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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

408 BigCommerce Hats & Headwear Stores: Stats & Market Data (2026)

408 active BigCommerce stores fall into the Hats & Headwear segment, with 44 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Home & Garden. 55% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

55%
Social media
4%
Meta ads
56%
Contact info
Total Stores
408
Active BigCommerce stores
New (30d)
44
Newly added in the last 30 days
Avg. Products
1,450
Among 407 stores with catalog data
Avg. Price
$93
Among 319 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

60 30 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

44 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 3%
10-49 63 · 15%
50-199 124 · 30%
200-999 129 · 32%
1k-4.9k 58 · 14%
5k+ 22 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Sporting Goods
9% coverage
Home & Garden
8% coverage
Celebrations & Gifts
7% coverage
Jewelry & Watches
5% coverage
Toys & Games
4% coverage
Arts & Entertainment
2% coverage
Food & Beverages
2% coverage
Vehicles & Parts
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,450 products per store. That's smaller than the BigCommerce average of 2,711. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 78 · 24%
$25-$49 107 · 34%
$50-$99 79 · 25%
$100-$199 38 · 12%
$200-$499 10 · 3%
$500+ 7 · 2%
Store currencies
USD 302 AUD 21 GBP 16 CAD 9 EUR 6 NZD 3 BAM 1 ZAR 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $93 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Instagram (49%), Facebook (46%), Twitter / X (22%).

Instagram
49%
Facebook
46%
Twitter / X
22%
YouTube
18%
Pinterest
13%
LinkedIn
8%
TikTok
7%

Social media adoption is strong at 55%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (49%), Facebook Pixel (36%), Google Tag Manager (18%).

Google Analytics
49%
Facebook Pixel
36%
Google Tag Manager
18%
Google Ads
9%
TikTok Pixel
6%
Pinterest Pixel
5%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

756 products $22 avg 1 ads
Apparel & Accessories racing apparel car enthusiast
62 products $58 avg 1 ads
Apparel & Accessories crab beer gear boat apparel
401 products $55 avg
Apparel & Accessories men's fashion women's fashion
55 products $10 avg
Apparel & Accessories hat accessories patriotic
327 products $17 avg
Sporting Goods Apparel & Accessories Celebrations & Gifts pickleball gear pickleball accessories
429 products $24 avg
Apparel & Accessories military apparel veteran clothing
1,789 products $259 avg
Apparel & Accessories casual wear streetwear apparel
186 products $59 avg
Apparel & Accessories custom heat transfers dtf transfers bulk
72 products $15 avg
Apparel & Accessories branded apparel roofing gear
389 products $15 avg
Apparel & Accessories Home & Garden aviation art warbird prints
235 products $18 avg
Apparel & Accessories parkour apparel sportswear
2,219 products $74 avg
Apparel & Accessories mens tops womens tops

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FAQ

How many BigCommerce Hats & Headwear stores are there?

We currently track 408 active BigCommerce stores in the Hats & Headwear segment.

Are BigCommerce Hats & Headwear stores growing?

Yes. In the last 30 days, 44 new stores were indexed in the Hats & Headwear segment, showing a 11% monthly growth rate.

What is the average product price in BigCommerce Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $93, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.