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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

199 BigCommerce Makeup Stores: Stats & Market Data (2026)

199 active BigCommerce stores fall into the Makeup segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

66%
Social media
3%
Meta ads
57%
Contact info
Total Stores
199
Active BigCommerce stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
2,894
Among 198 stores with catalog data
Avg. Price
$103
Among 150 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

20 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the BigCommerce average of 16%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 2%
10-49 33 · 17%
50-199 66 · 33%
200-999 51 · 26%
1k-4.9k 23 · 12%
5k+ 21 · 11%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
6% coverage
Apparel & Accessories
5% coverage
Health
3% coverage
Arts & Entertainment
2% coverage
Baby & Kids
2% coverage
Electronics
1% coverage
Adult
1% coverage
Food & Beverages
1% coverage
Jewelry & Watches
1% coverage
Office Supplies
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,894 products per store. That's larger than the BigCommerce average of 2,666. The strongest country concentrations are Australia, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 45%
$25-$49 39 · 26%
$50-$99 26 · 17%
$100-$199 11 · 7%
$200-$499 2 · 1%
$500+ 4 · 3%
Store currencies
USD 111 AUD 18 CAD 10 EUR 9 GBP 9 NZD 2 ALL 1 ARS 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $103 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Instagram (55%), Facebook (54%), YouTube (20%).

Instagram
55%
Facebook
54%
YouTube
20%
Pinterest
20%
Twitter / X
19%
TikTok
11%
LinkedIn
7%

Social media adoption is strong at 66%, and 3% of stores run Meta ad campaigns. That's 9 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (48%), TikTok Pixel (19%).

Google Analytics
59%
Facebook Pixel
48%
TikTok Pixel
19%
Google Tag Manager
17%
Google Ads
12%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

56 products $46 avg 14 ads
Beauty & Cosmetics cruelty free organic botanicals
96 products $65 avg
Beauty & Cosmetics organic beauty products natural skincare serums
7 products $51 avg
Beauty & Cosmetics japanese beauty j-beauty
1,140 products $22 avg
Beauty & Cosmetics colored contacts beauty store
181 products $43 avg
Beauty & Cosmetics skincare cosmetics
441 products $36 avg
Beauty & Cosmetics cosmetics beauty products
627 products $46 avg
Beauty & Cosmetics fragrance cosmetics
391 products $8 avg
Beauty & Cosmetics indie cosmetics bold makeup
139 products $151 avg
Beauty & Cosmetics permanent makeup cosmetic pigments
764 products $9 avg
Beauty & Cosmetics cruelty-free cosmetics women-owned makeup brand
1,073 products $20 avg
Beauty & Cosmetics hair styling products professional hair care
133 products $63 avg
Beauty & Cosmetics Health skincare products makeup essentials

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FAQ

How many BigCommerce Makeup stores are there?

We currently track 199 active BigCommerce stores in the Makeup segment.

Are BigCommerce Makeup stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Makeup segment, showing a 10% monthly growth rate.

What is the average product price in BigCommerce Makeup stores?

Among stores with pricing data, the average listed price is about $103, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.