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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

210 BigCommerce Makeup Stores: Stats & Market Data (2026)

210 active BigCommerce stores fall into the Makeup segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 63% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

63%
Social media
4%
Meta ads
54%
Contact info
Total Stores
210
Active BigCommerce stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
3,155
Among 210 stores with catalog data
Avg. Price
$97
Among 161 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

17 new stores were added in the past 30 days (8% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 2%
10-49 35 · 17%
50-199 71 · 34%
200-999 53 · 25%
1k-4.9k 23 · 11%
5k+ 24 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
5% coverage
Apparel & Accessories
4% coverage
Health
3% coverage
Arts & Entertainment
1% coverage
Baby & Kids
1% coverage
Electronics
1% coverage
Adult 1 Food & Beverages 1 Jewelry & Watches 1 Office Supplies 1

Among stores with catalog data, the 50-199 product range is most common. The average is 3,155 products per store. That's larger than the BigCommerce average of 2,711. The strongest country concentrations are Australia, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 75 · 47%
$25-$49 41 · 25%
$50-$99 28 · 17%
$100-$199 11 · 7%
$200-$499 2 · 1%
$500+ 4 · 2%
Store currencies
USD 125 AUD 18 GBP 11 CAD 9 EUR 9 NZD 2 AED 1 ALL 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $97 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Instagram (52%), Facebook (52%), Pinterest (19%).

Instagram
52%
Facebook
52%
Pinterest
19%
YouTube
19%
Twitter / X
18%
TikTok
10%
LinkedIn
5%

Social media adoption is strong at 63%, and 4% of stores run Meta ad campaigns. That's 8 percentage points above the BigCommerce average of 55%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (46%), TikTok Pixel (17%).

Google Analytics
59%
Facebook Pixel
46%
TikTok Pixel
17%
Google Tag Manager
17%
Google Ads
12%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

256 products $15 avg
Beauty & Cosmetics cosmetics beauty-products
12 products $1 avg
Beauty & Cosmetics lip balm sunscreen
37 products $40 avg
Beauty & Cosmetics Health vegan skincare organic cosmetics
31 products $135 avg
Beauty & Cosmetics custom lipstick vegan makeup
66 products $22 avg
Beauty & Cosmetics vegan lipstick cruelty free makeup
GLASCIA Canada
4,934 products $1930 avg
Electronics Office Supplies Beauty & Cosmetics nunavut arctic business
893 products $8 avg
Beauty & Cosmetics beauty supply cosmetics store
84 products $104 avg
Beauty & Cosmetics skincare products beauty essentials
42 products $45 avg
Beauty & Cosmetics beauty products organic skincare
43 products $3 avg
Beauty & Cosmetics makeup tools lashes
51 products $25 avg
Beauty & Cosmetics beauty personal care

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FAQ

How many BigCommerce Makeup stores are there?

We currently track 210 active BigCommerce stores in the Makeup segment.

Are BigCommerce Makeup stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Makeup segment, showing a 8% monthly growth rate.

What is the average product price in BigCommerce Makeup stores?

Among stores with pricing data, the average listed price is about $97, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.