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BigCommerce subcategory analytics
Subcategory
Updated June 8, 2026
BigCommerce

75 BigCommerce Fragrances Stores: Stats & Market Data (2026)

75 active BigCommerce stores fall into the Fragrances segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 60% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

60%
Social media
4%
Meta ads
53%
Contact info
Total Stores
75
Active BigCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
1,631
Among 74 stores with catalog data
Avg. Price
$71
Among 61 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

17 8 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

16 new stores were added in the past 30 days — 21% of the total, making this one of the fastest-growing areas on the platform. This is above the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 3%
10-49 7 · 9%
50-199 18 · 24%
200-999 26 · 35%
1k-4.9k 12 · 16%
5k+ 9 · 12%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
15% coverage
Celebrations & Gifts
8% coverage
Health
5% coverage
Apparel & Accessories
4% coverage
Arts & Entertainment
3% coverage
Books & Literature
1% coverage
Electronics
1% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,631 products per store. That's smaller than the BigCommerce average of 2,712. The strongest country concentrations are United Kingdom, United States, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 39%
$25-$49 12 · 20%
$50-$99 13 · 21%
$100-$199 8 · 13%
$200-$499 3 · 5%
$500+ 1 · 2%
Store currencies
USD 54 EUR 8 GBP 4 AUD 1 CAD 1 MXN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $71 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Instagram (52%), Facebook (48%), Pinterest (16%).

Instagram
52%
Facebook
48%
Pinterest
16%
Twitter / X
16%
YouTube
15%
TikTok
9%
LinkedIn
4%

Social media adoption is strong at 60%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (41%), Google Ads (16%).

Google Analytics
61%
Facebook Pixel
41%
Google Ads
16%
Google Tag Manager
15%
TikTok Pixel
12%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

894 products $10 avg 3 ads
Beauty & Cosmetics aromatherapy cosmetic-ingredients
6 products $86 avg
Beauty & Cosmetics Health cbd oil organic cbd
482 products $129 avg
Beauty & Cosmetics men's fragrances women's body spray
272 products $75 avg
Beauty & Cosmetics niche perfumes hand-crafted fragrances
636 products $5 avg
Beauty & Cosmetics Home & Garden body oils home fragrances
GF Scents United Kingdom
183 products $30 avg
Home & Garden Beauty & Cosmetics perfume aftershave
72 products $19 avg
Beauty & Cosmetics perfumes scents
810 products $7 avg
Beauty & Cosmetics aromatherapy fragrance oils
1,835 products $91 avg
Beauty & Cosmetics perfume cologne
170 products $106 avg
Beauty & Cosmetics parfums designer fragrances
50 products $77 avg
Beauty & Cosmetics natural skincare artisan perfumes
56 products $62 avg 3 ads
Beauty & Cosmetics mineral makeup anti aging skincare

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FAQ

How many BigCommerce Fragrances stores are there?

We currently track 75 active BigCommerce stores in the Fragrances segment.

Are BigCommerce Fragrances stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Fragrances segment, showing a 21% monthly growth rate.

What is the average product price in BigCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $71, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.