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BigCommerce subcategory analytics
Subcategory
Updated May 18, 2026
BigCommerce

60 BigCommerce Fragrances Stores: Stats & Market Data (2026)

60 active BigCommerce stores fall into the Fragrances segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Celebrations & Gifts. 65% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

65%
Social media
7%
Meta ads
55%
Contact info
Total Stores
60
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
1,491
Among 59 stores with catalog data
Avg. Price
$73
Among 50 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

8 new stores were added in the past 30 days (13% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 3%
10-49 5 · 8%
50-199 14 · 24%
200-999 23 · 39%
1k-4.9k 9 · 15%
5k+ 6 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Home & Garden
17% coverage
Celebrations & Gifts
10% coverage
Apparel & Accessories
5% coverage
Health
5% coverage
Arts & Entertainment
3% coverage
Books & Literature
2% coverage
Electronics
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 1,491 products per store. That's smaller than the BigCommerce average of 2,666. The strongest country concentrations are United Kingdom, Canada, Ireland.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 36%
$25-$49 14 · 28%
$50-$99 9 · 18%
$100-$199 7 · 14%
$200-$499 1 · 2%
$500+ 1 · 2%
Store currencies
USD 44 EUR 3 GBP 3 AUD 1 CAD 1 MXN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $73 because some stores price much higher, pulling it up. That's below the BigCommerce average of $351.

Social media platforms

Instagram (57%), Facebook (52%), Pinterest (18%).

Instagram
57%
Facebook
52%
Pinterest
18%
Twitter / X
18%
YouTube
17%
TikTok
8%
LinkedIn
5%

Social media adoption is strong at 65%, and 7% of stores run Meta ad campaigns. That's 8 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (63%), Facebook Pixel (48%), Google Ads (18%).

Google Analytics
63%
Facebook Pixel
48%
Google Ads
18%
TikTok Pixel
15%
Google Tag Manager
13%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

217 products $80 avg
Beauty & Cosmetics perfume store original perfumes
636 products $5 avg
Beauty & Cosmetics Home & Garden body oils home fragrances
25 products $24 avg
Beauty & Cosmetics Home & Garden natural skincare custom fragrance
894 products $10 avg
Beauty & Cosmetics aromatherapy cosmetic-ingredients
1,043 products $50 avg
Beauty & Cosmetics niche perfumes fragrance samples
83 products $118 avg
Beauty & Cosmetics perfume store luxury fragrances
145 products $112 avg
Beauty & Cosmetics natural beauty products skincare
6 products $70 avg
Beauty & Cosmetics Health cbd oil organic cbd
158 products $24 avg
Apparel & Accessories Beauty & Cosmetics fashion boutique fragrance oils
237 products $36 avg
Beauty & Cosmetics aromatherapy essential oils
1,530 products $15 avg
Beauty & Cosmetics perfume oils roll on perfume
375 products $28 avg
Beauty & Cosmetics Home & Garden essential oils pure oils

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FAQ

How many BigCommerce Fragrances stores are there?

We currently track 60 active BigCommerce stores in the Fragrances segment.

Are BigCommerce Fragrances stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Fragrances segment, showing a 13% monthly growth rate.

What is the average product price in BigCommerce Fragrances stores?

Among stores with pricing data, the average listed price is about $73, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.