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BigCommerce segment analytics
Segment
Updated May 25, 2026
BigCommerce

830 BigCommerce stores running Meta ads: Stats & Market Data (2026)

We track 830 active BigCommerce stores running Meta ads, with 32 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $50-$99 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 60% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

60%
Social media
100%
Meta ads
58%
Contact info
Total Stores
830
Active BigCommerce stores
New (30d)
32
Newly added in the last 30 days
Avg. Products
4,794
Among 767 stores with catalog data
Avg. Price
$288
Among 656 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

31 15 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

32 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 15%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13 · 2%
10-49 59 · 8%
50-199 127 · 17%
200-999 222 · 29%
1k-4.9k 188 · 25%
5k+ 158 · 21%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
20% coverage
Home & Garden
16% coverage
Hardware
8% coverage
Electronics
7% coverage
Arts & Entertainment
6% coverage
Sporting Goods
6% coverage
Vehicles & Parts
6% coverage
Beauty & Cosmetics
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,794 products per store. That's larger than the BigCommerce average of 2,689. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 140 · 21%
$25-$49 122 · 19%
$50-$99 142 · 22%
$100-$199 100 · 15%
$200-$499 64 · 10%
$500+ 88 · 13%
Store currencies
USD 490 AUD 80 GBP 51 EUR 35 CAD 23 NZD 18 MXN 3 ZAR 3

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $288. That's below the BigCommerce average of $352.

Social media platforms

Instagram (55%), Facebook (54%), YouTube (33%).

Instagram
55%
Facebook
54%
YouTube
33%
Twitter / X
25%
Pinterest
19%
TikTok
12%
LinkedIn
12%

Social media adoption is strong at 60%, and 100% of stores run Meta ad campaigns. That's 7 percentage points above the BigCommerce average of 53%.

Marketing & analytics tools

Google Analytics (80%), Facebook Pixel (61%), Google Tag Manager (59%).

Google Analytics
80%
Facebook Pixel
61%
Google Tag Manager
59%
Google Ads
27%
TikTok Pixel
16%
Pinterest Pixel
10%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

209 products $521 avg 1 ads
Vehicles & Parts diesel parts powerstroke parts
747 products $101 avg 2 ads
Animals & Pet Supplies Home & Garden window screens screen doors
22 products $17 avg 2 ads
Sporting Goods sports equipment helmet accessories
2,307 products $66 avg 1 ads
Celebrations & Gifts balloons event decoration
336 products $46 avg 3 ads
Animals & Pet Supplies dog toys cat toys
226 products $266 avg 4 ads
Apparel & Accessories gameday apparel team boots
1,076 products $20 avg 2 ads
Health herbal store herbs and spices
3,924 products $69 avg 1 ads
Apparel & Accessories clothing accessories homeware lifestyle essentials
3,952 products $73 avg 1 ads
Apparel & Accessories Home & Garden Office Supplies men shirts women shirts
667 products $59 avg 1 ads
Health Home & Garden Apparel & Accessories sheepskin products knitted blankets
1,523 products $33 avg 2 ads
Celebrations & Gifts american flags made in usa
103 products $83 avg 17 ads
Apparel & Accessories barefoot running shoes trail running shoes

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FAQ

How many BigCommerce stores running Meta ads are there?

We currently track 830 active BigCommerce stores running Meta ads.

Are BigCommerce stores running Meta ads growing?

In the last 30 days, 32 new BigCommerce stores running Meta ads were indexed, showing a 4% monthly growth rate.

What is the average catalog size for BigCommerce stores running Meta ads?

Among BigCommerce stores running Meta ads with catalog data, the average is around 4,794 products, with most falling in the 200-999 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.