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BigCommerce subcategory analytics
Subcategory
Updated June 22, 2026
BigCommerce

395 BigCommerce Hats & Headwear Stores: Stats & Market Data (2026)

395 active BigCommerce stores fall into the Hats & Headwear segment, with 28 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Sporting Goods, Home & Garden. 52% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

52%
Social media
5%
Meta ads
53%
Contact info
Total Stores
395
Active BigCommerce stores
New (30d)
28
Newly added in the last 30 days
Avg. Products
1,435
Among 394 stores with catalog data
Avg. Price
$92
Among 318 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

49 24 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

28 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 11 · 3%
10-49 71 · 18%
50-199 121 · 31%
200-999 119 · 30%
1k-4.9k 50 · 13%
5k+ 22 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
100% coverage
Sporting Goods
9% coverage
Home & Garden
8% coverage
Celebrations & Gifts
7% coverage
Jewelry & Watches
5% coverage
Toys & Games
4% coverage
Arts & Entertainment
3% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,435 products per store. That's smaller than the BigCommerce average of 2,584. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 80 · 25%
$25-$49 107 · 34%
$50-$99 75 · 24%
$100-$199 36 · 11%
$200-$499 13 · 4%
$500+ 7 · 2%
Store currencies
USD 292 AUD 21 GBP 17 CAD 13 EUR 6 NZD 3 BAM 1 MXN 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $92 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Instagram (46%), Facebook (42%), Twitter / X (21%).

Instagram
46%
Facebook
42%
Twitter / X
21%
YouTube
16%
Pinterest
10%
LinkedIn
6%
TikTok
6%

Social media adoption is strong at 52%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (47%), Facebook Pixel (33%), Google Tag Manager (16%).

Google Analytics
47%
Facebook Pixel
33%
Google Tag Manager
16%
Google Ads
8%
TikTok Pixel
5%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

155 products $37 avg 10 ads
Apparel & Accessories Business Supplies Hats
151 products $71 avg 2 ads
Apparel & Accessories Clothing Fashion Accessories
1,121 products $68 avg 4 ads
Apparel & Accessories Toys & Games Toys
858 products $333 avg 1 ads
Apparel & Accessories Luxury Fashion Clothing
473 products $22 avg
Apparel & Accessories Celebrations & Gifts Clothing Fashion Accessories
15 products $67 avg
Apparel & Accessories Celebrations & Gifts
123 products $36 avg
Apparel & Accessories Home & Garden Jewelry & Watches Fashion Accessories Home Decor
73 products $26 avg
Apparel & Accessories Graphic Tees
999 products $70 avg
Apparel & Accessories Outdoor Gear
183 products $70 avg
Apparel & Accessories Men's Clothing Kids Clothing

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FAQ

How many BigCommerce Hats & Headwear stores are there?

We currently track 395 active BigCommerce stores in the Hats & Headwear segment.

Are BigCommerce Hats & Headwear stores growing?

Yes. In the last 30 days, 28 new stores were indexed in the Hats & Headwear segment, showing a 7% monthly growth rate.

What is the average product price in BigCommerce Hats & Headwear stores?

Among stores with pricing data, the average listed price is about $92, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.