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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

385 BigCommerce Hats & Headwear Stores: Stats & Market Data (2026)

385 active BigCommerce stores fall into the Hats & Headwear segment, with 58 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Sporting Goods. 55% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

55%
Social media
4%
Meta ads
56%
Contact info
Total Stores
385
Active BigCommerce stores
New (30d)
58
Newly added in the last 30 days
Avg. Products
1,493
Among 384 stores with catalog data
Avg. Price
$82
Among 290 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

42 21 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

58 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 12 · 3%
10-49 54 · 14%
50-199 113 · 29%
200-999 127 · 33%
1k-4.9k 56 · 15%
5k+ 22 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Home & Garden
9% coverage
Sporting Goods
9% coverage
Celebrations & Gifts
7% coverage
Jewelry & Watches
6% coverage
Toys & Games
4% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage
Vehicles & Parts
2% coverage
Baby & Kids
1% coverage
Hardware
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,493 products per store. That's smaller than the BigCommerce average of 2,661. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 71 · 24%
$25-$49 97 · 33%
$50-$99 73 · 25%
$100-$199 37 · 13%
$200-$499 6 · 2%
$500+ 6 · 2%
Store currencies
USD 279 AUD 19 GBP 15 CAD 8 EUR 3 BAM 1 NZD 1 ZAR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $82 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Instagram (50%), Facebook (46%), Twitter / X (24%).

Instagram
50%
Facebook
46%
Twitter / X
24%
YouTube
17%
Pinterest
13%
LinkedIn
7%
TikTok
6%

Social media adoption is strong at 55%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (50%), Facebook Pixel (37%), Google Tag Manager (17%).

Google Analytics
50%
Facebook Pixel
37%
Google Tag Manager
17%
Google Ads
8%
TikTok Pixel
6%
Pinterest Pixel
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

316 products $44 avg 1 ads
Apparel & Accessories Sporting Goods adelaide crows aflw
87 products $21 avg
Jewelry & Watches Apparel & Accessories filipino culture jewelry
2,014 products $75 avg
Apparel & Accessories mens tops womens tops
1,001 products $70 avg
Apparel & Accessories tactical clothing outdoor gear
33 products $160 avg
Apparel & Accessories golf accessories mens headwear
3,895 products $69 avg
Apparel & Accessories Celebrations & Gifts scottish gifts kilt accessories
203 products $102 avg
Apparel & Accessories mens socks youth scarves
1,896 products $74 avg
Apparel & Accessories western wear ranch
83 products $170 avg
Apparel & Accessories golf sports
451 products $38 avg
Apparel & Accessories Celebrations & Gifts route 66 gifts idaho souvenirs
1,001 products $70 avg
Apparel & Accessories tactical outdoor clothing outdoor gear store
89 products $7 avg
Apparel & Accessories Sporting Goods skydiving gear apparel

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FAQ

How many BigCommerce Hats & Headwear stores are there?

We currently track 385 active BigCommerce stores in the Hats & Headwear segment.

Are BigCommerce Hats & Headwear stores growing?

Yes. In the last 30 days, 58 new stores were indexed in the Hats & Headwear segment, showing a 15% monthly growth rate.

What is the average product price in BigCommerce Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $82, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.