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BigCommerce segment analytics
Segment
Updated July 6, 2026
BigCommerce

840 BigCommerce stores running Meta ads: Stats & Market Data (2026)

We track 840 active BigCommerce stores running Meta ads, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 58% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

58%
Social media
100%
Meta ads
59%
Contact info
Total Stores
840
Active BigCommerce stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
4,270
Among 776 stores with catalog data
Avg. Price
$371
Among 672 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

14 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 8%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 20 · 3%
10-49 66 · 9%
50-199 137 · 18%
200-999 214 · 28%
1k-4.9k 188 · 24%
5k+ 151 · 19%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
15% coverage
Hardware
8% coverage
Vehicles & Parts
6% coverage
Arts & Entertainment
5% coverage
Beauty & Cosmetics
5% coverage
Electronics
5% coverage
Health
5% coverage
Sporting Goods
5% coverage
Celebrations & Gifts
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,270 products per store. That's larger than the BigCommerce average of 2,583. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 143 · 21%
$25-$49 131 · 19%
$50-$99 142 · 21%
$100-$199 97 · 14%
$200-$499 76 · 11%
$500+ 83 · 12%
Store currencies
USD 514 AUD 73 GBP 58 EUR 38 CAD 28 NZD 18 INR 3 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $371 because some stores price much higher, pulling it up. That's above the BigCommerce average of $339.

Social media platforms

Instagram (54%), Facebook (53%), YouTube (31%).

Instagram
54%
Facebook
53%
YouTube
31%
Twitter / X
25%
Pinterest
17%
TikTok
12%
LinkedIn
11%

Social media adoption is strong at 58%, and 100% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (79%), Facebook Pixel (60%), Google Tag Manager (60%).

Google Analytics
79%
Facebook Pixel
60%
Google Tag Manager
60%
Google Ads
25%
TikTok Pixel
15%
Pinterest Pixel
10%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

613 products $197 avg 3 ads
Apparel & Accessories Animals & Pet Supplies
3,482 products $26 avg 1 ads
Apparel & Accessories Kids Clothing
1,095 products $47 avg 24 ads
Home & Garden Kitchenware
1,238 products $19 avg 1 ads
Books & Literature Books
279 products $485 avg 1 ads
Hardware Vehicles & Parts Auto Parts Car Accessories
91 products $405 avg 1 ads
Electronics Watches Fashion Accessories
101 products $30 avg 4 ads
Food & Beverages Gifts Snacks
2,020 products $963 avg 1 ads
Home & Garden Furniture Kitchen Appliances Home Appliances
39 products $24 avg 14 ads
Arts & Entertainment
327 products $12 avg 3 ads
Arts & Entertainment Home & Garden Fabric & Sewing
56 products $1023 avg 1 ads
Hardware Sporting Goods Car Accessories Water Sports

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FAQ

How many BigCommerce stores running Meta ads are there?

We currently track 840 active BigCommerce stores running Meta ads.

Are BigCommerce stores running Meta ads growing?

In the last 30 days, 14 new BigCommerce stores running Meta ads were indexed, showing a 2% monthly growth rate.

What is the average catalog size for BigCommerce stores running Meta ads?

Among BigCommerce stores running Meta ads with catalog data, the average is around 4,270 products, with most falling in the 200-999 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.