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BigCommerce segment analytics
Segment
Updated June 1, 2026
BigCommerce

899 BigCommerce stores running Meta ads: Stats & Market Data (2026)

We track 899 active BigCommerce stores running Meta ads, with 34 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Electronics. 64% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

64%
Social media
100%
Meta ads
61%
Contact info
Total Stores
899
Active BigCommerce stores
New (30d)
34
Newly added in the last 30 days
Avg. Products
4,816
Among 832 stores with catalog data
Avg. Price
$332
Among 716 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

38 19 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

34 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 2%
10-49 68 · 8%
50-199 142 · 17%
200-999 240 · 29%
1k-4.9k 203 · 24%
5k+ 164 · 20%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
15% coverage
Electronics
8% coverage
Hardware
7% coverage
Arts & Entertainment
6% coverage
Vehicles & Parts
6% coverage
Sporting Goods
5% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
4% coverage
Health
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,816 products per store. That's larger than the BigCommerce average of 2,703. The strongest country concentrations are Australia, United States, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 153 · 21%
$25-$49 136 · 19%
$50-$99 151 · 21%
$100-$199 107 · 15%
$200-$499 72 · 10%
$500+ 97 · 14%
Store currencies
USD 547 AUD 80 GBP 52 EUR 37 CAD 26 NZD 18 INR 4 MXN 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $332 because some stores price much higher, pulling it up. That's below the BigCommerce average of $346.

Social media platforms

Instagram (59%), Facebook (59%), YouTube (34%).

Instagram
59%
Facebook
59%
YouTube
34%
Twitter / X
26%
Pinterest
19%
TikTok
13%
LinkedIn
12%

Social media adoption is strong at 64%, and 100% of stores run Meta ad campaigns. That's 8 percentage points above the BigCommerce average of 56%.

Marketing & analytics tools

Google Analytics (81%), Facebook Pixel (62%), Google Tag Manager (60%).

Google Analytics
81%
Facebook Pixel
62%
Google Tag Manager
60%
Google Ads
27%
TikTok Pixel
16%
Pinterest Pixel
10%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

319 products $12 avg 3 ads
Arts & Entertainment Home & Garden canvas fabric art canvas
592 products $9 avg 1 ads
Arts & Entertainment candle making supplies candle supplies
626 products $13 avg 2 ads
Food & Beverages Apparel & Accessories fudge candy
750 products $57 avg 6 ads
Animals & Pet Supplies dog grooming pet grooming
134 products $1191 avg 4 ads
Home & Garden barn-doors sliding doors
1,157 products $67 avg 1 ads
Electronics Hardware electronic components electrical supplies
139 products $112 avg 1 ads
Beauty & Cosmetics organic skincare natural beauty
447 products $17 avg 2 ads
Apparel & Accessories motorcycle apparel riding accessories
20 products $58 avg 9 ads
Books & Literature Health cancer support autoimmune health
1,665 products $89 avg 2 ads
Home & Garden hotel bedding bath amenities
594 products $96 avg 12 ads
Apparel & Accessories mens clothing casual wear
741 products $13 avg 1 ads
Home & Garden floor tiles kitchen mosaic

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FAQ

How many BigCommerce stores running Meta ads are there?

We currently track 899 active BigCommerce stores running Meta ads.

Are BigCommerce stores running Meta ads growing?

In the last 30 days, 34 new BigCommerce stores running Meta ads were indexed, showing a 4% monthly growth rate.

What is the average catalog size for BigCommerce stores running Meta ads?

Among BigCommerce stores running Meta ads with catalog data, the average is around 4,816 products, with most falling in the 200-999 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.