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BigCommerce topic analytics
Topic
Updated Apr 27, 2026
BigCommerce

92 BigCommerce Cosmetics Stores: Stats & Market Data (2026)

92 active BigCommerce stores fall into the Cosmetics segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Animals & Pet Supplies. 70% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

70%
Social media
3%
Meta ads
52%
Contact info
Total Stores
92
Active BigCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
4,130
Among 91 stores with catalog data
Avg. Price
$82
Among 66 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 4%
10-49 14 · 15%
50-199 25 · 27%
200-999 21 · 23%
1k-4.9k 15 · 16%
5k+ 12 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
98% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Health
2% coverage
Toys & Games
2% coverage
Adult
1% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 4,130 products per store. That's larger than the BigCommerce average of 2,635. The strongest country concentrations are Australia, United Kingdom, Argentina.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 27 · 41%
$25-$49 21 · 32%
$50-$99 12 · 18%
$100-$199 2 · 3%
$200-$499 2 · 3%
$500+ 2 · 3%
Store currencies
USD 52 AUD 9 EUR 7 GBP 3 NZD 2 ARS 1 CAD 1 INR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $82 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (59%), Instagram (57%), YouTube (23%).

Facebook
59%
Instagram
57%
YouTube
23%
Twitter / X
17%
Pinterest
14%
TikTok
10%
LinkedIn
8%

Social media engagement is exceptionally high: 70% of stores maintain social profiles and 3% run Meta ads.

Marketing & analytics tools

Google Analytics (51%), Facebook Pixel (39%), Google Tag Manager (20%).

Google Analytics
51%
Facebook Pixel
39%
Google Tag Manager
20%
TikTok Pixel
14%
Google Ads
9%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,194 products $8 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
1,721 products $17 avg 1 ads
Beauty & Cosmetics cosmetics beauty products
15 products $40 avg
Beauty & Cosmetics beauty skincare
922 products $1500 avg
Beauty & Cosmetics beauty cosmetics
8 products $21 avg
Home & Garden Beauty & Cosmetics Animals & Pet Supplies garden cosmetics
619 products $41 avg
Beauty & Cosmetics fragrance cosmetics
1,954 products $150 avg
Beauty & Cosmetics beauty cosmetics
561 products $6 avg
Beauty & Cosmetics beauty haircare
1,811 products $41 avg
Beauty & Cosmetics beauty cosmetics
32 products $20 avg
Beauty & Cosmetics cosmetics beauty tools
256 products $15 avg
Beauty & Cosmetics cosmetics beauty-products
120 products $42 avg
Health medical kits medical fluids

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FAQ

How many BigCommerce Cosmetics stores are there?

We currently track 92 active BigCommerce stores in the Cosmetics segment.

Are BigCommerce Cosmetics stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Cosmetics segment, showing a 4% monthly growth rate.

What is the average product price in BigCommerce Cosmetics stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.