
919 products $1500 avg
Beauty & Cosmetics beauty cosmetics
1,140 products $22 avg
Beauty & Cosmetics colored contacts beauty store
181 products $43 avg
Beauty & Cosmetics skincare cosmetics
441 products $36 avg
Beauty & Cosmetics cosmetics beauty products
20 products $89 avg
Beauty & Cosmetics skincare cosmetics
627 products $46 avg
Beauty & Cosmetics fragrance cosmetics
253 products $63 avg
Beauty & Cosmetics skincare beauty products
4,402 products $91 avg
Beauty & Cosmetics men skincare cosmetics
10 products $81 avg
116 products $11 avg
Beauty & Cosmetics beauty store cosmetics
107 products $103 avg
Beauty & Cosmetics beauty products skincare

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FAQ

How many BigCommerce Cosmetics stores are there?

We currently track 95 active BigCommerce stores in the Cosmetics segment.

Are BigCommerce Cosmetics stores growing?

Yes. In the last 30 days, 7 new stores were indexed in the Cosmetics segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Cosmetics stores?

Among stores with pricing data, the average listed price is about $84, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.