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BigCommerce segment analytics
Segment
Updated May 4, 2026
BigCommerce

829 BigCommerce stores running Meta ads: Stats & Market Data (2026)

We track 829 active BigCommerce stores running Meta ads, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Hardware. 65% maintain social media profiles — Instagram leads — and 100% run Meta ad campaigns.

65%
Social media
100%
Meta ads
62%
Contact info
Total Stores
829
Active BigCommerce stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
4,222
Among 772 stores with catalog data
Avg. Price
$364
Among 668 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

28 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the BigCommerce average of 12%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13 · 2%
10-49 59 · 8%
50-199 130 · 17%
200-999 228 · 30%
1k-4.9k 186 · 24%
5k+ 156 · 20%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
16% coverage
Hardware
8% coverage
Arts & Entertainment
7% coverage
Vehicles & Parts
7% coverage
Electronics
7% coverage
Sporting Goods
6% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
5% coverage
Celebrations & Gifts
4% coverage
Jewelry & Watches
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 4,222 products per store. That's larger than the BigCommerce average of 2,651. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 143 · 21%
$25-$49 129 · 19%
$50-$99 136 · 20%
$100-$199 103 · 15%
$200-$499 65 · 10%
$500+ 92 · 14%
Store currencies
USD 491 AUD 76 GBP 67 EUR 38 CAD 24 NZD 19 INR 4 ZAR 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $364 because some stores price much higher, pulling it up. That's above the BigCommerce average of $348.

Social media platforms

Instagram (60%), Facebook (59%), YouTube (37%).

Instagram
60%
Facebook
59%
YouTube
37%
Twitter / X
27%
Pinterest
19%
LinkedIn
13%
TikTok
12%

Social media adoption is strong at 65%, and 100% of stores run Meta ad campaigns. That's 6 percentage points above the BigCommerce average of 59%.

Marketing & analytics tools

Google Analytics (81%), Facebook Pixel (62%), Google Tag Manager (59%).

Google Analytics
81%
Facebook Pixel
62%
Google Tag Manager
59%
Google Ads
27%
TikTok Pixel
15%
Pinterest Pixel
10%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

172 products $324 avg 2 ads
Home & Garden outdoor lighting garden decor
103 products $83 avg 16 ads
Apparel & Accessories barefoot running shoes trail running shoes
246 products $21 avg 5 ads
Books & Literature Education & Courses money management books college prep courses
2,401 products $137 avg 2 ads
Travel Vehicles & Parts rv parts rv accessories
1,683 products $123 avg 49 ads
Beauty & Cosmetics gel nail polish nail art gels
793 products $117 avg 6 ads
Apparel & Accessories Health footwear orthotics
782 products $10 avg 1 ads
Books & Literature christian books bible books
53 products $101 avg 2 ads
Beauty & Cosmetics anti-aging skincare hydrating face cream
1,077 products $3333 avg 3 ads
Hardware tractor tools haymaking equipment
767 products $567 avg 4 ads
Vehicles & Parts auto parts alternators
207 products $71 avg 1 ads
Apparel & Accessories mens sunglasses womens sunglasses
703 products $1292 avg 2 ads
Arts & Entertainment brass instruments trumpet accessories

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FAQ

How many BigCommerce stores running Meta ads are there?

We currently track 829 active BigCommerce stores running Meta ads.

Are BigCommerce stores running Meta ads growing?

In the last 30 days, 28 new BigCommerce stores running Meta ads were indexed, showing a 3% monthly growth rate.

What is the average catalog size for BigCommerce stores running Meta ads?

Among BigCommerce stores running Meta ads with catalog data, the average is around 4,222 products, with most falling in the 200-999 range.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.