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BigCommerce subcategory analytics
Subcategory
Updated June 29, 2026
BigCommerce

73 BigCommerce Fragrances Stores: Stats & Market Data (2026)

73 active BigCommerce stores fall into the Fragrances segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 55% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

55%
Social media
5%
Meta ads
55%
Contact info
Total Stores
73
Active BigCommerce stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
1,421
Among 72 stores with catalog data
Avg. Price
$76
Among 59 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

12 6 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9 new stores were added in the past 30 days (12% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 3%
10-49 7 · 10%
50-199 17 · 24%
200-999 27 · 38%
1k-4.9k 12 · 17%
5k+ 7 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
14% coverage
Celebrations & Gifts
8% coverage
Health
7% coverage
Apparel & Accessories
4% coverage
Arts & Entertainment
3% coverage
Electronics
3% coverage
Books & Literature
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,421 products per store. That's smaller than the BigCommerce average of 2,582. The strongest country concentrations are United Kingdom, Spain, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 22 · 37%
$25-$49 11 · 19%
$50-$99 14 · 24%
$100-$199 8 · 14%
$200-$499 3 · 5%
$500+ 1 · 2%
Store currencies
USD 51 EUR 9 GBP 5 AUD 1 CAD 1 MXN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $76 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Instagram (49%), Facebook (41%), Twitter / X (15%).

Instagram
49%
Facebook
41%
Twitter / X
15%
Pinterest
14%
YouTube
11%
TikTok
8%
LinkedIn
4%

Social media adoption is strong at 55%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (58%), Facebook Pixel (34%), Google Ads (16%).

Google Analytics
58%
Facebook Pixel
34%
Google Ads
16%
Google Tag Manager
14%
TikTok Pixel
12%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

759 products $13 avg
Beauty & Cosmetics Aromatherapy
34 products $31 avg
Beauty & Cosmetics Arts & Entertainment Fragrance Aromatherapy
306 products $29 avg
Beauty & Cosmetics
26 products $375 avg
Beauty & Cosmetics Arts & Entertainment Personal Care
272 products $75 avg
Beauty & Cosmetics
25 products $24 avg
Beauty & Cosmetics Home & Garden Skincare Personal Care
50 products $77 avg
Beauty & Cosmetics Skincare Haircare
1,835 products $91 avg
Beauty & Cosmetics Fragrance
26 products $10 avg
Beauty & Cosmetics Fragrance
64 products $217 avg
Beauty & Cosmetics
1,647 products $12 avg
Beauty & Cosmetics Home & Garden

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FAQ

How many BigCommerce Fragrances stores are there?

We currently track 73 active BigCommerce stores in the Fragrances segment.

Are BigCommerce Fragrances stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Fragrances segment, showing a 12% monthly growth rate.

What is the average product price in BigCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $76, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.